Wpm D.o.o.

What Wpm D.o.o. does

Wpm D.o.o. (WPM) is a Slovenian private limited company (d.o.o.) headquartered in Ljubljana–Črnuče (Brnčičeva ulica 13), specializing in WordPress-based digital services for small and mid-sized businesses and select enterprise clients across Slovenia, Croatia, broader Europe, and the United States. The company was founded in 2010 by CEO Jurij Oblak, who has 17+ years of WordPress experience, and grew from a freelancer operation into an agency of 13–18 specialists. Core revenue-generating activities include custom WordPress website development, WooCommerce online store development, tiered recurring maintenance packages (S/M/L/XXL) delivered via the proprietary WPM Support Panel, and ancillary services such as email marketing (Klaviyo/Omnisend), digital advertising, graphic design, and consulting. WPM also sells commercial WordPress plugins directly through plugins.wpm.si, including WooCommerce Vasco Integration, WooCommerce MetaKocka Integration, and Show Lowest Price (EU Omnibus Directive compliance), establishing a digital product revenue stream alongside its professional services.

The underlying technology stack centers on WordPress CMS with WooCommerce for e-commerce, built on the Kadence Pro theme framework and augmented by a defined partner ecosystem: WP Rocket (performance), ACF Pro (custom fields), Rank Math Pro (SEO), Real Cookie Banner (GDPR), WPML (multilingual), Patchstack (security), and Modular DS (centralized multi-site management). WPM has codified its delivery into a proprietary 10-phase development lifecycle (from introductory meeting through 30-day post-launch stabilization to maintenance handoff) and operates automated error and downtime monitoring infrastructure. The company is the first official Automattic Agency Partner in Slovenia for WooCommerce and Pressable, a Kinsta Agency Partner, and a listed WooCommerce Expert.

WPM's go-to-market is sales-led and community-led, leveraging organic search, WordPress community events (WordCamp Europe 2026, WordCamp Slovenia 2026, local meetups), client referrals, and partner directory listings. Customer concentration is distributed across verticals (medical devices, automotive, sports, e-commerce, legal, real estate, tourism, 3D printing), with 50+ recurring maintenance clients and 100+ completed projects. Revenue is not publicly disclosed; no venture or private equity funding has been raised. The company holds three sub-brands (WPM Plugins, Ticklio, Hitraponudba) and operates under the "WPM Group" umbrella.

Name

Wpm D.o.o.

Legal name

WPM, SPLETNE STORITVE, D.O.O.

Website

https://wpm.si

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Wpm D.o.o. (WPM) is a Slovenian WordPress-focused digital agency that designs websites and WooCommerce online stores, develops custom plugins, and provides tiered maintenance, email marketing, and digital advertising services to SMBs and enterprises across Slovenia, Croatia, broader Europe, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana – Črnuče

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website and Online Store Development: One-time professional services for creating WordPress websites and WooCommerce online stores. Includes structured development lifecycle from strategy to deployment. Revenue recognized upon project completion.
2. WordPress Maintenance and Support: Recurring subscription-based maintenance packages (S, M, L, XXL tiers). Includes updates, security monitoring, backups, performance reviews, and structured support. Billed monthly or annually.
3. Email Marketing Services: Managed email marketing services using Klaviyo platform. Basic package at €250/month includes setup, campaign management (3 mailings/month), up to 3 automated flows, GDPR compliance, and monthly reports. One-time €300 setup fee.
4. WordPress Plugin Licensing: Digital product sales through plugins.wpm.si store. Plugins include WooCommerce Vasco Integration (€99+), MetaKocka Integration, and Show Lowest Price EU compliance plugin. Licenses sold as one-time purchases or subscriptions.
5. Digital Advertising and Marketing: Digital advertising services including SEO optimization, Google/Facebook/Instagram/Tiktok/Bing campaigns, graphic design, and video production. Billed as project-based or retainer.
6. Consulting and Advisory: AI consulting services for business, website analysis, and digital strategy. Custom engagement based on client needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

WPM is a Slovenian WordPress-specialist digital agency that designs and builds custom WordPress websites and WooCommerce online stores, develops bespoke plugins and digital products, and delivers tiered maintenance, email marketing, advertising, and graphic design services to business clients across Slovenia, Croatia, broader Europe, and the United States. Core work follows a structured 10-phase development lifecycle, with ongoing revenue from recurring maintenance packages and a proprietary plugin store.

Product overview

Wpm D.o.o. (WPM) is a Slovenian WordPress-focused digital agency offering a comprehensive suite of web services. The core offerings consist of WordPress website development and WooCommerce online store development, supported by a structured 10-phase methodology covering strategy through post-launch maintenance. These are complemented by WordPress plugin development services and a proprietary plugin product line sold via the plugins.wpm.si store (including WooCommerce Show Lowest Price, WooCommerce Vasco Integration, and WooCommerce MetaKocka Integration for EU compliance and accounting system connections). Additional services include email marketing (Klaviyo/Omnisend), digital advertising (Google, Meta, TikTok, Bing), graphic design and video production, and website/store analysis. Maintenance and support is delivered through tiered packages (S, M, L, XXL) with the WPM Support Panel for customer ticket management. The company also uses tools including Modular DS, Patchstack, and Asana internally to manage the maintenance ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• WPM Plugins: WordPress plugin development and sales - sells digital products including WooCommerce Vasco integration, WooCommerce MetaKocka integration, and Show Lowest Price plugins
• Ticklio
• Hitraponudba

Products and services

• WordPress Website Development Custom WordPress website design and development for businesses and individuals, covering strategy, content planning, wireframing, visual design, build, QA testing, production deployment, 30-day stabilization, and transition to maintenance.
• WooCommerce Online Store Development Design, build, and automation of WooCommerce-powered online stores for B2B and B2C product sellers, including payment gateway integration, shipping, order management, and sales process digitization.
• WordPress Maintenance and Support Recurring subscription-based maintenance packages (S, M, L, XXL) for WordPress and WooCommerce websites including core/plugin/theme updates, security monitoring via Patchstack and Modular DS, daily backups, performance reviews, technical SEO, and structured support delivered through the WPM Support Panel. Premium licenses bundled into the first year.
• Custom WordPress Plugin Development Bespoke WordPress plugin development including integration with Slovenian and foreign accounting/ERP systems, custom business logic, and recommendations on paid and free plugins.
• Email Marketing Services Managed email marketing using Klaviyo or Omnisend — including setup and configuration, list management, template design, content creation, campaign management (3 mailings/month), up to 3 automated email flows, GDPR compliance, and monthly reporting.
• Digital Advertising and Marketing Digital advertising campaign management across Google, Facebook, Instagram, TikTok, and Bing networks, combined with technical and content SEO optimization to grow organic traffic.
• Graphic Design and Video Production Graphic design services for web and print — publications, vehicle graphics, advertisements, business cards, and full corporate identity design — plus video editing and montage.
• Website and Store Analysis Technical, content, and design audit of websites and online stores using multiple tools for security, speed, and SEO optimization — including recommendations for further development.
• WooCommerce Show Lowest Price Plugin Standalone WordPress plugin that displays the lowest price of a WooCommerce product over the last 30 days to comply with the EU Omnibus Directive and prevent false discount inflation. Includes 30-day money-back guarantee, WPML and Multisite support, and regular updates.
• WooCommerce Vasco Integration Plugin Standalone WordPress plugin that integrates WooCommerce with the Vasco ERP system for business process optimization. No-code installation with assistance available; 30-day satisfaction guarantee.
• WooCommerce MetaKocka Integration Plugin Standalone WordPress plugin integrating WooCommerce with the MetaKocka accounting system for B2B order data transfer, tax rate management, and invoice business-number recording. 30-day satisfaction guarantee.
• WPM Support Panel Proprietary client-facing support portal where maintenance customers submit tickets and track task resolution in real time, backed by an internal Asana-based workflow and automated error/downtime monitoring integrated with Modular DS.

