PEGASOS

What PEGASOS does

PEGASOS EQUESTRIAN OÜ is an Estonian privately-held e-commerce retailer operating under the brand PEGASOS, founded in 2012 and registered in Estonia (registration code 12384299, VAT EE101737654). The company sells equestrian equipment, rider apparel, horse care products, stable supplies, pet products, and themed gifts directly to consumers via its online storefront at shop.pegasos.ee, with a warehouse in Tartumaa (Luke küla, Nõo vald) and a legal address in Harjumaa (Lääne-Harju vald, Ohtu küla).

The product catalog is organized into horse equipment (blankets, bridles, bits, saddles, leg protection, grooming tools), rider equipment (safety gear, helmets, boots, gloves, apparel, reflective items), stable and outdoor supplies, care products and feeds, pet products, gifts, and sale/new arrivals. PEGASOS distributes more than 14 international equestrian brands including Premier Equine, Shires Equestrian, Bridleway Equestrian, Botanica, Velj. Wahlsten, Kavalkade, Equipage, Horse Guard, OneK, Catago Equestrian, Red Gorilla, Absorbine, WildWash, and SverigeGrepen, sourced from the UK, Ireland, Finland, Germany, Denmark, Sweden, and the USA.

The business operates a direct-to-consumer model with free parcel-terminal shipping on orders above €40 across Estonia, ESTO installment payment at checkout, and organic social engagement via Instagram (#pegasosequestrian) and Facebook (PegasosEquestrian). Customer segments include individual horse owners and riders (primary), stables, pet owners, gift buyers, and children/young riders. The company is founder-operated with no external investors, parent company, or institutional capital disclosed in available data, and two named contacts — Christel Käsper and Annika Timm — handle operations and customer inquiries.

Name

PEGASOS

Legal name

PEGASOS EQUESTRIAN OÜ

Website

https://pegasos.ee

Company type

Private

Founded year

2012

Operating status

Operating

Short description

PEGASOS is an Estonian e-commerce retailer (PEGASOS EQUESTRIAN OÜ) that sells equestrian equipment, rider apparel, horse care products, stable supplies, and adjacent pet and gift items directly to Estonian consumers via shop.pegasos.ee, distributing over 14 international equestrian brands.

Ownership category

akta.pro rank

Product category

Equestrian Equipment Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)

akta.pro secondary industry

Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

Keywords

• Equestrian equipment retail
• Horse tack supplies
• Rider apparel
• Stable supplies
• Horse care products

Headquarters

HQ city

Lääne-Harju vald, Ohtu küla

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Retail sale of equestrian equipment and supplies including horse blankets, bridles, riding clothing, grooming products, and natural care products. Products are sold at fixed prices with occasional discounts. The company offers free shipping on orders over €40 and installment payment options through ESTO.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PEGASOS is an Estonian e-commerce retailer that sells equestrian equipment, rider apparel, horse care products, stable supplies, and pet care products through its online shop at shop.pegasos.ee. The offering covers horse tack (blankets, bridles, bits, saddles, leg protection, masks), riding clothing and safety gear, stable equipment, natural and organic care products, pet products, and gift items, sourced from a curated set of international equestrian brands.

Product overview

PEGASOS Equestrian is an Estonian e-commerce company (PEGASOS EQUESTRIAN OÜ) that operates an online store for equestrian equipment and supplies. The offering is a multi-category e-commerce platform featuring horse equipment (blankets, masks, protection gear, bridles, bits, saddles, grooming supplies), rider clothing and accessories (boots, gloves, helmets, safety gear, bags), stable supplies, natural care products and feeds, pet products, and gifts. The company distributes multiple branded products including Premier Equine, Shires Equestrian, Bridleway Equestrian, Botanica, SverigeGrepen, Velj. Wahlsten, Kavalkade, Equipage, Horse Guard, OneK, Catago Equestrian, Red Gorilla, Absorbine, and WildWash. Products are sourced primarily from UK, Finland, Germany, Sweden, Ireland, USA, and Denmark. The company operates warehouses in Tartumaa, Nõo vald, with legal address in Harjumaa.

Differentiator

Problem solved

Functional benefit

Products and services

• PEGASOS Equestrian E-Shop Online e-commerce storefront at shop.pegasos.ee where individual customers can browse, register accounts, manage wishlists, compare products, and purchase equestrian equipment, rider apparel, stable supplies, care products, pet products, and gifts.
• Horse Equipment (Hobusele) Comprehensive range of horse tack and equipment for horse owners, including blankets, fly rugs/masks/repellents, leg protection, bridles, bits, saddles, girths, stirrups, halters, lead ropes, grooming tools, and wound care products.
• Rider Equipment (Ratsanikule) Apparel and accessories for riders including safety gear (helmets), riding clothing (breeches, jackets, competition wear), boots, gloves, hats, scarves, and reflective equipment, with dedicated lines for children and young riders.
• Stable and Outdoor Supplies Stable equipment, feeders, hay nets, stable inventory, and equipment maintenance supplies for stable operators and horse owners.
• Care Products and Feeds Natural grooming products, wound care, fly protection, and supplements for horses, distributed under brands such as Botanica, Absorbine, and WildWash.
• Pet Products (Lemmikloomale) Pet care products including shampoos, grooming supplies, and accessories for dogs and other pets, including natural care products such as WildWash.
• Gifts (Kingitused) Gift items including jewelry, accessories, keychains, bags, and themed products for equestrian enthusiasts.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Premier EquineminorOthersPremium riding equipment brand from the UK. Primarily known for blankets and protection gear (including cross-country boots), but offers full range for horses and riders.
• Shires EquestrianminorOthersUK family company with over 50 years of experience. Recognized by Queen Elizabeth II, whose royal stables also use Shires Equestrian equipment. Offers full range for riders, horses, and stables. Products also available for dogs.
• Bridleway EquestrianminorOthersEquipment for horses and riders from the UK.
• BotanicaminorOthersAward-winning natural creams, cleansing concentrates, and sprays from Ireland - for both animals and humans. Known for delivering results where other products fail.
• SverigeGrepenminorOthersErgonomic manure fork manufactured in Sweden.
• Velj. WahlstenminorOthersDurable and practical riding equipment from Finland. Long history since 1918, the largest Nordic trotting and riding equipment manufacturer and importer.
• KavalkademinorOthersRiding equipment from Germany (Warendorf) since 1932 - for both horses and riders. Main keywords: functionality, quality, and comfort.
• EquipageminorOthersClassic and stylish clothing and equipment for active riders.
• Horse GuardminorOthersQuality equipment for horses at reasonable prices.
• OneKminorOthersExtremely beautiful design, maximally safe and comfortable riding helmets.
• Catago EquestrianminorOthersScandinavian riding equipment brand originating from Danish family company in 1963, renovated in 1992. Quality, maximum comfort, Scandinavian style and professionalism are main keywords.
• Red GorillaminorOthersPreviously known as Tubtrugs. First flexible Gorilla Tub manufacturers. Product range includes flexible containers and other necessary products for horse people, also for household, garden, construction use. High-performance products designed to last.
• AbsorbineminorOthersCare products from the USA for horses and pets, also products for equipment care. Innovation and desire to care for animals as well as possible are important.
• WildWashminorOthersNatural care products for horses and pets from England.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Epplejeck: Epplejeck is a Netherlands-based equestrian retailer with physical stores and a strong online channel, selling multi-brand horse equipment, rider apparel, and stable supplies. It mirrors PEGASOS's full-spectrum horse/rider/stable assortment model across a broader geography.
• Mountain Horse: Mountain Horse is a Swedish equestrian apparel and equipment brand with global distribution. Although primarily a brand rather than multi-brand retailer, it overlaps with PEGASOS in the Nordic equestrian market and shares customer base among sport and leisure riders.
• Loesdau: Loesdau is a long-established German equestrian retailer with e-commerce, catalog, and retail operations, distributing a wide range of branded horse equipment and rider apparel. Comparable to PEGASOS as a multi-brand equestrian specialty retailer serving hobby and sport riders.
• Horze: Horze is a large Finnish-founded Nordic equestrian retailer operating multi-brand e-commerce across Europe, distributing many of the same premium brands (Premier Equine, Shires, Catago) as PEGASOS. It is the closest structural comparable: multi-brand equestrian e-tailer serving hobbyist riders with similar brand mix and parcel-delivery logistics.
• Krämer Pferdesport: Krämer is one of Germany's largest equestrian retailers with a strong e-commerce and catalog business, offering a broad multi-brand assortment to hobby riders and stables. It is a direct competitor in the European multi-brand equestrian e-commerce category where PEGASOS operates.
• Busse Reitsport: Busse is a German manufacturer and distributor of equestrian equipment with direct retail channels. It competes with PEGASOS at the brand level in Germany and across Europe, particularly in saddlery, leg protection, and stable supplies.

Broad incumbents

• Zooplus: Zooplus is a leading European online pet supplies retailer. While focused on dogs and cats rather than equestrian, it overlaps with PEGASOS's pet product segment and represents a digital-first incumbent that competes for pet-related wallet share.
• Fressnapf: Fressnapf is Europe's largest pet retail chain with broad product coverage including equestrian-adjacent pet care items. It represents a broader incumbent that overlaps with PEGASOS in the pet/grooming product category but does not specialize in equestrian equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PegasosEquestrian

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEGASOS