What Smartbet does

Smartbet (Smartbet LLC) is a Yerevan, Armenia-based iGaming software provider founded in 2016 that delivers an end-to-end platform-plus-modules architecture for online casino and sportsbook operators worldwide. The portfolio is anchored by Smart Platform, a complete online casino solution with customizable front end, robust backend, and back-office management, and extends through Smart Casino (aggregating 10,000+ games from 250+ providers with monthly new releases), Smart Live (live dealer with branded tables and proprietary in-house titles), Smart Sports (integrated sportsbook with live and pre-match markets), Smart CRM (player insights and segmentation), Smart Affiliate (affiliate tracking), Smart Pay (multi-method payments including cryptocurrencies), and Smart Bonus System (free spins, deposit bonuses, cashback). Deployment options cover Turnkey, White Label, and Crypto Casino configurations, supplemented by Risk Management, Regulation & License support (with multiple gambling licenses and certified software), 24/7 multilingual B2C/B2B support, and Casino Consulting powered by its Smart Control optimization software.

The business model is primarily B2B enterprise licensing, monetized through platform/white-label/turnkey license fees, game-aggregation transaction economics across the 250+ provider network, professional services for casino consulting, and managed services for 24/7 multilingual support. Go-to-market is direct enterprise sales only, with custom quote-based engagements and multi-year contracts; there is no self-service, no consumer-facing product, and no published pricing. The technology stack emphasizes integration interoperability across modules and third-party providers, configurability of front-end and bonus/promotional mechanics, and safety/security architecture in risk management.

The company targets three primary customer segments: iGaming operators (existing casino and sportsbook businesses seeking comprehensive platform modernization), new market entrants (businesses entering iGaming via Turnkey or White Label to bypass build complexity), and crypto-casino operators (those needing crypto-native deployment and payment rails). Distribution is global with no stated geographic restrictions, and demand generation runs through the company website, direct contact form, and social media presence rather than channel partners. No funding rounds, customer logos, M&A activity, leadership changes, or disclosed revenue were identified in the input data.

Name

Smartbet

Legal name

Smartbet LLC

Website

https://smartbet.llc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartbet is an Armenia-based iGaming software provider delivering an integrated platform (Smart Platform) with casino, live dealer, sportsbook, CRM, payments, and affiliate modules for online casino operators worldwide.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH)

Keywords

• IGaming software solutions
• Online casino platform
• Sportsbook integration
• White label casino
• Gambling platform provider

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing: Licensing of Smart Platform as a complete online casino solution with customizable front end, backend, and back office capabilities
2. White Label Solutions: White label arrangement offering fast market entry with full platform, licensing, CRM, payments, and integrated Sportsbook and Casino
3. Turnkey Solutions: Complete turnkey package for online gambling platforms featuring diverse games, slots, live casino, and exclusive in-house titles
4. Game Aggregation: Access to 10,000+ games from 250+ providers, likely revenue share or licensing arrangement
5. Professional Services: Casino consulting services covering software, player management, payments, and vendors with Smart Control software optimization
6. 24/7 Support Services: B2C multilingual support covering player service needs and B2B technical guidance on platform performance and features

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Smartbet provides iGaming software and platform solutions for online casino and sportsbook operators. Its offering centers on the Smart Platform, a complete online casino solution with customizable front end, robust backend, and back office, delivered via Turnkey, White Label, or Crypto Casino deployment models. The platform aggregates 10,000+ games from 250+ providers and integrates live dealer, sportsbook, CRM, affiliate management, payment processing (including cryptocurrencies), bonus systems, risk management, regulatory compliance, and 24/7 multilingual B2C/B2B support.

Product overview

Smartbet is an iGaming software provider offering a platform-plus-modules architecture centered on Smart Platform as the core infrastructure. The platform integrates with Smart Casino (10,000+ games from 250+ providers), Smart Live (live dealer games), and Smart Sports (sportsbook with live/pre-match betting). Complementary modules include Smart CRM for player insights, Smart Affiliate for affiliate management, Smart Pay for payment processing including cryptocurrencies, and Smart Bonus System for promotional tools. Solutions include Turnkey, White Label, and Crypto Casino deployments. The portfolio forms a comprehensive end-to-end iGaming solution for casino operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Casino
• Smart Live
• Smart Sports
• Smart CRM
• Smart Platform
• Smart Affiliate
• Smart Pay
• Smart Bonus System
• Turnkey Solution
• White Label Solution
• Crypto Casino Solution
• Risk Management Service
• Regulation & License Support
• B2C/B2B Support Service
• Casino Consulting Service

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Game Providers (20+ Partners)coreTechnology or IntegrationSmartbet partners with 20+ industry-leading game providers to offer 10,000+ games on their platform. Provider logos displayed on website include partner1 through partner20 representing major iGaming content suppliers.
• Payment Providers (8+ Partners)coreTechnology or IntegrationSmartbet integrates with 8+ payment providers to support diverse payment methods including cryptocurrencies. Payment partner logos displayed include payment1 through payment8 representing various payment and crypto solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slotegrator: Slotegrator provides game aggregation and turnkey iGaming platform solutions for casino operators, comparable to Smartbet's Smart Casino aggregation layer (10,000+ games, 250+ providers) and platform offerings.
• NuxGame: NuxGame offers a turnkey iGaming platform with sportsbook, casino, payment, and affiliate modules — a similar-sized, comparable B2B platform provider competing for the same white-label and turnkey operator customers.
• SoftSwiss: SoftSwiss is a leading iGaming platform provider specializing in crypto casino turnkey and white-label solutions, closely overlapping with Smartbet's Smart Platform, Smart Pay (crypto), and Crypto Casino offerings.
• BetConstruct: BetConstruct delivers turnkey and white-label iGaming platforms with casino, sportsbook, payments, and risk management — overlapping directly with Smartbet's Smart Platform, Smart Sports, and risk management solutions.
• Altenar: Altenar is a sportsbook and iGaming software provider offering turnkey sportsbook and casino solutions, overlapping with Smartbet's Smart Sports and Smart Casino modules.
• EveryMatrix: EveryMatrix provides a comprehensive turnkey iGaming platform with casino, sportsbook, payments, CRM, and affiliate modules — a direct competitor to Smartbet's full-stack offering for online casino and sportsbook operators globally.

Broad incumbents

• Playtech: Playtech is a large incumbent providing casino, sportsbook, and PAM platform solutions. Its broad portfolio overlaps with Smartbet's modular offering, particularly casino platform, sportsbook, and CRM.
• Evolution AB: Evolution is the global leader in live casino content and a broad incumbent in iGaming technology. While not a turnkey platform, its live dealer offering directly competes with Smartbet's Smart Live aggregation of live casino providers.

Emerging players

• CoinsPaid: CoinsPaid is a crypto payment processor for the iGaming industry, comparable to Smartbet's Smart Pay crypto integration capabilities within the crypto casino stack.
• Pragmatic Solutions (iGaming Platform): Pragmatic Solutions provides a PAM platform for iGaming operators with player account management, CRM, and back-office tools — comparable to the back-office and CRM elements of Smartbet's Smart Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/llcsmartbet
• LinkedInlinkedin.com/company/smartbet-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbet