Jadan Group
Jadan Group is a family-owned Australian manufacturer of hay handling equipment based in Cowra, NSW, producing bale stackers, accumulators, grabs, and precision agriculture add-ons for commercial hay producers, contractors, and family farms across Australia.
- Company typePrivate
- Founded1989
- HeadquartersCowra, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jadan Group does
Jadan Group Pty Ltd is an Australian manufacturer of hay handling equipment, founded in 1989 and headquartered in Cowra, NSW. The company designs and builds heavy-duty farm machinery at its single Cowra facility, focused on large square bale stackers (Big Bale Stacker 6 and 7, Verti-Stack vertical stacker, Unistack T140), small square bale handling (15-Bale Accumulator and Small Bale Grabs), and a growing range of compatible add-ons including Baler Scales Kits, Bale Density Controllers, CanBus Plunge Counters, and Vertical Knives. Core technology centres on proprietary mechanical sequencing, hydraulic operation, parabolic rocker suspension, and engineered-for-Australia heavy-duty construction, with most systems designed as single-person tractor-powered implements.
The company monetises via one-time equipment sales at price points ranging from approximately A$1,150 for accessories to A$124,900 for the flagship Verti-Stack, complemented by a spare parts and ARP parts e-commerce business with 72-hour shipping. Distribution is exclusively domestic through a network of more than 40 authorised dealers across NSW, QLD, SA, VIC, and WA, supplemented by direct sales via the company website. Customer concentration is broadly distributed across large-scale hay producers, agricultural contractors, family farms, and produce stores, with named case studies in commercial hay, lucerne, equine hay, and export-hay operations.
Jadan is family-owned by the Wallace family with Lorin Wallace as Managing Director and is operated with 1-10 employees as a single-site manufacturer. The company has built more than 3,000 machines over its history and references a 10,000+ customer base with over 35 years of operating history. Recent product launches in 2025-26 (Unistack T140, Verti-Stack, scales and controller add-ons, vertical knives) indicate active product-led expansion within the Australian market, though no international expansion or external funding has been disclosed.
Jadan Group firmographics
Firmographics- Name
- Jadan Group
- Legal name
- Jadan Group Pty Ltd
- Website
- https://jadan.net.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jadan Group is a family-owned Australian manufacturer of hay handling equipment based in Cowra, NSW, producing bale stackers, accumulators, grabs, and precision agriculture add-ons for commercial hay producers, contractors, and family farms across Australia.
- Ownership category
- akta.pro rank
Jadan Group industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Jadan Group is headquartered
LocationHeadquarters
- HQ city
- Cowra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jadan Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hay Handling Equipment Sales: Manufacture and sale of hay handling machinery including bale stackers, accumulators, grabs, and related equipment. Products sold through dealer network and direct with prices ranging from approximately $1,150 to $124,900 per unit.
- Spare Parts and Accessories: Sale of genuine Jadan spare parts and ARP parts for maintenance and repair of equipment. Parts available through online ordering with 72-hour shipping.
- Custom Equipment Orders: Custom specifications and configurations available to suit unique baler setups and operational needs. Options include colour schemes to match baler brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Big Bale Stacker (6-bale model) |
| One time/ perpetual license | Pay-as-you-go | Big Bale Stacker 7 (7-bale model) |
| One time/ perpetual license | Pay-as-you-go | Verti-Stack Vertical Bale Stacker |
| One time/ perpetual license | Pay-as-you-go | Small 15 Bale Accumulator |
| Unit Pricing | Pay-as-you-go | Bale Density Controller - Integrated |
| Unit Pricing | Pay-as-you-go | Bale Density Controller - Stand-Alone |
| Unit Pricing | Pay-as-you-go | CanBus Baler Plunge Counter Kit - Integrated |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Jadan Group product offering
Product offeringCore offering
Jadan Group designs and manufactures hay handling systems and farm machinery for Australian agricultural operations. The company produces large square bale stackers (Big Bale Stacker, Big Bale Stacker 7, Verti-Stack, Unistack), small square bale accumulators and grabs, plus complementary accessories such as scale kits, bale density controllers, plunge counters, vertical knives, and press wheels. Equipment is built at its Cowra, NSW facility and sold through a nationwide authorised dealer network.
Product overview
Jadan Group is an Australian manufacturer of hay handling equipment based in Cowra, NSW, offering a portfolio of heavy-duty farm machinery. The core product line centers on bale handling systems including large square bale stackers (Big Bale Stacker 6/7, Verti-Stack, Unistack) and small square bale equipment (Accumulator, Small Bale Grabs). These primary machines are complemented by add-on modules including scale systems (Baler Scales Kit, Accumulator Scales), Bale Density Controllers, Plunge Counters, and Vertical Knives. The company also supplies spare parts and ARP seeding parts. Products are designed for single-operator use, with most systems powered by tractor hydraulics and engineered for Australian farming conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Bale Stacker Heavy-duty large square bale stacker that collects and stacks up to 6 large square bales per cycle, designed for single-operator tractor-powered use on commercial hay operations.
- Big Bale Stacker 7 Extended-capacity large square bale stacker handling up to 7 large square bales per cycle, with wet bale kit fitted as standard for damp conditions.
- Verti-Stack Vertical bale stacker that builds stacks 3-4 bales high directly behind large square balers, with in-cab touchscreen controller providing real-time bale count and weight tracking.
- Unistack T140 High-capacity large square bale stacker capable of loading and stacking up to 14 bales in one operation, featuring simple mechanical sequencing, advanced parabolic suspension, and low-maintenance design built for contractors and large operations.
- Small 15 Bale Accumulator Automatic small square bale collector that gathers 15 bales into neat packs directly behind balers, with fully hydraulic operation designed for small square bale production.
- Small Bale Grabs (10 & 15 Bale) Loader and forklift-mounted bale grabs for handling small square bales, available in Standard, Compact, Forklift, and Sideshift configurations with various hitch options.
- Vertical Knife Kit Double Heavy-duty rotary cutting knives for windrowers and header fronts that reduce blockages and boost productivity in standing or down crops.
- Press Wheels Seed firming wheels for seeder and combine equipment that apply gentle, consistent pressure for improved seed-to-soil contact and germination.
- Jadan Spare Parts Genuine replacement parts for Jadan hay handling equipment including accumulators, bale stackers, grabs, and Verti-Stack machines.
- ARP Parts Agricultural replacement parts including top cups, bottom boots, seed tubes, and components for seeding equipment.
Quantifiable outcome
- Stacking time reduced by up to 50%
- +5 more outcomes
Companies that use Jadan Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Jadan Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
Jadan Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Agriforce Machinery (Gunnedah, NSW)coreAuthorised Jadan dealer providing local sales, service, and support for hay handling equipment in Gunnedah region of NSW.
- Agriforce Machinery (Scone, NSW)coreAuthorised Jadan dealer providing local sales, service, and support in Scone region of NSW.
- Intersales WaggacoreAuthorised Jadan dealer in Wagga Wagga, NSW, providing product sales, demonstrations, and after-sales support.
- Southwest Tractors (Young, NSW)coreAuthorised Jadan dealer in Young, NSW, serving the Southwest region with equipment sales and service.
- Forbes Machinery CentrecoreAuthorised Jadan dealer in Forbes, NSW, providing local expertise and support for hay handling equipment.
- Goulburn Farm MachinerycoreAuthorised Jadan dealer in Goulburn, NSW, providing equipment sales and service for local farmers.
- Cowra Machinery Centre Pty LtdcoreAuthorised Jadan dealer located in Cowra, NSW, near Jadan headquarters, providing local sales and support.
- Southern Downs Ag (Warwick, QLD)coreAuthorised Jadan dealer in Warwick, QLD, providing equipment sales and support for Queensland farmers.
- Black Truck & Ag (Gatton, QLD)coreAuthorised Jadan dealer in Gatton, QLD, specialising in agricultural equipment support.
- Brown & Hurley Ag (Tolga, QLD)coreAuthorised Jadan dealer in Atherton region, QLD, providing equipment sales and service.
- WSB Distributors (SA)coreAuthorised Jadan dealer network across South Australia with locations in Cummins, Saddleworth, Clare, Karoonda, Jamestown, and Loxton.
- Boekeman Machinery (WA)coreAuthorised Jadan dealer in Western Australia with locations in Northam and Brookton.
- Konigs Shepparton (VIC)coreAuthorised Jadan dealer in Shepparton, VIC, providing equipment sales and support for Victorian farmers.
- McGregor Machinery Pty Ltd (Wangaratta, VIC)coreAuthorised Jadan dealer in Wangaratta, VIC, providing equipment sales and service.
- Giles Machinery (Strathalbyn, SA)coreAuthorised Jadan dealer in Strathalbyn, SA, providing local equipment sales and support.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Jadan Group competitors and assessment
Company assessmentDirect peers
- Hustler Equipment: New Zealand-based manufacturer of bale handlers, feeders, and processing equipment. Closest geographic and product analog to Jadan, operating in similar Trans-Tasman hay handling markets with comparable specialty machinery.
- Anderson Group: Canadian manufacturer of bale wrappers, bale accumulators, and hay/forage handling equipment. Direct competitor in the bale handling machinery niche.
- Tubeline Manufacturing: Canadian manufacturer focused on bale handling and wrapping equipment for hay and forage operations. Directly comparable specialty product line.
- Highline Manufacturing: Canadian manufacturer of bale processing and handling equipment for large-scale hay producers. Comparable in targeting commercial hay operations with mechanized bale handling.
- Pequea Machine: US manufacturer of bale handling and processing equipment including accumulators and stackers. Directly comparable product category targeting commercial hay operations.
Broad incumbents
- John Deere: World's largest agricultural equipment manufacturer with extensive hay and forage product line. Brand compatibility options in Jadan's equipment confirm shared customer ecosystem and competitive adjacency.
- Vermeer Corporation: US-based manufacturer of hay/forage equipment including balers and bale processors, plus broader industrial machinery. Established incumbent in hay handling category.
- Krone: German global farm machinery manufacturer with comprehensive hay/forage product line. Directly named in Jadan's product compatibility options, indicating overlapping dealer ecosystems.
- New Holland Agriculture: Major global agricultural OEM with large square balers and hay equipment portfolio. Colour-matched compatibility options signal overlapping customer base and potential bundling threat.
- Kuhn Group: Global farm machinery manufacturer with extensive hay and forage equipment portfolio including balers, wrappers, and handling tools. Larger incumbent offering overlapping capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jadan Group social profiles
Digital presenceJadan Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jadan Group leadership team
Management profileNumber of profiles
Profiles4 records
Jadan Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jadan Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jadan Group
What does Jadan Group do?
Jadan Group designs and manufactures hay handling systems and farm machinery for Australian agricultural operations. The company produces large square bale stackers (Big Bale Stacker, Big Bale Stacker 7, Verti-Stack, Unistack), small square bale accumulators and grabs, plus complementary accessories such as scale kits, bale density controllers, plunge counters, vertical knives, and press wheels. Equipment is built at its Cowra, NSW facility and sold through a nationwide authorised dealer network.
Is Jadan Group a public or private company?
Jadan Group is a private company. It is classified as family owned and is currently operating.
When was Jadan Group founded?
Jadan Group was founded in 1989. It employs 1 to 10 people.
Where is Jadan Group based?
Jadan Group is headquartered in Cowra, Australia, in the Oceania region.
How does Jadan Group make money?
Three revenue lines are on record. Hay Handling Equipment Sales are the primary driver. The others are spare Parts and Accessories and custom Equipment Orders.
Who are Jadan Group's main competitors?
Direct peers on record are Hustler Equipment, Anderson Group, Tubeline Manufacturing, Highline Manufacturing and Pequea Machine. Broad incumbents are John Deere, Vermeer Corporation, Krone, New Holland Agriculture and Kuhn Group.
Does Jadan Group have an API?
No public API is recorded for Jadan Group.
What industry is Jadan Group in?
Jadan Group's product category is Agricultural Machinery. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its NAICS code is 33311 and its SIC code is 3523.