What North Digital Inc. does

North Digital Inc. is a privately held, founder-operated digital marketing agency founded in 2016 by Sean Wiggins and headquartered remotely with satellite offices in Vancouver, Canada and Manhattan, New York. The company specializes exclusively in paid lead generation through Google Ads and Meta Ads, serving service businesses across North America in verticals including healthcare (with a dental practice focus), industrial (steel distribution and tubing), home services (HVAC, plumbing, electrical, roofing), professional services, education, and B2B. Its core offering is a fixed monthly retainer that bundles campaign management, conversion-optimized landing page design (built on Unbounce), precision lead tracking, and offline conversion tracking (integrated with CallRail and Zapier) to attribute and optimize campaigns toward actual customers rather than form fills.

The company's technology stack combines third-party platform AI (Google and Meta's ad delivery algorithms) with its own operational AI layer. North Digital uses Google Gemini Pro with proprietary guardrails for real-time lead quality scoring, generative AI/LLMs to rapidly produce and test ad creative and landing page variations, and an internal AI portal aggregating 30+ models through Open WebUI and OpenRouter. A signature asset is the publicly viewable Live Lead Ledger, a first-of-its-kind real-time anonymized record of every lead generated across all clients. The agency holds Official Google Partner and Official Meta Partner certifications.

North Digital operates a sales-led, founder-involved GTM motion centered on free 30-minute strategy calls booked via Calendly, followed by consultative selling. Clients sign month-to-month agreements with no long-term contracts, and the company re-asserts value monthly. Beyond core agency retainers, North Digital monetizes founder expertise through one-on-one coaching ($500/hour) and a 4-month mentorship program, and offers white-label lead generation services to other agencies. Cumulative disclosed metrics include $3.2M+ in managed ad spend and 38,000+ leads generated since founding, with a 4.9/5 Google Reviews rating.

Name

North Digital Inc.

Legal name

North Digital

Website

https://north.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

North Digital is a founder-led, AI-enabled lead generation agency founded in 2016 that exclusively manages Google Ads and Meta Ads campaigns for North American service businesses across healthcare, industrial, home services, and B2B verticals, operating on month-to-month retainers with publicly disclosed live lead tracking.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Paid lead generation
• Google Ads management
• Meta Ads management
• Conversion rate optimization
• Landing page design

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Retainer - Lead Generation Services: North Digital charges a fixed monthly retainer for AI-enabled lead generation services. The retainer covers Google Ads and Meta Ads campaign management, landing page design and testing, conversion rate optimization, precision lead tracking, and offline conversion tracking. No hidden costs or surprise charges. Month-to-month agreements with no long-term contracts required.
2. Coaching and Mentorship: Sean Wiggins offers one-on-one coaching at $500 USD per hour and a 4-month mentorship program with done-for-you client service delivery. These are separate paid offerings from the core lead generation service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

North Digital builds AI-enabled lead generation systems that convert Google and Meta paid traffic into qualified inbound leads and measurable revenue for service businesses. The company manages precision-targeted Google Ads and Meta Ads campaigns, builds conversion-focused landing pages using Unbounce, implements precision lead tracking and offline conversion tracking that feeds real customer data back to ad platforms, and scores incoming leads in real time using Google Gemini Pro with proprietary guardrails. Offerings are sold as a fixed monthly retainer on a month-to-month basis with no long-term contracts.

Product overview

North Digital is an AI-enabled lead generation agency offering a unified service platform focused exclusively on Google Ads and Meta Ads management. The core offering consists of paid advertising campaigns paired with conversion-optimized landing pages and precision lead tracking. Additional add-on modules include Landing Page Design & Testing, Conversion Rate Optimization (CRO), Lead Tracking, Offline Conversion Tracking, and White Label Services. The company serves multiple industry verticals including Healthcare (dental, medical, chiropractic), Industrial (manufacturing, construction, engineering), Home Services (HVAC, plumbing, electrical, roofing), B2B (SaaS, agencies, staffing), and Education (trade schools, language schools, coaching). North Digital also offers coaching services through founder Sean Wiggins, including one-on-one sessions and a 4-month mentorship program. The company positions itself as an 'AI-enabled' agency, leveraging generative AI for ad creative production and Gemini Pro for real-time lead quality evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management

Quantifiable outcome

• 98.3% average optimization score on Google Ads across managed accounts
• +9 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationNorth Digital is an Official Google Partner, certified in Google Ads management. The partnership involves running Google Ads campaigns for clients using Google's advertising infrastructure, keyword targeting, conversion tracking, and AI-powered bidding optimization. Google provides the ad platform while North Digital manages campaign strategy, execution, and optimization.
• MetacoreTechnology or IntegrationNorth Digital is an Official Meta Partner, certified in Meta Ads management across Facebook and Instagram. The partnership involves running Meta Ads campaigns using Dynamic Creative, Advantage Campaign Budget, audience targeting, and lead form optimization. Meta provides the ad platform and distribution while North Digital manages campaign strategy, creative, and optimization.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: KlientBoost is a paid advertising and landing page conversion agency that combines Google Ads and Meta Ads management with CRO — the same core offering as North Digital. They serve similar mid-market B2B and SaaS clients with retainer-based lead generation, making them a tightly comparable direct peer.
• Directive Consulting: Directive is a B2B and SaaS-focused performance marketing agency built around Google Ads, paid social, and content. They overlap with North Digital's B2B lead generation vertical and share the same emphasis on pipeline attribution and offline conversion tracking back to ad platforms.
• Single Grain: Single Grain is a performance marketing agency specializing in paid acquisition for SaaS, B2B, and ecommerce clients through Google Ads, Facebook Ads, and programmatic. Like North Digital, they focus on measurable lead and revenue outcomes rather than vanity metrics, and they share a similar mid-market positioning.
• Go Fish Digital: Go Fish Digital is a digital marketing agency with strong paid search and paid social capabilities serving B2B and consumer clients. They overlap with North Digital's emphasis on measurable lead outcomes and custom landing page experimentation.
• JumpFly: JumpFly is a Google Ads and Meta Ads management agency with a long-standing Google Premier Partner status. They serve small and mid-market businesses with paid search and paid social retainers, mirroring North Digital's service-business focus and platform-specialist positioning.
• HawkSEM: HawkSEM is a paid search and paid social agency focused on lead generation for mid-market B2B and ecommerce clients. They share North Digital's emphasis on conversion tracking, ROAS reporting, and AI-assisted bid management, and serve similar North American verticals.
• Disruptive Advertising: Disruptive Advertising is a paid media agency focused on Google Ads and Facebook Ads management with a strong emphasis on lead generation for mid-market and enterprise clients. Their service stack — paid media management, landing page testing, and conversion tracking — overlaps almost directly with North Digital's offering.
• SmartSites: SmartSites is a full-service digital marketing agency offering Google Ads, Meta Ads, SEO, and web design for SMB clients across dental, home services, and ecommerce. They are a direct peer in North Digital's SMB service-business segments, though broader in channel scope.

Broad incumbents

• Power Digital Marketing: Power Digital Marketing is a large, venture-backed full-service digital agency offering paid media, SEO, content, and analytics. They compete with North Digital in mid-market paid media but offer a broader multi-channel service portfolio rather than North Digital's Google/Meta-only specialization.
• WebFX: WebFX is a much larger full-service digital marketing agency offering Google Ads, social ads, SEO, web design, and CRO under one roof. They overlap with North Digital's paid media and CRO capabilities but serve as a broad incumbent in the same SMB service-business category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-digital-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Digital Inc.