Sanoa
Sanoa is a Berlin-based digital healthcare services company that provides an SEO-optimized online presence platform and consulting services for German medical supply stores (Sanitätshäuser) and medical aid providers.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sanoa does
Sanoa GmbH is a Berlin-based digital healthcare services company that operates a vertical-specialized online presence platform for the German Sanitätshaus (medical supply retail) industry. Founded in 2021 as a privately held GmbH, Sanoa helps medical supply stores and medical aid providers (Hilfsmittelversorger) improve their local digital visibility, with a core offering built around Google Business Profile management, SEO-optimized branch pages, and a library of more than 80 pre-built topic pages covering medical indications, symptoms, and products in German. The product suite centers on the Sanoa-Paket core package and is delivered through the Sanoa Cockpit mobile/web control app for store operators; a complementary consumer-facing portal at sanoa.net provides health information and routes end users to member locations, creating a top-of-funnel channel for customer acquisition.
Underlying technology components include SEO- and mobile-optimized branch pages, Google Business Profile integration, Microsoft Outlook/Office 365 appointment booking, optional prescription and document upload, video consultation, and integration with brand-manufacturer dealer finders (e.g., Bauerfeind, Otto Bock, Sporlastic). The platform is built specifically for the German market and its regulatory context, with documented GDPR/DSGVO compliance including anonymized analytics, standard contractual clauses, and contractual prohibitions on third-party data sharing.
Sanoa's business model is a subscription-based SaaS targeting Sanitätshäuser and medical aid providers in Germany through a sales-led motion with self-service pricing-calculation and offer-request components. Pricing consists of a €149/month company base fee plus €59/month per store location, with €500 + €99 one-time setup fees and a 10% discount for annual billing. The company is led by Managing Directors Detlef Pypke and Anton Kunze, operates with 1-10 employees, and has no disclosed external funding. Revenue is generated through recurring subscription fees, one-time setup charges, and optional add-on modules such as appointment management, document upload, and video consultation.
Sanoa firmographics
Firmographics- Name
- Sanoa
- Legal name
- Sanoa GmbH
- Website
- https://sanoa.info
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sanoa is a Berlin-based digital healthcare services company that provides an SEO-optimized online presence platform and consulting services for German medical supply stores (Sanitätshäuser) and medical aid providers.
- Ownership category
- akta.pro rank
Sanoa industry classification
Industry- Product category
- Healthcare Digital Marketing Platform
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Sanoa is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sanoa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Company Base Fee: Monthly subscription fee of 149€ per company for core platform access and services.
- Subscription - Location Fee: 59€ per month per store location, allowing multi-location medical supply chains to onboard all their branches.
- Setup Fees: One-time setup fees: 500€ per company and 99€ per location for initial implementation and configuration.
- Optional Tools Add-ons: Additional revenue from optional tools including appointment management, integrated prescription and document upload, and video consultation features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Company base fee with location-based pricing |
| Subscription | Annual | Annual subscription with 10% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sanoa product offering
Product offeringCore offering
Sanoa provides a subscription-based digital visibility and customer-acquisition platform specifically for German Sanitätshaus (medical supply/orthopedic) businesses. The core Sanoa-Paket combines Google Business Profile management, SEO-optimized online branch pages, and 80+ pre-built topic/brand pages, with optional add-ons for appointment management, prescription/document upload, and video consultation, supported by the Sanoa Cockpit management app and the sanoa.net consumer health portal.
Product overview
Sanoa provides a unified platform for Sanitätshaus (medical supply store) businesses to establish and manage their online presence. The core offering is the Sanoa-Paket, which combines Google Business Profile management, SEO-optimized branch pages, and topic/brand pages with optional tools for appointment scheduling, document upload, and video consultation. The Sanoa Cockpit App serves as the central management dashboard for controlling digital customer acquisition and retention across all locations. The Sanoa Portal (sanoa.net) functions as a complementary independent health portal that drives traffic to client branches through specialist content and manufacturer partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Sanoa Cockpit: A control and management tool for digital customer acquisition and retention, available as a mobile app
- Sanoa Portal
Products and services
- Sanoa-Paket Core subscription service package for German Sanitätshaus (medical supply/orthopedic) businesses, combining Google Business Profile management, SEO-optimized online branch pages, and topic/brand pages with optional tools for appointment scheduling, prescription/document upload, and video consultation, plus personal account management and digital consulting. Priced at €149/month company base plus €59/month per location, with one-time setup fees and a 10% annual billing discount.
- Sanoa Cockpit App Mobile and web-based control dashboard for Sanoa-Paket customers, providing tools to update branch location data, build internal digital competencies, and manage roles/permissions for digital customer acquisition and retention across all store locations.
- Sanoa Portal (sanoa.net) Independent consumer-facing health portal (sanoa.net) that publishes specialist health content, helps users find local medical supply service providers, and drives traffic to Sanoa member branches via network effects and brand manufacturer cooperations.
