Directed Technologies
Directed Technologies is an Australian Tier 1 supplier of connected vehicle technology, providing in-vehicle hardware, telematics, and cloud software to global automakers (Nissan, HINO, PACCAR, FUSO) and to enterprise and government fleet operators across the Asia-Pacific region.
- Company typePrivate
- Founded1995
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Directed Technologies does
Directed Technologies is an Australian privately held Tier 1 supplier of connected vehicle technology headquartered in Melbourne and operating as part of the Directed Group of Companies (legal entity Directed Electronics OE Pty Ltd). The company combines in-vehicle hardware (audio-visual navigation units, dash cameras, wireless charge mounts, mobile device mounts, car alarms), CANBUS-level vehicle integration, LTE connectivity, IoT devices, and cloud software into connected vehicle programs supplied to major automotive OEMs including Nissan, HINO, PACCAR (Kenworth/DAF), and FUSO. Products are delivered via port-fit or line-fit installation at the OEM level, complemented by dealer-fit accessories.
Beyond OEM programs, Directed Technologies sells GPS fleet tracking and video telemetry solutions directly to enterprise fleet operators in mining, emergency services, and postal organisations, with a flagship deployment at Ambulance Victoria covering over 1,200 emergency vehicles. The company also offers IoT-based remote device monitoring and a Mobility Solutions line assisting customers with fleet electrification and EV integration. Revenue is generated through a mix of connected hardware product sales (AVN units, dash cameras, accessories) and recurring telematics/IOT software subscriptions bundled into multi-year enterprise and government contracts; pricing is bespoke and not publicly disclosed.
The business has scaled from 21 to 80 staff in under four years, monitors more than 1 billion kilometres of road travel across 2,000+ fleets in Australia and the Asia-Pacific region, and has expanded internationally via the 2026 acquisition of GPS2GO Thailand and strategic partnerships with A3T Technologies (India), 3Gen Products (Africa), and SafetyCulture (platform integration). It is ISO 9001 and ISO 14001 certified by Lloyd's Register and holds TCA Type-Approval for a Level 2 Assurance Telematics Device. No external funding rounds are disclosed, indicating organic, cash-flow-funded growth.
Directed Technologies firmographics
Firmographics- Name
- Directed Technologies
- Legal name
- Directed Electronics OE Pty Ltd
- Website
- https://directedtechnologies.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Directed Technologies is an Australian Tier 1 supplier of connected vehicle technology, providing in-vehicle hardware, telematics, and cloud software to global automakers (Nissan, HINO, PACCAR, FUSO) and to enterprise and government fleet operators across the Asia-Pacific region.
- Ownership category
- akta.pro rank
Directed Technologies industry classification
Industry- Product category
- Connected Vehicle Telematics
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Miscellaneous Transportation Equipment (3790), Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
Keywords
Where Directed Technologies is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Directed Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Connected Hardware Products: Sales of in-vehicle technology including AVN/multimedia units, dash cameras, wireless charge mounts, mobile device mounts, car alarms and general electronic items supplied to major global automotive brands.
- Telematics and IoT Software Services: Ongoing software and connectivity services for fleet tracking, video telemetry, and IoT device monitoring supporting mission-critical vehicle operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise and government bespoke solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Directed Technologies product offering
Product offeringCore offering
Directed Technologies designs, manufactures, and supplies in-vehicle connected vehicle hardware (Audio Visual Navigation units, dash cameras, IoT devices, wireless charge mounts, mobile device mounts, and car alarms) integrated with vehicle electronics via CANBUS and body auxiliary systems. The company also delivers cloud-based telematics and IoT software services that provide GPS tracking, video telemetry, and analytics for fleet operators and automaker connected vehicle programs.
Product overview
Directed Technologies offers a connected technology portfolio combining in-vehicle hardware (AVN/multimedia units, dash cameras, wireless charge mounts, car alarms), IoT devices, cloud software, and business intelligence capabilities. The core offering centers on telematics solutions for fleet tracking and video telemetry, integrated with automaker programs for Nissan, Hino, PACCAR, and Fuso brands. The company operates as a Tier 1 supplier providing port and line-fit connected vehicle solutions, complemented by enterprise fleet solutions and specialized emergency services vehicle telematics. Products include AVN units deployed in 350,000+ vehicles, GPS fleet tracking monitoring 1 billion+ kilometers, and IoT solutions spanning vehicle accessories and mobility/electrification management.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Visual Navigation (AVN) Units In-vehicle multimedia and navigation hardware units supplied to vehicle manufacturers for OEM line fit, port of entry, and dealer fit programs.
- Telematics Solutions Cloud-based telematics platform providing GPS vehicle tracking, fleet management, and analytics for enterprise and government fleet operators across mining, emergency services, and postal services.
- Dash Cameras In-vehicle video telemetry and dash camera hardware for fleet safety, driver behavior monitoring, and incident documentation.
- Vehicle Accessories (Wireless Charge Mounts, Mobile Device Mounts, Car Alarms) Range of in-vehicle accessory hardware including wireless charge mounts, mobile device mounts, and car alarms supplied through OEM and dealer channels.
- Connected Vehicle IoT Solutions
Quantifiable outcome
- 350,000+ vehicles equipped with AVN units
- +4 more outcomes
Companies that use Directed Technologies
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Directed Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Directed Technologies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic and core.
- GPS2GO ThailandstrategicAcquisition of GPS2GO Thailand to expand Southeast Asia footprint. Strengthens regional presence with established local operations and customer base in Thailand.
- 3Gen ProductsstrategicStrategic partnership to expand global connected vehicle platform into Africa through 3Gen Products' local expertise and distribution network.
- A3T TechnologiesstrategicStrategic partnership to fast-track growth in India's auto market, the third largest globally. A3T Technologies serves as local partner for market entry and expansion.
- SafetyCulturestrategicPartnership to bring OEM-embedded truck data into SafetyCulture platform, enabling fleet operators to access connected vehicle insights through SafetyCulture's operational excellence platform.
- TCA (Transport Certification Australia)strategicReceived TCA Type-Approval for Level 2 Assurance Telematics Device, meeting Australian regulatory standards for connected vehicle technology assurance.
- NissancoreProvides in-vehicle technology and cloud-based software for Nissan connected vehicle programs through dedicated infotainment portal (directedinfotainment.com.au). Supplies AVN/multimedia units and connected services for port of entry or line fit installation.
- HINOcoreProvides HINO Connect connected vehicle solution for HINO trucks. Dedicated portal (hino-connect.com.au) for HINO Connect fleet management and telematics services.
- PACCARcoreProvides PACCAR Connect connected vehicle platform for Kenworth and DAF trucks in Australia. Awarded Joint Design Suppliers Award in 2026 for design collaboration. Dedicated portal (paccar.com.au/about-us/technology/paccar-connect/).
- FUSOcoreProvides FUSO Connect connected vehicle solution for FUSO commercial vehicles in Australia. Dedicated portal (fuso.com.au/fuso-connect/).
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Directed Technologies competitors and assessment
Company assessmentDirect peers
- Samsara: IoT platform combining vehicle telematics, video-based safety and equipment monitoring for fleets. Directly comparable to Directed Technologies' enterprise fleet + dash camera + IoT device monitoring offering.
- CalAmp: Telematics hardware and software platform providing connected vehicle solutions, fleet management and asset tracking - particularly comparable as a hardware-forward telematics peer to Directed's AVN/unit business.
- Fleet Complete: Fleet and asset telematics provider combining hardware, software and IoT services for fleets of all sizes. Direct comparable to Directed Technologies' enterprise fleet offering in scale and scope.
- Geotab: Global leader in fleet telematics and GPS fleet tracking, providing connected vehicle analytics and hardware to commercial fleets. Closest functional peer to Directed Technologies' enterprise fleet tracking and video telemetry solution, though at significantly larger global scale.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics and vehicle management platform serving commercial fleets in Europe and globally. Comparable offering to Directed Technologies' GPS fleet tracking and telematics services.
- Lytx: Video telematics and dashcam-based driver safety specialist. Direct competitor to the video telemetry component of Directed Technologies' enterprise offering, with strong presence in commercial vehicle fleets.
- MiX Telematics: South African-headquartered global fleet telematics provider with strong presence in Africa, APAC and the Americas. Closest geographic/structural peer to Directed Technologies given similar emerging-market orientation.
- EROAD: New Zealand-based fleet telematics, GPS tracking and in-vehicle hardware provider targeting commercial fleets. Closest Western-headquartered regional comp by size, geography (APAC) and product mix.
Broad incumbents
- Verizon Connect: Major incumbent fleet telematics platform serving enterprise customers globally with GPS tracking, dashcams and fleet management software. Overlap with Directed Technologies' enterprise fleet solution but operates at much larger scale as part of Verizon.
- Trimble Transportation: Large incumbent in transportation and logistics technology, offering fleet management, telematics and mobility solutions as part of a broader industrial technology portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Directed Technologies social profiles
Digital presenceDirected Technologies compliance and trust
Trust signalCompliance2 records
Directed Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Directed Technologies leadership team
Management profileNumber of profiles
Directed Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Directed Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Directed Technologies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Directed Technologies
What does Directed Technologies do?
Directed Technologies designs, manufactures, and supplies in-vehicle connected vehicle hardware (Audio Visual Navigation units, dash cameras, IoT devices, wireless charge mounts, mobile device mounts, and car alarms) integrated with vehicle electronics via CANBUS and body auxiliary systems. The company also delivers cloud-based telematics and IoT software services that provide GPS tracking, video telemetry, and analytics for fleet operators and automaker connected vehicle programs.
Is Directed Technologies a public or private company?
Directed Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Directed Technologies founded?
Directed Technologies was founded in 1995. It employs 251 to 500 people.
Where is Directed Technologies based?
Directed Technologies is headquartered in Melbourne, Australia, in the Oceania region.
How does Directed Technologies make money?
Two revenue lines are on record. Connected Hardware Products are the primary driver. The others are telematics and IoT Software Services.
Who are Directed Technologies's main competitors?
Direct peers on record are Samsara, CalAmp, Fleet Complete, Geotab, Webfleet (Bridgestone), Lytx, MiX Telematics and EROAD. Broad incumbents are Verizon Connect and Trimble Transportation.
Does Directed Technologies have an API?
No public API is recorded for Directed Technologies.
What industry is Directed Technologies in?
Directed Technologies's product category is Connected Vehicle Telematics. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 33632 and its SIC code is 3790.