What Hockers does

Hockers (legal name: Hockers Plumbing, Heating, Cooling, & Electrical) is a family-owned, private home services company headquartered at 2045 Profit Place, De Pere, Wisconsin. Founded in 1978, the company delivers an integrated multi-trade service offering across plumbing, HVAC (cooling and heating), electrical, drains, and water heater/water quality solutions to residential homeowners throughout Northeast Wisconsin, including Green Bay, De Pere, Appleton, the Fox Valley, Door County, and surrounding communities. Operations run 24/7 with live answering and same-day service availability, supported by licensed and insured field technicians dispatched from the De Pere base.

The company operates across a broad product surface organized into five core service categories — Cooling, Plumbing, Drains, Heating, and Electrical — with sub-categories spanning A/C and furnace repair, installation and maintenance, repiping, sump pumps, kitchen and bath plumbing, gas lines, water filtration and softeners, frozen pipe repair, leak detection, sewer line replacement and trenchless repair, home generators, EV charging stations, whole-home surge protection, and smart thermostats. Diagnostic technology includes acoustic listening devices, thermal imaging cameras, video pipe inspection, and tracer gas detection for non-invasive leak location. Authorized HVAC equipment lines include Carrier, Trane, and Lennox, with installations performed using Manual J load calculations.

Hockers generates revenue primarily through one-time professional service fees on plumbing, HVAC, and electrical work, with upfront written pricing provided before jobs begin. A secondary subscription stream comes from the Zero Problems Plan membership ($20/month) offering seasonal A/C checks, automatic annual maintenance scheduling, and 10% repair discounts. Financing for larger installations is offered through Ally Financial. Marketing channels are locally focused, relying on Google reviews (1,500+), local SEO across service-area pages, referral programs via ReferPro, and promotional offers. The company holds Master Plumber License #1281350 and emphasizes a satisfaction guarantee, no-repeat-charge promise, and workmanship warranty as core trust signals to its residential customer base.

Name

Hockers

Legal name

Hockers Plumbing, Heating, Cooling, & Electrical

Website

https://hockersplumbing.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockers is a family-owned home services company based in De Pere, Wisconsin, delivering plumbing, HVAC, electrical, drain, and water heater services to residential homeowners across Northeast Wisconsin, including Green Bay, Appleton, and Door County.

Ownership category

akta.pro rank

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Plumbing Services: One-time service fees for plumbing repairs, installations, and replacements including drain cleaning, water heaters, sump pumps, leak detection, gas lines, and repiping.
2. HVAC Services: Cooling and heating system repair, maintenance, and installation services. Includes AC repair, furnace service, air conditioning installation, and indoor air quality solutions.
3. Electrical Services: Electrical repair, installation, and inspection services including switches, outlets, circuit breakers, lighting, home generators, EV charging stations.
4. Zero Problems Plan Membership: Monthly membership program at $20/month providing seasonal A/C checks, 10% discount on future repairs, and automatic annual maintenance scheduling.
5. Financing Services: Financing options through Ally for larger installations and replacements, generating referral income or installment revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hockers is a family-owned home services contractor that provides residential plumbing, heating, cooling, electrical, drain/sewer, and water heater repair, installation, and maintenance services to homeowners in Northeast Wisconsin. The company sells both one-time service work and a recurring maintenance membership, with emergency response available around the clock.

