Travel by Minet

What Travel by Minet does

Travel by Minet is a Dutch online travel agency operating as a sole proprietorship founded by Minet van Wees in 2002, after she entered the travel industry in 1991. The business serves individual Dutch leisure travelers with a hybrid model that combines a self-service booking website (travelbyminet.nl) with direct personal advisory access to Minet via phone, WhatsApp, and email — explicitly positioning itself as an alternative to anonymous OTAs and call-center models. The core platform aggregates live pricing from multiple Dutch and European tour operators (TUI, Corendon, Jintra Holidays, Schauinsland, Bentour, De Jong Intra) into a unified search and package-booking flow, with payments processed through Mollie (iDEAL/Wero). The product surface spans package holidays, standalone accommodations, train packages, bus trips, cruises, custom itineraries (Reis op Maat), and a growing travel-extras bundle (car rental via Sunny Cars, excursions via GetYourGuide, bike tours via Baja Bikes, eSIM via Vakantie Internet). Dedicated sub-brands — Cruise by Minet and Train by Minet — extend reach into cruise and European rail verticals, while Vakantiestartpakket and Vakantie Internet cover pre-trip and connectivity ancillaries.

The company operates under the Traveleasy Geldrop umbrella, which provides ANVR (no. 3924), SGR (no. 2171), and Calamiteitenfonds memberships that deliver consumer protection on package bookings — material regulatory trust signals in the Dutch market. Revenue is generated through two channels: (1) commissions from tour operators on each booking, and (2) direct fees including a €45 booking fee, €75 modification/cancellation fees, plus mandatory SGR (€5/person) and Calamiteitenfonds (€2.50/booking) contributions passed through to industry funds. Pricing is presented as internet-competitive, with the personal-advisor layer as the differentiator over price-led OTAs.

The business is structurally a lifestyle/solo operation: one owner-operator serves as the sole travel advisor, with two physical offices (Leersum and 's-Hertogenbosch) and full national coverage delivered remotely. Customer acquisition is driven primarily by personal referrals and a strong Google reputation (9.6/10 across 118 reviews). The company is privately held, has received no external investment, and shows no signs of venture-scale hiring or expansion — capacity is fundamentally constrained by the single-advisor model.

Name

Travel by Minet

Legal name

Travel by Minet

Website

https://travelbyminet.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel by Minet is a Dutch sole-proprietor online travel agency founded by Minet van Wees, serving individual Dutch leisure travelers with package holidays, cruises, train trips, and accommodations, combining a self-service booking platform with direct personal advisory access.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Package holiday booking
• Personal travel advisory
• Cruise booking services
• Online travel agency
• Train travel packages

Headquarters

HQ city

Leersum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Booking Transaction Fees: Charges booking fees of €45 per booking plus mandatory SGR contribution (€5 per person) and Calamiteitenfonds contribution (€2.50 per booking). Modification fees of €75 and cancellation fees of €75 are charged for changes made through Minet.
2. Package Holiday Commissions: Earn commissions from tour operators (TUI, Corendon, Jintra Holidays, Schauinsland, Bentour, De Jong Intra) for booking their package holidays and travel services. Acts as a booking intermediary between customers and travel organizers.
3. Custom Travel Planning: Custom itinerary planning service for tailor-made trips including fly & drives, group travels, and multi-destination journeys. No separate service fee mentioned; integrated into the booking transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Travel by Minet is an independent Dutch online travel agency that aggregates live pricing from multiple tour operators (TUI, Corendon, Jintra Holidays, Schauinsland, Bentour, De Jong Intra, Holland America Line) into a single booking platform for package holidays, cruises, train trips, bus tours, and accommodations. The business combines self-service online booking with personal travel advice directly from founder Minet van Wees, supported by ANVR, SGR, and Calamiteitenfonds consumer protection schemes.

Product overview

Travel by Minet is an independent Dutch online travel agency led by personal travel advisor Minet van Wees, offering a hybrid model combining self-service online booking with personalized advisory services. The core platform (Travel by Minet) enables consumers to search and book package holidays with flights and accommodation, with real-time pricing from multiple tour operators at internet-competitive rates. The portfolio includes specialized sub-brands for cruises (Cruise by Minet) and train travel (Train by Minet), plus a custom travel planning service (Reis op Maat). Additional services include standalone accommodation booking with own transport, train and bus packages via De Jong Intra, and travel extras such as car rental, tours, bike tours, and eSIM data packages. The company operates as an intermediary, processing bookings through tour operator partners with payment via Mollie, and provides ongoing support before, during, and after travel.

Differentiator

Problem solved

Functional benefit

Brands

• Cruise by Minet: Specialized cruise booking service operated by Minet, offering river and ocean cruises with personal advice.
• Train by Minet
• Vakantiestartpakket
• Vakantie Internet

Products and services

• Travel by Minet Main online travel agency platform offering package holidays combining flights and accommodation, with real-time pricing comparison from multiple tour operators and personal travel advice from Minet van Wees.
• Cruise by Minet Specialized cruise booking service offering river and ocean cruises with personal advice, operated as a dedicated sub-brand.
• Train by Minet Specialized train travel service for routes through Switzerland and Europe, offering complete packages with overnight stays and train passes.
• Reis op Maat Custom travel planning service where Minet creates personalized itineraries including fly & drives, group travels with professional guides, and tailor-made routes combining flights, hotels, and local transport.
• Pakketreizen Package holidays combining flight and hotel accommodation in a single booking, with live pricing comparison from tour operators and SGR and Calamiteitenfonds protection.
• Treinreizen Complete train travel packages through Europe from De Jong Intra, including rail transport and hotel accommodations in one combined price.
• Busreizen Complete bus tour packages from De Jong Intra including coach transport and overnight stays, with departure locations selectable from a nationwide network.
• Accommodaties Standalone accommodation booking service for hotels, apartments, and holiday homes with own transport, ideal for self-drive holidays in Austria, Italy, or France.
• Reis-extra's Travel add-ons including car rental via Sunny Cars, excursions and tickets via GetYourGuide, guided bike tours via Baja Bikes, and travel internet services.
• Vakantie Internet eSIM and data service providing internet and mobile data in over 200 countries without high roaming costs.
• Vakantiestartpakket Pre-trip and during-trip travel extras including airport parking, travel and cancellation insurance, luggage and travel bags.

Quantifiable outcome

• 9.6/10 average Google rating from 118 reviews

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TUIcoreChannel Partner/ Reseller/ DistributorMajor tour operator whose package holidays (flight + hotel) are offered through the Travel by Minet booking platform with live pricing comparison.
• CorendoncoreChannel Partner/ Reseller/ DistributorTour operator providing package holiday offerings integrated into Travel by Minet's live comparison platform.
• Jintra HolidayscoreChannel Partner/ Reseller/ DistributorTour operator whose packages are included in the live comparison and booking system on the Travel by Minet website.
• SchauinslandcoreChannel Partner/ Reseller/ DistributorTour operator (primarily German) offering packages through Travel by Minet for sun holidays and round trips.
• BentourcoreChannel Partner/ Reseller/ DistributorTour operator whose packages (e.g., Ikos Andalusia) are offered through the booking platform.
• De Jong Intra VakantiescoreChannel Partner/ Reseller/ DistributorDutch tour operator providing complete train and bus brochure packages with transport and accommodation included. Used for the Train by Minet and bus travel offerings.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorMajor cruise line featured prominently in customer testimonials and offered through Cruise by Minet. Multiple customers booked Norwegian fjords, Alaska, and British Isles cruises.
• MolliecoreTechnology or IntegrationDutch payment service provider processing online payments via iDEAL and Wero (European payment system). Provides secure encrypted payment processing for all bookings.
• Sunny CarsminorGTM or Marketing PartnerCar rental partner recommended for all-inclusive car rental with insurance and kilometers included. Promoted on the travel extras page for fly & drives and independent travel.
• GetYourGuideminorGTM or Marketing PartnerExcursion and activity booking platform featured on the travel extras page for pre-booking tours, tickets, and day trips at destinations.
• Baja BikesminorGTM or Marketing PartnerBike tour partner offering guided cycling tours with Dutch-speaking guides in hundreds of cities, promoted on the travel extras page.
• ANVRcoreOthersDutch Travel Association (ANVR) — industry organization for Dutch travel organizations. Travel by Minet operates under ANVR member Traveleasy and follows ANVR travel conditions. ANVR member number 3924.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersGuarantee fund protecting paid travel money in case of operator bankruptcy. Travel by Minet is a member (SGR 2171) and collects the mandatory €5 per person contribution.
• CalamiteitenfondscoreOthersDisaster fund covering situations like natural disasters or unrest on destination, including repatriation. Travel by Minet collects the €2.50 per booking contribution.
• Traveleasy (Geldrop)coreOthersParent company under which Travel by Minet operates. Travel by Minet bookings fall under Traveleasy Geldrop, which is affiliated with ANVR, SGR, and Calamiteitenfonds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Corendon: Major Dutch tour operator offering package holidays and a core supplier to Travel by Minet's live comparison engine. Competes for the same Dutch sun-holiday customer with direct brand power and proprietary inventory.
• Sunweb Group: Large Dutch tour operator with summer, winter, and city-trip packages, serving the same Dutch consumer base as Travel by Minet. Sells direct to consumer but is also a potential inventory partner, illustrating the same Dutch package-holiday competitive set.
• TUI Nederland: Largest Dutch tour operator and a core inventory partner of Travel by Minet. Competes with Minet at the consumer-facing brand level while also supplying her package-holiday inventory, making it both a supplier and an indirect competitor in the same Dutch market.

Direct peers

• De Jong Intra Vakanties: Dutch tour operator providing complete train and bus brochure packages bundled with accommodation, the same product Travel by Minet resells under Treinreizen and Busreizen. Direct comparable in the Dutch multi-modal package category.
• KRAS Reizen: Established Dutch travel agency offering package holidays, cruises, and round trips with online booking plus personal advisor support. Highly comparable in product mix and personal-advisor positioning to Travel by Minet.
• Prijsvrij.nl: Dutch online travel agency offering package holidays with advisor support, very similar hybrid online-and-personal-service model to Travel by Minet. Targets the same Dutch consumer booking package holidays with operator comparisons.
• Traveleasy Geldrop: Parent company and ANVR/SGR-affiliated Dutch travel agency under which Travel by Minet operates. Shares the same compliance infrastructure, product categories (packages, cruises, train, bus), and affiliate tour-operator partnerships, making it the closest direct comparable.

Emerging players

• Holidayguru.nl: Dutch travel deals and inspiration site surfacing discounted package holidays across operators. Competes in the same Dutch package-holiday comparison space as Travel by Minet, but from a discount-led rather than personal-advisor angle.
• VakantiePiraten: Dutch travel deals aggregator targeting deal-driven Dutch travelers. Adjacent competitor for Dutch package-holiday demand, though positioning is price-driven rather than personal-advisor-driven like Travel by Minet.
• Eliza Was Here: Dutch boutique travel agency specializing in adult-only, small-scale boutique holidays with strong personal advisor emphasis. Comparable category (specialist Dutch travel agency) with a more focused niche than Travel by Minet's broad offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/travelbyminet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel by Minet