More Than Bootstraps
- Company typePrivate
- Founded2020
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
More Than Bootstraps firmographics
Firmographics- Name
- More Than Bootstraps
- Legal name
- More Than Bootstraps
- Website
- https://morethanbootstraps.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
More Than Bootstraps industry classification
Industry- Product category
- Educational Support Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- College Access, Scholarships & Student Success Nonprofits (BPAGADAE)
- akta.pro secondary industry
- Youth-to-Adult Bridge & College Readiness (Noncredit) (EDAAAEAK)
Keywords
Where More Than Bootstraps is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
More Than Bootstraps business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grants and Foundation Funding: MTB receives grant funding from various foundations and institutional funders to support stipends for students in the College Access and Success Program, operational costs, and specific initiatives like technology implementation and FAFSA completion campaigns.
- Individual Donations: Individual donors can make donations to support the organization's mission through the website donation page.
- Merchandise Sales: MTB sells branded merchandise including t-shirts with prices ranging from $16-$22, generating revenue while promoting brand awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Short-Sleeve Unisex T-Shirt |
| Unit Pricing | One time/ perpetual license | First Generation / Primera Generacion T-Shirt |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
More Than Bootstraps product offering
Product offeringCore offering
More Than Bootstraps is a nonprofit organization that supports first-generation, underrepresented students in accessing and succeeding in higher education. Its core offering is a four-component College Access and Success Program consisting of near-peer mentoring (college students mentor high school peers), monthly stipend financial assistance, family engagement and outreach, and wellness/self-care support. The High School Fellows Program specifically recruits sophomores from partner New Jersey public school districts.
Product overview
More Than Bootstraps is a nonprofit organization offering a suite of educational support services for first-generation college students, consisting of four core components: near-peer mentorship, financial assistance in the form of stipend support, family engagement, and wellness support. The High School Fellows Program targets sophomores in partner schools (Passaic and Plainfield Public Schools), providing them with college student mentors, $75 monthly stipends, and laptops. College Student Leaders serve as near-peer mentors at local high schools, developing workshops, leading college visits, and assisting with applications and financial aid. The organization also sells branded merchandise (t-shirts) to support operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Near-Peer Mentoring Program MTB's flagship mentorship program that trains college students to return to local high schools as Leaders, developing workshops, leading college visits, assisting with applications, and guiding peers through the financial aid process. Designed for first-generation college students.
- High School Fellows Program Program for current sophomores in Passaic and Plainfield Public Schools providing mentorship from college students, higher education preparation, monthly stipends ($75) and laptops. Open to all students regardless of GPA or citizenship status.
- Financial Assistance Provides monthly stipends ($75 for HS Fellows), laptops, and emergency resources to first-generation high school and college students to cover transportation, food, books, and technology costs that could otherwise derail college success.
- Family Engagement and Outreach Resources and bilingual (English/Spanish) support for family members and guardians of first-generation college students, helping them understand higher education demands, financial aid systems, and how to support students through the college-going process.
- MTB Branded Merchandise Branded t-shirts sold through the MTB online store to support the organization's mission and generate revenue, including Short-Sleeve Unisex T-Shirts ($22), Graffiti Shirts, First Generation shirts, and Primera Generacion shirts ($16).
Companies that use More Than Bootstraps
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
More Than Bootstraps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
More Than Bootstraps partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Plainfield Public SchoolscoreMTB expanded HS Fellows program to Plainfield Public Schools, recruiting current sophomores for the 2025-2026 academic year and beyond.
- Governor's Hispanic Fellows ProgramcoreMTB partners with the Governor's Hispanic Fellows Program, with multiple MTB students selected for this prestigious state program annually since 2022.
- MC2minorPartnership for the 2024-2025 school year, details not fully specified in available sources.
- Embrace Tutoring and Educational ServicesminorMTB announced partnership with Embrace Tutoring and Educational Services in March 2024.
- Passaic Public SchoolscoreFormal partnership announced June 2020 to increase first-generation Passaic student entry and success rates in higher education. MTB operates HS Fellows program at Passaic high schools, recruiting sophomores for multi-year support through college.
- RevivnminorRevivn provides laptop donations to support first-generation college students. Partnership announced July 2020 with initial donations of laptops. Additional laptop donations received in 2021 (10 laptops) and 2023 (25 laptops).
- CatchafireminorMTB utilized Catchafire's skills-based volunteering platform to build internal capacity, which helped secure a $157,500 Johnson Scholarship Foundation grant. Catchafire featured MTB as a Nonprofit Spotlight for winning major grants through capacity building.
- New Jersey City University (NJCU)minorMTB Founder Audrey Fisch is a Professor of English at NJCU. NJCU serves HSI, first-gen, and Pell-eligible students. MTB has appeared on NJCU-affiliated podcasts.
- Summit College ClubminorMTB Founder Audrey Fisch delivered keynote address at the Summit College Club 2025 Scholarship Reception on June 8, 2025.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
More Than Bootstraps competitors and assessment
Company assessmentDirect peers
- ScholarMatch: College access nonprofit providing mentoring, scholarships, and advising to first-generation students from low-income backgrounds. Comparable in focus on first-generation college students and direct service mentorship.
- Bottom Line: National college access and success nonprofit providing one-on-one near-peer coaching to first-generation and low-income students from high school through college graduation. Closely comparable mission, model (near-peer coaching, financial aid support), and target population.
- College Possible: National nonprofit providing near-peer college access coaching to low-income and first-generation students via AmeriCorps members. Highly comparable in target population and near-peer model, with broader geographic reach.
- Cooperman College Scholars: Scholarship and college success program serving high-achieving first-generation students from low-income backgrounds, with HQ in NJ. Comparable in mission and first-gen focus; notably, an MTB advisory board member (Dawn Wilson) previously led College Success at CCS.
- Strive for College: Mentorship-based college access nonprofit pairing low-income high school students with college student mentors. Directly comparable near-peer mentorship model and target population.
- OneGoal: National college persistence nonprofit that supports high school students through college graduation via in-school programming and near-peer mentorship. Directly comparable in serving first-generation students through near-peer models and published outcome data.
- uAspire: Nonprofit focused on financial aid advising and FAFSA completion for low-income and first-generation students. Directly comparable in serving first-gen populations with an emphasis on financial aid navigation, which is a core component of MTB's work.
Emerging players
- Questbridge: National nonprofit connecting high-achieving, low-income students with college opportunities and scholarships. Comparable in serving first-generation and low-income students, with broader scope and higher selectivity.
- Princeton University Preparatory Program (PUPP): Intensive multi-year college access program serving high-achieving, low-income and first-generation NJ high school students through Princeton University. Comparable in target population and NJ-based operation; highly selective rather than near-peer model.
Broad incumbents
- National College Attainment Network (NCAN): National membership and advocacy organization for college access programs. MTB displays the NCAN logo on its site, indicating affiliation. Comparable in mission to expand college access for underrepresented students, but operates as an umbrella rather than direct service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
More Than Bootstraps social profiles
Digital presenceMore Than Bootstraps financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Than Bootstraps leadership team
Management profileNumber of profiles
Profiles13 records
More Than Bootstraps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Than Bootstraps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Than Bootstraps
What does More Than Bootstraps do?
More Than Bootstraps is a nonprofit organization that supports first-generation, underrepresented students in accessing and succeeding in higher education. Its core offering is a four-component College Access and Success Program consisting of near-peer mentoring (college students mentor high school peers), monthly stipend financial assistance, family engagement and outreach, and wellness/self-care support. The High School Fellows Program specifically recruits sophomores from partner New Jersey public school districts.
Is More Than Bootstraps a public or private company?
More Than Bootstraps is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was More Than Bootstraps founded?
More Than Bootstraps was founded in 2020. It employs 1 to 10 people.
Where is More Than Bootstraps based?
More Than Bootstraps is headquartered in Westfield, United States, in the North America region.
How does More Than Bootstraps make money?
Three revenue lines are on record. Grants and Foundation Funding is the primary driver. The others are individual Donations and merchandise Sales.
Who are More Than Bootstraps's main competitors?
Direct peers on record are ScholarMatch, Bottom Line, College Possible, Cooperman College Scholars, Strive for College, OneGoal and uAspire. Emerging players are Questbridge and Princeton University Preparatory Program (PUPP). National College Attainment Network (NCAN) is listed as a broad incumbent.
Does More Than Bootstraps have an API?
No public API is recorded for More Than Bootstraps.
What industry is More Than Bootstraps in?
More Than Bootstraps's product category is Educational Support Services. Its primary akta.pro industry code is BPAGADAE, College Access, Scholarships & Student Success Nonprofits, with a secondary code of EDAAAEAK, Youth-to-Adult Bridge & College Readiness (Noncredit). Its NAICS code is 611710 and its SIC code is 8200.