Shikenso

What Shikenso does

Shikenso GmbH is a Frankfurt-based AI company, founded in 2017 by Tarik Amhamdi, Arwin Fallah Shirazi, Dr. Tolga Uslu, and Dr. Wahed Hemati, that operates a sponsorship analytics platform measuring brand exposure across sports, esports, and creator media. The platform applies computer vision, voice recognition, NLP, and sentiment analysis to detect logos, brand mentions, and keywords across TV broadcasts, livestreams, social media, print, and online channels, then converts detected exposures into monetary media-value figures. It is delivered as a unified analytics product with three modules — Sports, Esports, and Campaign (creator campaign verification) — and four solution verticals targeting Rights Holders, Clubs & Teams, Brands, and Agencies. The technology stack claims 99% logo detection accuracy and processes more than 20 million sponsorship placements per day.

The company sells on a quote-based, annual enterprise SaaS model with custom pricing tied to content volume, channels tracked, and reporting scope, and runs a sales-led go-to-market with a 30-minute tailored demo and a 48-hour onboarding guarantee. Its customer base of 50+ organizations includes tier-1 sports leagues and clubs (Deutsche Fußball Liga, Pro League Belgium covering 29 clubs, Club Brugge, Volleyball World), flagship esports brands and tournaments (MOONTON Games, Team Liquid under a five-year extension, Fnatic, G2, FURIA, ESL FACEIT Group, Esports World Cup), and consumer brands and agencies (Vodafone, ALDI France, Visit Qatar, Sportfive). Shikenso highlights client outcomes such as a 269% increase in sponsor ROI (GIANTX), 280% fan engagement growth (KRÜ Esports), and €115M+ in tracked media value (MOONTON Games).

Operationally, Shikenso is privately held with no disclosed institutional funding or external investors, reports a 50+ team, is GDPR-compliant on EU-hosted infrastructure, and pursues a horizontal segmentation strategy spanning rights holders, clubs, brands, and agencies. The company is registered as Shikenso GmbH in Frankfurt am Main (HRB 109463) and operates globally, with a stated footprint across EMEA and APAC and a recent brand repositioning around 'global sponsorship intelligence.'

Name

Shikenso

Legal name

Shikenso GmbH

Website

https://shikenso.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Shikenso is an AI-powered sponsorship analytics platform that measures and values brand exposure across sports, esports, and creator media for rights holders, clubs, brands, and agencies.

Ownership category

akta.pro rank

Product category

Sponsorship Analytics Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Analytics, Attribution & Measurement (Creator Performance, Audience Insights) (MPAFAEAI)

Keywords

• Sponsorship analytics
• Media valuation
• Brand exposure tracking
• Computer vision analytics
• Sports marketing intelligence

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Shikenso operates on a subscription/licensing model with tailored pricing based on content volume, channels tracked, and reporting scope. Pricing is customized to each organization's needs with options for monthly or annual billing. The platform is available through project-based packages or annual licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shikenso provides an AI-powered sponsorship analytics SaaS platform that uses computer vision, audio recognition, and natural language processing to automatically detect, measure, and value every visual, audible, and legible brand exposure across TV, livestreams, social media, print, and online channels in real time. The platform delivers automated reporting, media valuation, and unified dashboards for rights holders, clubs, brands, and agencies operating in sports and esports. It is sold via annual subscriptions and project-based licensing on a quote-based pricing model tailored to each organization's tracking scope.

Product overview

Shikenso is a unified AI-powered sponsorship analytics platform comprising distinct product modules for Sports, Esports, and Campaign verification, alongside solution verticals tailored for Rights Holders, Clubs & Teams, Brands, and Agencies. The platform tracks every visual, audible, and legible brand exposure across TV, livestreams, social media, print, and online channels in real time, delivering automated ROI reporting and media valuation through computer vision, speech recognition, and natural language processing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sports: Sponsorship analytics product for sports organizations to measure impact, engagement, and visibility.
• Esports
• Campaign

Products and services

• Shikenso Platform AI-powered sponsorship analytics platform that tracks every visual, audible, and legible brand exposure across TV, livestreams, social media, print, and online channels in real time, providing automated reporting and media valuation for enterprise sports and esports organizations.
• Sports Solution Sponsorship analytics product for traditional sports organizations to measure impact, engagement, and visibility of brand sponsorships across broadcast, streaming, social, online, and print media.
• Esports Solution Sponsorship analytics product for esports organizations that tracks brand exposure, performance, and audience engagement across gaming content, livestreams, and esports events.
• Campaign Creator campaign verification platform that verifies creator campaigns and deliverables from briefing to reporting, tracking branded content across creator channels.
• Rights Holders Solution Solution vertical for sports leagues, tournament organizers, and governing bodies to track exposure, prove value, and turn sponsorship performance into deal-closing insights for sponsorship sales.
• Clubs & Teams Solution Solution vertical providing professional sports and esports clubs and teams with fast, accurate sponsorship data to drive better commercial decisions and partnership renewals.
• Brands Solution Solution vertical enabling consumer brands to independently measure ROI across every channel and verify exactly what sponsorship spend delivered, with third-party validated metrics.
• Agencies Solution Solution vertical providing sponsorship, media, and marketing agencies with tools to deliver clear client insights, streamline reporting, and strengthen their commercial value proposition.

Quantifiable outcome

• 300% faster reporting time than closest competitors
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature5 records

Partnerships

29 partnerships are on record, tiered major, flagship and standard.

• Team FalconsmajorStrategic or Co-development Partner · 6 May 2026Back-to-back Esports World Cup champions partner with Shikenso for AI-powered sponsorship analytics across 22 squads, every tournament, and full season coverage.
• Team LiquidflagshipStrategic or Co-development Partner · 21 April 2026Landmark five-year partnership extension for AI-powered sponsorship analytics. One of the most recognizable esports brands extending long-term commitment.
• FURIAmajorStrategic or Co-development Partner · 26 August 2025Partnership extended through 2027 for AI-powered sponsorship analytics and transparent ROI reporting.
• Esports World CupflagshipStrategic or Co-development Partner · 19 August 2025Official Sponsorship Analytics Provider for Esports World Cup 2025, powering AI-driven analytics across games, streams, and media.
• Baller LeaguemajorStrategic or Co-development Partner · 12 June 2025Official Analytics Partner for Baller League, bringing AI-powered insights on brand reach and ROI.
• Eintracht SpandaustandardStrategic or Co-development Partner · 11 June 2025Data partnership renewal to measure media value and maximise sponsorship impact.
• Volleyball WorldmajorStrategic or Co-development Partner · 20 May 2025Partnership to deliver AI-driven sponsorship insights across broadcasts, VBTV, and social media.
• FnaticflagshipStrategic or Co-development Partner · 13 May 2025Data-driven partnership extension. Fnatic competes in League of Legends, VALORANT, APEX, and Counter-Strike with backing from Sony, Red Bull, Blacklyte, and Betify.
• Triton Poker SeriesmajorStrategic or Co-development Partner · 9 May 2025Partnership renewal for tracking and analysis of social media performance and video frame analysis across premium poker tournament streams.
• AlliancestandardStrategic or Co-development Partner · 7 May 2025Partnership to deliver AI-driven sponsorship insights and optimize brand exposure across esports.
• OMR FestivalmajorStrategic or Co-development Partner · 6 May 2025Analytics partner for OMR Festival 2025, tracking brand exposure across 300+ channels and 20+ partners.
• ESL FACEIT GroupflagshipStrategic or Co-development Partner · 9 April 2025Partnership to boost sponsorship insights with AI tracking at global esports events.
• Niké Liga (Slovakian Football League)majorStrategic or Co-development Partner · 25 February 2025Partnership to bring AI-driven sponsorship insights and boost brand impact for Slovakian football.
• Icon LeaguestandardStrategic or Co-development Partner · 13 December 2024Partnership to measure explosive sponsor growth for Germany's sports concept Icon League.
• MOONTON GamesflagshipStrategic or Co-development Partner · 4 December 2024Partnership for M6 World Championship using AI-driven analytics to boost sponsorship insights for flagship mobile esports event.
• gamescom asiastandardStrategic or Co-development Partner · 17 October 2024Partnership to boost digital reach and measure impact beyond the event floor.
• Club BruggemajorStrategic or Co-development Partner · 10 September 2024Partnership to track sponsorship exposure during UEFA Champions League matches using AI-insights.
• Pro League (Belgium)flagshipStrategic or Co-development Partner · 14 August 2024Multi-year partnership following competitive tender. Shikenso tracks all channels for 29 Belgian Pro League clubs—TV, online platforms, print, digital and social media.
• European Sponsorship Association (ESA)standardGTM or Marketing Partner · 16 July 2024Shikenso joins ESA to enhance ROI with clear, AI-driven sponsorship exposure tracking.
• GamerLegionstandardStrategic or Co-development Partner · 25 June 2024Partnership extension for Counter-Strike organization. Proven analytics supporting global expansion.
• ALDI FrancemajorStrategic or Co-development Partner · 20 June 2024Partnership for measuring sponsorship success across esports teams in French market.
• G2 EsportsflagshipStrategic or Co-development Partner · 6 June 2024Partnership extension throughout 2025 for best-in-class sponsorship evaluation. G2 has partnerships with Logitech, Red Bull, Pringles, Ralph Lauren.
• Complexity GamingstandardStrategic or Co-development Partner · 28 May 2024Partnership for AI-powered sponsorship analytics.
• Team BDSstandardStrategic or Co-development Partner · 18 April 2024Partnership for AI-powered sponsorship tracking. Data-driven decisions for Swiss esports force.
• BLASTflagshipStrategic or Co-development Partner · 11 April 2024Deeper sponsorship data collaboration covering BLAST's Rocket League and Rainbow Six Siege competitions.
• PGLflagshipStrategic or Co-development Partner · 27 March 2024Exclusive sponsorship data partnership renewal. Proven analytics driving excellence in esports event management.
• Team LiquidflagshipStrategic or Co-development Partner · 7 February 2024Initial partnership for AI-powered sponsorship analytics.
• FnaticflagshipStrategic or Co-development Partner · 21 November 2023Initial partnership for performance measurement. Fnatic has 30+ million social fans and competes in League of Legends, CS2, VALORANT.
• Team VitalitymajorStrategic or Co-development Partner · 12 January 2023Partnership for advanced sponsorship metrics. Team Vitality has partnerships with adidas (now hummel), Tezos, ALDI, Samsung, JBL.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hookit: AI-powered sponsorship and influencer marketing analytics covering sports, esports, and creator economy. Competes with Shikenso in measuring sponsorship ROI across digital and broadcast channels.
• SponsorUnited: Direct competitor offering sponsorship analytics, valuation, and marketplace data across sports, esports, and entertainment. Competes head-to-head with Shikenso for rights-holder, brand, and agency sponsorship-measurement budgets.
• Relo Metrics (formerly GumGum Sports): AI-powered sponsorship and media valuation platform using computer vision for logo and brand exposure measurement across live sports broadcasts. Closest technology analog to Shikenso's core computer-vision pipeline.
• Blinkfire Analytics: Sports and esports sponsorship analytics platform offering AI-driven valuation, exposure tracking, and social-media measurement. Directly comparable in target customers (rights holders, teams, brands) and analytics methodology.

Emerging players

• Grabyo: Cloud-based live sports clipping, publishing, and content analytics platform. Overlaps with Shikenso in real-time broadcast-content intelligence and rights-holder workflows, though focused on content distribution rather than sponsorship valuation.
• SponsorPulse: Sponsorship effectiveness and consumer-attribution measurement platform. Competes with Shikenso on the brand-side ROI measurement use case, particularly consumer awareness and perception tied to sponsorship spend.

Broad incumbents

• Nielsen Sports: Established global leader in sports sponsorship valuation, audience measurement, and media rights analytics. Larger incumbent competing for the same brand and rights-holder budgets with broader portfolio capabilities.
• Edisn.ai (formerly SponServe / Sportradar sponsorship arm): Adjacent incumbent through Sportradar's broader sports data and media rights infrastructure, which increasingly bundles sponsorship analytics. Represents a larger player with potential to add competing AI-sponsorship capabilities.
• Kantar: Global market research and analytics firm offering sponsorship effectiveness and media valuation as part of a broader insights portfolio. Represents an incumbent alternative for brand and agency buyers.

Others

• Parrot Analytics: Content demand analytics platform for media and entertainment. Comparable in using AI to quantify media value, but focuses on TV/streaming content rather than sponsorship-specific exposure measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shikenso-gmbh
• Facebookfacebook.com/shikenso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shikenso