Soccer Wire

Name

Soccer Wire

Legal name

HummerSport, LLC

Website

https://soccerwire.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Soccer Recruiting Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), College & University Sports Networks (Conference/School-Owned) (MPABAJAD)

Keywords

• Youth soccer recruiting
• College soccer directory
• Player profile subscriptions
• Tournament marketing services
• Soccer newsletter advertising

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Player Recruiting Profiles: Subscription-based model offering tiered player profile packages (Basic, Featured, Featured PLUS) for youth soccer players seeking college recruitment visibility. Fees are one-time lifetime payments.
2. Directory Listings (Tournaments, Clubs, Leagues): Monthly or annual subscription listings for tournaments, clubs, and leagues to gain visibility in the SoccerWire directory. Tiers include Basic, Featured, Marketing Partner, and Media & Marketing Partner.
3. Banner Advertising: Traditional advertising campaigns sold in impression blocks (minimum 20,000 impressions) across website and email platforms. Pricing varies by geography and volume.
4. Newsletter Advertising: Email newsletter advertising sent to 85,000+ subscribers twice weekly (Tuesday and Friday) with 14% average open rate.
5. Premier Partner Memberships: Platinum-level partnership programs for clubs and leagues offering maximum engagement and branding across all SoccerWire platforms, with additional free and discounted services for member teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SoccerWire operates a youth and college soccer digital platform that combines editorial news coverage, a College Soccer Recruiting Directory of 10,000+ player profiles, and searchable directories for tournaments, clubs, leagues, and college programs. The company monetizes through tiered player profile subscriptions, paid directory listings, banner and newsletter advertising, and Platinum Premier Partner memberships for clubs and tournaments.

Product overview

SoccerWire is a youth and college soccer platform offering a suite of interconnected products centered around a comprehensive College Soccer Recruiting Directory with 10,000+ player profiles. The platform combines news coverage of youth soccer (boys and girls), NCAA programs, and national teams with marketing and advertising services. Core products include the player directory and commitment tracker for recruiting, searchable directories for tournaments, clubs, leagues, and colleges, and the SoccerWire Marketplace for camps and tryouts. The Premier Partner Program offers enhanced club visibility, while advertising solutions include banner campaigns, directory listings, newsletter ads, and tournament marketing packages. Educational content is delivered through a blog network covering player development, recruiting guidance, coaching, and parenting topics.

Differentiator

Problem solved

Functional benefit

Products and services

• College Soccer Recruiting Directory (Player Profiles) Paid lifetime player profiles in the SoccerWire College Soccer Recruiting Directory, featuring player bio, video, and action photos. Tiered packages (Basic, Featured, Featured PLUS) provide increasing visibility via boosted search placement, sidebar showcase widgets, social media welcome posts, national newsletter inclusions, news linking, and automatic refresh. Used by high school youth soccer players (ages 14-18) seeking college recruitment exposure.
• Tournament, Club, League & College Directory Listings Searchable paid directory listings for youth soccer tournaments, clubs, leagues, and college programs. Filters by state, gender, competitive level, and other criteria. Used by youth soccer organizations (clubs, tournament operators, leagues, college programs) to gain visibility within the SoccerWire ecosystem and attract teams, players, and recruits.
• SoccerWire Marketplace (Camps & Tryouts Directory) Paid directory for soccer camps and tryouts, featuring professional club camps (Manchester City, FC Bayern, FC Barcelona) and college showcase events. Used by camp operators and college programs to promote their events to youth soccer players and families.
• Platinum Premier Partner Program Platinum-level membership program for clubs, tournaments, and leagues providing maximum engagement and branding across all SoccerWire platforms. Includes additional free and discounted services for member teams. Current Platinum partners include Jefferson Cup, NCFC Youth, Loudoun Soccer Club, Snap Soccer, Club Champions, and College Coaches Showcase Camp (CCSC).
• Website Banner Advertising Campaigns Banner advertising sold in blocks of 20,000+ impressions across the SoccerWire website. Two banner sizes available (Leaderboard 728x90 and Medium Rectangle 300x250). Pricing varies by impression volume and geographic targeting (national, 5-49 states, or 1-4 states). Used by youth soccer brands, clubs, tournaments, and advertisers to reach the SoccerWire audience.
• Tournament Marketing Packages Four-tier tournament marketing partnerships: Basic Listings ($35/mo or $335/yr), Featured Listings ($75/mo or $745/yr), Marketing Partner ($145/mo or $1,500/yr), and Media & Marketing Partner ($395/mo or $4,500/yr). Includes email blast placements (1-2x per week to 85,000+ subscribers), social media posts, website banner campaigns, and editorial content. Used by youth soccer tournament organizers.
• Newsletter Advertising Email newsletter advertising in the semi-weekly SoccerWire newsletter sent to over 85,000 subscribers on Tuesdays and Fridays, with an average 14% open rate. Used by advertisers to reach the youth and college soccer community via inbox placement.

Quantifiable outcome

• Featured PLUS players can generate over 1 Million Impressions per year
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Jefferson CupcoreGTM or Marketing PartnerPlatinum level Premier Partner. The Jefferson Cup is regarded as one of the top rated youth soccer tournaments in the country, featuring top natural grass and synthetic turf fields in Richmond, VA at River City Sportsplex.
• NCFC YouthcoreGTM or Marketing PartnerPlatinum Premier Partner. North Carolina FC Youth is a 501(c)(3) non-profit youth soccer organization that is a collaboration between Capital Area Soccer League, Triangle Futbol Club Alliance, and North Carolina Football Club.
• Loudoun Soccer ClubcoreGTM or Marketing PartnerPlatinum Premier Partner. Virginia's largest soccer program with over 15,000 soccer registrations annually, nearly 2,000 coaches, and more than 30 soccer related programs serving Northern Virginia since 1978.
• Snap SoccercoreGTM or Marketing PartnerPlatinum Premier Partner. Youth sports management company founded in 2010 that organizes youth soccer tournaments and leagues, partnering with clubs and city municipalities for event operations, marketing, and scheduling.
• Club ChampionscoreGTM or Marketing PartnerPlatinum Premier Partner. Provides a professional platform for youth soccer leagues, events/tournaments, and international travel, helping clubs save money through low-cost entry.
• College Coaches Showcase Camp (CCSC)coreGTM or Marketing PartnerPlatinum Premier Partner. Provides high school athletes with hands-on training, evaluation, and recruiting insight directly from college coaches across all levels of competition.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SportsRecruits: SportsRecruits is a multi-sport college recruiting platform with player profiles, video hosting, and college coach messaging. While not soccer-specific, it competes for the same high school athlete wallet share and college coach recruiting time as SoccerWire.
• Stack Sports: Stack Sports provides league, club, and tournament management software across multiple youth sports including soccer. It competes with SoccerWire at the club/tournament marketing layer and has deeper enterprise software capabilities and capital.
• MaxPreps: MaxPreps is the largest U.S. high school sports media platform with stats, rankings, and news coverage. It competes with SoccerWire for sports content traffic and audience, though it covers all high school sports rather than specializing in soccer.
• Hudl: Hudl is the dominant sports video and data platform serving high school and club teams across multiple sports, including soccer. Its team/club-level tools overlap with SoccerWire's directory and content products and represent a much larger, venture-backed competitor in adjacent territory.
• NCSA (Next College Student Athlete): NCSA is the largest college athletic recruiting platform, serving multiple sports including soccer. It is a broader incumbent with greater scale, paid profile offerings, and college coach networks, competing with SoccerWire for both player subscriptions and coach attention.

Emerging players

• Prep Network: Prep Network runs high school sports showcases, combines, and media coverage across multiple sports with selective player rankings. It competes with SoccerWire at the showcase event coverage and recruiting exposure layer.

Direct peers

• Prep Soccer: Prep Soccer operates a youth soccer recruiting platform with player profiles, college commitments, and tournament/club coverage. It directly competes with SoccerWire in providing recruiting infrastructure for U.S. youth soccer players seeking college opportunities.
• CaptainU: CaptainU is a college athletic recruiting platform focused on connecting high school athletes with college coaches, with player profiles and video hosting. It overlaps with SoccerWire's player recruiting profile product in the soccer vertical.
• TopDrawerSoccer: TopDrawerSoccer is the closest direct peer to SoccerWire, operating a youth and college soccer recruiting platform with player rankings, college commitments, club rankings, and event/showcase coverage. Both serve the same U.S. youth soccer recruiting audience with comparable player directory, news, and showcase event models.

Others

• GoalNation / Goal.com: Goal.com is a global soccer media outlet that covers youth, professional, and international soccer. While not a recruiting platform, it competes for soccer fan/player attention and content traffic alongside SoccerWire's news product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheSoccerWire
• Facebookfacebook.com/SoccerWire
• LinkedInlinkedin.com/company/soccerwire
• Instagraminstagram.com/soccerwire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer Wire