Ridley's Cycle
Ridley's Cycle is a Calgary-based, family-owned specialty bicycle retailer founded in 1945 that sells bikes, apparel, and accessories across three storefronts and an e-commerce channel, serving primarily Alberta consumers with North-American shipping and offering fitting, repair, rental, and concierge services.
- Company typePrivate
- Founded1945
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ridley's Cycle does
Ridley's Cycle is a privately held, family-owned specialty bicycle retailer founded in 1945 by Harold and Maddy Ridley and headquartered in Calgary, Alberta. The company operates three physical storefronts — Kensington and Westhills in Calgary, plus a location in Okotoks — and runs an e-commerce site that ships across Canada and into the United States. Its core offer spans new bicycles, aftermarket parts, accessories, and apparel from brands including Trek, Specialized, Giant/Liv, Burley, Yeti, Ibis, Pivot, Salsa, Thule, Smith Optics, Assos, and Patagonia.
The business is anchored in a multi-channel retail model that combines transactional sales with recurring service revenue. Ridley's provides professional bike fitting, in-house repair, a concierge bike pickup/valet service, and a rental program, which together create reasons for repeat engagement beyond a single point-of-sale transaction. Authorized-dealer relationships with the major bicycle OEMs gate access to supply, co-op marketing, and brand-aligned service training, and the merchandising mix spans entry-level to premium performance segments, family/child transport via Burley, women's-specific lines via Liv, and lifestyle apparel through Patagonia and Assos.
The customer base is predominantly consumer retail, with no concentration in enterprise or contracted accounts; revenue diversification is achieved through product breadth, service attach, and channel mix rather than anchor-client contracts. The company reports a headcount in the 11-50 range and discloses no external funding, M&A, or technology-platform investments, consistent with an established independent retailer operating on internally generated cash flow.
Ridley's Cycle firmographics
Firmographics- Name
- Ridley's Cycle
- Legal name
- Ridley's Cycle
- Website
- https://ridleys.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ridley's Cycle is a Calgary-based, family-owned specialty bicycle retailer founded in 1945 that sells bikes, apparel, and accessories across three storefronts and an e-commerce channel, serving primarily Alberta consumers with North-American shipping and offering fitting, repair, rental, and concierge services.
- Ownership category
- akta.pro rank
Ridley's Cycle industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Personal and Household Goods Repair and Maintenance (8114), Recreational Goods Rental (532284)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where Ridley's Cycle is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Ridley's Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Bicycle Sales: Retail sales of complete bicycles including electric, road, mountain, gravel, commuter, comfort, cruiser, fitness, hybrid, and children's bikes from major brands.
- Parts & Accessories Sales: Sales of bicycle parts, components, and accessories including helmets, lights, locks, hydration systems, car racks, apparel, and cycling gear.
- Service & Repair: Professional bike service including tune-ups, repairs, and full overhauls. Service packages range from Semi-Annual Service ($139-150) to Supreme Overhaul ($420-730).
- Bike Rentals: Short-term rentals of e-MTBs, gravel bikes, and city bikes with flexible pricing including multi-day discounts. E-MTBs from $75 half-day to $630/week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Semi-Annual Service - Basic maintenance package |
| Unit Pricing | Pay-as-you-go | Annual Performance - Mid-tier service package |
| Unit Pricing | Pay-as-you-go | Supreme Overhaul - Premium comprehensive service |
| Unit Pricing | Pay-as-you-go | City Bikes - Basic pedal bikes |
| Unit Pricing | Pay-as-you-go | E-City Bikes - Electric commuter bikes |
| Unit Pricing | Pay-as-you-go | Gravel Bikes - Adventure bikes |
| Unit Pricing | Pay-as-you-go | E-Gravel Bikes - Electric adventure bikes |
| Unit Pricing | Pay-as-you-go | E-Mountain Bikes - Electric MTBs |
| Unit Pricing | Pay-as-you-go | Ground Shipping |
| Unit Pricing | Pay-as-you-go | Oversized Shipping |
| Unit Pricing | Pay-as-you-go | Bike Shipping Under $1999 |
| Unit Pricing | Pay-as-you-go | Bike Shipping Over $1999 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Ridley's Cycle product offering
Product offeringCore offering
Ridley's Cycle sells new bicycles across electric, road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and folding/stationary categories from brands such as Trek, Specialized, Giant/Liv, Yeti, Ibis, Pivot, and Salsa, alongside cycling apparel, parts, components, helmets, locks, lights, car racks, electronics, and accessories. It complements retail with in-house professional bike repair, precision bike fitting, financing, a concierge home pickup-and-delivery service for repairs, and short-term bicycle rentals (city, gravel, and e-mountain) out of its three Calgary-area stores.
