What GPS2GO does

GPS2GO is a Directed Technologies business headquartered in Bangkok, Thailand, incorporated as Biowatch (Thailand) Co. Ltd., that provides GPS tracking hardware, fleet software, and connected vehicle data infrastructure to enterprise fleet operators. The company serves logistics, transport, mining, and government sectors across 11 countries including Australia, New Zealand, Thailand, Malaysia, the Philippines, Japan, India, South Korea, South Africa, Mexico, and Hungary, leveraging the warehousing, manufacturing, and distribution infrastructure of its parent Directed Group (Australian owned, headquartered in Melbourne). Its offering combines an industrial-grade GPS tracking device portfolio (GTU Flex, GTU Lite, GTU Pro with optional CAN Bus connectivity), asset trackers (standard and solar-powered LTE Cat-M1/NB1/NB2 devices), and a connected dual-channel dash camera, all managed through the cloud-based GPS2GO Platform powered by e.things technology.

The underlying technology stack is multi-constellation GNSS positioning with <1.5m CEP accuracy, 4G LTE cellular connectivity, IoT sensors, and AWS-hosted cloud infrastructure with SOC 2 Type 2 accreditation. The e.things platform manages device connectivity, identity, security, data ingestion, and event processing, and exposes normalized vehicle and IoT data through REST APIs, events, and digital twin models for integration with enterprise systems and partner services. Revenue is generated through three streams: hardware sales of GPS tracking devices and dash cameras, recurring subscription revenue for the platform and analytics dashboards, and Data-as-a-Service via the API layer. Pricing is quote-based and tailored to fleet size and hardware/software combinations, and the go-to-market is enterprise field sales supported by Request a Demo, Sales Enquiry, and Technical Support contact pathways, primarily targeting vertical mid-market and enterprise fleet operators rather than SMB long-tail customers.

The company was founded in 2016, operates with 11-50 employees, and is privately held with no disclosed external funding rounds. Its competitive positioning rests on DLT regulatory compliance for the Thai market, multi-region distribution via Directed Technologies, integrated hardware-plus-platform architecture, and SOC 2 Type 2 certified security posture.

Name

GPS2GO

Legal name

Biowatch (Thailand) Co. Ltd.

Website

https://gps2go.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GPS2GO is a Directed Technologies business providing GPS tracking hardware, fleet software, and connected vehicle data infrastructure to enterprise fleet operators in logistics, transport, mining, and government across 11 countries. Revenue is generated through hardware sales, platform subscriptions, and Data-as-a-Service APIs.

Ownership category

akta.pro rank

Product category

Fleet Management & Telematics

NAICS

Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Transportation Services (4700)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• GPS fleet tracking
• Telematics hardware
• Connected vehicle platform
• Asset tracking solutions
• Fleet management software

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. GPS Tracking Hardware Sales: Sale of GPS tracking devices (GTU Flex, GTU Lite, GTU Pro), asset trackers (standard and solar-powered), and connected dash cameras. Hardware is sold as standalone devices with 4G LTE, GNSS, and IoT capabilities for vehicle and asset tracking applications.
2. Software Platform and Analytics Subscription: Cloud-based platform subscription for device connectivity, data management, analytics dashboards, alerts, geofencing, maintenance management, and user management. Subscription-based model supporting scalable cloud infrastructure, secure API access, and production-grade security.
3. Data-as-a-Service (DaaS): Normalized vehicle and IoT data exposed through APIs, events, and digital twin models. Enables enterprise systems integration, partner services, and third-party workflow connections through secure API-based data access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GPS2GO provides industrial-grade GPS tracking hardware (GTU vehicle trackers, asset trackers, solar-powered trackers, and connected dash cameras) combined with a cloud-based GPS2GO Platform powered by e.things data platform technology. The platform delivers real-time vehicle and asset tracking, geofencing, alerts, fleet analytics dashboards, maintenance management, and REST API access for enterprise integration. The integrated offering is targeted at fleet operators in logistics, transport, mining, and government sectors requiring DLT regulatory compliance and connected vehicle intelligence.

Product overview

GPS2GO is a Directed Technologies business that delivers a comprehensive connected vehicle and fleet intelligence ecosystem. The portfolio consists of hardware products (GTU Flex, GTU Lite, GTU Pro GPS tracking devices; Asset Tracker and Solar Tracker for asset visibility; and Connected Dash Camera for video intelligence) combined with the GPS2GO Platform powered by e.things technology. This platform-plus-modules architecture integrates connected devices, cloud data infrastructure, fleet software, analytics dashboards, and REST APIs to support fleet management, compliance, safety, and operational intelligence for modern fleet operations.

