The Neu Neu

What The Neu Neu does

The Neu Neu is a privately held event venue located at 514 N 3rd St #101 in Minneapolis's North Loop neighborhood, operating from a historic former elevator factory with over 5,000 sq ft of climate-controlled indoor space and an additional 2,000 sq ft covered outdoor area. Founded in 2019 and re-imagined under parent company MAVEN (a Minneapolis event planning firm), the venue serves primarily wedding couples alongside corporate event hosts, social celebration planners, and photography/video production clients. The venue offers four distinct rental spaces (Main Studio, Green Room, Natural Light Studio, and 3rd St Studio) that can be booked individually or together, with capacity for events ranging from 10 to 200 guests.

The core product is a one-time venue rental, with packages spanning full-day wedding venue rentals (exclusive property access, 175 ceremony/reception chairs, getting-ready suites), 2-hour small wedding packages for 30-guest intimate ceremonies, rehearsal dinner rentals with optional all-inclusive catering, and photo/video studio rentals distributed through Peerspace. The venue also runs public ticketed events (e.g., styled dinner parties) via Eventbrite. There is no proprietary technology platform; operations are people-driven, with a small core team (Owner, Venue Manager, Facilities Manager) supported by third-party cleaners, security, and the MAVEN planning staff. Distribution is direct via the company website (inquiry forms, tour scheduling) and through Peerspace for production rentals, supplemented by a curated network of 15+ photographer partners who provide indirect referral traffic.

The business model is fundamentally a service rental: venues are quoted on a contract basis with a 50% deposit to secure date, no publicly disclosed pricing, and revenue derived from per-event rentals. Customer segments are diversified across weddings (primary), corporate events, social celebrations, and production clients, with a preferred vendor network of 30+ catering and bar partners. The company is family-run, has no institutional funding, no app, no API, and no disclosed revenue or headcount beyond the 1-10 employee range.

Name

The Neu Neu

Legal name

The Neu Neu

Website

https://neuneumpls.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Neu Neu is a private event venue in Minneapolis's North Loop offering rental of four historic spaces for weddings, corporate events, social celebrations, and photo/video productions, backed by parent company MAVEN.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Event venue rental
• Wedding venue services
• Photo studio rental
• Private event space
• Event coordination

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wedding Venue Rentals: Full-day exclusive venue rental for weddings including use of all spaces (Main Studio, Green Room, Natural Light Studio, 3rd St Studio), ceremony and cocktail hour spaces, furniture, tables, bars, and getting ready suites.
2. Rehearsal Dinner Rentals: Rental of multiple spaces for rehearsal dinners, available for casual cocktail-style or formal seated dinners. All-inclusive catering and beverage menus available.
3. Small Wedding Packages: 2-hour venue rental package for intimate weddings of 30 guests or less, booked 2 months or less before the wedding date.
4. Private Event Rentals: Rental of venue spaces for corporate events, birthday celebrations, hosted happy hours, receptions, and other social gatherings accommodating 30-200 guests.
5. Photo/Video Studio Rentals: Hourly and half/full day studio rentals through Peerspace for fashion, editorial, product, advertising shoots, films, commercials, music videos, interviews, and web content productions.
6. Public Event Tickets: Tickets sold for hosted public events such as styled dinner parties, including 3-course meals with drink pairings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Neu Neu operates a historic event venue in downtown Minneapolis offering full-day exclusive rentals of four distinct spaces (Main Studio, Green Room, Natural Light Studio, and 3rd St Studio) plus a covered outdoor area for weddings, rehearsal dinners, corporate events, and social celebrations. The venue provides in-house event coordination and preferred vendor network access through parent company MAVEN, and additionally offers half-day and full-day photo/video studio rentals distributed through the Peerspace marketplace for creative production clients.

Product overview

The Neu Neu is a historic event venue offering multiple distinct rental spaces: the Main Studio (primary 175-seat event space), Green Room (cocktail hour space), Natural Light Studio (second-floor multi-use studio with natural light), 3rd St Studio (intimate 30-guest space), and Outdoor Space (2,000 sq ft covered area). The venue operates as a unified platform offering full-day wedding rentals (exclusive property access with all spaces), intimate small wedding packages (2-month advance booking), rehearsal dinner packages (with optional all-inclusive catering), and photo/video studio rentals via Peerspace. All rental tiers include furniture, A/V equipment, and WiFi, with optional add-ons for additional hours, florals, photography, and specialty services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Wedding Venue Rental
• Small Wedding Package
• Rehearsal Dinner Package
• Private Event Venue Rental
• Photo/Video Studio Rental
• Public Event Tickets

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

30 partnerships are on record, tiered core and minor.

