Smarter Tech

What Smarter Tech does

Smarter Tech is an Adelaide-based, founder-operated web services and software business run by Kaveh (Kevin) Jamali, who has over 20 years of experience in web design, hosting, and database work. The company was established in 2019-2020 to serve small and medium businesses in Australia, primarily in Adelaide, with services spanning web development, SEO, digital marketing, cloud web hosting via the Easy Host Way sub-brand, and IT support. Named clients include Eidos Consulting, Afghan Village Restaurant, and MJ Painting Services, all Adelaide-area SMBs.

The company has built a portfolio of cloud-based software products alongside its services business. Smarter IMS is a cloud-based, multilingual-ready inventory management SaaS with real-time stock tracking, alerts, access levels, and Excel export, offered on a freemium model with Gold and Silver 12-month subscription tiers. EZShop is a search-engine-friendly e-commerce platform. Takhfif.au (launched November 2024) is a discount aggregation platform that uses Python automation, third-party AI translation (Persian), and Pillow image processing to cross-post product deals to Telegram, WordPress, and Instagram. Microblog Sync (released as open source on GitHub in February 2025) is a Python tool that synchronizes Telegram channels with WordPress blogs. Underlying technology centers on Python, MySQL/SQLite databases, the python-telegram-bot library, WordPress CMS, and Australian-hosted cloud infrastructure.

The business model blends professional services revenue (web development, digital marketing) with a freemium-to-subscription SaaS product (Smarter IMS), supplemented by an e-commerce storefront (EZShop) and an affiliate-driven discount platform (Takhfif.au). Distribution is primarily direct-to-consumer within Australia, with self-service SaaS registration at smarterims.com.au and organic content marketing via the company blog, SEO, Instagram, Telegram, and GitHub. The company maintains no external funding, operates with effectively one person, and has no disclosed revenue.

Name

Smarter Tech

Legal name

Smarter Tech

Website

https://smartertech.net.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Smarter Tech is an Adelaide, Australia-based solopreneur web services firm founded by Kaveh (Kevin) Jamali, offering web development, digital marketing, cloud hosting, and the Smarter IMS inventory SaaS to small and medium businesses across Australia.

Ownership category

akta.pro rank

Product category

Inventory Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

akta.pro secondary industry

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)

Keywords

• Web development services
• Inventory management software
• Cloud web hosting
• Digital marketing services
• Ecommerce platforms

Headquarters

HQ city

Burnside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Smarter IMS Subscription: Cloud-based inventory management software with tiered subscription plans (Gold and Silver 12-month plans). Free tier available for startups and sole-traders.
2. Smarter IMS Freemium: Free inventory management software for startups and sole-traders to drive adoption and expand customer base.
3. Web Development Services: Custom website development, optimization, and redesign services for businesses including mobile-friendly design, SEO, and performance improvements.
4. Digital Marketing Services: Search engine optimization and social media marketing services to help businesses attract customers.
5. EZShop E-commerce: E-commerce platform (ezshop.au) that sells products and services directly, also suggests Amazon Australia products.
6. Takhfif.au Affiliate: Discount aggregation platform with affiliate links for products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smarter Tech provides web development, digital marketing, cloud hosting, and inventory management software solutions primarily to small and medium businesses in Australia. Their key products include Smarter IMS (cloud-based inventory management), EZShop (e-commerce platform), Takhfif.au (discount/deals aggregation platform), and Microblog Sync (Telegram-WordPress synchronization tool), along with web development and digital marketing services.

Product overview

Smarter Tech is an Australian web services company offering a portfolio of cloud-based products and digital services. Their core offerings include Smarter IMS (cloud-based inventory management software with real-time stock tracking and multilingual capabilities), EZShop (e-commerce platform), and Microblog Sync (Telegram-WordPress synchronization tool). They also provide Digital Marketing services, Cloud Web Hosting through Easy Host Way, and have launched Takhfif.au (automation platform for discount content). The products are built using Python, cloud infrastructure, and integrate with platforms like Telegram, WordPress, Instagram, and (in development) WooCommerce, Shopify, and Magento.

Differentiator

Problem solved

Functional benefit

Brands

• EZShop: Online shopping system platform for businesses, compatible with Swift Price and Amazon Australia.
• Smarter IMS
• Takhfif.au
• Microblog Sync
• Easy Host Way

Products and services

• Smarter IMS A user-friendly, fast, cloud-based inventory management software for small to large businesses. Calculates warehouse incoming and outgoing stocks, logs user activities, provides stock alerts, and is designed for online shop owners.
• EZShop An online shopping system platform that is easy to use and search engine friendly, compatible with Swift Price. Sells products and services directly and provides suggestions for Amazon Australia products.
• Easy Host Way (Cloud Web Hosting) Web hosting service providing the best loading speeds for sites in Australia and Oceania by accommodating websites in Australian data centers.
• Takhfif.au A discount and deals platform built with Python-based automation technology. Streamlines translating and publishing product discount content, integrating with web, Telegram, and Instagram for cross-platform sharing.
• Microblog Sync A Python-based synchronization tool that connects Telegram channels with WordPress blogs. Uses SQLite database to store posts locally and prevents duplication while enabling automated cross-platform publishing.
• Web Development Services Custom website development, optimization, and redesign services for businesses including mobile-friendly design, SEO, and performance improvements.
• Digital Marketing Services Search engine optimization and social media marketing services to help businesses attract customers through improved online presence.

Quantifiable outcome

• Website loading speeds optimized for Australian customers in Australia and Oceania region

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DEAR Systems: Cloud inventory and light ERP for SMB merchants with integrations to Shopify/WooCommerce/Xero; closely comparable feature scope and SMB target to Smarter IMS, particularly once its planned WooCommerce/Shopify/Magento integrations ship.
• inFlow Inventory: SMB-focused cloud inventory software with freemium and subscription tiers, real-time stock tracking and alerts; overlapping product and target segment with Smarter IMS.
• Sortly: Cloud-based inventory management SaaS for SMBs with a freemium tier and mobile-first design; directly comparable to Smarter IMS in target customer, pricing model, and feature set.

Regional players

• Unleashed Software: Inventory management platform for product businesses, founded and headquartered in New Zealand with strong Australia/NZ presence; directly comparable SMB inventory SaaS in the same regional market as Smarter IMS.
• VentraIP Australia: Australian-based web hosting and domain provider serving SMBs; comparable to Easy Host Way in geography, customer tier and hosting-only scope.

Broad incumbents

• Shopify: Dominant SMB commerce platform with hosting, payments and an app ecosystem; comparable to EZShop and to the planned Shopify integration in Smarter IMS.
• Cin7: Omnichannel inventory and order management platform with deep APAC roots; overlaps with Smarter IMS at the SMB end of inventory management while serving a much larger customer base.
• Wix: SMB website builder with hosting, marketing and commerce add-ons; overlaps with Smarter Tech's web development, hosting (Easy Host Way) and digital marketing services.
• Zoho Inventory: Cloud inventory module within the broader Zoho business app suite, targeting SMBs with subscription plans; competes head-on with Smarter IMS but as part of a much larger software portfolio.
• Squarespace: All-in-one website builder, hosting and commerce platform aimed at SMBs and creators; competes with Smarter Tech's bundled web design, hosting and marketing services offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartertech-au
• Facebookfacebook.com/smartertechSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Tech