Product overview
Ridley's Cycle is a traditional bicycle retail business operating as a multi-location bike shop and e-commerce platform. The company offers a comprehensive portfolio of bicycles across multiple categories (Electric, Road, Mountain, Cyclocross, Commuter, Comfort, Cruiser, Fitness, Hybrid, Children's, and Folding/Stationary), extensive cycling accessories (car racks, electronics, helmets, indoor cycling equipment, locks, bags, trailers, and nutrition), cycling apparel (jerseys, outerwear, shoes, gloves), and services (bike repair, precision fitting, financing, concierge delivery, and rentals). The business is structured around three physical Calgary-area locations and an online store, with no platform-based modular architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bikes E-bikes offered across City & Recreation, Cruisers, Mountain, Road, and Mobility subcategories for varied riding styles, terrain, and rider mobility needs. Targeted at adult consumers seeking assisted-pedal bicycles for commuting, recreation, and trail riding.
- Road Bikes Performance road bikes including Gravel, Sport/Performance, Touring, Triathlon, and Road Frames for competitive and recreational road and gravel cycling. Sold through Calgary-area stores and online to adult cyclists and performance riders.
- Mountain Bikes Mountain bikes including Hardtail, Full-Suspension, 29-inch through 26-inch wheel sizes, Dirt Jump, Fat Bikes, Rigid frames, and Mountain Frames for trail riding. Sold to performance and recreational mountain bike riders via the three Ridley's locations and online.
- Cyclocross Bikes Cyclocross bikes designed for mixed terrain racing and adventure riding, sold to competitive and adventure cyclists through Calgary-area stores and online.
- Commuter/Urban Bikes Multi-speed commuter and urban bikes intended for daily transportation and city riding, sold to adult commuters through Ridley's storefronts and e-commerce.
- Comfort Bikes Comfort-focused bicycles designed for relaxed, leisurely rides, sold to casual adult riders through Ridley's retail channels.
- Cruiser Bikes Classic cruiser bikes for beach and casual neighborhood rides, sold to casual adult riders through Ridley's storefronts and online.
- Fitness Bikes Fitness-oriented bikes designed for exercise and workout rides, sold to adult fitness cyclists through Ridley's retail and online channels.
- Hybrid Bikes Hybrid bicycles combining road and mountain bike features for versatile riding, sold to adult consumers seeking one bike for varied use.
- Children's Bikes Children's bicycles across size ranges from 12-inch (ages 2-4) through 24-inch (ages 7+), plus Balance Bikes, sold to families for child riders.
- Folding & Stationary Bikes Foldable bikes for compact storage and transport, plus stationary bikes for indoor training, sold to urban and indoor-training consumers.
- Cycling Apparel Cycling clothing and apparel including gloves, jerseys, outerwear, protective/armor, casual shirts, shorts/bottoms, skinsuits, socks, and undergarments, sold to cycling consumers.
- Cycling Shoes Cycling shoes and casual shoes with parts and accessories, sold to cycling and casual consumers.
- Car Racks Vehicle bike racks in Hitch-Mount, Pickup/RV/Spare-Tire Mount, Roof-Mount, and Trunk-Mount configurations plus parts and accessories, including Thule products.
- Helmets Adult and kids' cycling helmets with MIPS technology options and related parts and accessories.
- Cycling Electronics Bike electronics including cameras, cyclo-computers, GPS, heart-rate monitors, phone accessories, power meters, and sports watches.
- Indoor Cycling Equipment Indoor cycling gear including rollers, trainers, and smart trainers for home training.
