Reproaction
Reproaction is a 501(c)(4) nonprofit advocacy organization founded in 2015 that uses direct action, strategic communications, and grassroots organizing to advance abortion access and reproductive justice across the United States.
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reproaction does
Reproaction is a 501(c)(4) nonprofit advocacy organization founded in 2015 by Erin Matson and Pamela Merritt to increase access to abortion and advance reproductive rights. It operates as a fiscally sponsored project of NEO Philanthropy, a 501(c)(3) public charity that provides administrative and financial infrastructure while preserving Reproaction's programmatic independence. The organization is headquartered in the national capital region (Washington DC metro) with full-time staff distributed across the United States, and brands itself as a left-flank culture change organization recognized for moving the Overton window on abortion.
Reproaction firmographics
Firmographics- Name
- Reproaction
- Legal name
- Reproaction Education Fund
- Website
- https://reproaction.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reproaction is a 501(c)(4) nonprofit advocacy organization founded in 2015 that uses direct action, strategic communications, and grassroots organizing to advance abortion access and reproductive justice across the United States.
- Ownership category
- akta.pro rank
Reproaction industry classification
Industry- Product category
- Reproductive Rights Advocacy
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319), Political Organizations (813940)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Consumer Rights & Public Interest Advocacy (BPAGAFAK)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)
Keywords
Where Reproaction is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reproaction business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Non-profit organization that accepts donations through Network for Good. Operates as a fiscally sponsored project of NEO Philanthropy.
- Email List Building: Uses Action Network platform for email signups and petition campaigns to build supporter base.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Reproaction product offering
Product offeringCore offering
Reproaction is a left-flank nonprofit advocacy organization that runs strategic communications campaigns, opposition research, grassroots organizing, and non-violent direct action to increase access to abortion and advance reproductive justice. It distributes educational resources such as webinars, fact sheets, and self-managed abortion guides, and operates online petition and supporter-mobilization campaigns through its website and the Action Network platform.
Product overview
Reproaction is a left-flank culture change organization focused on increasing access to abortion and advancing reproductive justice. The organization operates as a campaign-based advocacy group rather than a traditional software product company. Its offerings include activist resource materials (webinars, fact sheets, research on fake clinics), a blog with commentary and interviews, email communication tools integrated with Action Network for supporter engagement, press/media resources, petition-based advocacy campaigns, self-managed abortion education materials, and Big Tech accountability research. These offerings function as interconnected advocacy tools rather than a unified software platform with modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Petitions and Take Action campaigns
Quantifiable outcome
- 30+ direct actions conducted in 2020 to raise awareness on self-managed abortion safety.
- +2 more outcomes
Companies that use Reproaction
Customer profileSegments3 records
Ideal customer profiles1 record
Reproaction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reproaction partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and major.
- Catholics for ChoiceminorSpeaker/representative organization on webinar about fertility treatments vs. junk science.
- Center for Reproductive RightsminorSpeaker/representative organization on webinar about fertility treatments vs. junk science.
- MomsRisingminorSpeaker/representative organization on webinar about fertility treatments vs. junk science.
- Electronic Frontier Foundation (EFF)majorCollaboration on #StopCensoringAbortion campaign to investigate and amplify stories of abortion-related content suppression by major social media platforms.
- Plan CmajorPartner in #StopCensoringAbortion campaign addressing Big Tech's suppression of accurate abortion information.
- Women on WebmajorPartner in #StopCensoringAbortion campaign and self-managed abortion advocacy work.
- Women First DigitalmajorPartner in #StopCensoringAbortion campaign addressing global abortion information access online.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Reproaction competitors and assessment
Company assessmentBroad incumbents
- EMILY's List: Political organization dedicated to supporting pro-choice Democratic women candidates. Broader incumbent in the abortion-rights space with an electoral, candidate-support focus rather than Reproaction's direct-action and culture-change model.
- National Women's Law Center: Long-standing women's rights legal and policy advocacy organization. Broader incumbent operating across many gender issues (workplace, education, health); comparable as a progressive women's-rights advocacy peer but with a much wider portfolio.
- Planned Parenthood Federation of America: Largest U.S. reproductive-health advocacy and service provider. Broader incumbent in the same issue space: comparable mission area (abortion and reproductive health access) but operates clinics and a vastly larger service portfolio rather than pure advocacy.
Direct peers
- Plan C: Advocacy organization focused on expanding access to abortion pills and information about self-managed abortion. Direct peer: co-partner on #StopCensoringAbortion and overlapping content on self-managed abortion safety and access.
- Catholics for Choice: Faith-affiliated advocacy organization advancing reproductive freedom from within Catholicism. Direct peer: both engage in public-interest advocacy on abortion access and have appeared together on Reproaction's fertility/webinar programming.
- Center for Reproductive Rights: Global legal advocacy organization using litigation and policy to advance reproductive rights. Peer because it shares the reproductive-justice mission and co-appears with Reproaction on joint webinars, but its tools (courts, international law) differ from Reproaction's direct-action approach.
- MoveOn: Large progressive advocacy and mobilization organization. Peer because both run digital petitions, rapid-response campaigns, and grassroots organizing; MoveOn is far larger but shares the online-mobilization DNA that defines Reproaction's GTM.
- UltraViolet: Digital-first feminist advocacy organization running online campaigns against anti-women policies. Direct peer in digital advocacy tactics, progressive cause positioning, and supporter mobilization on gender-related issues.
- NARAL Pro-Choice America: Federally focused abortion-rights advocacy organization. Direct peer to Reproaction: both are 501(c)(4) advocacy groups pushing for abortion access, though NARAL leans electoral/lobbying while Reproaction emphasizes direct action and opposition research.
Others
- NEO Philanthropy: Fiscal sponsor and parent organization of Reproaction. Not a competitor but the structural umbrella under which Reproaction operates; comparable in mission space (progressive advocacy infrastructure) and a critical operational dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reproaction social profiles
Digital presenceReproaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reproaction leadership team
Management profileNumber of profiles
Profiles2 records
Reproaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reproaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reproaction
What does Reproaction do?
Reproaction is a left-flank nonprofit advocacy organization that runs strategic communications campaigns, opposition research, grassroots organizing, and non-violent direct action to increase access to abortion and advance reproductive justice. It distributes educational resources such as webinars, fact sheets, and self-managed abortion guides, and operates online petition and supporter-mobilization campaigns through its website and the Action Network platform.
Is Reproaction a public or private company?
Reproaction is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reproaction founded?
Reproaction was founded in 2015. It employs 1 to 10 people.
Where is Reproaction based?
Reproaction is headquartered in Washington, United States, in the North America region.
How does Reproaction make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are email List Building.
Who are Reproaction's main competitors?
Broad incumbents on record are EMILY's List, National Women's Law Center and Planned Parenthood Federation of America. Direct peers are Plan C, Catholics for Choice, Center for Reproductive Rights, MoveOn, UltraViolet and NARAL Pro-Choice America. NEO Philanthropy is listed as an others.
Does Reproaction have an API?
No public API is recorded for Reproaction.
What industry is Reproaction in?
Reproaction's product category is Reproductive Rights Advocacy. Its primary akta.pro industry code is BPAGAFAK, Consumer Rights & Public Interest Advocacy, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 813311 and its SIC code is 8300.