What So Digital does

SO Digital is a privately held, full-service digital marketing agency headquartered in Petah Tiqva, Israel, that was formed in 2022 through the merger of two predecessor agencies: OptiWise (founded 2009, specializing in SEO, lead generation, and e-commerce) and Splash (founded 2009, specializing in social media campaign management). The company operates as part of the NGSOFT Group, one of Israel's leading software companies, and the OMS Group, described as Israel's largest affiliate marketing programs company, which together provide corporate backing, operational infrastructure, and access to enterprise client networks.

The firm delivers a 360-degree service portfolio covering SEO (organic search optimization, technical SEO, local SEO), PPC/paid advertising (Google Ads, Facebook, Instagram, LinkedIn, YouTube, native platforms Outbrain and Taboola), social media management (content strategy, graphic/video production, organic promotion), B2B and B2C lead generation, and creative/copywriting with Hebrew AI content capabilities. Supporting services include landing page development, CRM integration for medical practices, and website development across platforms such as Shopify, WooCommerce, Wix, Webflow, and Magento. The underlying technology stack is built on third-party AI tools — ChatGPT, Claude AI, Gemini, and Manus AI — applied to content generation, image creation, keyword analysis, behavioral audience segmentation, and chatbot-based lead qualification, integrated with CRM systems and marketing automation platforms.

SO Digital generates revenue through professional-services engagements sold on a quote-based, customized model with no publicly disclosed pricing. The go-to-market is sales-led, combining direct website lead capture, free initial consultation, inside sales conversion, and vertical-specific landing pages targeting Israeli SMBs, healthcare/medical practices, insurance providers, real estate firms, accountants, finance professionals, and e-commerce operators. Enterprise-level clients in the logo portfolio include Monday.com, Hilan, PJS, Malam Team, ZER Laboratories, and Zefat Tourism. The company operates exclusively within Israel with no disclosed international expansion.

Name

So Digital

Legal name

So Digital

Website

https://so-digital.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

So Digital is a privately held Israeli full-service digital marketing agency offering SEO, PPC, social media management, lead generation, and AI-augmented content services to SMBs and enterprises across healthcare, insurance, real estate, and e-commerce verticals within Israel.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid advertising management
• Social media management
• Lead generation services

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: The company generates revenue through providing comprehensive B2B and B2C digital marketing services including SEO, PPC, social media management, content creation, landing page development, and campaign management. Services are sold as customized professional service engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

So Digital is a full-service digital marketing agency that delivers SEO, pay-per-click advertising, social media management, lead generation, and creative copywriting services to Israeli businesses. The agency operates specialized departments for PPC, SEO, and Social/Creative, and integrates AI tools such as ChatGPT, Claude AI, and Gemini into content production, keyword research, and campaign optimization workflows.

Product overview

SO Digital is a full-service digital marketing agency offering B2B and B2C services in a 360-degree end-to-end approach. The core service portfolio consists of SEO (organic search engine optimization), PPC/Paid Advertising (Google, Facebook, LinkedIn, YouTube), Social Media Management, and Lead Generation services. Supporting services include Creative/Copywriting, AI-Based Website Promotion (add-on module), Landing Page Creation, and Website Development. The company was formed in 2022 through the merger of OptiWise and Splash agencies, combining their SEO, lead generation, and e-commerce expertise. Services are tailored by industry vertical including medical practices, insurance, real estate, and small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic search engine optimization services including technical SEO, content optimization, XML sitemaps, Google indexing, HTML sitemap structure, keyword density optimization, and local SEO. Targeted at businesses across industries including medical practices, e-commerce stores, and small businesses seeking improved organic search visibility.
• PPC / Paid Advertising Pay-per-click advertising management across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and native advertising platforms (Outbrain, Taboola). Includes landing page creation and conversion optimization. Targeted at businesses seeking paid digital advertising across multiple channels.
• Social Media Management Full social media management including content planning, creative strategy, language profiling, graphic design, and video production for Facebook, LinkedIn, and Instagram. Also includes organic social media promotion. Targeted at businesses seeking consistent, professional social media presence.
• Lead Generation Services B2B and B2C lead generation services tailored by industry including doctors, accountants, finance, real estate, insurance (health and car), and small businesses. Includes CRM system integration for lead management. Targeted at businesses seeking qualified leads through digital channels.
• Creative, Copywriting and Social Content Professional copywriting and Hebrew AI content writing, creative campaign design, micro-copy optimization, and social media content production. Includes A/B testing for copy optimization. Targeted at businesses seeking compelling, conversion-oriented content in Hebrew and other languages.
• AI-Based Website Promotion

Quantifiable outcome

• Doubled digital marketing capacity following 2022 merger

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• OMS GroupcoreStrategic or Co-development Partner · 1 January 2022OMS Group is described as Israel's largest affiliate marketing programs company. As part of the OMS Group, SO Digital leverages affiliate marketing expertise and network connections, integrating this capability into its digital marketing service offerings for clients.
• OptiWisecoreOthers · 1 January 2022OptiWise, founded in 2009, was one of the two legacy agencies that merged in 2022 to form SO Digital. OptiWise brought expertise in organic SEO, lead generation, and e-commerce campaign success, contributing its track record of thousands of projects in SEO, lead generation, and Google advertising.
• SplashcoreOthers · 1 January 2022Splash, founded in 2009, was the second legacy agency in the 2022 merger that created SO Digital. Splash brought extensive campaign management experience across Israel and internationally, with particular strength in social media networks and paid/organic reach on Google.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design, and content marketing, serving SMB and enterprise clients worldwide — comparable service catalog to So Digital.
• NP Digital: Global digital marketing agency founded by Neil Patel focused on SEO, content, paid media, and analytics for mid-market and enterprise — overlapping closely with So Digital's 360-degree service offering.
• Ignite Visibility: US-based digital marketing agency specializing in SEO, PPC, social media, and email marketing services — a close peer in service portfolio and customer segmentation.
• KlientBoost: PPC and conversion rate optimization agency running paid media campaigns across Google, Facebook, and LinkedIn — directly comparable in core paid-media execution capabilities.
• Directive Consulting: B2B-focused digital marketing agency offering paid media, SEO, and content marketing — comparable in the enterprise client segment.
• SmartSites: Digital marketing agency providing SEO, PPC, web design, and social media marketing for SMB customers in the US — strong comparable on SMB targeting and full-service delivery.
• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, web design, and lead generation for SMB and enterprise clients — directly comparable in service mix and GTM model to So Digital.
• BigDropInc: Digital agency offering web design, SEO, PPC, and branding services — overlapping on the marketing services component of So Digital's portfolio.
• Fruition (now Zeemo): Digital marketing agency focused on SEO, PPC, and web development for mid-market and enterprise clients — comparable in service mix and SEO-driven GTM.
• Disruptive Advertising: PPC and SEO agency serving mid-market and e-commerce clients — directly comparable in paid media and conversion optimization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/so-digital-splash-optiwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Digital