Mr.beam B.v.
Mr.Beam B.V. is a Dutch design studio and production house founded in 2010, specializing in immersive experiences, digital art installations, and audiovisual productions for enterprise clients across Europe, the USA, and Asia.
- Company typePrivate
- Founded2010
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mr.beam B.v. does
Mr.Beam B.V. is a Dutch design studio and production house founded in 2010, headquartered in Utrecht with a dedicated production house in Weesp. The firm designs and builds immersive experiences, digital art installations, and audiovisual productions for an enterprise client base that includes the BBC, NATO, Polestar, Efteling, the Moco Museum, the Rijksmuseum, Rijksmuseum Boerhaave, the Oorlogsmuseum Overloon, Videoland, the WONDR experiential venue, the Quake Experience in Lisbon, and musicians Kensington and DI-RECT, as well as high-end jeweler Cindy Chao. Operations span the Netherlands, the UK, Australia, Portugal, Belgium, Spain, and the USA, with recent activity in Shanghai/China.
The company's core offering is end-to-end delivery of immersive environments built on projection mapping, motion graphics, animation, interactive installations, show programming, technical AV integration, and VR/Mixed Reality technologies. In addition to commissioned work for third-party brands and cultural institutions, Mr.Beam has developed a portfolio of original, tourable installations — Keys of Light, Stem, Luma in Motion, and Kleur de Stad — which can be licensed or deployed as standalone attractions. The Weesp facility provides in-house fabrication and AV build capacity, reducing reliance on external suppliers and enabling integrated design-to-delivery execution.
Revenue is generated primarily through bespoke project commissions for large institutional and commercial clients, with no disclosed subscription, licensing, or recurring SaaS component. Pricing is contract-based and tied to the scale and complexity of each installation, implying enterprise-level contract values and lumpy, project-driven revenue recognition. The business model depends on winning marquee engagements to build reputational collateral that supports subsequent bids, making brand portfolio and prior work history the primary commercial assets.
Mr.beam B.v. firmographics
Firmographics- Name
- Mr.beam B.v.
- Legal name
- Mr.Beam B.V.
- Website
- https://mrbeam.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr.Beam B.V. is a Dutch design studio and production house founded in 2010, specializing in immersive experiences, digital art installations, and audiovisual productions for enterprise clients across Europe, the USA, and Asia.
- Ownership category
- akta.pro rank
Mr.beam B.v. industry classification
Industry- Product category
- Immersive Experience Design Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
- akta.pro secondary industries
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Mr.beam B.v. is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Mr.beam B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Project-based Professional Services: Custom immersive experience design, digital art installations, and audiovisual production delivered as project-based engagements for museums, events, brands, and cultural institutions worldwide.
- Original Installations Licensing/Booking: Bookable original installations (Keys of Light, Stem, Luma in Motion, Kleur de Stad) available for exhibition at events, light festivals, and venues globally. Packages include interactive setup, projection mapping, technical production, shipment and installation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Mr.beam B.v. product offering
Product offeringCore offering
Mr.Beam B.V. is a Dutch design studio and production house that creates immersive content and delivers technical production for attractions, museums, and live experiences worldwide. The company combines creative concept development, projection mapping, storytelling, interactive installations, and full-service audiovisual production to transform physical spaces into immersive experiences for enterprise clients. It also develops and licenses modular original art installations (Keys of Light, Stem, Luma in Motion, Kleur de Stad) that can be booked globally for events and exhibitions.
Product overview
Mr.beam B.v. is a design studio + production house that creates immersive content and delivers technical production for attractions, museums, and live experiences worldwide. The company operates as both a design studio and production house, offering three main service lines: Immersive Experiences (custom projection mapping and storytelling experiences for museums, events, and live shows), Digital Art Installations (bookable artworks exhibited globally including Keys of Light, Kleur de Stad, Luma in Motion, and Stem), and AV Productions (full-service technical audiovisual production). The Design Studio handles concept development, show direction, content creation, projection mapping, interactivity, music composition, and VR & Mixed Reality, while the Production House provides technical supervision, equipment supply, audiovisual design, system integration, show operation, and programming. Projects include BBC Earth Experience, NATO Summit 2030, Quake Experience Lisbon, Oorlogsmuseum Overloon, WONDR Experience, and various live shows for artists like Kensington, DI-RECT, and Roxy Dekker.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Experiences
Quantifiable outcome
- Transforming physical spaces into immersive experiences for audiences worldwide
Companies that use Mr.beam B.v.
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Mr.beam B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mr.beam B.v. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Jora VisioncoreJora Vision was a client partner for the Quake Experience Lisbon immersive museum, collaborating on the creation of this educational experience about the 1755 Lisbon earthquake
- Tinker ImagineerscoreCreative partner for BBC Earth Experience alongside Moon Eye Productions, JMT Management, and Mr.Beam. Tinker Imagineers contributed to the immersive attraction showcasing Seven Worlds One Planet
- Moon Eye ProductionscoreCreative partner for BBC Earth Experience, collaborating on animations and transitions for the immersive 360-degree nature documentary experience
- JMT ManagementcoreCreative partner for BBC Earth Experience production management
- Studio IrmacoreContent creator for Moco Museum Amsterdam 'Reflecting Forward' digital immersive art installation where Mr.Beam provided technical setup
- The Set CompanycoreProduction and installation partner for WONDR Experience kaleidoscope room in Amsterdam - executed the immersive interactive space created by Mr.Beam
- Kiss the FrogcoreVisual design partner for Maritiem Museum Rotterdam 'Plons! De toekomst van de zee' immersive children's experience
- Design I/OcoreInteractive media partner for Maritiem Museum project, creating interactive scenes that Mr.Beam translated into light and sound
- Tom Postma DesigncoreSpatial design collaboration for Cindy Chao The Art Jewel 'Infinity' immersive exhibition in Shanghai 2021
- Spinner & LangkousminorCo-production partner for Escher Museum 'Attempt The Absurd' projection mapping show and Kinderboekenmuseum fairy tale experience
- BourgonjeminorTechnical production partner for Madurodam 'The Wind Chaser' immersive dark ride experience
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mr.beam B.v. competitors and assessment
Company assessmentDirect peers
- Universal Everything: UK-based digital art and design studio producing immersive generative artworks, brand experiences, and projection-based installations. Comparable in artistic projection mapping, branded immersive work, and live show visuals.
- Moment Factory: Montreal-based multidisciplinary studio producing immersive multimedia environments for museums, public spaces, airports, and live events. Closest comparable in scope, creative model, and customer base (e.g., airport terminals, museum installations, civic ceremonies).
- Obscura Digital: San Francisco-based experiential studio specializing in projection mapping and large-scale immersive installations. Closely comparable in projection mapping on architecture for events, brands, and civic projects.
- Whitevoid: German design studio creating kinetic, light, and media-based immersive installations for exhibitions, trade shows, and architecture. Comparable in bespoke immersive museum/trade-fair installations using AV and lighting technologies.
- Meow Wolf: US-based immersive art and entertainment company creating permanent large-scale interactive installations. Direct competitor in museum/cultural institution immersive experiences, with overlapping customer type (visitors, cultural venues).
- Artechouse: Operator of immersive digital art exhibition spaces partnering with artists and technologists. Comparable in producing bookable, exhibition-ready immersive installations for museum/entertainment venues.
- Refik Anadol Studios: Media artist studio producing data-driven, large-scale immersive installations and projections for museums, galleries, and brand activations. Comparable in museum-grade immersive media art and projection-mapping approach.
- teamLab: Japanese interdisciplinary art collective creating large-scale, technology-driven immersive installations for museums, festivals, and brand experiences. Highly comparable in the immersive museum and digital art installation categories Mr.Beam serves.
Broad incumbents
- Snøhetta: Global architecture and design firm that incorporates immersive digital experiences into cultural and public projects. Comparable at the intersection of museum/cultural spaces and experiential design, though broader in scope.
- Dragone Entertainment: Belgian-based entertainment company producing large-scale live shows and immersive theatrical productions. Comparable in the live show visuals, dome shows, and large-format immersive entertainment category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr.beam B.v. social profiles
Digital presenceMr.beam B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr.beam B.v. leadership team
Management profileNumber of profiles
Mr.beam B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr.beam B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr.beam B.v.
What does Mr.beam B.v. do?
Mr.Beam B.V. is a Dutch design studio and production house that creates immersive content and delivers technical production for attractions, museums, and live experiences worldwide. The company combines creative concept development, projection mapping, storytelling, interactive installations, and full-service audiovisual production to transform physical spaces into immersive experiences for enterprise clients. It also develops and licenses modular original art installations (Keys of Light, Stem, Luma in Motion, Kleur de Stad) that can be booked globally for events and exhibitions.
Is Mr.beam B.v. a public or private company?
Mr.beam B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr.beam B.v. founded?
Mr.beam B.v. was founded in 2010. It employs 11 to 50 people.
Where is Mr.beam B.v. based?
Mr.beam B.v. is headquartered in Utrecht, Netherlands, in the Europe region.
How does Mr.beam B.v. make money?
Two revenue lines are on record. Project-based Professional Services are the primary driver. The others are original Installations Licensing/Booking.
Who are Mr.beam B.v.'s main competitors?
Direct peers on record are Universal Everything, Moment Factory, Obscura Digital, Whitevoid, Meow Wolf, Artechouse, Refik Anadol Studios and teamLab. Broad incumbents are Snøhetta and Dragone Entertainment.
Does Mr.beam B.v. have an API?
No public API is recorded for Mr.beam B.v..
What industry is Mr.beam B.v. in?
Mr.beam B.v.'s product category is Immersive Experience Design Services. Its primary akta.pro industry code is MPADAHAH, Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines), with a secondary code of MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG). Its NAICS code is 541850 and its SIC code is 7812.