What Plan C does

Plan C is a US-based public health information campaign founded in 2015 and operated as a project of the 501(c)(3) nonprofit Possibility Labs. The organization maintains plancpills.org, a research-based, state-by-state Guide to Pills that catalogs telehealth providers, in-person clinics, websites selling pills, and community networks through which people in all 50 US states and territories can access medication abortion by mail. Supporting resources include medical, legal, and peer-support hotline directories (M+A Hotline, Repro Legal Helpline, Reprocare Healthline, Aya Contigo), digital privacy and security guidance, an abortion pill protocol page, and sub-resources on "Pills in Advance" and "Missed Period Pills."

The technology footprint is intentionally lightweight and privacy-first: a public website with no accounts or personal data collection, Plausible and Matomo for privacy-respecting analytics, and Stripe for processing tax-deductible donations. There is no public API, SDK, or mobile app. Distribution is community-led via the Plan C Community activist network, free stickers and flyers (over 4 million distributed), documentary screenings, a feature film ("PLAN C" by Tracy Droz Tragos), email newsletter, organic social (@plancpills), and earned media across major national outlets.

Plan C's business model is donation- and grant-funded rather than commercial. No products or services are sold; the organization explicitly disclaims medical and legal advice and does not endorse third-party providers. Pricing on its end is free, while the third-party providers listed in the guide charge $70-$600+ per course. The organization is led by co-founder and Access Director Elisa Wells and Director of Partnerships Imani Askew-Shabazz, with a stated headcount of 1-10. One institutional grant is documented ($250,000 from The Katz Amsterdam Foundation in July 2023); total revenue and grants are not disclosed.

Name

Plan C

Legal name

Plan C, a project of Possibility Labs

Website

https://plancpills.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Plan C is a nonprofit public-health information campaign that maintains a research-based, state-by-state guide to accessing abortion pills by mail across all 50 US states, serving individuals seeking medication abortion and connecting them to medical, legal, and peer-support resources.

Ownership category

akta.pro rank

Product category

Reproductive Health Information Services

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Abortion pill access
• Reproductive health information
• Medication abortion guidance
• Self-managed abortion
• Public health advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Donations and Grants: Plan C operates as a nonprofit 501(c)(3) initiative funded through grants and individual donations. The organization accepts tax-deductible donations via credit card through Stripe payment processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Plan C is a nonprofit public health information campaign that maintains the only comprehensive, research-based Guide to Pills in the United States — a state-by-state directory of telehealth providers, websites selling abortion pills, in-person clinics, and community networks that mail medication abortion pills. The organization provides free, evidence-based education on safe self-managed abortion, including medical protocols, digital privacy guidance, and links to medical, legal, and peer-support hotlines. Plan C does not sell pills, provide medical or legal advice, or deliver care; it is an information and advocacy resource funded by grants and donations as a project of the 501(c)(3) Possibility Labs.

Product overview

Plan C is an information resource campaign (not a medical or legal service) that provides comprehensive research and guidance on accessing abortion pills by mail throughout the United States. The core offering is the Guide to Pills, a searchable directory by state that covers telehealth providers, clinics, websites selling pills, and community networks. Supporting products include hotlines for medical, legal, and emotional support; educational resources on pills in advance, missed period pills, and abortion protocols; digital security tips; community action tools including stickers and flyers; a documentary; and press releases on policy matters. Plan C does not sell pills, provide medical advice, or offer medical care. The organization is a nonprofit 501c3 project under Possibility Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide to Pills Comprehensive, research-based directory listing telehealth providers, websites selling abortion pills, in-person clinics, and community networks across all US states and territories, enabling individuals to find and access abortion pills by mail.
• Hotlines and Support Resources Curated directory of free, confidential support resources including M+A Hotline (medical questions), Reprocare Healthline (logistical and emotional support), Repro Legal Helpline (legal questions), and Aya Contigo (peer counseling app) for people accessing and using abortion pills.
• Pills in Advance Resource explaining how individuals can order abortion pills ahead of time for future use, with pricing as low as $70 through various telehealth providers.
• Missed Period Pills Resource Information resource on using mifepristone and misoprostol as 'period pills' when a period is late, without requiring a pregnancy test or prior pregnancy confirmation.
• Abortion Pill Protocol Detailed medical instructions for using abortion pills, covering the mifepristone + misoprostol regimen and the misoprostol-only protocol, including dosage, timing, and managing side effects.
• Digital Security Tips Privacy and digital security guidance recommending encrypted communication tools (Signal, ProtonMail), privacy-enabled browsers (DuckDuckGo, Firefox, Brave), VPNs, and steps to protect healthcare information when accessing abortion pills online.
• Plan C Community Action Program Grassroots organizing program for activists and advocates, offering downloadable stickers and flyers (over 4 million distributed), the Plan C road trip program, social media toolkit, and partnership opportunities to spread awareness about abortion pill access.
• PLAN C Documentary Film Feature documentary by Tracy Droz Tragos depicting the work of Plan C and activists who began mailing abortion pills during the pandemic, available on streaming platforms with community screening toolkits and discussion resources.
• Research and Learning Library Educational resources including an abortion pill history timeline, clinical research summaries, telemedicine satisfaction surveys, user experiences, and a curated media collection of books, documentaries, and podcasts about abortion pills.

