Tott Store
Tott Store is a Singapore-based specialty kitchenware retailer operating two physical showrooms (i12 Katong, Suntec) and an e-commerce platform, complemented by recurring cooking classes, a junior chef program, and corporate event hosting serving home cooks, families, and enterprise clients.
- Company typePrivate
- Founded2010
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tott Store does
Tott Store (legal name: ToTT Store; DBA: ToTT Store Singapore) is a privately-held Singapore-based specialty retailer and culinary experience operator founded in 2010. The company operates two physical showrooms (i12 Katong at 112 East Coast Road and Suntec City at 3 Temasek Blvd) plus an e-commerce platform at shop.tottstore.com, offering what it describes as the widest range of kitchenware in Singapore across bakeware, cookware, cutlery, appliances, kitchen tools, tabletop, bar supplies, and housekeeping categories. Its assortment combines third-party international brands (Cuisinart, Nordic Ware, Zyliss, EKO, Spiegelau, Safico, Lava, Mastrad, Cerabon, Giesser, Teka, Jamie Oliver Kitchen Kit) with ToTT-branded private label (notably melamine dinnerware).
The business is built on three revenue streams operating from the same facilities: (1) kitchenware and cookware retail (pay-as-you-go unit pricing, with products ranging from ~$7 utility items up to $1,500+ premium appliances, and free delivery on orders above $100), (2) cooking and baking classes priced at $100-$178 per person including recurring 1-for-1 promotions and a Junior Chef program for families with children, and (3) event hosting covering corporate team building, private parties, and studio rental in production-grade kitchens. Pricing is transactional across all three streams.
Customers split between individual home cooks and baking enthusiasts, corporate clients (logos include Google, LinkedIn, DHL, Toyota, ExxonMobil, Bayer, Temasek, UBS, UOB, Singtel, Hilton, Mindef, Nestle Professional), and families participating in junior chef programs. Marketing is organic and content-driven via Instagram (@tottstore), Telegram, an email newsletter, and on-site recipes, guides, and videos. There is no disclosed funding, parent company, or institutional ownership; the company appears to be independent with 11-50 employees, no proprietary technology platform, and no disclosed AI capabilities. No audited revenue, financials, or ownership structure are publicly available.
Tott Store firmographics
Firmographics- Name
- Tott Store
- Legal name
- ToTT Store
- Website
- https://tottstore.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tott Store is a Singapore-based specialty kitchenware retailer operating two physical showrooms (i12 Katong, Suntec) and an e-commerce platform, complemented by recurring cooking classes, a junior chef program, and corporate event hosting serving home cooks, families, and enterprise clients.
- Ownership category
- akta.pro rank
Tott Store industry classification
Industry- Product category
- Kitchenware Retail & Culinary Experiences
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
- akta.pro secondary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where Tott Store is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Tott Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Kitchenware and Cookware Sales: Retail sales of kitchenware products including bakeware, cookware, cutlery, knives, appliances, kitchen tools, tabletop items, bar and beverage supplies, and housekeeping products through both physical stores and e-commerce platform.
- Cooking and Baking Classes: Revenue from conducting cooking and baking classes for individuals, families, and corporate groups. Classes include 1-for-1 promotions, junior chef programs, and themed cooking experiences.
- Event Hosting and Studio Rental: Private party hosting, corporate team building events, and rental of cooking studio facilities fully equipped with professional-grade equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce product pricing |
| Unit Pricing | Pay-as-you-go | Cooking class pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Tott Store product offering
Product offeringCore offering
Tott Store is a Singapore-based culinary retailer and experience provider. It sells kitchenware products (bakeware, cookware, cutlery, appliances, kitchen tools, tabletop, bar supplies, and housekeeping items) through two physical retail locations and an e-commerce platform. Beyond retail, it runs cooking and baking classes, hosts private events and corporate team building activities, and rents out its professional-grade cooking studio.
Product overview
ToTT Store is a Singapore-based kitchenware retailer and culinary education center operating both physical retail locations and an e-commerce platform. The company offers a comprehensive range of kitchen products including bakeware, cookware, cutlery, appliances, kitchen tools, tabletop, bar supplies, and housekeeping items from both proprietary ToTT-branded products and established third-party brands such as Cuisinart, Nordic Ware, Zyliss, EKO, Spiegelau, Safico, Lava, Mastrad, and Cerabon. Beyond retail, the business provides cooking and baking classes, corporate team building events, private party hosting, and studio rentals at its i12 Katong facility, complemented by a membership program offering exclusive promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- ToTT Kitchenware Retail Store (Physical and Online) Multi-brand kitchenware retail offering bakeware, cookware, cutlery, appliances, kitchen tools, tabletop items, bar and beverage supplies, and housekeeping products, sold through two physical showrooms in Singapore (i12 Katong and Suntec) and the shop.tottstore.com online store with delivery.
- Cooking & Baking Classes In-person cooking and baking classes at the i12 Katong location, including 1-for-1 deals, Junior Chef classes for children and parents, and themed series such as Italian Fiesta and Singapore Heritage specials. Targeted at individuals, families, and corporate groups.
- Event Hosting & Studio Rental Services
Companies that use Tott Store
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Tott Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tott Store partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- GiesserminorGiesser is a knife brand featured in the events page. Their products are used in the cooking studio facilities at ToTT.
- Lam SoonminorLam Soon Group is a cooking oil and food products company. Their logo appears on the events page as a past sponsor/partner.
- ZebraminorZebra kitchenware products are featured at ToTT locations. Their stainless steel food carriers and vacuum tumblers are sold at the store.
- De BuyerminorDe Buyer cookware brand is featured as a partner. Their professional-grade cookware products are showcased at ToTT.
- TekaminorTeka brand products are featured at ToTT locations. Teka is a manufacturer of kitchen appliances and cookware.
- McCormickminorMcCormick spices and seasonings are featured as sponsors/brand partners for cooking classes and events.
- Jamie Oliver Kitchen KitminorJamie Oliver branded kitchen tools and products are available at ToTT. The celebrity chef brand is featured as a partner.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tott Store competitors and assessment
Company assessmentBroad incumbents
- Lakeland: UK-based kitchenware specialist with curated assortments of premium cookware, bakeware, and gadgets — comparable category focus and selection-led positioning to Tott Store.
- IKEA: Mass-market home and kitchen retailer offering cookware, bakeware, and kitchen tools at scale — relevant adjacent comparison for pricing pressure and category dynamics in kitchenware.
- Le Creuset: Iconic premium cookware and bakeware brand with flagship retail and cooking-class experiences — comparable brand-building and experiential retail strategy to Tott Store.
- Crate & Barrel: Large home and kitchen retailer offering premium cookware, bakeware, and tabletop products globally — comparable assortment to Tott Store but at much larger scale and without the cooking-class focus.
- Amazon (Kitchen Category): Largest online marketplace selling every kitchenware brand carried by Tott Store — relevant competitive benchmark for pricing pressure and consumer purchasing behavior in kitchenware.
Direct peers
- Muji: Asia-based lifestyle retailer with kitchenware, tabletop, and home goods assortment across physical stores and e-commerce — strong comparable for Tott Store in the APAC retail and category breadth dimension.
- Kitchen Warehouse (Australia): APAC kitchenware specialist offering cookware, bakeware, appliances, and small kitchen gadgets via stores and online — comparable curated assortment and multi-brand strategy.
- Williams Sonoma: Premium kitchenware retailer offering cookware, bakeware, appliances, and cooking education across physical stores and e-commerce — directly comparable to Tott Store's curated assortment and class-driven retail model.
- Sur La Table: Specialty kitchenware retailer with in-store cooking classes, very closely mirroring Tott Store's retail-plus-education model across bakeware, cookware, and culinary experiences.
Regional players
- Cookery Magic: Singapore-based cooking school and event venue offering team building and private classes — directly comparable to Tott Store's experiential/event service line within the same local market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tott Store social profiles
Digital presenceTott Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tott Store leadership team
Management profileNumber of profiles
Tott Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tott Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tott Store
What does Tott Store do?
Tott Store is a Singapore-based culinary retailer and experience provider. It sells kitchenware products (bakeware, cookware, cutlery, appliances, kitchen tools, tabletop, bar supplies, and housekeeping items) through two physical retail locations and an e-commerce platform. Beyond retail, it runs cooking and baking classes, hosts private events and corporate team building activities, and rents out its professional-grade cooking studio.
Is Tott Store a public or private company?
Tott Store is a private company. It is classified as unknown and is currently operating.
When was Tott Store founded?
Tott Store was founded in 2010. It employs 11 to 50 people.
Where is Tott Store based?
Tott Store is headquartered in Singapore, Singapore, in the Asia region.
How does Tott Store make money?
Three revenue lines are on record. Kitchenware and Cookware Sales are the primary driver. The others are cooking and Baking Classes and event Hosting and Studio Rental.
Who are Tott Store's main competitors?
Broad incumbents on record are Lakeland, IKEA, Le Creuset, Crate & Barrel and Amazon (Kitchen Category). Direct peers are Muji, Kitchen Warehouse (Australia), Williams Sonoma and Sur La Table. Cookery Magic is listed as a regional player.
Does Tott Store have an API?
No public API is recorded for Tott Store.
What industry is Tott Store in?
Tott Store's product category is Kitchenware Retail & Culinary Experiences. Its primary akta.pro industry code is CRACADAB, Kitchen Gadgets & Tools Retail, with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 4492 and its SIC code is 5812.