Ellipse Bikes
Ellipse Bikes (SAS Ellipse Industries) designs, assembles, and sells made-in-France urban electric and muscular bicycles with integrated safety electronics and accessories, serving individual commuters and French enterprise fleet customers via DTC e-commerce, a certified dealer network, and B2B leasing.
- Company typePrivate
- Founded2020
- HeadquartersTroyes, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ellipse Bikes does
Ellipse Bikes (legal entity: SAS Ellipse Industries) is a French urban mobility company founded in 2020 in Troyes, Grand Est, by three engineers who were daily bike commuters and bicycle-repair association volunteers. It designs, assembles in-house, and sells made-in-France electric and muscular bicycles targeting individual urban commuters and French enterprises seeking fleet-leasing solutions. The company operates a direct-to-consumer e-commerce site with a 3D-style configurator, a network of certified dealers across France for test rides and after-sales service, and an emerging B2B company-fleet program with 36-month leases and a 40% employer tax advantage.
The product portfolio centers on the E1 (€1,990 entry-level VAE, 360Wh Samsung battery, Mivice M070 250W/35Nm rear hub motor, carbon belt drive, 40–70 km range, from 17.8 kg), the E2 and E2 ST (€2,490, 504Wh battery, Mivice M080 250W/45Nm motor, up to 110 km range, 15 colors, belt or Shimano CUES chain options, 19.4–19.8 kg), and the M1.2 muscular bike (€189 pre-order). Differentiating technology includes a torque-sensor-driven progressive motor assistance, integrated frame-embedded lighting and turn signals, an anti-theft alarm up to 100 dB, anti-theft screws, and an optional GPS connectivity module (€4.83/month) with smartphone alerts. Components are sourced from Samsung (cells), Mivice (motor), Shimano (transmission/brakes), Continental (tires), Thule, ABUS, AXA, Knog, SP Connect, and Suntour — with final assembly internalized at the Troyes facility alongside regional Grand Est suppliers for electronics, rims, fenders, and painting. The product line is homologated under EN-15194, ISO 4210, and EN-62133, and all units carry a Bicycode/Paravol registration mark.
The revenue model combines one-time hardware sales (bikes, accessories including own-brand racks, Thule bags, ABUS/AXA locks, child seats, mirrors, bells, chargers, secondary batteries at €290–€350) with three recurring streams: GPS connectivity subscriptions (€4.83/month, year one included), the Esprit Libre insurance product (€8–13/month via Qover, underwritten by Nationale-Nederlanden with Europ Assistance for 24/7 roadside support), and 36-month enterprise fleet leases. Distribution is split between global DTC e-commerce with 30-day returns and 0% financing via Crédit Mutuel, CIC, and LCL, and a domestic French certified-dealer network. The Re Cycle certified pre-owned program resells returned, demonstration, and ex-lease bikes at €1,490–€1,790. Customers can further reduce net price via a French state ecological bonus up to €400 plus local aid up to €500, with a trade-in program for old bikes. The company closed a ~€1.5M funding round in May 2026 led by SideAngels with Bpifrance, Caisse d'Epargne, and UTC Alumni.
Ellipse Bikes firmographics
Firmographics- Name
- Ellipse Bikes
- Legal name
- SAS Ellipse Industries
- Website
- https://ellipsebikes.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ellipse Bikes (SAS Ellipse Industries) designs, assembles, and sells made-in-France urban electric and muscular bicycles with integrated safety electronics and accessories, serving individual commuters and French enterprise fleet customers via DTC e-commerce, a certified dealer network, and B2B leasing.
- Ownership category
- akta.pro rank
Ellipse Bikes industry classification
Industry- Product category
- Urban Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (44133), Consumer Electronics and Appliances Rental (532210)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Ellipse Bikes is headquartered
LocationHeadquarters
- HQ city
- Troyes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Ellipse Bikes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Sales: Direct-to-consumer sales of electric and muscle bikes through the company website and dealer network. Configurator allows customization with various options affecting final price.
- Accessories: Aftermarket accessories including bags, baskets, locks, mirrors, chargers, child seats, phone mounts. Sold through website alongside bikes or separately.
- Connectivity Subscription: Monthly subscription for GPS tracking and theft alerts. First year included with connectivity-enabled bikes, then 4.83€/month.
- Insurance (Esprit Libre): Comprehensive bike insurance covering theft, accidental damage, vandalism with 24/7 assistance. Priced between 8-13€/month, administered through Qover.
- Reconditioned Bikes: Sale of refurbished bikes returned under 30-day policy, demonstration bikes, exhibition bikes, and leased vehicles. Offered at discounted prices with 1-year warranty.
- Company Fleet Leasing: B2B bike leasing program for enterprises allowing employees to rent bikes through salary sacrifice with 40% employer tax advantage. Multi-year contracts (36 months) leading to ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E1 electric bike base price |
| One time/ perpetual license | Pay-as-you-go | E2 electric bike base price |
| One time/ perpetual license | Pay-as-you-go | E2 ST electric bike (step-through frame) |
| One time/ perpetual license | Pay-as-you-go | M1.2 muscle bike (non-electric) |
| Subscription | Monthly | Connectivity subscription |
| Subscription | Monthly | Esprit Libre insurance |
| Unit Pricing | Pay-as-you-go | Battery secondary E1 |
| Unit Pricing | Pay-as-you-go | Battery secondary E2/E2ST |
| Unit Pricing | Pay-as-you-go | Thule rear bags 25L |
| Unit Pricing | Pay-as-you-go | ABUS U-lock Granit Plus 470 |
| Subscription | Monthly | Financing installments |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ellipse Bikes product offering
Product offeringCore offering
Ellipse Bikes designs, assembles in-house in Troyes, and sells premium urban electric bicycles (E1, E2, E2 ST step-through) and a non-electric muscular bike (M1.2) direct-to-consumer and through a French dealer network. The company also offers an extensive accessories ecosystem (batteries, racks, bags, locks, child seats, mirrors), a GPS connectivity subscription module, an all-risk "Esprit Libre" insurance product, and a B2B company-bike fleet-leasing program with 36-month terms.
Product overview
Ellipse Bikes is a French urban mobility company (SAS Ellipse Industries, Troyes, Grand Est) founded in 2020 by three engineers. The product portfolio comprises three electric bike models — the E1, E2, and E2 ST (step-through variant) — and a muscular (non-electric) bike (M1.2). The E1 is a lightweight urban VAE (17.8kg, 360Wh, up to 70km range, carbon belt drive) priced from 1,990€. The E2 and E2 ST share the same technical platform (504Wh battery, 45Nm motor, up to 110km range, 15 color options, +12,000 configuration combinations) starting from 2,490€. Both E2 models are available with optional GPS/connectivity module (4.83€/month) and all-risk Esprit Libre insurance (8–13€/month). The M1.2 is the muscular platform (pre-order at 189€). Ellipse also operates a certified pre-owned 'Re Cycle' program and sells a comprehensive own-brand accessories ecosystem (batteries, chargers, racks, bags, locks, mirrors, bells, child seats) plus third-party branded accessories (Thule, ABUS, AXA, Knog, SP Connect). Assembly is fully internalised at Troyes, and the company sells direct-to-consumer and via a reseller network across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Ellipse E1 Electric Bike Lightweight urban electric bicycle (VAE) for French commuters seeking integrated safety, low-maintenance belt drive, and a 40-70 km range. Priced from €1,990.
- Ellipse E2 Electric Bike Premium urban electric bike with extended 60-110 km range, configurable drivetrain (belt or chain), 15-color palette, and optional GPS connectivity. Priced from €2,490.
- Ellipse E2 ST Electric Bike (Step-Through) Step-through variant of the E2 electric bike, designed for easier mounting and a more upright posture, suitable for riders 1.55-1.95 m. Priced from €2,490.
- Ellipse M1.2 Muscle Bike Non-electric muscular urban/hybrid bike, predecessor-based platform proven on multi-thousand-km adventure expeditions. Pre-order at €189.
- Re Cycle (Certified Pre-Owned) Refurbished and quality-checked used Ellipse bikes (E1, E2 ST, M1.2) sold at a discount with a 1-year warranty.
- Connectivity Module (GPS / Tracker) Optional GPS tracking and geofencing hardware module for E2 and E2 ST bikes, paired with a smartphone app and €4.83/month subscription for theft alerts.
- Esprit Libre Bike Insurance Subscription all-risk insurance product for Ellipse bikes, covering theft, damage, vandalism, and 24/7 assistance across the EU. Priced €8-13/month.
- Company Bike Fleet Leasing Program B2B fleet-leasing service for French companies offering employee bike benefits through payroll salary sacrifice, with a 40% employer tax advantage and 36-month terms converting to ownership.
- Bicycle Accessories Ecosystem Comprehensive own-brand and third-party accessories range (racks, batteries, chargers, bags, locks, child seats, phone mounts, mirrors, bells, kickstand) for Ellipse bikes, sold individually online.
Quantifiable outcome
- E2 weight 19.4kg, E2 ST 19.8kg - among lightest electric bikes on market
- +4 more outcomes
Companies that use Ellipse Bikes
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Ellipse Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Ellipse Bikes partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Infomaniak Network SAminorWeb hosting provider for ellipsebikes.com. Based in Geneva, Switzerland. Ensures GDPR compliance with EU data hosting.
- QovercoreInsurance administrator for Esprit Libre bike insurance product. Manages claims, customer service, and policy administration for theft and damage coverage across EU.
- Nationale-NederlandencoreInsurance underwriter for theft and material damage coverage in the Esprit Libre insurance product.
- Europ AssistancecoreEmergency assistance provider for Esprit Libre insurance. 24/7 roadside assistance including bike pickup and transport to home or repair shop.
- MivicecoreGerman motor manufacturer supplying rear wheel hub motors (M070 for E1, M080 for E2/E2ST). Compact design enabling lightweight electric bikes with progressive torque sensor control.
- ShimanocoreJapanese component supplier providing CUES transmission systems (9-speed for E2/E2ST chain version) with 3x durability vs standard, plus MT200 hydraulic disc brakes.
- SamsungcoreBattery cell supplier. E2/E2ST uses 504Wh battery with 40 Samsung lithium-ion 21700 cells. E1 uses 360Wh with 20 cells.
- ContinentalcoreTire supplier providing Double Fighter III anti-puncture tires with reflective bands. Standard on E2/E2ST models.
- ThulecoreSwedish accessories brand supplying bags (13L front, 25L rear) with waterproof thermo-welded construction and quick-attach systems.
- ABUScoreGerman security specialist supplying U-locks (Granit Plus 470, level 12/15) and folding locks (BORDO 6000K, level 10/15).
- AXAcoreSecurity supplier providing frame locks (Block XXL) with plug-in capability for chain extensions. Anti-drilling cylinder with 12/15 security level.
- SuntourcoreSuspension supplier for E2/E2ST optional front fork (SF15 Nex E25 with 50mm travel) for improved comfort on rough roads.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ellipse Bikes competitors and assessment
Company assessmentDirect peers
- Angell: French premium urban e-bike maker (Paris-based) with integrated lights, turn signals, alarm and connected app. Direct competitor for Ellipse in the French market with overlapping product positioning, price band, and connected-bike feature set.
- Cowboy: Belgian premium urban e-bike brand selling direct-to-consumer in France and across Europe with connected, app-integrated bikes. Highly comparable as a European DTC urban e-bike competitor targeting the same commuter segment with a similar subscription/connectivity model.
Others
- Shimano: Japanese component supplier providing drivetrain, brake, and e-bike systems for the global cycling industry. Comparable as a core technology partner to Ellipse (CUES, hydraulic brakes) and an indirect ecosystem participant.
- Mivice: German e-bike hub motor supplier whose M070 and M080 motors power the Ellipse E1, E2, and E2 ST. Comparable as a direct technology partner and as a representative of the lightweight hub motor category that defines Ellipse's spec sheet.
- Bosch eBike Systems: German e-bike drive system (motor + battery + software) supplier powering many premium urban e-bike brands. Comparable as a Tier-1 component ecosystem competitor to Ellipse's Mivice/Samsung/Shimano stack, and an indirect competitor through OEM partner brands.
Regional players
- Urban Arrow: Dutch premium cargo e-bike brand serving family and last-mile delivery use cases across Northern Europe. Comparable as a European utility e-bike maker with similar safety/integration and accessory ecosystem philosophy, focused on a different geography.
Broad incumbents
- Specialized: Global premium bicycle and e-bike manufacturer with broad urban, road, and mountain ranges plus established dealer network across Europe. Overlaps with Ellipse on premium positioning and integrated urban commuter use case.
- Trek: Global premium bicycle and e-bike maker with extensive European dealer network. Comparable on premium urban e-bike positioning and broad product portfolio addressing similar commuter/utility use cases.
- Decathlon: French sporting goods giant with massive own-brand urban e-bike range (Riverside, Triban, Elops). Competes with Ellipse on price from below while sharing the French retail footprint and Made-in-France credentials.
Emerging players
- Tenways: European-headquartered (Amsterdam) e-bike brand selling lightweight urban e-bikes online across Europe at a similar premium-but-accessible price band. Comparable on product, distribution model (DTC online), and target urban commuter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ellipse Bikes social profiles
Digital presenceEllipse Bikes compliance and trust
Trust signalCompliance7 records
Ellipse Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ellipse Bikes leadership team
Management profileNumber of profiles
Profiles3 records
Ellipse Bikes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ellipse Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ellipse Bikes
What does Ellipse Bikes do?
Ellipse Bikes designs, assembles in-house in Troyes, and sells premium urban electric bicycles (E1, E2, E2 ST step-through) and a non-electric muscular bike (M1.2) direct-to-consumer and through a French dealer network. The company also offers an extensive accessories ecosystem (batteries, racks, bags, locks, child seats, mirrors), a GPS connectivity subscription module, an all-risk "Esprit Libre" insurance product, and a B2B company-bike fleet-leasing program with 36-month terms.
Is Ellipse Bikes a public or private company?
Ellipse Bikes is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ellipse Bikes founded?
Ellipse Bikes was founded in 2020. It employs 11 to 50 people.
Where is Ellipse Bikes based?
Ellipse Bikes is headquartered in Troyes, France, in the Europe region.
How does Ellipse Bikes make money?
Six revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories, connectivity Subscription, insurance (Esprit Libre), reconditioned Bikes and company Fleet Leasing.
Who are Ellipse Bikes's main competitors?
Direct peers on record are Angell and Cowboy. Others are Shimano, Mivice and Bosch eBike Systems. Urban Arrow is listed as a regional player. Broad incumbents are Specialized, Trek and Decathlon. Tenways is listed as an emerging player.
Does Ellipse Bikes have an API?
No public API is recorded for Ellipse Bikes.
What industry is Ellipse Bikes in?
Ellipse Bikes's product category is Urban Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.