Women First Digital
Women First Digital is a U.S.-affiliated 501c(3) non-profit operating three multilingual eHealth platforms (HowToUse, safe2choose, Find My Method) that provide free digital abortion and contraception information, counseling, AI-assisted guidance, and provider referrals to individuals across 242 countries in 26 languages.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Women First Digital does
Women First Digital (WFD) is a U.S.-affiliated 501c(3) non-profit organization founded in 2015 that operates three multilingual eHealth platforms — HowToUse, safe2choose, and Find My Method — providing digital pathways for abortion and contraception self-care. The platform serves individuals globally seeking confidential, non-judgmental access to reproductive health information, counseling, and provider referrals, with live chat and email counseling, AI-powered chatbots (Ally for abortion, MYKA for contraception), and geolocation-enabled provider matching across 81 countries. The technology stack includes multilingual content delivery in 26 languages, AI-powered personalization, encrypted databases for provider referrals, and mobile-first design optimized for low-bandwidth and restrictive-market environments. The organization has built a referral network of 15,424+ certified medical abortion providers and reports 32 million website sessions, 500,000 direct-to-user services, and 75,000 abortion care referrals to date.
WFD operates on a donation and grant-funded revenue model, with all services provided free of charge to end users. The go-to-market combines direct-to-consumer digital channels (web, mobile, WhatsApp, Facebook Messenger) with community-led partnerships and channel-partner relationships with health NGOs and accompaniment groups. Strategic partnerships with IPPF, Médecins sans Frontières, MSI Reproductive Choices, FIGO, DKT International, PSI, Plan C, and WCG support referral pathways, co-developed training courses, and behavior change campaigns. The 40+ person team operates fully remotely across 5 continents and 20 countries, with localized counseling teams in Spanish, French, Hindi, and English. The organization has expanded to reach 242 countries and integrate AI tools to scale personalization while maintaining human-centered oversight via embedded counselors.
Women First Digital firmographics
Firmographics- Name
- Women First Digital
- Legal name
- Women First Digital
- Website
- https://womenfirstdigital.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women First Digital is a U.S.-affiliated 501c(3) non-profit operating three multilingual eHealth platforms (HowToUse, safe2choose, Find My Method) that provide free digital abortion and contraception information, counseling, AI-assisted guidance, and provider referrals to individuals across 242 countries in 26 languages.
- Ownership category
- akta.pro rank
Women First Digital industry classification
Industry- Product category
- Digital Reproductive Health
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industries
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Women’s & Family Health Provider Marketplaces (HLALALAK)
Keywords
Women First Digital business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Donations and grants: WFD is affiliated with a registered U.S.-based 501c(3) non-profit organization and operates on donated funding. The organization accepts donations from individuals and organizations to support its mission of providing safe, fair, and compassionate digital self-care solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for end users |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Women First Digital product offering
Product offeringCore offering
Women First Digital provides free, confidential, multilingual eHealth platforms—safe2choose, Find My Method, and HowToUse—that deliver personalized information, counseling, and referrals for abortion and contraception care. The platforms are complemented by AI-powered chatbots (Ally and MYKA) and connected to a global network of certified medical abortion providers across 81 countries, enabling self-managed care and digital-to-offline service pathways.
Product overview
Women First Digital operates three flagship multilingual eHealth platforms—HowToUse, safe2choose, and Find My Method—that provide personalized, adaptable, and scalable care pathways for abortion and contraception self-care. These platforms work together to cover the full reproductive health journey: HowToUse enables self-directed medical abortion through information and the Ally AI assistant; safe2choose provides one-on-one counseling, geolocation-enabled referrals, and access to trained providers; and Find My Method offers contraceptive information with the MYKA AI support tool. All platforms are available in multiple languages with regional variants for Spanish-speaking and French-speaking users.
Differentiator
Problem solved
Functional benefit
Brands
- safe2choose: Live chat and email counseling platform for all abortion methods with trained multilingual counselors providing compassionate, personalized care and referrals to trusted on-the-ground providers in 81 countries.
- HowToUse
- Find My Method
- Ally
- comoabortarconpastillas.org
- lapilule.org
- guiadesexoseguro.org
- ayudaparaabortar.org
Products and services
- HowToUse (howtouseabortionpill.org) Multilingual eHealth platform providing user-friendly support for individuals seeking self-directed medical abortion up to 13 weeks, offering instructions on safely self-managing abortion with pills, safety considerations, and when to seek medical assistance in 26 languages.
- safe2choose (safe2choose.org) One-on-one abortion counseling platform offering live chat and email counseling for all abortion methods with trained multilingual counselors providing compassionate, personalized care and referrals to trusted on-the-ground providers in 81 countries.
- Find My Method (findmymethod.org) Contraceptive information platform offering comprehensive, globally-representative information on diverse contraception methods in an accessible, non-judgmental, and sex-positive tone that enables individuals to find the most suitable method for their needs.
- Ally (AI Abortion Assistant) AI-powered abortion assistant offering medical abortion dosing instructions, aftercare guidance, and personalized prompts in 6 languages. Accessible via WhatsApp, Facebook Messenger, and the website.
- MYKA (AI Contraceptive Support) 24/7 AI-powered automated support providing answers on 21 contraceptive methods with visuals, an interactive quiz to determine ideal contraception match, and assistance to guide pregnancy detection.
- comoabortarconpastillas.org Spanish-language version of the HowToUse abortion pill information platform.
- lapilule.org French-language version of the HowToUse abortion pill information platform.
- ayudaparaabortar.org Spanish-language version of the safe2choose abortion counseling platform.
- guiadesexoseguro.org Spanish-language version of the Find My Method contraceptive information platform.
Quantifiable outcome
- 32 million website sessions across 242 countries
- +4 more outcomes
Companies that use Women First Digital
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Women First Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Women First Digital partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- International Planned Parenthood Federation (IPPF)corePartnership to develop pan-provider online course on medical abortion. IPPF endorsement of training courses. Referral pathways connecting WFD digital platforms to IPPF's global healthcare network ensuring seamless digital-to-offline care.
- Médecins sans Frontières (Doctors Without Borders)coreCollaboration produced an instructional video series on self-managed abortion for end-users. Joint development of educational content for users seeking self-managed medical abortion.
- MSI Reproductive ChoicescoreReferral pathways to MSI's global provider networks ensuring seamless digital-to-offline care for users seeking abortion services.
- DKT InternationalmajorPartnership to expand reach and accessibility of safe abortion and contraception products across multiple regions. Joint digital education campaigns providing comprehensive guidance on product usage and addressing misconceptions.
- DKT WomanCaremajorPartnership for social and behavior change campaigns to drive sustainable adoption of safe abortion and contraception care products.
- Population Services International (PSI)majorPartnership for digital education campaigns promoting informed decision-making on abortion and contraception. Expanded reach and accessibility of products across multiple regions.
- FIGO (International Federation of Gynecology and Obstetrics)coreFIGO endorsement of pan-provider training course on medical abortion, developed in partnership with IPPF. Course equips providers with skills to safely support self-managed medical abortion with pills.
- Plan CminorPartnership for expanding access to abortion information and resources in the US market.
- WCG (Women Care Global)minorPartner organization working to expand access to women's health products and services.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Women First Digital competitors and assessment
Company assessmentDirect peers
- Hey Jane: U.S. telehealth clinic providing medical abortion care, contraception, and emergency contraception via asynchronous consultations and pharmacy delivery. Comparable to WFD's integrated telehealth + pharmacy model but for a U.S. payor market.
- Aid Access: Telemedicine abortion service founded by Rebecca Gomperts that provides online consultations and ships abortion pills globally, including to restrictive jurisdictions. Closely comparable to WFD's safe2choose and HowToUse on model (digital self-managed abortion information and access), geographies, and target user.
- carafem: Reproductive health provider offering abortion care, contraception, and STI testing via both telehealth and physical clinics. Comparable to WFD on the integrated abortion + contraception self-care proposition and on combining digital with offline referral pathways.
- Nurx: Direct-to-consumer telehealth platform offering contraception, emergency contraception, and STI testing with home delivery. Comparable to WFD's Find My Method on contraception selection and access, though Nurx operates in a U.S. commercial payor model.
- Choix: Telehealth clinic providing medical abortion, contraception, and gender-affirming care via asynchronous intake. Direct peer to WFD's information + counseling + referral stack, with overlapping 13-week medical abortion scope.
- The Pill Club: Online birth-control prescription and delivery service with provider consultations. Comparable to WFD's Find My Method on contraception method selection, prescriber matching, and direct-to-consumer fulfillment.
- Plan C: U.S.-focused resource hub directing consumers to online abortion pill providers and information. Directly comparable to WFD's HowToUse information platform and is also a current WFD partner for U.S. market expansion.
- Women on Web: International online telemedicine abortion service providing medical abortion pills and counseling in multiple languages. Direct peer to WFD's safe2choose on cross-border medical abortion access, online counseling, and referral to local providers.
Emerging players
- Maven Clinic: Digital women's and family health platform offering contraception, pregnancy, postpartum, and pediatric care via telehealth and benefits partnerships. Overlaps with WFD on contraception and broader women's health telehealth, but targets employer-sponsored benefits rather than direct-to-consumer global access.
Broad incumbents
- MSI Reproductive Choices: Large global provider network delivering contraception and abortion services across 36+ countries. WFD is a current strategic partner via referral and training; MSI is a BROAD_INCUMBENT overlap because it embeds the same patient journey but through owned clinics rather than primary digital-first delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Women First Digital social profiles
Digital presenceWomen First Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women First Digital leadership team
Management profileNumber of profiles
Profiles22 records
Women First Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women First Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women First Digital
What does Women First Digital do?
Women First Digital provides free, confidential, multilingual eHealth platforms—safe2choose, Find My Method, and HowToUse—that deliver personalized information, counseling, and referrals for abortion and contraception care. The platforms are complemented by AI-powered chatbots (Ally and MYKA) and connected to a global network of certified medical abortion providers across 81 countries, enabling self-managed care and digital-to-offline service pathways.
Is Women First Digital a public or private company?
Women First Digital is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women First Digital founded?
Women First Digital was founded in 2015. It employs 11 to 50 people.
How does Women First Digital make money?
One revenue line is on record: donations and grants.
Who are Women First Digital's main competitors?
Direct peers on record are Hey Jane, Aid Access, carafem, Nurx, Choix, The Pill Club, Plan C and Women on Web. Maven Clinic is listed as an emerging player. MSI Reproductive Choices is listed as a broad incumbent.
Does Women First Digital have an API?
No public API is recorded for Women First Digital.
What industry is Women First Digital in?
Women First Digital's product category is Digital Reproductive Health. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support). Its NAICS code is 621410.