What Linex Travel does

Linex Travel is a B2B travel commerce platform that provides white-label travel redemption infrastructure to banks, loyalty programs, and financial institutions. The company connects 30+ loyalty programs, 55.2M active travel users, and a network of travel suppliers (hotels, airlines, car rental, experiences) through a unified omnichannel ecosystem operating across 20+ countries, with a particularly dense footprint of 30+ bank clients across 12 Latin American countries. The platform processes 350K+ transactions and 7.6B+ points and miles annually, and manages 500K+ support tickets per year through combined human and AI-assisted channels.

The core product is an Agentic AI Suite — including intent detection, dynamic personalized offers, smart funnel conversion optimization, and automated pre-trip/in-trip/post-trip support — layered onto six travel solutions (Travel Marketplace, Booking & Redemption, Smart Travel Packages, Travel Concierge, Customized Experiences, Luxury Travel) and a Payment Orchestration module supporting 8+ payment gateways and 26+ points-and-miles packages under PCI DSS compliance. The technology stack is built on Sabre's GDS as architectural foundation, with integrations across Mastercard, Hotelbeds, Expedia, Hertz, Thrifty, Dollar, and Disney. The platform is complemented by Linex Loyalty modules (Linex Mint accrual engine, Linex Marketplace, Linex Engage behavioral analytics) following the 2026 integration with sister company Linex Loyalty under Linex Fund I LP ownership.

Linex Travel generates revenue through three streams: transaction and processing fees on bookings/redemptions, white-label platform licensing for bank-deployed instances, and managed services including contact center operations. The company was acquired in June 2026 by Linex Fund I LP, a New York-based private equity fund focused on loyalty and rewards, and rebranded from UltraGroup to Linex Travel as part of a strategy to build a global loyalty technology leader for the banking industry. Leadership is led by CEO and Co-Founder Andrés Peláez, with the broader team covering representations, client solutions/technology, partnerships, and travel operations.

Name

Linex Travel

Legal name

Linex Travel

Website

https://linextravel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Linex Travel is a B2B white-label travel commerce platform that powers loyalty redemption infrastructure for 30+ banks and financial institutions, connecting 55.2M users across 20+ countries to travel suppliers via an AI-powered marketplace.

Ownership category

akta.pro rank

Product category

Travel Commerce Platform / Loyalty Technology

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Corporate Travel Payment Orchestration & Routing (Multi-issuer, Multi-rail) (THACAJAD), Corporate Travel & Expense Booking Platforms (BPAMAIAI)

Keywords

• Travel commerce platform
• Loyalty redemption infrastructure
• White-label travel technology
• B2B travel marketplace
• Agentic AI travel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction & Processing Fees: Linex Travel charges financial institutions and travel suppliers transaction fees for processing bookings, redemptions, and payments through the platform. Revenue generated from processing 350K+ transactions per year with 7.6B+ points and miles redeemed.
2. White-Label Platform Licensing: White-label platform deployment for banks and loyalty programs generates licensing revenue. Banks deploy the travel commerce platform under their own brand, paying for access to the technology infrastructure, AI capabilities, and supplier network.
3. Managed Services & Support: Managed services including travel concierge support (500K+ support tickets managed per year), contact center operations, and ongoing platform management for bank partners.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Linex Travel operates an AI-powered, white-label travel commerce platform that enables banks, financial institutions, and loyalty programs to offer travel booking, redemption, and concierge services to their end customers. The platform aggregates third-party travel supplier inventory (hotels, car rentals, airlines, experiences) and supports cash, points, miles, benefits, and hybrid payment models, processing 350K+ transactions and 7.6B+ points redeemed annually across 20+ countries. It combines an Agentic AI Suite with payment orchestration, travel representations, and managed concierge services delivered to 55.2M active users.

Product overview

Linex Travel operates a unified travel commerce platform connecting banks, loyalty programs, travel suppliers, and travelers through AI-powered technology. The platform comprises a core ecosystem of six interconnected solutions: Travel Marketplace, Booking & Redemption, Smart Travel Packages, Travel Concierge, Customized Travel Experiences, and Luxury Travel, all powered by an Agentic AI Suite. The platform is complemented by Linex Loyalty's suite (Linex Mint, Linex Marketplace, and Linex Engage) for loyalty program management. A Payment Orchestration module handles 8+ payment gateways and 26+ points & miles packages. Operating across 20+ countries with 55.2M active users, the platform transforms points, miles and benefits into measurable travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic AI Suite
• Travel Marketplace
• Booking & Redemption
• Smart Travel Packages
• Travel Concierge
• Customized Travel Experiences
• Luxury Travel
• Payment Orchestration
• Linex Mint
• Linex Engage

Quantifiable outcome

• $110M annual sales processed through the platform
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and strategic.

• SabrecoreTechnology or IntegrationSabre provides the architectural foundation for Linex Travel's autonomous travel retailing and servicing capabilities. Garry Wiseman, President Product and Engineering at Sabre, commented on Linex Travel's international scaling. The partnership was highlighted during Sabre's Compass annual conference.
• Linex LoyaltycoreStrategic or Co-development PartnerIntegration with Linex Loyalty combines travel commerce platform with loyalty management solutions (Linex Mint, Linex Marketplace, Linex Engage) to build next-generation platform for large loyalty programs in the banking industry.
• MastercardstrategicTechnology or IntegrationPayment network partner enabling card-based travel transactions across the platform. Mastercard logo displayed among trusted client partnerships indicating integration for payment processing.
• HotelbedsstrategicChannel Partner/ Reseller/ DistributorHotel representation partner providing hotel inventory for the travel marketplace. Part of the supplier network reaching 55M+ active users across 30+ connected loyalty programs.
• ExpediastrategicChannel Partner/ Reseller/ DistributorTravel supplier integration providing hotel and travel booking capabilities. Expedia logo displayed among client partnerships indicating commercial relationship.
• HertzstrategicChannel Partner/ Reseller/ DistributorCar rental representation partner in travel marketplace, distributing Hertz rental services to bank loyalty program members. One of multiple car rental partners including Thrifty and Dollar.
• ThriftystrategicChannel Partner/ Reseller/ DistributorCar rental representation partner in travel marketplace, distributing Thrifty rental services to bank loyalty program members.
• Dollar Car RentalstrategicChannel Partner/ Reseller/ DistributorCar rental representation partner in travel marketplace, distributing Dollar rental services to bank loyalty program members.
• DisneystrategicChannel Partner/ Reseller/ DistributorExperience and entertainment partner for loyalty travel redemption, providing access to Disney experiences and hospitality offerings.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aimia: Loyalty analytics and program-operations company serving global brands and financial institutions. Comparable to Linex Travel on the loyalty-program-operating layer, particularly for banks seeking outsourced loyalty infrastructure.
• Points International (now Plus): Loyalty currency-management platform that powers points/miles redemption, transfer and travel booking for major bank card programs. Directly comparable to Linex Travel's points-redemption and travel-booking infrastructure for financial institution partners.
• Collinson Group: Global provider of travel experiences, loyalty and customer-engagement solutions for banks, card issuers and loyalty programs. Operates white-label travel and lifestyle benefits platforms that compete head-to-head with Linex Travel's bank-loyalty travel commerce offering.

Broad incumbents

• Sabre Corporation: Global GDS and travel technology incumbent that is also Linex Travel's stated architectural foundation. Overlaps in travel-retailing, agency and corporate-booking technology, but operates at much broader scale with airline and agency distribution.
• Booking Holdings: Parent of Booking.com, Priceline and connected-trip platforms. Relevant as both a partner (Expedia-style inventory source) and a broad incumbent with merchant and agency models that overlap with Linex Travel's marketplace and payment orchestration.
• Travelport (now part of CWT): Global distribution systems and corporate-booking platform that serves travel agencies and corporate buyers. Overlaps with Linex Travel's white-label booking engine and corporate-loyalty workflows, but operates at the global incumbent scale.
• Expedia Group: Global OTA and B2B travel platform that already partners with Linex Travel for inventory. Comparable on the supply side of the marketplace, the B2B partner-program layer, and white-label travel solutions for financial institutions.
• Amadeus IT Group: Global GDS and travel technology platform serving airlines, hotels, agencies and corporate buyers. Competes with Linex Travel's corporate/loyalty booking flows and offers competing AI-driven merchandising and NDC capabilities at much larger scale.

Emerging players

• Hopper: Travel fintech with AI-driven pricing, prediction and BNPL products. Comparable on the AI-led personalization and payment-innovation dimensions of Linex Travel's Agentic AI Suite and Payment Orchestration module.
• Plusgrade: Provider of ancillary revenue solutions (upsell, loyalty-based upgrades) for airlines, hotels and loyalty programs. Comparable to Linex Travel on loyalty-driven ancillary monetization and supplier representation, though focused on the airline/hotel vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linex Travel