- Bike Locks & Security Bike security solutions including cables/chains, lock sets, padlocks, and U-locks plus parts and accessories.
- Packs, Racks & Baskets Bags and carriers including backpacks, baskets, frame bags, gear bags, handlebar bags, messenger bags, panniers, rack-top bags, and racks.
- Trailers & Strollers Bike trailers for children, cargo, and pets, including Burley-branded cargo trailers, child trailers, and parts & accessories.
- Bike Service & Repair Professional bicycle maintenance including tiered service packages (Semi-Annual Service, Annual Performance, Supreme Overhaul), tune-ups, repairs, and complete overhauls performed by certified mechanics at three Calgary-area locations with typical 24-48 hour turnaround.
- Precision Bike Fit Professional bike fitting services aimed at optimizing rider comfort, efficiency, and performance, sold to cyclists purchasing or upgrading bikes.
- Bike Financing Financing options offered through Ridley's Cycle to help consumers purchase new bicycles, with terms arranged in-store.
- Ridley's Concierge Service Home pick-up and delivery service for bike repairs in the Calgary and Okotoks service areas, eliminating the need for customers to bring bikes into a storefront.
- Ride Electric - eMTB Sessions Electric mountain bike demo sessions and guided trial experiences hosted by Ridley's Cycle to let customers try eMTBs before purchase.
- Bike Rentals Short-term rentals of e-Mountain, Gravel, and City bikes from multiple Calgary locations, with half-day to weekly pricing and multi-day discounts, for visitors and locals wanting to try bikes or use them short-term without purchasing.
- Helmets for Life Program Helmet replacement program offering 20% off a new helmet when customers exchange an old one due to age or crash damage, building long-term safety and brand loyalty.
Quantifiable outcome
- Service turnaround within 24-48 hours
- +2 more outcomes
Companies that use Ridley's Cycle
Customer profileSegments4 records
Ideal customer profiles4 records
Ridley's Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ridley's Cycle partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and secondary.
- TrekcoreRidley's Cycle is an authorized Trek dealer offering Trek bicycles, components, and Bontrager gear. Trek bikes are shipped to authorized dealers for customer pickup rather than direct-to-consumer shipping.
- SpecializedcoreAuthorized Specialized dealer offering Specialized bikes, helmets, and components. Specialized products are available for direct shipping to customers across Canada.
- Giant & LivcoreAuthorized Giant and Liv dealer offering complete bicycles and gear. Giant bikes ship to authorized dealers for customer pickup.
- BurleycoreBurley is a key brand partner offering child trailers, cargo trailers, and pet trailers. Ridley's stocks a comprehensive range of Burley products including the D'Lite X, Encore X, Honey Bee, Bee series, Nomad, Flatbed, Tail Wagon, Bark Ranger, Hopper, and Coho XC.
- Ibis CyclessecondaryAuthorized Ibis dealer offering mountain bikes. Note: E-bikes from Ibis are excluded from online shipping.
- Yeti CyclessecondaryAuthorized Yeti dealer specializing in premium mountain bikes.
- Pivot CyclessecondaryAuthorized Pivot dealer offering high-performance mountain bikes.
- Salsa CyclessecondaryAuthorized Salsa dealer offering adventure and gravel bikes. Available for direct shipping.
- ThulecoreThule is a key partner offering car racks, bike trailers, and cargo solutions. Ridley's stocks Thule thru-axle adapters, hitch adapters, and bike trailer accessories.
- Smith OpticssecondaryAuthorized Smith Optics dealer offering helmets and sunglasses for cycling.
- AssossecondaryPremium road and gravel cycling apparel brand carried at Ridley's.
- PatagoniasecondaryOutdoor clothing and bike apparel brand available at Ridley's.
- Robert Axle ProjectsecondarySpecialty thru-axle solutions for kid trailers, BOB trailers, and various bike applications. Ridley's stocks a comprehensive selection of Robert Axle Project products.
- OneUp ComponentssecondaryMTB components brand available at Ridley's.
- BivosecondaryStainless steel hydration products available at Ridley's.
- SpurCyclesecondaryBells and mirrors brand available at Ridley's.