Quantifiable outcome

• Over 4 million stickers distributed directing people to accurate abortion pill access information
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Possibility LabscoreOthersPossibility Labs is a 501(c)(3) nonprofit organization that serves as Plan C's fiscal sponsor. Plan C is described as 'a project under the fiscal sponsorship of Possibility Labs' and 'a project of Possibility Labs.'
• Digital Defense FundminorStrategic or Co-development PartnerDigital Defense Fund provides digital security guidance and recommendations featured on Plan C's digital security page, helping users protect their privacy when seeking abortion information online.
• Abortion Care NetworkminorStrategic or Co-development PartnerPartner organization in the reproductive health ecosystem. Listed as a trusted resource partner in Plan C's footer alongside National Abortion Federation.
• National Abortion Federation (NAF)minorStrategic or Co-development PartnerLeading professional association for abortion providers. Listed as a trusted resource partner alongside Abortion Care Network.
• Shout Your AbortionminorStrategic or Co-development PartnerCultural organizing initiative featured as a recommended resource for abortion stories, community building, and normalizing abortion.
• M+A HotlinecoreStrategic or Co-development PartnerFree, confidential medical support hotline staffed by licensed clinicians. Featured prominently in Plan C's support resources for people using abortion pills.
• Repro Legal HelplinecoreStrategic or Co-development PartnerFree, confidential legal information hotline from expert lawyers. Featured as a key support resource for people with legal questions about abortion pill access.
• Reprocare HealthlinecoreStrategic or Co-development PartnerFree, confidential peer-based support hotline for getting and using abortion pills. Featured as a key emotional and logistical support resource.
• Aya ContigominorStrategic or Co-development PartnerFree, secure app offering live chat with peer counselors for abortion and contraception in Spanish. Listed as a Spanish-language support resource.
• Senator Tina Smith (D-MN) and Representative Becca Balint (D-VT)minorStrategic or Co-development PartnerLegislative partners who introduced the Stop Comstock Act in March 2025, which Plan C publicly supported to prevent misuse of the Comstock Act against abortion pill mailing.
• I Need An A (ineedana.com)minorChannel Partner/ Reseller/ DistributorComprehensive abortion access directory covering clinics, travel support, and pills by mail. Referenced as a key resource alongside Plan C's guide.
• Red State AccesscoreStrategic or Co-development PartnerCommunity network providing abortion pills and free support to people in states with abortion bans. Investigated and verified by Plan C for inclusion in their guide.
• Las LibresminorStrategic or Co-development PartnerCommunity activist network providing free abortion pills and support. Listed as one of the investigated community networks in Plan C's guide.
• StripeminorOthersPayment processing partner for accepting credit card donations. Used for processing tax-deductible donations to Plan C.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M+A Hotline: The M+A Hotline is a free, confidential medical support hotline staffed by licensed clinicians for people using abortion pills, and is integrated into Plan C's support resources. Both organizations serve the same self-managed abortion user base with free, confidential clinical-grade information and rely heavily on each other for user referrals.
• I Need An A: I Need An A (ineedana.com) operates a comprehensive abortion access directory covering clinics, travel support, and pills by mail, and is explicitly referenced by Plan C as a partner resource. It is the closest comparable to Plan C's directory model, with overlapping state-by-state coverage and similar focus on serving users seeking abortion information across restrictive and permissive states.
• Repro Legal Helpline: The Repro Legal Helpline is a free, confidential legal information hotline from expert lawyers, prominently featured by Plan C for users facing legal questions about self-managed abortion. It is comparable because both serve the same at-risk user base with free specialized information and Plan C is a primary referral channel to the helpline.
• Reprocare Healthline: Reprocare Healthline operates a free, confidential peer-based support hotline for people getting and using abortion pills, and is featured as a core support resource on Plan C's website. It is comparable because both organizations serve the self-managed abortion population with free, confidential, non-clinical support, and Plan C's guide directly routes users to Reprocare.

Emerging players

• Aid Access: Aid Access is one of the leading telehealth abortion pill providers in the US, offering mail-order mifepristone and misoprostol, and was catalyzed by Plan C's outreach to providers in 2018. It is a partial peer because it operates in the same abortion pill access ecosystem that Plan C curates and refers users into, but provides clinical services directly rather than information only.
• If/When/How: If/When/How is a legal advocacy organization defending the right to self-managed abortion, and Plan C links to its research on how people get criminalized for self-care. It is comparable because both operate at the intersection of legal information and self-managed abortion access, with overlapping audiences and shared concerns about post-Dobbs legal exposure.
• Hey Jane: Hey Jane is a US telehealth clinic providing medication abortion and is one of the providers listed in Plan C's Guide to Pills. It overlaps with Plan C as a same-ecosystem player serving the same end user seeking at-home abortion care, but competes as a vertically integrated direct provider rather than as an information directory.
• Shout Your Abortion: Shout Your Abortion is a cultural organizing initiative normalizing abortion through storytelling and is featured as a recommended resource by Plan C. Both organizations operate as advocacy and culture-change efforts in the reproductive rights space with comparable grassroots community organizing models.

Others

• Digital Defense Fund: Digital Defense Fund provides digital security guidance and tools for the abortion access movement and is featured on Plan C's digital security page. It is comparable as an enabling ecosystem partner serving overlapping users with the privacy and security guidance that Plan C itself recommends and curates.

Broad incumbents

• National Abortion Federation: The National Abortion Federation is the leading professional association for abortion providers in the US and is listed as a trusted resource partner on Plan C's site. It is a broader incumbent in reproductive health that overlaps with Plan C's audience but focuses on provider support and clinic-based care rather than self-managed abortion information.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Plancpills
• Instagraminstagram.com/plancpills
• Facebookfacebook.com/plancpills
• LinkedInlinkedin.com/company/plancpills

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan C