RacinDirt

What RacinDirt does

RacinDirt operates a direct-to-consumer subscription streaming service dedicated exclusively to dirt modified auto racing in the United States. The platform, branded as RacinDirt.tv, delivers live and on-demand coverage of six sanctioning bodies and tours — USMTS (United States Modified Touring Series), USRA (United States Racing Association), NLMS (Northern Lights Modified Series), ARMS (American Racer Modified Series), HMT (Heartland Modified Tour), and HLMT (Heartland Late Model Tour) — organized into per-season archives (2025 and 2026) plus general event replays. Distribution is multi-platform: a responsive web player plus native apps on iOS, Android, Apple TV, Roku, Android TV, Fire TV/Firestick, Samsung Tizen, LG, and Vizio SmartCast. The business model is straightforward recurring subscription, offered at $39.95/month or $199.95/year with automatic renewal, no contracts, and cancel-anytime terms.

The product portfolio is dominated by licensed live-event and archival racing video, supplemented by owned original programming including the DIRT LIFE behind-the-scenes web series and a PRI Show interview archive (2014–2025). Marketing is primarily organic social across Facebook, Instagram, YouTube, and TikTok, paired with app-store presence across the major storefronts. The company is privately held, founder-operated, US-based, with no disclosed institutional capital, subsidiaries, leadership team, or office locations. The company has no public revenue, headcount, or customer disclosure.

Operating signals — including a templated 2026 season archive across multiple tours, extended smart-TV distribution, and continued original content production — suggest an active and steady operating posture, but the absence of any financial disclosure limits confident assessment of scale or growth.

Name

RacinDirt

Legal name

RacinDirt

Website

https://racindirt.tv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

RacinDirt is a privately held, US-based direct-to-consumer subscription streaming platform that delivers live and on-demand coverage of dirt modified racing series — including USMTS, USRA, NLMS, ARMS, HMT, and HLMT — to motorsports enthusiasts across web, mobile, and smart-TV devices.

Ownership category

akta.pro rank

Product category

Motorsports Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports OTT Aggregators & Bundling Services (MPAKAOAB)

akta.pro secondary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Dirt modified racing
• Live racing streams
• Motorsports video streaming
• Racing video archives
• Subscription streaming service

Headquarters

HQ city

Grain Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Streaming Subscription Revenue: RacinDirt generates revenue through subscription-based streaming access to live and on-demand dirt modified racing content. Customers pay either a monthly fee of $39.95 or an annual fee of $199.95, with automatic renewal. The model emphasizes no contracts and cancel-anytime flexibility to reduce friction for customer acquisition and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

RacinDirt operates a subscription-based video streaming platform that delivers live and on-demand coverage of dirt modified auto racing events across multiple US racing series (USMTS, USRA, NLMS, ARMS, HMT, HLMT, and others). Subscribers pay $39.95 per month or $199.95 per year for unlimited streaming access via web browsers, iOS, Android, Apple TV, Roku, Fire TV, Samsung Tizen, LG, and Vizio Smart TVs. The platform also produces original programming (DIRT LIFE) and maintains interview archives from the PRI Show.

Product overview

RacinDirt is a subscription-based video streaming platform that provides live and on-demand coverage of dirt modified racing events. The platform operates as a unified streaming service offering access to multiple racing series including USMTS, USRA, NLMS, ARMS, HMT, and HLMT. The product portfolio includes organized season archives (2025/2026 USMTS Racing Season, 2025 HMT Racing Season), general stream archives, the DIRT LIFE behind-the-scenes web series, and the PRI Show Archive featuring automotive industry interviews. Users subscribe monthly ($39.95/month) or annually ($199.95/year) for unlimited streaming access across multiple devices.

Differentiator

Problem solved

Functional benefit

Brands

• DIRT LIFE: A web series offering behind-the-scenes access to professional racing personalities with a blend of action and humor.

Products and services

• RacinDirt.tv Streaming Subscription Subscription-based live and on-demand video streaming service for dirt modified auto racing, providing unlimited access to races from USMTS, USRA, NLMS, ARMS, HMT, HLMT and other series. Priced at $39.95/month or $199.95/year with auto-renewal and cancel-anytime terms, and available on web, iOS, Android, Apple TV, Roku, Fire TV/Android TV, Samsung Tizen, LG, and Vizio smart TVs.
• DIRT LIFE Original behind-the-scenes web series within the RacinDirt platform that gives viewers access to the inner circle of dirt modified racing, featuring driver profiles and track drama. Targeted at existing racing fans and accessible via the RacinDirt subscription.
• PRI Show Archive On-demand video archive of PRI Show interviews, driver interviews, and vendor product spotlights from Indianapolis covering 2014 through 2025, offered to racing and automotive industry enthusiasts within the RacinDirt subscription.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• USMTS (United States Modified Touring Series)coreOthersUSMTS is the premier dirt modified racing organization in the United States. RacinDirt provides exclusive streaming coverage of USMTS live events and maintains extensive archives of USMTS seasons, including the USMTS Featherlite Fall Jamboree, Red White & Blue Nationals, and regular season events at tracks across the country.
• HMT (Heartland Modified Tour)coreOthersHeartland Modified Tour is a regional dirt modified racing series. RacinDirt streams HMT live events and maintains archives of HMT seasons, including events at tracks in Kansas, Missouri, and Oklahoma.
• HLMT (Heartland Late Model Tour)coreOthersHLMT is a late model racing tour. RacinDirt provides streaming coverage of HLMT events as part of its comprehensive racing content library.
• NLMS (Northern Lights Modified Series)coreOthersNorthern Lights Modified Series is a regional modified racing series. RacinDirt streams NLMS events including the North Star Nationals and regular season events at tracks across the Midwest.
• ARMS (American Racer Modified Series)coreOthersAmerican Racer Modified Series is a regional modified racing organization. RacinDirt streams ARMS events including appearances at Route 66 Motor Speedway and other tracks across Texas and Oklahoma.
• USRA (United States Racing Association)coreOthersUSRA is a racing sanctioning body. RacinDirt provides coverage of USRA events including the USRA Nationals at Lucas Oil Speedway.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Whistle Sports: Digital sports media company producing short-form and long-form sports content across social platforms. Adjacent comparable — uses similar social channels (YouTube, Facebook, TikTok) for top-of-funnel fan engagement in sports, though focused on lifestyle and youth sports rather than motorsports.
• Stadium: Multi-channel sports streaming service aggregating college and niche sports content under a single subscription. Comparable aggregator/bundling approach to underserved sports verticals, though focused on collegiate rather than motorsports content.

Direct peers

• FloSports: Subscription-based aggregator streaming niche sports (wrestling, cycling, track & field, motorsports) across web, mobile, and connected TV. Closest direct comparable: similar aggregator/bundling model, subscription pricing, and multi-device distribution strategy.
• Motorsport.tv: Video streaming service from Motorsport Network aggregating global motorsports content (F1 archives, rally, endurance, national series). Directly comparable motorsports subscription OTT model, though at a broader, more international scale.
• Speed Sport: Long-running US motorsports media outlet producing news, video, and streaming coverage of open-wheel, stock car, and short-track racing. Comparable motorsports content and audience overlap with RacinDirt, particularly across dirt and short-track series.
• Racing America: Subscription motorsports streaming service covering short-track, late model, and modified racing series in North America. Directly comparable niche focus and content library, with overlapping audience to RacinDirt's dirt-modified fan base.

Broad incumbents

• MAVTV Motorsports Network: Established motorsports TV network and streaming service covering a wide range of racing series in the US. Comparable motorsports-first content focus and subscription/a la carte distribution, but at significantly larger scale and broader portfolio.
• NBC Sports / TrackPass: NBC Sports' motorsports streaming product (TrackPass, formerly NBC Sports Gold) offering league-pass style access to series like IMSA and Supercross. Comparable league-pass subscription model for motorsports, though embedded within a major broadcaster ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/racindirt
• YouTubeyoutube.com/@RacinDirt
• Facebookfacebook.com/racindirtcom
• Instagraminstagram.com/racindirt
• TikToktiktok.com/@racindirt
• LinkedInlinkedin.com/company/racindirt-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RacinDirt