GoodShift
GoodShift (Stichting GoodShift) is a Dutch not-for-profit mobile donation platform giving individual donors access to more than 100 ANBI-certified charities via themed bundles, recurring SEPA donations, and personal fundraising campaigns, passing 100% of contributions through to charities.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GoodShift does
GoodShift (legally Stichting GoodShift) is a Dutch not-for-profit foundation operating a mobile-first donation platform that connects individual donors to more than 100 ANBI-certified Dutch charities. The platform is accessible via iOS/Android app and website (goodshift.nl) and supports one-time donations (from €5 upwards), monthly recurring contributions via SEPA direct debit, themed "bundles" that automatically split a single donation across multiple charities under causes such as animal welfare, health, mental health, emergency aid, women's rights and climate, and personal fundraising "acties." A 24-month gift card and a recently announced loyalty program (GoodShift Punten, May 2026) extend the product surface. All donations are routed through a segregated third-party account (derdengeldenrekening) and forwarded in full to the selected charities; GoodShift charges no platform fee to donors.
The technology stack is deliberately lightweight: payments are processed by Mollie (supporting iDEAL|Wero, Visa, MasterCard, PayPal, Apple Pay and SEPA direct debit), crash reporting and analytics use Google Firebase and Google Analytics, and Meta Facebook Pixel is deployed for ad measurement. The platform is CBF-recognized as an "Erkend Donatieplatform" — positioned as the first donation platform to receive this certification — and its steering committee includes eight flagship Dutch NGOs (KWF Kankerbestrijding, Greenpeace Nederland, Oxfam Novib, Vogelbescherming, Rode Kruis, Artsen zonder Grenzen, War Child, KiKa) that co-govern bundle curation and platform direction. GoodShift is co-founded by Leopold Oosten and Yvo Gortemaker, headquartered in The Hague, and operates with 1–10 employees.
The business model is explicitly not-for-profit. There is no direct monetization of donations, no SaaS offering to charities, and no disclosed fee, subscription, or transaction revenue. Value is captured indirectly through donor volume, brand equity (RTL, BNR, Parool coverage; Meest Impactvol Merk 2025 recognition at Impact Fair Nederland), and future commercial layers (loyalty-program brand collaborations, exclusive impact events) that are aspirational rather than contracted. Distribution is direct-to-consumer in the Netherlands only, via app stores, the website, and organic social (Instagram, LinkedIn), with no channel partners or resellers.
GoodShift firmographics
Firmographics- Name
- GoodShift
- Legal name
- Stichting GoodShift
- Website
- https://goodshift.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoodShift (Stichting GoodShift) is a Dutch not-for-profit mobile donation platform giving individual donors access to more than 100 ANBI-certified charities via themed bundles, recurring SEPA donations, and personal fundraising campaigns, passing 100% of contributions through to charities.
- Ownership category
- akta.pro rank
GoodShift industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
- akta.pro secondary industries
- Philanthropic & Charitable Trust Services (FSAAANAI), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where GoodShift is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GoodShift business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Platform Operations (Not-for-Profit): GoodShift is a not-for-profit foundation (Stichting GoodShift). The platform charges no platform fee to donors. Donations are passed through in full to the chosen charities via a segregated third-party account. Revenue is generated indirectly through operational efficiency, donor volume, and potential grants or partnerships — the company is not primarily designed to generate profit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free donation platform — no fees charged to donors |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GoodShift product offering
Product offeringCore offering
GoodShift operates an online donation platform, accessible via a mobile app (iOS/Android) and website (goodshift.nl), that enables Dutch consumers to make one-off or recurring donations to over 100 ANBI-certified charities. The platform organizes charities into themed bundles (e.g., Dierenbeschermers, Klimaat & Natuur), integrates payment methods including iDEAL|Wero, SEPA, PayPal and Apple Pay through Mollie, and offers a loyalty program (GoodShift punten) plus a gift card system. Donations are passed through in full to the chosen charities with no platform fee charged to donors.
Product overview
GoodShift operates as a flexible donation platform consisting of a mobile app (iOS/Android) and website where users can support 100+ recognized Dutch charities. The core product portfolio includes the GoodShift Platform (website), GoodShift App (mobile), and GoodShift Giftcard. A loyalty program called GoodShift Punten rewards users for engagement actions, redeemable for additional donation credits. The platform organizes charities into themed bundles (Dierenbeschermers, Gelijke kansen, Gezondheids, Groene wereld, Kinderhulp, Mentale hulp, Noodhulp, Oorlogshulp, Vrouwenrechten, Welzijns) allowing one donation to support multiple related causes. GoodShift is self-described as 'not for profit' and does not charge platform fees to donors.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodShift Mobile App Native iOS and Android application enabling Dutch consumers to discover ANBI-certified charities, set up one-off or recurring donations, manage donation preferences, earn loyalty points (GoodShift punten), and access themed donation bundles from a mobile device.
- GoodShift Web Platform Browser-based donation platform at goodshift.nl providing Dutch consumers with the ability to donate to over 100 ANBI-certified charities, configure recurring giving, browse themed bundles, and manage loyalty rewards without installing a mobile app.
- GoodShift Giftcard Digital gift card product that lets purchasers fund charitable donations on behalf of a recipient; the recipient redeems the card value toward donations to ANBI-certified charities available on the GoodShift platform.
- GoodShift Punten Loyalty Program Loyalty program that awards GoodShift points (GoodShift punten) to recurring donors based on donation activity; points are redeemable for additional donations within the platform, encouraging sustained donor engagement.
Quantifiable outcome
- 100+ recognized Dutch charities accessible through one platform
- +2 more outcomes
Companies that use GoodShift
Customer profileNamed customers33 records
Segments2 records
Ideal customer profiles2 records
GoodShift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
GoodShift partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- KWF KankerbestrijdingcoreKWF Kankerbestrijding is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- Greenpeace NederlandcoreGreenpeace Nederland is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- Oxfam NovibcoreOxfam Novib is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- VogelbeschermingcoreVogelbescherming is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- Rode KruiscoreRode Kruis is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- Artsen zonder GrenzencoreArtsen zonder Grenzen (Doctors Without Borders) is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- War ChildcoreWar Child is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- KiKacoreKiKa is both a featured charity on the GoodShift platform and a member of the GoodShift steering committee (stuurgroep), which co-designs and governs the platform's direction and charity selection.
- MolliecoreMollie serves as the primary payment service provider, processing all donation payments including iDEAL|Wero, credit card, SEPA direct debit, PayPal, and Apple Pay. GoodShift relies on Mollie's infrastructure for payment processing and handling of both one-time and recurring donations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GoodShift competitors and assessment
Company assessmentRegional players
- Doneer Effectief (Stichting Doneer Effectief): Doneer Effectief is a Dutch nonprofit that evaluates and aggregates rigorously vetted charities for donors seeking high-impact giving. It is comparable as a Dutch curation/evaluation layer on top of charity giving, even though the delivery model is more advisory than transactional.
Direct peers
- Donorbox: Donorbox is a recurring donation platform for nonprofits worldwide, offering forms, donor management, and integrations with payment processors. It is a direct peer in donation-infrastructure SaaS, except GoodShift is consumer-facing and bundle-driven rather than form/SaaS-oriented for nonprofits.
- Whydonate: Whydonate is a Dutch-based online fundraising and donation platform for individuals, charities, and personal campaigns. It is the closest direct peer to GoodShift: same geography, same target donors, same charity-curation model, and overlapping product surface (one-time and recurring donations, campaigns, gift cards).
- JustGiving: JustGiving is a long-established consumer donation platform (UK-rooted, owned by Blackbaud) that connects individual donors to charity campaigns and personal fundraisers. It is a direct peer in digital charity-giving infrastructure serving individual donors and curated charities.
- Geef.nl: Geef.nl (Stichting Geef) operates a Dutch donation platform aggregating multiple ANBI-registered charities and offering recurring giving, one-off donations, and themed giving options. Like GoodShift, it pursues a curated, multi-charity marketplace model within the Netherlands.
- Givebutter: Givebutter is a US-headquartered donation and fundraising platform that enables nonprofits and individuals to run donation campaigns with built-in recurring giving, events, and donor management. It directly parallels GoodShift's product surface (donations, campaigns, recurring, gift/impact tracking) at a larger scale and broader market.
Emerging players
- Patreon: Patreon is a creator-monetization platform built on memberships, recurring tips, and small recurring payments. It is thematically adjacent — both GoodShift and Patreon monetize small recurring flows and use loyalty mechanics — though they target charities rather than creators.
- Kiva: Kiva is a nonprofit microlending platform that aggregates individual lenders to fund borrowers worldwide. It is comparable as a digital, mission-driven intermediary giving platform but operates on loans rather than donations and at international scale.
Broad incumbents
- GoFundMe Charity (formerly Classy): GoFundMe Charity provides donation forms, recurring giving, event management, and CRM tooling for nonprofits. Comparable to GoodShift's underlying donation infrastructure, though it sells to charities directly while GoodShift is consumer-facing.
- GoFundMe: GoFundMe is the global category leader in personal crowdfunding, including charity fundraising. It overlaps GoodShift at the consumer-donation / cause-campaign level but is broader (medical, emergency, personal) and serves as a benchmark for consumer giving habits in the Netherlands and across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
GoodShift social profiles
Digital presenceGoodShift compliance and trust
Trust signalCompliance1 record
GoodShift financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodShift leadership team
Management profileNumber of profiles
Profiles2 records
GoodShift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodShift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodShift
What does GoodShift do?
GoodShift operates an online donation platform, accessible via a mobile app (iOS/Android) and website (goodshift.nl), that enables Dutch consumers to make one-off or recurring donations to over 100 ANBI-certified charities. The platform organizes charities into themed bundles (e.g., Dierenbeschermers, Klimaat & Natuur), integrates payment methods including iDEAL|Wero, SEPA, PayPal and Apple Pay through Mollie, and offers a loyalty program (GoodShift punten) plus a gift card system. Donations are passed through in full to the chosen charities with no platform fee charged to donors.
Is GoodShift a public or private company?
GoodShift is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GoodShift founded?
GoodShift was founded in -1. It employs 1 to 10 people.
Where is GoodShift based?
GoodShift is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GoodShift make money?
One revenue line is on record: platform Operations (Not-for-Profit).
Who are GoodShift's main competitors?
Doneer Effectief (Stichting Doneer Effectief) is listed as a regional player. Direct peers are Donorbox, Whydonate, JustGiving, Geef.nl and Givebutter. Emerging players are Patreon and Kiva. Broad incumbents are GoFundMe Charity (formerly Classy) and GoFundMe.
Does GoodShift have an API?
No public API is recorded for GoodShift.
What industry is GoodShift in?
GoodShift's product category is Charitable Giving Platform. Its primary akta.pro industry code is FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory, with a secondary code of FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 813211 and its SIC code is 8300.