• MAVEN (Maven Styling)coreStrategic or Co-development PartnerMAVEN is the parent company and event planning partner behind The Neu Neu. It is MAVEN's first venue venture. The MAVEN team consists of event planners, coordinators, florists, and custom prop-designers who bring their spirit to The Neu Neu venue.
• BRASAminorOthersCatering vendor with bar service capabilities and vegan options. Green catering available.
• Butcher SaltminorOthersCatering and bar service vendor partner. Listed under both catering and bar services.
• Centro CateringminorOthersCatering vendor with vegan options available.
• Chowgirls Solar ArtsminorOthersCatering vendor with green/sustainable options, bar service capabilities, and vegan options.
• Create CateringminorOthersCatering vendor with vegan options and green/sustainable capabilities.
• Crave CateringminorOthersCatering vendor with bar service capabilities and vegan options.
• Damico CateringminorOthersCatering vendor with green/sustainable options, bar service capabilities, and vegan options.
• Gastro TruckminorOthersFood truck vendor with bar service capabilities and vegan options. Can be standalone or combined with full service caterer.
• Fork and FlairminorOthersCatering vendor with vegan options and green/sustainable capabilities.
• Food Gallery CateringminorOthersCatering vendor with bar service capabilities and vegan options.
• Surdyks CateringminorOthersCatering vendor with bar service capabilities and vegan options.
• Vinai CateringminorOthersCatering vendor with green/sustainable options.
• Lunds/Byerlys CateringminorOthersDrop-off only catering vendor with vegan options.
• Kowalski's CateringminorOthersDrop-off only catering vendor with green/sustainable options.
• Green and the GrainminorOthersCatering vendor with green/sustainable options and vegan options.
• Liquid MotionminorOthersBar service partner providing licensed bartending services.
• Steady PourminorOthersBar service partner providing licensed bartending services.
• Equal Parts Cocktail CompanyminorOthersBar service partner providing licensed bartending services.
• With a Twist BartendingminorOthersBar service partner providing licensed bartending services.
• One More BartendingminorOthersBar service partner providing licensed bartending services.
• Give Us a ShotminorOthersBar service partner providing licensed bartending services.
• MinnybarminorOthersBar service partner providing licensed bartending services.
• The Fab TapminorOthersBar service partner providing licensed bartending services.
• Tru PizzaminorOthersFood truck vendor with pizza offerings and vegan options.
• Market BBQminorOthersFood truck vendor with BBQ offerings.
• Potter's PastiesminorOthersFood truck vendor with pasty/hand pie offerings.
• MN Nice Cream TruckminorOthersDessert vendor (ice cream truck) for events. Can also serve as full catering partner.
• PeerspaceminorChannel Partner/ Reseller/ DistributorThird-party marketplace platform for booking photo and video studio rentals. Three studios listed: Main Studio, Natural Light Studio, and 3rd St Studio.
• Photographer Partners (15+ listed)minorGTM or Marketing Partner15+ photographer partners featured on website including Amanda Marie Studio, Aurora Grace, Brandon Werth, Eileen K. Photography, Geneoh Photography, Half Acre House, Janelle Elise, Jenna Mahr Photography, Kate Becker Photography, Kellie Rae Studio, Laura Rae, Matt Lien, Melissa Oholendt Photography, Nicole Ashley Photography, ONONA Photography, and Rachabella Photography. Each links to their own websites, creating mutual promotional relationship.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Peerspace: Largest online marketplace for hourly/daily venue rentals including photo studios, event spaces, and creative studios. The Neu Neu already lists three of its studios there, making it both a distribution partner and a broader competitor for studio bookings.

Direct peers

• Day Block Event Center: Downtown Minneapolis historic event space offering weddings, corporate events, and private celebrations. Directly named in The Neu Neu's SEO footprint and overlaps in size, historic character, and urban location.
• The Holden Room Minneapolis: Modern industrial event space in Minneapolis's North Loop focused on weddings and corporate gatherings. Serves overlapping clientele with comparable mid-size historic/urban positioning.
• Lumber Exchange Event Center: Downtown Minneapolis event venue in a historic building offering weddings, galas, and corporate events. Named in The Neu Neu's own keyword set and competes in the same downtown Minneapolis market.
• Aria Minneapolis: A historic Minneapolis event venue in the North Loop area offering wedding, corporate, and private event rentals. Directly named in The Neu Neu's own keyword footprint and competes for the same downtown Minneapolis client base.
• Bachelor Farmer Minneapolis: North Loop Minneapolis venue/restaurant hybrid hosting private weddings, rehearsal dinners, and corporate events in a stylish setting. Competes for the same North Loop couple and corporate buyer set.
• The Machine Shop Minneapolis: Industrial-chic Minneapolis event venue in the North Loop/St. Anthony Main area hosting weddings, corporate events, and private parties. Competes for the same historic/urban aesthetic wedding and corporate clients.
• The Vintage Ballroom: Twin Cities event venue hosting weddings, corporate functions, and private parties with multiple rental spaces. Operates in the same regional event venue market serving overlapping wedding and corporate clients.
• Muse Event Venue Minneapolis: Minneapolis event venue offering weddings and private events with full-service coordination. Directly referenced in The Neu Neu's SEO keywords and competes for similar Twin Cities wedding clientele.

Others

• MAVEN (Maven Styling): Premier Minneapolis event planning and styling firm that is also the parent operating company of The Neu Neu. Provides the in-house planning, coordination, florals, and prop-design service that supports The Neu Neu's full-service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neuneumpls
• Instagraminstagram.com/neuneumpls
• Pinterestpinterest.com/neuneumpls
• LinkedInlinkedin.com/company/theneuneu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Neu Neu