- Mons RoyalesecondaryMerino cycling clothing brand available at Ridley's.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ridley's Cycle competitors and assessment
Company assessmentBroad incumbents
- REI: U.S. outdoor cooperative operating physical stores and a large e-commerce platform with a significant cycling category. Comparable multi-channel model and category breadth, though with much larger scale and broader outdoor scope.
- Trek Bicycle (retail stores): Owns and operates company-branded retail stores globally while also wholesaling to independent dealers like Ridley's. Competes directly with Ridley's in the Calgary market through vertical brand stores and through DTC channels that reshape dealer economics.
- Chain Reaction Cycles: Global direct-to-consumer bike retailer carrying bikes, components, apparel, and accessories across all major premium brands. Competes with Ridley's e-commerce channel on direct-ship premium bike and accessory sales across Canada.
- Mountain Equipment Company (MEC): Canadian outdoor and cycling multi-channel retailer carrying bikes, apparel, and service across physical stores and e-commerce. Comparable in omnichannel footprint and breadth of cycling categories, though operates at much larger scale and broader outdoor scope.
- Sport Chek: Canada's largest sporting goods retailer carrying bikes, accessories, and apparel across a national store fleet and e-commerce platform. Competes with Ridley's on entry- to mid-tier bikes, accessories, and apparel in the Calgary market.
Direct peers
- Jenson USA: Long-running direct-to-consumer bike and outdoor retailer offering premium brand bikes, components, and apparel with strong e-commerce and competitive pricing. Comparable business model in the online channel, exerting price pressure on Ridley's direct-ship SKUs.
- Competitive Cyclist: Premium online bike retailer specializing in high-end road, mountain, and gravel bikes and components. Comparable in premium positioning, premium brand portfolio, and direct-ship e-commerce model that competes for Ridley's premium customer transactions.
- Bow Cycle & Sports: Long-established independent multi-location bike shop in Calgary, offering new bikes, service, fittings, and rentals across road, mountain, and commuter categories. Direct head-to-head competitor in the same Calgary trade area with a comparable product mix and service-led model.
- Bike Barn: New Zealand-based multi-store independent bike retailer offering new bikes, service, fittings, and accessories across multiple locations. Comparable as a regional multi-store bike shop with a similar service- and expertise-driven model, though operating in a different geography.
- Bikes Online: Direct-to-consumer online bike retailer offering premium and mid-range bikes with home delivery across multiple geographies. Comparable business model in the e-commerce channel, competing on price and convenience for direct-shippable bike purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ridley's Cycle social profiles
Digital presenceRidley's Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ridley's Cycle leadership team
Management profileNumber of profiles
Ridley's Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ridley's Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ridley's Cycle
What does Ridley's Cycle do?
Ridley's Cycle sells new bicycles across electric, road, mountain, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and folding/stationary categories from brands such as Trek, Specialized, Giant/Liv, Yeti, Ibis, Pivot, and Salsa, alongside cycling apparel, parts, components, helmets, locks, lights, car racks, electronics, and accessories. It complements retail with in-house professional bike repair, precision bike fitting, financing, a concierge home pickup-and-delivery service for repairs, and short-term bicycle rentals (city, gravel, and e-mountain) out of its three Calgary-area stores.
Is Ridley's Cycle a public or private company?
Ridley's Cycle is a private company. It is classified as family owned and is currently operating.
When was Ridley's Cycle founded?
Ridley's Cycle was founded in 1945. It employs 11 to 50 people.
Where is Ridley's Cycle based?
Ridley's Cycle is headquartered in Calgary, Canada, in the North America region.
How does Ridley's Cycle make money?
Four revenue lines are on record. Bicycle Sales are the primary driver. The others are parts & Accessories Sales, service & Repair and bike Rentals.
Who are Ridley's Cycle's main competitors?
Broad incumbents on record are REI, Trek Bicycle (retail stores), Chain Reaction Cycles, Mountain Equipment Company (MEC) and Sport Chek. Direct peers are Jenson USA, Competitive Cyclist, Bow Cycle & Sports, Bike Barn and Bikes Online.
Does Ridley's Cycle have an API?
No public API is recorded for Ridley's Cycle.
What industry is Ridley's Cycle in?
Ridley's Cycle's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 8114.