Differentiator

Problem solved

Functional benefit

Products and services

• GTU Flex A cost-effective GPS tracking device for everyday fleet operations providing reliable 4G connectivity, accurate positioning, and scalable deployments for commercial fleet operators.
• GTU Lite A DLT-compliant, industrial-grade GPS tracking device designed for fleet management, regulatory compliance, and real-time telematics with reliable 4G connectivity.
• GTU Pro A DLT-compliant GPS tracking device with industrial-grade 4G LTE communication, high-precision GNSS, optional CAN Bus connectivity, and flexible interfaces for advanced fleet applications.
• Asset Tracker A smart, secure asset tracker with global LTE Cat-M1/NB1/NB2 and BLE v5.1 connectivity, multi-constellation GNSS positioning, environmental monitoring (temperature, humidity, barometric pressure), magnetic tamper detection, 6300mAh battery, and IP67 rugged enclosure for mobile and non-powered asset visibility.
• Solar Tracker A rugged solar-powered asset tracker with integrated solar panel, LTE FDD & TDD Cat-1, BLE 5.3, multi-constellation GNSS, 3-axis accelerometer, light sensor, 7500mAh rechargeable battery, IP67 waterproof protection, and removal, movement, parking, and low-battery alerts.
• Connected Dash Camera A fleet-ready dual-channel connected dash camera with Full HD 1080p road-facing video, 720p cabin video, 4G LTE connectivity, GPS/GNSS location reporting, event alerting, footage request capability, hard-wired tamper-resistant operation, 128GB Micro SD card, and tamper-proof locking cover.
• GPS2GO Platform A cloud-based connected data platform that turns connected hardware into meaningful insights with real-time tracking, alerts, geofencing, advanced analytics, maintenance management, and user management capabilities powered by e.things data platform technology.
• e.things Data Platform A data-first platform technology for connected vehicle and IoT data management and distribution across devices, cloud infrastructure, APIs, applications, enterprise systems, and partner services with normalized data exposed through APIs, events, and digital twin models.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Directed TechnologiescoreStrategic or Co-development PartnerGPS2GO is a Directed Technologies business. Directed Technologies provides leading automotive and enterprise customers with connected vehicle and IoT solutions. Directed Technologies is part of the Directed Group, Australian owned, headquartered in Melbourne, and supported by global warehousing, manufacturing, and distribution capability. GPS2GO combines local market expertise with the scale and technology capability of Directed Technologies.
• e.thingscoreTechnology or Integratione.things is the data platform technology powering GPS2GO's connected vehicle and IoT data management. Built to manage and distribute connected vehicle and IoT data across devices, cloud infrastructure, APIs, applications, enterprise systems, and partner services. Provides normalized vehicle and IoT data through APIs, events, and digital twin models.
• AWS (Amazon Web Services)coreTechnology or IntegrationGPS2GO Platform is AWS hosted, providing scalable cloud infrastructure for device connectivity, data ingestion, and production-grade platform operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: Samsara provides an integrated IoT fleet platform combining vehicle telematics, dash cameras, asset tracking, and analytics for enterprises. It directly overlaps GPS2GO's hardware-plus-platform-plus-DaaS model with significantly larger scale and global GTM.
• Geotab: Geotab is a leading global fleet telematics platform selling GPS tracking hardware (GO device) and a cloud analytics platform to commercial fleets. It is a direct competitor to GPS2GO's GTU devices and e.things platform for fleet tracking and analytics use cases.

Broad incumbents

• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, asset tracking, and telematics under a major US telecom incumbent. It competes with GPS2GO in the broader connected-fleet space with broader portfolio reach and channel distribution.
• Trimble Transportation: Trimble offers fleet, logistics, and asset tracking solutions as part of a broader transportation portfolio. It overlaps GPS2GO's enterprise fleet analytics offering, particularly for logistics and mining-adjacent customers.
• Webfleet (Bridgestone): Webfleet, a Bridgestone-owned fleet management platform, provides GPS tracking, dash cams, and fleet analytics across Europe, Asia, and Latin America — competing directly with GPS2GO in the global fleet telematics category.

Emerging players

• Motive (formerly KeepTruckin): Motive sells AI dashcams, GPS trackers, and a fleet management platform to commercial fleets with rapid growth focus. It is comparable to GPS2GO's connected dash camera plus telematics platform offering targeting similar mid-market fleet customers.
• Lytx: Lytx focuses on video telematics with connected dash cameras and driver behavior AI for fleets. It overlaps with GPS2GO's Connected Dash Camera plus platform analytics for fleet safety and operational intelligence.
• Fleetio: Fleetio is a fleet maintenance and operations platform with telematics integrations, competing in fleet intelligence and maintenance management adjacent to GPS2GO's service and maintenance features.

Others

• Here Technologies: Here Technologies provides maps, location data, and location-as-a-service APIs that power telematics and fleet solutions. It is comparable as an enabling platform in the location-and-telematics stack where GPS2GO's e.things platform operates, rather than a direct fleet-customer competitor.

Regional players

• Mix Telematics: Mix Telematics is a Johannesburg-based fleet telematics provider with strong presence in Africa and emerging markets, offering GPS tracking and analytics to commercial fleets — comparable to GPS2GO's Thailand-anchored regional telematics business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gps2gotracking
• LinkedInlinkedin.com/company/gps2go

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS2GO