Name

Ray & Jules

Legal name

La Bomba sprl

Website

https://ray-jules.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Specialty coffee roaster
• Solar-powered coffee roasting
• Single-origin coffee beans
• Compostable coffee capsules
• Coffee subscription service

Headquarters

HQ city

Hamme-mille

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: One-time purchases of coffee products including beans, ground coffee, capsules, drip bags, and coffee packages. Products sold at various price points from €7.45 to €85.00.
2. Coffee Subscriptions: Recurring subscription model offering regular deliveries of coffee. Includes discovery subscription (surprise coffees monthly), favorite coffee subscription, and capsule subscription. Subscribers receive approximately 10% discount and free delivery.
3. B2B Organizational Sales: Sales to organizations including workplaces, schools, and sports clubs. Provides coffee supply for professional environments.
4. Roastery Tours: Physical roastery visits and guided tours of the unique solar-powered coffee roasting facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ray & Jules is a Belgian specialty coffee roaster that sells single-origin coffee beans, compostable coffee capsules, drip bags, and curated gift/subscription packages direct to consumers and to B2B clients. The company roasts its coffee using a proprietary industrial solar-powered roaster and sources single-origin beans, marketing subscriptions and themed product lines (Sisters' Surprise, Belgian Cycling).

Product overview

Ray & Jules is a specialty coffee company operating a direct-to-consumer e-commerce platform built on Shopify, offering a portfolio of solar-roasted, slow-roast coffees organized across multiple product lines. The core offering consists of single-origin beans and ground coffee under the 'Ray & Jules Classics' line (including Lovely Luna, Brilliant Ben, Fruity Franny, Powerful Peter, Spicy Sara, Sunny Joe, Creamy Charlotte, Afternoon Eve, Strong Stephan, and Dark Roast), complemented by the limited-edition Sisters' Surprise sub-brand curated by roasters Sarah & Lieze, and the Belgian Cycling partnership line featuring Peloton Power and Cannibal Coffee. Coffee is sold as whole beans or ground, in various package sizes, and through multiple subscription models (Ontdekkingsabonnement, Favoriete Koffie Abonnement, Capsules Abonnement, and Mix-Your-Own Abonnement), as well as curated coffee packages (Summer Vibes, Degustatie Pakket, Origine Afrika, Ontdek de Wereld, Intens, and Favorieten). The company also sells accessories (Thermos, Koffiemaler), gift cards, personalized packages, and offers B2B services for organizations. All products are roasted on proprietary solar-powered roasting technology and emphasize direct trade, sustainability, and farmer empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• Belgian Cycling: Coffee brand collaboration with Belgian Cycling, featuring special blends like Peloton Power and Cannibal Coffee for cycling enthusiasts.
• Sisters' Surprise

Products and services

• Ray & Jules Classics coffees Core single-origin and classic specialty roasted coffee beans sold in individual bags to home consumers and B2B customers.
• Sisters' Surprise coffee subscription Recurring curated coffee subscription tied to a women-in-coffee initiative, delivering surprise selections of specialty coffees to subscribers.
• Compostable coffee capsules Compostable single-serve coffee capsules filled with Ray & Jules roasted specialty coffee, designed for consumers and B2B clients seeking a sustainable capsule option.
• Drip bag coffee Single-serve drip bag coffees filled with Ray & Jules roasted specialty coffee, intended for quick brewing without equipment.
• Ray & Jules gift and bundle packages Curated gift and variety packages combining multiple coffees and accessories, targeted at consumers looking for discovery or gifting experiences.
• Belgian Cycling co-branded coffee line Co-branded specialty coffee line produced in partnership with Belgian Cycling, sold as a themed product for cycling fans and supporters.

Quantifiable outcome

• Solar-powered roasting reduces CO2 emissions compared to traditional fossil fuel roasting
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Belgian CyclingcoreGTM or Marketing Partner · 1 January 2025Partnership providing sustainable coffee to national Belgian cycling teams including top athletes. Joint product development created cycling-themed coffee products (Peloton Power, Cannibal Coffee). Belgian Cycling receives sustainable coffee as fuel during training and events. CEO quote emphasizes shared values of energy, persistence, and continuous improvement.
• CapricorniocoreStrategic or Co-development Partner · 1 January 2023Coffee exporter from Brazil connecting Ray & Jules with small and medium visionary farmers. Capricornio groups farmers practicing agroforestry, organic soil enrichment, and ecosystem restoration. Partnership since January 2023, sourcing Brilliant Ben coffee from female producers.
• Ellen Fontana (Fazenda Fronteira)coreStrategic or Co-development Partner · 1 January 2023Female coffee producer at Fazenda Fronteira in Brazil, actively preserving 70,000 trees on her plantation. Part of Capricornio network supplying Brilliant Ben coffee.
• Mulheres do Café MatãocoreStrategic or Co-development PartnerWomen's coffee cooperative in Brazil producing 80% of the Brilliant Ben blend. Operates based on permaculture principles.
• This Side UpcoreStrategic or Co-development PartnerCoffee importer partner facilitating direct trade relationships. Works with farmers in Tanzania (Wanza cooperative since 2015), Kenya (Sakami cooperative), and Rwanda. Arranges origin trips for Ray & Jules roasters to visit farmers.
• Rebel MerchantscoreStrategic or Co-development PartnerCoffee importer handling Powerful Peter coffee from Guatemala. Exporter is Maya Ixxil. Facilitates direct trade relationship with Doña Olga's farm.
• CoffeeteamminorStrategic or Co-development PartnerCoffee importer for Creamy Charlotte from Peru, sourced through Montana Azul cooperative (COOPACMA).
• BpostminorChannel Partner/ Reseller/ DistributorLogistics partner for package delivery in Belgium. Provides home delivery and pickup point services for customer orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Bottle Coffee: Larger US-based specialty coffee brand operating DTC e-commerce, subscriptions, and cafés globally. Comparable on specialty single-origin positioning and DTC subscription model, but at much greater scale and broader geographic footprint.
• Counter Culture Coffee: US specialty coffee roaster focused on sustainability, direct trade, and education (tastings, cuppings). Comparable on direct-trade farmer relationships, sustainability messaging, and training/tasting experiences analogous to Ray & Jules' roastery tours.

Direct peers

• Square Mile Coffee Roasters: UK specialty coffee roaster known for single-origin sourcing, B2B supply to London cafés, and roastery tours. Comparable on direct-trade sourcing, specialty roasting focus, and DTC plus B2B revenue mix.
• Pact Coffee: UK-based DTC specialty coffee subscription brand built on direct trade and farmer relationships. Closely comparable to Ray & Jules on subscription-led DTC model, single-origin focus, and ethical sourcing narrative.
• OR Coffee Roasters: Belgian specialty coffee roaster with strong direct-trade and sustainability positioning, including fair-chain sourcing. Highly comparable to Ray & Jules on model (DTC + B2B), geography (Belgium), and brand narrative.
• Peeze Coffee Roasters: Dutch specialty roaster with a strong direct-trade and organic story, B2B workplace supply, and DTC channels. Comparable on Benelux specialty coffee model, direct trade farmer relationships, and subscription offerings.
• Caffenation: Belgian specialty coffee roaster focused on direct trade, single-origin beans, and sustainability storytelling. Operates both roastery and café channels, and competes head-to-head with Ray & Jules in the Belgian DTC specialty market.
• Moyee Coffee: Netherlands-based specialty/Fair Chain coffee brand focused on impact, transparency, and high-end roasting. Closely comparable to Ray & Jules on sustainability-led DTC specialty positioning and Benelux geography.
• MOK Coffee Roasters: Belgian specialty roaster selling single-origin and blended coffees online and through cafés. Closely comparable on product portfolio (beans, ground, capsules), DTC subscriptions, and Belgian specialty market overlap.

Regional players

• Braz Coffee: Belgian coffee roaster with strong Belgian heritage positioning and DTC sales. Regional direct peer sharing the Belgian specialty market and Belgian-language e-commerce audience with Ray & Jules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RAYENJULES
• Instagraminstagram.com/ray_jules_coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray & Jules