Sabrura Sticks & Sushi

What Sabrura Sticks & Sushi does

Sabrura Sticks & Sushi is a Norwegian all-you-can-eat sushi buffet restaurant chain operating under parent company Bitastad AS (org.nr. 919 357 436). The brand runs 40+ restaurant locations across all five major Norwegian regions (Midt-Norge, Nord-Norge, Sørlandet, Vestlandet, Østlandet) and operates dine-in buffet, takeaway, corporate catering, gift card, and franchise channels. Its core offering is a fixed-price sushi buffet (lunch 219-229 NOK, dinner 249 NOK) with optional soft drink buffet (+59 NOK) and gluten-free (+25 NOK) add-ons, complemented by a broader menu of nigiri, maki, dumplings, spring rolls, chicken and fish sticks, Asian salads, and — at select locations — burgers. The chain serves multiple customer segments including families (with free dining for ages 0-5 and half price for ages 6-11), students (special lunch pricing, 10% takeaway discount), individual diners, corporate catering clients, and franchise partners.

Sabrura's technology stack includes a proprietary digital ecosystem: a mobile app on iOS and Android delivering a digital stamp-card loyalty program (every 10th buffet free) and a premium Gullfisk tier at 1,000 points, QR-code-based table ordering, and digital menu management. The operational stack is built on third-party SaaS — Munu for POS and transactions, Voyado and Oculos for CRM and loyalty, Cookie Information for consent management — and payments are processed via Vipps and Elavon-secured Visa/Mastercard/Amex. Recent product launches extend the brand beyond the restaurant occasion into on-the-go formats: Sushi Push Pop (199 NOK, May 2025), Lunsjboks lunch box (199 NOK), Favorittkombo customizable combos, and the Brusbuffet unlimited soft drink add-on.

The business model combines company-operated restaurants and franchise locations, with franchisees receiving turnkey setup, training, and operational support in exchange for franchise fees paid to Bitastad. Direct-to-consumer revenue streams are ticket-based (one-time cover charges, per-piece takeaway and catering pricing, gift card balances) rather than subscription or contract-based, and all operations are domestic to Norway. Marketing relies on mobile app engagement, student discount partnerships, social media advertising across Meta, Google, TikTok, and Snapchat, monthly rotating specials, and franchise recruitment. The company describes itself as Norway's most popular sushi buffet brand.

Name

Sabrura Sticks & Sushi

Legal name

Bitastad AS

Website

https://sabrurasushi.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Sabrura Sticks & Sushi is a Norwegian all-you-can-eat sushi buffet chain operating 40+ restaurants nationwide under parent Bitastad AS, serving families, students, and individual diners through dine-in buffet, takeaway, catering, gift card, and franchise channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sushibuffet: All-you-can-eat sushi buffet with fixed pricing. Lunch buffet until 14:00 on weekdays (219 NOK for students, standard price 229 NOK), dinner buffet from 14:00 on weekdays and all day weekends (249 NOK standard). Gluten-free option available for +25 NOK. Soft drink buffet available as add-on for +59 NOK.
2. Takeaway: Fresh sushi made to order for takeaway, including maki, nigiri, sashimi, poké bowls, tempura, yakitori, spring rolls, and beverages. Includes specialty items like Favorittkombo (Medium 24 pieces, Large 48 pieces), lunch boxes at 199 NOK, and Sushi Push Pop at 199 NOK per item.
3. Catering: Corporate and event catering with three menu tiers: Sushifest (179-299 NOK per person for 10-20 pieces), Festmeny (199-329 NOK per person with warm Asian dishes), and Familiefest (varied menu with sushi, sticks and warm dishes). Corporate invoicing available with 75 NOK fee plus 10-day payment terms.
4. Franchise Fees: Sabrura operates a franchise model where franchisees receive turnkey restaurant setup, training, operations support, and access to Bitastad corporate resources in exchange for franchise fees.
5. Gift Cards: Gift cards sold at restaurants with 2-year validity. Can be used at all Sabrura locations nationwide. Balance checkable online via igive.no.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sabrura Sticks & Sushi operates an all-you-can-eat sushi buffet restaurant chain across Norway with 40+ locations, offering fixed-price buffet dining (lunch and dinner tiers), takeaway sushi and Asian dishes prepared to order, event catering packages, and a franchise program. The chain is supported by a digital loyalty app, student and family pricing programs, and monthly rotating specialty dishes, all operating under parent company Bitastad AS.

Product overview

Sabrura Sticks & Sushi is a Norwegian sushi restaurant chain offering an all-you-can-eat buffet concept alongside takeaway and catering services. The core offering is the sushi buffet (Sushibuffet), complemented by takeaway ordering, catering for events, and a digital loyalty app. Additional products include the Favorittkombo customizable combo, Lunsjboks portable lunch box, Sushi Push Pop on-the-go sushi, and burger menu at select locations. The loyalty program (Sabrura App) with its premium Gullfisk tier provides stamps and personalized offers. The company operates 40+ restaurants across Norway and offers a franchise program as part of Bitastad AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Sushibuffet All-you-can-eat sushi buffet featuring nigiri, maki rolls, dumplings, spring rolls, chicken sticks, fish sticks, and Asian salads. Offered at lunch and dinner pricing with optional drink buffet upgrade. Lunch buffet until 14:00 on weekdays (229 NOK standard, 219 NOK student); dinner buffet from 14:00 on weekdays and all day on weekends/holidays at 249 NOK; gluten-free option +25 NOK.
• Takeaway Fresh sushi and Asian dishes prepared to order for pickup at the nearest Sabrura restaurant, including maki, nigiri, sashimi, poké bowls, tempura, yakitori, spring rolls, children's menu, and beverages. Ordered online via sabrurasushi.no or by phone with scheduled pickup.
• Catering Event catering with three menu tiers: Sushifest (179-299 NOK per person for 10-20 pieces), Festmeny (199-329 NOK per person with warm Asian dishes), and Familiefest (varied menu with sushi, sticks, and warm dishes). Corporate invoicing available with 75 NOK fee and 10-day payment terms.
• Favorittkombo Customizable takeaway combo meal. Medium version offers 24 pieces with 4 choices; Large version offers 48 pieces with 8 choices from maki, nigiri, and hot food. Serves 1-3 people.
• Lunsjboks (Lunch Box) Portable lunch box (0.7L container, max 20 pieces) filled with buffet items for takeaway. Available 11:00-14:00 weekdays at 199 NOK per box, including soy sauce, chopsticks, and napkins. Not eligible for student discount or loyalty stamps.
• Sushi Push Pop Convenient takeaway sushi served in a push-tube container designed to push sushi up from the bottom for utensil-free eating. Three variants: Laksemaki, Lindesnesmaki, and Greenmaki (vegetarian), each 12 pieces for 199 NOK including soy sauce.
• Burger Menu Burgers with crispy fries and homemade toppings at select Sabrura locations. Includes classic cheeseburger, vegetarian burger, dirty fries, and children's burger options, allowing customers to choose between sushi and burgers at the same restaurant.
• Brusbuffet (Soft Drink Buffet) Unlimited soft drink buffet add-on available at all Sabrura locations for 59 NOK additional charge when purchased with the sushi buffet.
• Gavekort (Gift Card) Gift cards with customer-selected value purchasable at any Sabrura restaurant. Valid for 2 years from issue date, usable as a bank card with magnetic stripe, and redeemable at all Sabrura locations nationwide with online balance check via igive.no.
• Sabrura App (Digital Loyalty Card) Mobile app (iOS and Android) providing digital stamp-card loyalty, personalized offers, and purchase tracking. Every 10th sushi buffet, soft drink buffet, lunch box, or combo is free; stamps register automatically via app scanning at checkout or takeaway orders.
• Gullfisk Premium Loyalty Membership Premium loyalty tier reached at 1000 points with benefits including 10 NOK discount on buffet, free coffee, 10% takeaway discount, and 50% off chilimayo sauce.
• SabruraKids Family Program Family dining pricing program offering free buffet for children 0-5 years and half-price for children 6-11 years when dining with a paying adult at the buffet.
• Studenttilbud (Student Program)

Quantifiable outcome

• Over 40 restaurant locations across Norway
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bitastad AScoreStrategic or Co-development PartnerBitastad AS (org.nr. 919 357 436) is the parent company and trademark owner of Sabrura Sticks & Sushi. Bitastad operates as Norway's growth house for restaurant concepts, acquiring and developing food and beverage companies. Sabrura is part of a portfolio including Kompis, Big Bite, Jordbærpikene, and SOT Bar & Burger. Bitastad provides strategic resources, shared services including HR, marketing, operations support, and expansion capital for Sabrura franchise development.

Scale indicators4 records

Recent moves21 records

Expansion highlights5 records

Broad incumbents

• Yo! Sushi: UK-based sushi restaurant chain with over 100 locations operating conveyor-belt and traditional sushi bar formats. Comparable to Sabrura as a national-scale sushi chain, but operates in a different market and skews toward a more premium, experiential concept rather than all-you-can-eat buffet.
• Sushi Daily: Global kiosk and counter-based sushi brand operated by the KellyDeli group with 1,000+ locations in supermarkets, train stations, and travel hubs across Europe and beyond. Represents a different distribution model but comparable sushi retail proposition; competes for the same on-the-go Asian meal occasions Sabrura targets with Push Pop and takeaway.
• Wasabi Sushi & Bento: UK sushi and bento takeaway/chain with 70+ locations offering Japanese grab-and-go and dine-in options. Comparable to Sabrura's takeaway-led channel, though smaller and focused on convenience-led formats. Useful benchmark for European sushi chain unit economics and customer frequency.

Direct peers

• Sushi Shop: Leading European sushi restaurant and takeaway chain with over 200 locations primarily in France and expanding across Europe. Comparable to Sabrura in offering standardized sushi in a multi-format dine-in/takeaway model with strong brand recognition, though Sushi Shop skews more upscale and less buffet-centric.
• Eat Happy: Germany's largest sushi and Asian food takeaway/buffet chain with hundreds of locations across Germany, Austria, and neighboring markets. Operates a similar high-throughput, fixed-price Asian buffet/takeaway model with multiple formats (shop-in-shop, standalone), making it the closest European analog to Sabrura's operating model, although at much larger scale.
• NamNam Street Food: Nordic Asian street food restaurant chain with multiple locations across Sweden and Norway offering customizable Asian bowls and street food at accessible price points. Directly competes with Sabrura in the Norwegian casual Asian dining segment, with similar value positioning and dine-in/takeaway dual channel model.
• Poke House: Fast-growing European poke and Asian bowl chain with locations across Italy, Spain, France, UK, and Portugal. Targets the same casual, health-conscious, value-oriented consumer seeking Asian-inspired food in a quick-service format. While focused on poke rather than sushi buffet, it competes for the same category mindshare and meal occasion.

Others

• Big Bite: Sibling brand under Bitastad AS, the same parent holding company as Sabrura. Operates Norwegian fast-food restaurants (burgers and similar quick-service fare). Provides direct comparability on Norwegian restaurant unit economics, franchise structures, and shared services from Bitastad, but operates a different cuisine category.
• SOT Bar & Burger: Sibling brand under Bitastad AS operating Norwegian burger and bar restaurants. Useful as a comparable for Norwegian restaurant operations under the same holding company umbrella, but distinct cuisine (burgers vs sushi) limits direct overlap with Sabrura's offer.
• Jordbærpikene: Sibling brand under Bitastad AS, a Norwegian bakery café chain. While operating in a different food category (bakery/café vs sushi), it shares Bitastad corporate infrastructure and provides a reference point for franchise and operational benchmarks within the parent portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sabrurasushi
• Facebookfacebook.com/sabrurasushi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabrura Sticks & Sushi