The Lead Generation Company
The Lead Generation Company is a Glasgow-founded UK B2B sales support agency that delivers outsourced outbound telemarketing, appointment setting, and bespoke B2B data services to enterprise, mid-market, and startup clients across the UK and 12 international markets, operating on a time-paid professional services model with an in-house, senior-experienced team.
- Company typePrivate
- Founded2012
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Lead Generation Company does
The Lead Generation Company is a UK-based B2B sales support agency founded in 2012 and headquartered in Glasgow, with additional regional offices in London and Manchester. The firm delivers outsourced lead generation, outbound telemarketing, B2B appointment setting, and bespoke B2B data services for clients ranging from startups to global enterprises, supported by ancillary offerings in email marketing, LinkedIn outreach, hyper-personalised campaigns, and digital marketing. Operations are run entirely through an in-house, full-time team of telemarketers with an average of 15 years of B2B experience, using an unscripted approach anchored on the BANT qualification framework and a 98% data accuracy guarantee. The company is founder-led by Managing Director Steven Smith, with Directors Tracy Brown and Ryan Whyte, and operates as a privately held Scottish limited company (registration SC 433681) on a self-funded basis with no external venture or private equity investment.
The business runs on a time-paid professional services model — explicitly not cost-per-lead — with quote-based pricing tailored to client campaign scope and budget tiers ranging from £1,500 to over £10,000. Roughly two-thirds of revenue is UK-sourced (with the majority from London and the South East) and one-third comes from international clients in markets including Australia, continental Europe, North America, and the UAE that target UK buyers. Enterprise logos span Google, IBM, BT, Monday.com, Schwarzkopf, Nuance, EasyHotel, Gamma, and Vistage; mid-market and startup clients include ActionCOACH, iBabs, Coffetek, Fair Return, and A Head in the Cloud Agency. The company reports a 97% repeat business rate and a 4.7/5 Google Reviews rating.
In 2025 the firm secured a notable certifications stack — ISO 9001:2015 (August), Cyber Essentials (September), and Great Place to Work (June 2025–June 2026) — alongside recognition including Best Workplaces UK 2026 and earlier Entrepreneur of the Year (2016) for the founder. Marketing and demand generation are run through LinkedIn, Facebook, YouTube, blog/SEO, and case-study PR; GTM is sales-led via consultative direct sales, inside sales, and website self-service quote requests.
The Lead Generation Company firmographics
Firmographics- Name
- The Lead Generation Company
- Legal name
- The Lead Generation Marketing Company Ltd
- Website
- https://theleadgenerationcompany.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Lead Generation Company is a Glasgow-founded UK B2B sales support agency that delivers outsourced outbound telemarketing, appointment setting, and bespoke B2B data services to enterprise, mid-market, and startup clients across the UK and 12 international markets, operating on a time-paid professional services model with an in-house, senior-experienced team.
- Ownership category
- akta.pro rank
The Lead Generation Company industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Outbound Lead Generation & Prospecting (BPAAADAB)
Keywords
Where The Lead Generation Company is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Lead Generation Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outbound Telemarketing & Lead Generation Services: Time-paid model for B2B telemarketing campaigns, lead generation, and appointment setting services. The company does not operate on a cost-per-lead (CPL) basis, focusing instead on delivering quality qualified leads and appointments. Services are tailored to each client's specific requirements.
- B2B Data Provision: Provision of verified B2B marketing databases with a 98% accuracy guarantee. Data services include data acquisition, cleansing, and custom database creation based on client-specified criteria.
- Email Marketing Services: Email marketing campaigns including design, deployment, and reporting. Services include audience segmentation, A/B testing, and performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing tailored to client requirements and campaign scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Lead Generation Company product offering
Product offeringCore offering
The Lead Generation Company is a B2B sales and marketing agency that generates qualified sales leads, sets appointments, and runs outbound telemarketing campaigns on behalf of business clients. It also supplies verified B2B marketing databases and complementary email, LinkedIn, and digital marketing services. Campaigns are delivered by an in-house, full-time UK team using a time-paid engagement model focused on quality over volume.
Product overview
The Lead Generation Company is a B2B sales and marketing consultancy offering an integrated suite of lead generation and telemarketing services. The core offerings include Lead Generation, Telemarketing, B2B Appointment Setting, and B2B Databases/Data Services, complemented by Email Marketing, LinkedIn Marketing, Hyper Personalisation, and Digital Marketing services. Operating on a time-paid model (not cost-per-lead), the company delivers tailored campaigns through an in-house team, with a 98% data accuracy guarantee and a focus on quality over quantity. The services are designed to work together—data services feed into telemarketing and appointment setting, while digital marketing and email campaigns support outbound efforts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 97% repeat business rate
- +6 more outcomes
Companies that use The Lead Generation Company
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
The Lead Generation Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Lead Generation Company partnerships and signals
Strategic signalScale indicators12 records
Recent moves8 records
Expansion highlights5 records
The Lead Generation Company competitors and assessment
Company assessmentDirect peers
- SalesRoads: US-based B2B outsourced sales development and appointment setting firm offering telemarketing, email, and LinkedIn outreach — comparable outsourced SDR model to TLGC.
- The Telemarketing Company: UK-based B2B telemarketing, lead generation and appointment setting agency — direct domestic competitor overlapping with TLGC across core services, target segments, and UK enterprise clients.
- Cience: Outsourced SDR and B2B lead generation agency combining data, outbound calling, and email cadences for SaaS and tech clients. Closely mirrors TLGC's appointment-setting and multi-channel outbound motion.
- Martal Group: B2B lead generation agency providing outsourced SDR teams, appointment setting, and telemarketing for SaaS and technology vendors — same core offering, similar delivery model.
- Salesify: Outsourced SDR-as-a-service firm delivering B2B lead qualification, appointment setting, and outbound calling for technology clients; comparable service stack and outcome-based positioning.
- Blue Canyon Group: B2B telemarketing and appointment setting agency serving technology and industrial clients; comparable outbound calling, lead qualification, and B2B data services.
- Belkins: B2B appointment setting and lead generation agency focused on technology and SaaS clients, combining outbound calling, email outreach, and LinkedIn. Directly comparable channel mix and ICP to TLGC.
- Callbox: US-headquartered B2B lead generation and appointment setting agency offering outbound telemarketing, email, and social outreach to mid-market and enterprise clients — directly comparable service mix and delivery model to The Lead Generation Company.
- Lead Forensics: UK-headquartered B2B lead identification and generation platform combining anonymous visitor identification, B2B data, and sales enablement services; directly comparable UK market position and ICP.
Broad incumbents
- ZoomInfo: Large, publicly-listed B2B data and sales intelligence platform offering prospecting data, intent signals, and sales engagement tooling; overlaps with TLGC's B2B database offering and is increasingly adjacent to its telemarketing workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lead Generation Company social profiles
Digital presenceThe Lead Generation Company compliance and trust
Trust signalCompliance4 records
The Lead Generation Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lead Generation Company leadership team
Management profileNumber of profiles
Profiles4 records
The Lead Generation Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lead Generation Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lead Generation Company
What does The Lead Generation Company do?
The Lead Generation Company is a B2B sales and marketing agency that generates qualified sales leads, sets appointments, and runs outbound telemarketing campaigns on behalf of business clients. It also supplies verified B2B marketing databases and complementary email, LinkedIn, and digital marketing services. Campaigns are delivered by an in-house, full-time UK team using a time-paid engagement model focused on quality over volume.
Is The Lead Generation Company a public or private company?
The Lead Generation Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lead Generation Company founded?
The Lead Generation Company was founded in 2012. It employs 11 to 50 people.
Where is The Lead Generation Company based?
The Lead Generation Company is headquartered in Glasgow, United Kingdom, in the Europe region.
How does The Lead Generation Company make money?
Three revenue lines are on record. Outbound Telemarketing & Lead Generation Services are the primary driver. The others are B2B Data Provision and email Marketing Services.
Who are The Lead Generation Company's main competitors?
Direct peers on record are SalesRoads, The Telemarketing Company, Cience, Martal Group, Salesify, Blue Canyon Group, Belkins, Callbox and Lead Forensics. ZoomInfo is listed as a broad incumbent.
Does The Lead Generation Company have an API?
No public API is recorded for The Lead Generation Company.
What industry is The Lead Generation Company in?
The Lead Generation Company's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 5614 and its SIC code is 7311.