Quantifiable outcome
- Monthly millions of people search the internet for solutions to their health problems, representing potential new customers
Companies that use Sanoa
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Sanoa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Sanoa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreSanoa integrates with Google Standort Profile (Google Business Profile) to manage and optimize medical supply store visibility in Google Search and Maps. They fill profiles with relevant content and ensure information stays current.
- Brand Manufacturers (e.g., Bauerfeind, Otto Bock, Sporlastic)coreGrowing number of brand manufacturers use the Sanoa platform. Through their dealer finders or special local brand content at member locations, medical supply stores can capture end-customer contacts directed by these manufacturers.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Sanoa competitors and assessment
Company assessmentDirect peers
- Reputation.com: Reputation.com provides online reputation management, listings management, and review response automation for multi-location enterprises, including healthcare clients. Sanoa directly handles review response, profile completeness, and information freshness for its Sanitätshaus customers via Google integration.
- BrightLocal: BrightLocal offers local SEO software and managed services focused on Google Business Profile optimization, local search ranking, citation building, and reputation management. Sanoa's core Sanoa-Paket delivers a similar local-SEO value proposition but localized to the German Sanitätshaus vertical with vertical-specific content.
- Podium: Podium is a local business messaging and marketing platform serving multi-location enterprises with reviews, webchat, and customer communication tools. Sanoa similarly supports multi-location Sanitätshäuser with profile management, customer messaging, appointment booking, and review response capabilities.
- Birdeye: Birdeye is a customer experience and local marketing platform for multi-location businesses that combines listings, reviews, messaging, and patient/customer acquisition. Sanoa's combination of Google profile management, location pages, and consumer-end customer routing to Sanitätshäuser operates on an analogous multi-location marketing SaaS model.
- Moz: Moz provides SEO software with strong local search rank tracking, citation management, and on-page optimization tools used by agencies and multi-location brands. Sanoa's content-and-profile optimization deliverable for Sanitätshäuser mirrors the local-SEO workflow that Moz's products are designed to support.
- Yext: Yext provides a digital presence and local SEO platform for multi-location businesses, managing business listings, profiles, and pages across publishers. Sanoa replicates a vertically specialized version of the same model exclusively for German Sanitätshäuser, with the same Google Business Profile-centric approach and per-location economics.
Emerging players
- Curve Dental: Curve Dental provides vertical SaaS for dental practices with practice management, imaging, and patient communication. Sanoa applies an analogous vertical-SaaS-for-specialty-retail approach but for Sanitätshäuser rather than dental, with comparable recurring per-location economics.
- Tebra (formerly PatientPop): Tebra's PatientPop product provides healthcare-specific digital marketing, patient acquisition, and online presence for medical practices. Sanoa's local SEO and customer-acquisition focus for medical supply stores replicates the same healthcare-vertical patient-acquisition logic at smaller scale and in a different specialty.
Regional players
- jameda: jameda is Germany's leading doctor search and review portal that connects patients with local healthcare providers through a searchable directory. Sanoa's sanoa.net mirrors this consumer health-portal-with-provider-discovery model but specialized for medical supply stores rather than physician practices.
Broad incumbents
- Doctolib: Doctolib is Europe's leading healthcare booking platform offering appointment management, patient messaging, and video consultation. Sanoa's optional Terminmanagement and Videoberatung add-ons deliver a narrower version of the same appointment-and-video-consultation stack to Sanitätshäuser.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sanoa social profiles
Digital presenceSanoa compliance and trust
Trust signalCompliance2 records
Sanoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanoa leadership team
Management profileNumber of profiles
Profiles2 records
Sanoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanoa
What does Sanoa do?
Sanoa provides a subscription-based digital visibility and customer-acquisition platform specifically for German Sanitätshaus (medical supply/orthopedic) businesses. The core Sanoa-Paket combines Google Business Profile management, SEO-optimized online branch pages, and 80+ pre-built topic/brand pages, with optional add-ons for appointment management, prescription/document upload, and video consultation, supported by the Sanoa Cockpit management app and the sanoa.net consumer health portal.
Is Sanoa a public or private company?
Sanoa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanoa founded?
Sanoa was founded in 2021. It employs 1 to 10 people.
Where is Sanoa based?
Sanoa is headquartered in Berlin, Germany, in the Europe region.
How does Sanoa make money?
Four revenue lines are on record. Subscription - Company Base Fee is the primary driver. The others are subscription - Location Fee, setup Fees and optional Tools Add-ons.
Who are Sanoa's main competitors?
Direct peers on record are Reputation.com, BrightLocal, Podium, Birdeye, Moz and Yext. Emerging players are Curve Dental and Tebra (formerly PatientPop). jameda is listed as a regional player. Doctolib is listed as a broad incumbent.
Does Sanoa have an API?
No public API is recorded for Sanoa.
What industry is Sanoa in?
Sanoa's product category is Healthcare Digital Marketing Platform. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated). Its NAICS code is 513210 and its SIC code is 8000.