Quantifiable outcome

• 12,000+ support tickets resolved
• +6 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AutomatticcoreStrategic or Co-development Partner · 1 January 2026WPM became official Automattic Agency Partner as the first company in Slovenia. Partnership covers WooCommerce and Pressable managed hosting. Provides access to exclusive resources, co-marketing opportunities, and official directory listing. This partnership validates WPM's WordPress expertise and provides credibility in the global WordPress ecosystem.
• WooCommercecoreTechnology or IntegrationCore e-commerce platform partner. WPM is listed on WooCommerce expert directory. All WooCommerce development follows WooCommerce best practices and integrates with related services (payment gateways, shipping, inventory).
• KlaviyocoreTechnology or IntegrationOfficial Klaviyo partner. WPM offers managed email marketing services using Klaviyo platform. Basic package configured around Klaviyo. Demonstrates email marketing automation expertise.
• Modular DScoreTechnology or IntegrationUsed for centralized WordPress system management across WPM's maintenance client base. Enables efficient multi-site management, monitoring, and updates.
• DesignRushminorGTM or Marketing PartnerB2B marketplace listing. Accredited Agency status provides third-party credibility and lead generation platform.
• AsanacoreTechnology or IntegrationProject management platform. WPM uses Asana for internal task management, QA checklists, and workflow organization. Certified workflow specialist capability.
• Kadence WPcoreTechnology or IntegrationPrimary theme framework for WordPress development. Kadence Pro provides flexible, performant foundation for custom website builds.
• WP RocketcoreTechnology or IntegrationCore plugin for performance optimization and caching. Standard inclusion in WPM WordPress projects.
• ACF ProcoreTechnology or IntegrationAdvanced Custom Fields Pro used for structured, flexible content management. Standard inclusion for custom WordPress development.
• Rank Math ProcoreTechnology or IntegrationSEO plugin for advanced configuration. Standard inclusion for SEO-optimized WordPress development.
• Real Cookie BannercoreTechnology or IntegrationGDPR compliance plugin for cookie consent management. Standard inclusion for EU-compliant WordPress websites.
• WPMLcoreTechnology or IntegrationMultilingual WordPress plugin for international websites. Used when projects require multiple language support.
• HS PlusminorStrategic or Co-development PartnerLocal Slovenian company that hosted the 20th WordPress Meetup in Trzin. Provides community event venue and networking opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, and advertising services. Comparable to WPM in offering integrated digital marketing services, but at much larger scale with broader service portfolio including non-WordPress capabilities.
• GoDaddy Pro: GoDaddy Pro is the SMB-focused professional arm of GoDaddy offering WordPress management, hosting, and client management tools. Comparable to WPM as a WordPress service provider for SMBs, though operating as an incumbent within GoDaddy's broader hosting/platform portfolio.
• WP Engine: WP Engine is a major managed WordPress hosting platform that also offers agency partner services and professional services. Comparable to WPM as part of the broader WordPress ecosystem, with overlapping Automattic/StudioPress integrations though operating at vastly larger scale as an incumbent.

Emerging players

• Delicious Brains: Delicious Brains develops premium WordPress plugins (WP Offload Media, Advanced Cron Manager) targeting developers and agencies. Comparable to WPM's plugin product line (Vasco, MetaKocka, Show Lowest Price) as a WordPress plugin product business, though with global rather than Slovenia-specific focus.

Others

• Kinsta: Kinsta is a managed WordPress hosting provider and WPM partner listed in Kinsta's agency directory. Adjacent ecosystem player rather than direct competitor, but comparable in serving the premium WordPress market and channeling client referrals to agency partners.

Direct peers

• 10up: 10up is a leading WordPress-focused digital agency offering website development, engineering, and design services to enterprise clients. Directly comparable to WPM as a WordPress agency with similar service mix, though operating at significantly larger scale in the US/EU markets.
• WP Buffs: WP Buffs specializes in 24/7 WordPress maintenance, support, and care plans for SMB clients. Directly comparable to WPM's maintenance packages and WPM Support Panel service, with similar subscription-based recurring revenue model.
• WebDevStudios: WebDevStudios is a US-based WordPress design and development agency specializing in custom websites and WooCommerce. Direct peer to WPM with similar WordPress/WooCommerce focus, custom plugin development, and ongoing maintenance offerings.
• SiteCare: SiteCare provides managed WordPress maintenance, security, and performance services. Direct peer in the recurring WordPress maintenance space, competing for similar SMB/mid-market clients seeking ongoing support rather than one-time builds.
• Human Made: Human Made is a global WordPress and enterprise web agency providing development, hosting, and platform services. Closely comparable to WPM as a WordPress-specialist agency serving enterprise and publishing clients, with deeper enterprise focus and larger team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wpm-doo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wpm D.o.o.