Product overview

Hockers Plumbing, Heating, Cooling, & Electrical is a full-service home services company offering an integrated portfolio of plumbing, heating, cooling, electrical, and water heater services across Northeast Wisconsin. The company provides Cooling Services (A/C repair, installation, maintenance, and ductless mini-split systems), Plumbing Services (repair, installation, repiping, sump pumps, kitchen/bath services, gas lines, water filtration, water softeners, frozen pipe repair, and leak detection), Drains Services (drain clearing, sewer line repair/replacement, and trenchless repair), Heating Services (furnace repair/installation/maintenance, humidifiers, dehumidifiers, and smart thermostats), Electrical Services (installation, repair, inspection, generators, EV charging, and surge protection), and Water Heater Services (tank and tankless systems). The company also offers a Zero Problems Plan membership for ongoing maintenance and financing options through Ally Financial. Services are delivered by licensed technicians from a base in De Pere, Wisconsin, serving Green Bay and surrounding Brown County communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Residential plumbing repair, installation, and maintenance for homeowners, covering general plumbing, repiping, sump pumps, kitchen and bath fixtures, gas line work, water filtration, water softeners, frozen pipe repair, and leak detection.
• Cooling Services Residential air conditioning repair, installation, maintenance, and ductless mini-split services for homeowners in Northeast Wisconsin.
• Heating Services Residential furnace and heating system repair, installation, and maintenance, including humidifiers, dehumidifiers, smart thermostats, and indoor air quality solutions for homeowners.
• Electrical Services Residential electrical installation, repair, inspection, and safety services for homeowners, including backup generators, EV charger installation, and surge protection.
• Drain and Sewer Services Residential drain clearing, rooter service, water line and sewer line repair, including trenchless sewer line repair methods for homeowners.
• Water Heater Services Residential water heater repair, replacement, and installation covering both traditional tank and tankless water heater systems for homeowners.
• Zero Problems Plan Recurring maintenance membership program for homeowners that provides scheduled preventive maintenance across plumbing, heating, cooling, and electrical systems.
• Financing Options Third-party financing arrangements offered to homeowners to spread the cost of larger plumbing, HVAC, or electrical installation projects.

Quantifiable outcome

• 1500+ customer reviews with positive ratings
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Neighborly (formerly The Dwyer Group): Private equity-backed franchisor consolidating residential trade service brands (Mr. Rooter, Mr. Electric, One Hour, Benjamin Franklin, etc.). Represents the broader home-services platform that small multi-trade independents like Hockers feed into or compete against.
• HomeServe USA: Public home repair plan/warranty provider that contracts with local trade contractors (including plumbers and HVAC techs) to fulfill service requests. Strongly comparable given Hockers' membership/contract model and consumer plumbing/HQVQ funnel.
• Authority Brands: PE-backed franchisor of residential trade brands (Benjamin Franklin, One Hour, Mr. Electric, ARS, etc.). Most relevant strategic acquirer profile for a multi-trade Wisconsin operator like Hockers.
• ServiceMaster Restore: Large franchise network covering restoration, cleaning, and home repair with broad trade overlap (plumbing, HVAC, electrical adjacencies). Relevant incumbent comparable for the size and multi-trade scope of Hockers.

Direct peers

• One Hour Heating & Air Conditioning: Residential HVAC service franchise (Neighborly) with strong emphasis on punctual, transparent-pricing service calls. Direct overlap with Hockers' heating and cooling business, including same-day repair and new system installs.
• Mr. Electric: National residential electrical services franchise under Neighborly with same model (licensed technicians, upfront pricing, dispatch from local branches). Mirrors Hockers' electrical service line, including EV charger and generator work.
• Benjamin Franklin Plumbing: National residential plumbing franchise under Neighborly/Authority Brands focused on on-time, upfront-pricing service. Comparable pricing model (quote-based, no surprise charges) and membership-style loyalty mechanics overlap directly with Hockers.
• ARS / Rescue Rooter: Multi-state residential HVAC, plumbing, and drain operator (also under Authority Brands). A scaled regional roll-up with the same multi-trade service mix and direct-to-homeowner model Hockers operates at a local level.
• Mr. Rooter Plumbing: Neighborly-owned residential plumbing franchise brand operating a multi-trade home services platform. Closely aligned GTM (direct-to-consumer, technician dispatch, quote-based pricing) and overlapping residential trade scope with Hockers.
• Roto-Rooter: National plumbing and drain services franchise system offering residential service, repair, and installation across the U.S. Most direct comparable to Hockers' plumbing, drain cleaning, sump pump, and water heater offerings; both compete for the same homeowner ticket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hockersplumbing
• LinkedInlinkedin.com/company/hockers-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockers