SNACKWITHBENEFITS

What SNACKWITHBENEFITS does

Snackwithbenefits is a Dutch frozen plant-based snack producer that manufactures breaded and battered vegetable snacks from locally sourced and upcycled ingredients, operating from Amsterdam, Netherlands and serving the Netherlands and Belgium. Its core product portfolio comprises four lines: Cauliflower Power (cauliflower bites), Funky Funghi (oyster mushroom bites), A-MAIZE-ING Ribs (sweet corn riblets), and the Root Rizz family of parsnip-based snacks (Root Rizzies, Root Rizzler, and Root Rizz-O burger). The company's underlying production technology centers on a proprietary upcycling process in which culled or imperfect vegetables — and rescued potato chips from the Hoeksche Waard region used as the signature crispy breading — are converted into frozen snacks via standard fryer/airfryer/oven preparation, with a short farm-to-fryer supply chain of 397–467 km. Oyster mushrooms are grown on-site by two producers, and cauliflower, sweetcorn, flour, and apple cider vinegar are sourced from named regional farms in Zeeland, Betuwe, and Hoeksche Waard.

The business operates a dual-channel go-to-market model. On the B2B side, products are distributed in bulk cases (1–1.8 kg) to hospitality operators through seven major Dutch and Belgian food service wholesalers — Bidfood, Sligro, Hanos, Makro, Horesca, VHCJongens, and Zegro — with a sample-box (proefpakket) funnel for prospect conversion. On the B2C side, products are sold via approximately 400 Albert Heijn retail locations, the Albert Heijn online platform (AH.nl), and the online supermarket Crisp in the Netherlands and Belgium. Pricing is not publicly disclosed; revenue is generated through one-time wholesale and retail purchases of frozen SKUs, with no subscription or licensing model in evidence. The company is founder-owned by Renco Schipper and Margje Pijpker, employs 1–10 people, and appears to be bootstrapped with no recorded institutional funding.

Name

SNACKWITHBENEFITS

Legal name

SNACKWITHBENEFITS

Website

https://snackwithbenefits.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Snackwithbenefits is a Dutch frozen plant-based snack producer (Amsterdam) that manufactures upcycled cauliflower, mushroom, corn, and parsnip snacks for B2B hospitality distributors and B2C retail channels in the Netherlands and Belgium, including Albert Heijn and Crisp.

Ownership category

akta.pro rank

Product category

Plant-based frozen snacks

NAICS

Frozen Specialty Food Manufacturing (311412), Other Snack Food Manufacturing (311919)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYCRADADAD

Frozen Snacks & Appetizers

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

SECONDARYCRADADAF

Frozen Plant-Based & Vegetarian Meals

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Frozen plant-based snacks
• Vegetable snack production
• Upcycled ingredient foods
• Plant-based frozen foods
• Hospitality snack manufacturing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Service Wholesale Distribution: B2B sales of frozen plant-based snacks to hospitality businesses through a network of Dutch/Belgian food service distributors (Bidfood, Sligro, Hanos, Makro, Horesca, VHCJongens, Zegro). Restaurants, bars, caterers, and other food service operators purchase cases of snacks for on-menu use.
2. Retail and Online Consumer Sales: Consumer-facing sales through Albert Heijn retail stores (~400 locations), online supermarket Crisp (Netherlands and Belgium), and AH.nl. End-consumers purchase individual snack boxes for home preparation.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels8 records

Core offering

SNACKWITHBENEFITS manufactures frozen plant-based vegetable snacks (cauliflower bites, oyster mushroom bites, corn riblets, parsnip-based snacks and burger) from locally sourced and upcycled Dutch/Belgian produce. The company sells bulk cases to hospitality businesses through Dutch/Belgian food service wholesalers, and retail-sized boxes to consumers via Albert Heijn stores, Crisp, and AH.nl. All products are 100% plant-based, soy-free, prepared in 2-15 minutes via airfryer/oven/fryer, and use a signature crispy coating made from rescued potato chips.

Product overview

SNACKWITHBENEFITS is a plant-based frozen snack company offering a portfolio of vegetable snacks made from locally sourced, upcycled ingredients. The product line centers on four main snack products — Cauliflower Power (cauliflower bites), Funky Funghi (oyster mushroom bites), A-MAIZE-ING Ribs (corn riblets), and Root Rizz (a full-size pastinak snack line) — all designed to be prepared in a fryer, airfryer, oven, or turbochef within minutes. The Root Rizz line is further expanded into sub-products including Root Rizzies (small round pastinak balls), the Root Rizzler (full-size pastinak snack), and the Root Rizz-O (pastinak burger). All snacks share common sustainability attributes: vegan, soy-free, made with upcycled ingredients, and sourced from local vegetables with a short supply chain from Dutch/Belgian farmers to the fryer.

Differentiator

Problem solved

Functional benefit

Products and services

• Cauliflower Power Crunchy cauliflower bites with a full bite, featuring a crispy coating made from upcycled chips. Can be prepared in a fryer, airfryer, oven, or turbochef and served as a snack or menu component by hospitality operators and at-home consumers.
• Funky Funghi Juicy, crispy oyster mushroom bites flavored with cajun and five spices, featuring the signature crispy coating made from upcycled chips. Suitable as a snack, on salads, as a vegetable garnish, in bao buns, or on a poke bowl.
• A-MAIZE-ING Ribs Sweet, juicy corn riblets made from upcycled sugar maize cobs designed to be eaten like a real rib from the bone. Pair with BBQ sauce or use as a vegetable garnish for burgers and tacos. Completely allergen-free.
• Root Rizzies Small round parsnip snack balls made from 60% local parsnip with a firm bite and signature supercrunch from rescued chips, featuring a hint of earthy sweetness and a white pepper kick. Best enjoyed solo with a fresh dip or as a bar snack.
• Root Rizzler The first full-size vegetable snack for real hunger, made from 60% locally grown parsnip with a firm bite and signature supercrunch from rescued chips. Features a hint of earthy sweetness and a white pepper kick. Can be prepared in a (high-speed) oven, airfryer, or fryer.
• Root Rizz-O A hearty parsnip burger weighing 150 grams with a 12-centimeter diameter, consisting of 56% rescued parsnip, featuring a crunchy bite with earthy sweetness and a white pepper kick.

Quantifiable outcome

• 10 liters of water saved per portion consumed
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• BidfoodcoreChannel Partner/ Reseller/ DistributorMajor Dutch food service wholesaler and distributor of Snack With Benefits frozen plant-based snack products to restaurants, bars, and hospitality businesses across the Netherlands.
• SligrocoreChannel Partner/ Reseller/ DistributorDutch food service wholesaler distributing Snack With Benefits products to hospitality businesses and caterers throughout the Netherlands.
• HanoscoreChannel Partner/ Reseller/ DistributorDutch hospitality wholesaler distributing Snack With Benefits products to hotels, restaurants, and cafes across the Netherlands.
• MakrocoreChannel Partner/ Reseller/ DistributorMetro/Makro wholesale chain serving hospitality businesses with Snack With Benefits product range.
• HorescacoreChannel Partner/ Reseller/ DistributorDutch hospitality purchasing organization (Horesca) distributing Snack With Benefits products to member hospitality establishments.
• VHCJongens BVcoreChannel Partner/ Reseller/ DistributorDutch food service distributor and part of VHC Group, distributing Snack With Benefits products to hospitality businesses.
• ZegrocoreChannel Partner/ Reseller/ DistributorDutch food service distributor serving hospitality businesses with Snack With Benefits products.
• Albert HeijncoreChannel Partner/ Reseller/ DistributorMajor Dutch supermarket chain (Albert Heijn / Ahold Delhaize) retailing Snack With Benefits frozen plant-based snacks in approximately 400 physical stores and via AH.nl online platform across the Netherlands.
• CrispcoreChannel Partner/ Reseller/ DistributorOnline-only supermarket delivering Snack With Benefits products directly to consumers in the Netherlands and Belgium.
• Local Farmers and Producers (Zeeland, Betuwe, Hoeksche Waard)coreStrategic or Co-development PartnerNetwork of local Dutch/Belgian farmers and producers supplying upcycled and imperfect vegetables: cauliflower from Zeeland/Belgium, flour from a Zeeland miller, apple cider vinegar from Betuwe apples, potato chips from Hoeksche Waard for upcycled breading, and sweetcorn from Dutch fields. Oyster mushrooms are grown by two brothers at the production site itself.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Iglo (Nomad Foods): Major European frozen vegetable and seafood brand with deep retail and foodservice presence. Comparable frozen vegetable foodservice and retail distribution across the Benelux and broader EU.
• McCain Foods: Global frozen food giant with foodservice and retail frozen potato and vegetable products across Europe. Comparable frozen vegetable foodservice distribution footprint and product category overlap.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand portfolio spanning frozen meals, burgers, and snacks across European retail and foodservice. Comparable category presence with vastly greater distribution scale and marketing budget.
• Bonduelle: Large European frozen and canned vegetable manufacturer with broad retail and foodservice distribution. Overlaps in frozen vegetable products and foodservice channel access, though not specialized in plant-based snacks.

Emerging players

• Plenty Reasons (Veganz): European plant-based brand (under Veganz) producing frozen plant-based meals and snacks for DACH and broader EU markets. Partial overlap as a frozen plant-based competitor in adjacent geographies.

Direct peers

• Alpha Foods: Frozen plant-based meals and snacks brand (burgers, nuggets, bowls). Comparable frozen plant-based product set and direct retail/foodservice positioning.
• Dr. Praeger's Sensible Foods: US-based frozen plant-based brand offering veggie burgers, bites, and snacks sold through grocery retail and foodservice. Comparable frozen vegetable-based product platform targeting similar end-uses (snacks, sides, sandwich fillings).
• Caulipower: US frozen cauliflower-based brand (crusts, pizzas, bites, wraps). Directly comparable for the cauliflower-bites product and frozen vegetable snack innovation, though primarily US-distributed.
• Hilary's Eat Well: Plant-based frozen and shelf-stable brand focused on veggie burgers and meat alternatives. Comparable in frozen plant-based format and ingredient-led positioning (whole food, allergen-friendly).
• Strong Roots: Irish frozen plant-based vegetable snack brand selling cauliflower-based bites and similar frozen vegetable snacks to retail and foodservice across Europe. Closest direct competitor in the same frozen plant-based snack category with shared retail and foodservice go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUirImGZpNqXKObEtx13txA
• LinkedInlinkedin.com/company/snackwithbenefits
• Instagraminstagram.com/snackwithbenefits
• TikToktiktok.com/@snackwithbenefits?lang=nl-NL
• Facebookfacebook.com/snackwithbenefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNACKWITHBENEFITS