Leadly

What Leadly does

Leadly, trading as TAL MARKETING GROUP T/A LEADLY, is a privately held B2B lead generation agency headquartered in Manchester, United Kingdom. The company provides paid media buying, conversion rate optimisation, and electronic customer relationship management services, primarily to financial services firms in the UK car insurance sector. Its core service portfolio comprises five interconnected offerings: TikTok Advertising, Google PPC, Meta/Facebook PPC, Data Management (CRO), and ECRM Marketing — delivered by a team of approximately 22 specialists across platform-specific media buying, creative, data, email/CRM, and account management functions.

The agency's technology stack is built on third-party ad platforms (Google Ads, TikTok Ads, Meta Ads), CRM tooling, and website analytics rather than proprietary software; its differentiator is described as a "custom lead generation blueprint" combining dedicated accountability, multi-platform media execution, and CRO/ECRM layering. Pricing is not publicly disclosed and is quote-based, with the agency emphasising multi-year partnership-style engagements rather than transactional contracts. The legal entity is founder-owned (Tom Lord, Founder), with no disclosed institutional investment, parent company, subsidiaries, or M&A activity in the available data. The company is UK-focused with no claimed global footprint and no app, API, or SDK offerings.

Name

Leadly

Legal name

TAL MARKETING GROUP T/A LEADLY

Website

https://leadly.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leadly is a UK-based B2B lead generation agency that runs paid media, CRO, and ECRM campaigns primarily for financial services firms in the car insurance sector. It operates from Manchester with a 22-person specialist team.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Lead generation services
• Digital marketing agency
• Paid media advertising
• Conversion rate optimisation
• Financial services marketing

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Lead Generation Services: The company generates leads for financial services businesses, primarily car insurance companies. They drive high-intent traffic to client websites through various digital advertising channels including Google PPC, TikTok Advertising, and Facebook/Meta PPC, with the goal of delivering measurable leads that result in sales conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Leadly is a B2B lead generation agency that plans, runs, and optimises paid digital advertising campaigns for financial services businesses, primarily car insurance companies. It delivers leads for clients via TikTok Advertising, Google PPC, Facebook/Meta PPC, supported by data-led conversion rate optimisation and ECRM marketing across the customer lifecycle.

Product overview

Leadly is a B2B lead generation agency offering a unified set of digital marketing services. The core portfolio consists of five interconnected service offerings: TikTok Advertising for social media reach, Google PPC for search-based high-intent traffic acquisition, Facebook/Meta PPC for targeted social advertising, Data Management/CRO for conversion rate optimisation and data analysis, and ECRM Marketing for customer relationship management across multiple touchpoints. These services work together to generate leads for clients, primarily serving the financial services industry.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Advertising Specialist TikTok advertising service that helps businesses engage and attract more users through the TikTok platform, including social media strategy development, ad campaign creation, and audience targeting. Designed for financial services and other businesses seeking reach on TikTok.
• Google PPC Google pay-per-click advertising service that drives high-intent traffic to client websites, positioning each sale as generating a profit over and above the cost of the ad. Aimed at businesses that want search-driven, intent-based lead capture.
• Facebook PPC Meta (Facebook) pay-per-click advertising service covering strategy, implementation, ad copywriting, optimisation, analysis, management, and reporting, with multi-layered targeting by demographics and interests. Designed for businesses seeking paid social lead generation on Meta platforms.
• Data Management Data-driven service that reviews and optimises website conversion rates (CRO) to increase revenue and acquire more customers from existing traffic, while supporting evidence-based decision making to reduce business risk. Aimed at businesses that want to maximise the value of their current site visitors.
• ECRM Marketing Electronic CRM marketing service that manages customer relationships across the entire lifecycle, including marketing, sales, e-commerce, and customer service interactions, using CRM tools and data-led targeting to reach the right people in the right place at the right time.

Quantifiable outcome

• Businesses drive a profit over and above the cost of the ad every time they make a sale through Google PPC
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Disruptive Advertising: Performance marketing agency offering paid media management, CRO, and lifecycle marketing. Comparable to Leadly because both agencies sell Google/Facebook paid-media buying alongside CRO services as a combined performance offering to mid-market clients.
• Cience: B2B lead generation company offering outsourced SDR services, outbound, and inbound lead qualification. Comparable to Leadly because both sell qualified leads and appointments as a managed service, though Cience operates globally and with a broader vertical mix.
• KlientBoost: Digital marketing agency specialising in PPC, paid social, and CRO for B2B and SaaS clients. Comparable to Leadly due to shared focus on Google/Meta paid media plus CRO as an upsell, though KlientBoost is US-based and not vertical-specialised in insurance.
• The Lead Generation Company: UK-based B2B lead generation specialist providing appointment setting, telemarketing, and content-led demand generation. Comparable to Leadly due to UK geography and B2B lead-gen-as-a-service model, though with a heavier emphasis on outbound/telemarketing rather than paid digital media.
• We Are Marketable: UK digital marketing and lead generation agency focused on performance-driven campaigns for financial services and B2B clients. Comparable to Leadly due to shared UK geography, financial-services client base, and emphasis on paid-media lead generation across Google and Meta platforms.
• Pearl Lemon Leads: UK-based B2B lead generation agency offering cold outreach, appointment setting, and multi-channel lead generation services. Comparable to Leadly because both are UK-headquartered sales-led agencies delivering B2B leads across paid and outbound channels to similar mid-market client profiles.
• Callbox: B2B lead generation and appointment setting agency combining multi-channel outreach with managed campaigns. Comparable to Leadly in offering end-to-end lead gen as a service, though Callbox is more US-centric and leans on outbound/telemarketing rather than paid digital media.

Broad incumbents

• Demandbase: Large B2B demand generation and ABM platform combining advertising, intent data, and sales orchestration. Comparable to Leadly in the broader demand-generation category, though Demandbase is a SaaS platform serving many verticals rather than a specialised lead-gen agency for financial services.
• HubSpot (Marketing Hub / Solutions Partners): Major inbound marketing and CRM platform with an agency partner ecosystem that delivers lead generation services to mid-market clients. Comparable to Leadly in that HubSpot enables and competes with agencies offering inbound lead generation, CRO, and ECRM — overlapping with Leadly's ECRM and data management offerings.
• Web.com Lead Generation: Established SMB-focused digital marketing and lead generation services provider under the Web.com brand portfolio. Comparable to Leadly at the category level (B2B lead generation as a service), though much larger and broader in vertical and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/leadlyuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadly