Miami Marlins and loanDepot park

Name

Miami Marlins and loanDepot park

Legal name

MLB Advanced Media, L.P.

Website

https://marlins.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAAAC

Baseball & Softball Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAGAMAG

Sports Venue Operations for Live Games (Stadiums/Arenas)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKADAI

Venue-Owned/Operated Event Organizers (In-House Promoters)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYHSACALAB

Sports Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYTHAFAIAG

Concession & Stadium / Arena Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Professional baseball entertainment
• Live sports ticketing
• Sports streaming subscription
• Ballpark venue services
• Sports sponsorship rights

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships, group tickets, and premium seating experiences at loanDepot park
2. Marlins.TV Subscription: Streaming subscription service for live and archived Marlins game coverage
3. Ballpark Concessions and Merchandise: Food, beverage, and merchandise sales at loanDepot park and team stores
4. Sponsorships and Naming Rights: Sponsorship revenue including loanDepot park naming rights and corporate partnerships
5. Parking and Transportation Services: Revenue from ballpark parking and transportation partnerships including Brightline Trains

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Miami Marlins operate as a Major League Baseball franchise that sells live game attendance through single-game tickets, season memberships, group tickets, and premium seating at loanDepot park, complemented by the Marlins.TV streaming subscription, ballpark concessions and merchandise, and sponsorship and naming-rights partnerships. Their core product is professional baseball entertainment delivered at the ballpark and via MLB's digital ecosystem, with supporting revenue from parking/transportation services and corporate hospitality.

Product overview

Miami Marlins operates as a Major League Baseball team with loanDepot park as its home venue. The organization offers a portfolio of digital products including Marlins.TV for live game streaming, the MLB Ballpark App for digital ticketing and ballpark experiences, the general MLB App for broader baseball content, and the MiLB App for minor league coverage. Physical offerings center on loanDepot park hosting games and events, merchandise shopping, and the Marlins Rewards loyalty program for season ticket holders.

Differentiator

Problem solved

Functional benefit

Brands

• Marlins Foundation: The charitable arm of the Miami Marlins focusing on youth baseball, softball, and community programs.
• loanDepot park

Products and services

• Marlins.TV Official streaming subscription service for Miami Marlins games, providing fans with live and archived game coverage online for $54.99 per season.
• MLB Ballpark App Official MLB ballpark companion mobile application enabling digital ticketing, ballpark check-ins, merchandise browsing, and in-park promotions for fans visiting loanDepot park.
• MLB App General MLB mobile application providing live game streaming, real-time highlights, player alerts, and personalized baseball news content for fans.
• MiLB App Official companion mobile application for Minor League Baseball covering all 120 MiLB clubs, with digital ticketing, live scores, stats, and video highlights.
• loanDepot park Home ballpark of the Miami Marlins, offering gameday experiences, stadium tours, premium seating, food and beverage, and team stores as a live event venue in Little Havana, Miami.
• Marlins Rewards Loyalty rewards program for Miami Marlins season ticket holders, offering member benefits, exclusive experiences, ticket exchange privileges, and rewards.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Cedar Gold GroupcoreGTM or Marketing Partner · 5 February 2026Multi-year partnership announced ahead of 2026 season. Cedar Gold Group became an official partner of the Miami Marlins providing marketing and promotional integration with team activities and events.
• UHealthcoreStrategic or Co-development Partner · 3 February 2026Partnership providing access to baseball games through spring tee ball initiative. UHealth (University of Miami Health System) teams up with Marlins to promote youth participation in baseball and community health.
• Brightline TrainsminorStrategic or Co-development PartnerTransportation partnership providing train service to loanDepot park. Brightline offers rail access for fans attending games at the ballpark.
• loanDepotflagshipGTM or Marketing PartnerNaming rights partner for loanDepot park, the home stadium of the Miami Marlins. loanDepot is a major mortgage lender providing prominent brand association with the ballpark.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial secondary ticket marketplace for Miami Marlins. SeatGeek enables fans to buy and sell tickets for Marlins games through its platform.
• Boys and Girls Club of AmericaminorStrategic or Co-development PartnerCommunity partnership supporting youth programs. Marlins participate in joint community initiatives with local Boys and Girls Club branches.
• Major League Baseball (MLB)flagshipStrategic or Co-development PartnerMLB is the parent organization of the Miami Marlins. The team operates under MLB governance, rules, and benefits from the league's media rights, brand protection, and league-wide partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• New York Yankees: Yankee Global Enterprises owns the New York Yankees, an MLB franchise directly comparable to the Miami Marlins as a Major League Baseball team. They share league economics, broadcast structures, and consumer products, while operating in a different media market with materially higher ticket and sponsorship scale.
• Atlanta Braves: The Atlanta Braves are the Miami Marlins' NL East division rival, owned by Liberty Media. Directly comparable as a same-division MLB franchise with a modern ballpark (Truist Park), national media-rights exposure, and a similar regional fan base scale in the Southeast.
• Los Angeles Dodgers: Guggenheim Baseball Management owns the Los Angeles Dodgers, an MLB franchise comparable to the Miami Marlins in league structure, broadcast rights, and venue economics. The Dodgers operate Dodger Stadium, a high-attendance venue, providing a useful benchmark for ticket, sponsorship, and media-rights monetization at the top of the league.
• Philadelphia Phillies: The Philadelphia Phillies are an NL East MLB franchise directly comparable to the Miami Marlins in league structure and revenue mix. They operate Citizens Bank Park and share MLB media-rights economics, providing a same-division benchmark for ticket, premium seating, and sponsorship scale.
• Tampa Bay Rays: The Tampa Bay Rays are an MLB franchise sharing the same Florida market as the Miami Marlins. Comparable as a regional MLB competitor for in-state fan mind-share, sponsorship dollars, and Spring Training audience, though historically operate with lower venue economics.
• Boston Red Sox: The Boston Red Sox (Fenway Sports Group) are an MLB franchise comparable to the Miami Marlins in league and broadcast economics, with a historic ballpark (Fenway Park) and large regional fan base. They provide a useful benchmark for full-stack team operations including RSN, ticketing, and venue-driven revenue.
• New York Mets: Steve Cohen's New York Mets are the Miami Marlins' NL East rival. Comparable as a same-division MLB franchise operating a large-market venue (Citi Field) with similar ticketing, sponsorship, and streaming revenue structures under the MLB umbrella.

Broad incumbents

• Live Nation Entertainment: Live Nation Entertainment is the largest live-entertainment promoter and venue operator globally. While not a sports franchise, it is comparable to the Miami Marlins as a venue-driven live-entertainment operator, and a likely counterparty (or competitor for content) for non-baseball event programming at loanDepot park.

Regional players

• Inter Miami CF: Inter Miami CF is an MLS franchise co-owned by David Beckham and playing in the same Miami-Dade market as the Marlins. A regional peer competing for year-round sports entertainment share and corporate sponsorships, particularly from Latin American brands, with global brand-driven appeal that pressures Marlins' regional mind-share.
• Miami Heat: The Miami Heat are an NBA franchise in the same South Florida market as the Miami Marlins. They are a regional peer competing for the same Miami discretionary entertainment spend, sponsorship budgets, and arena/premium hospitality dollars, but operating a different league (NBA) and venue (Kaseya Center).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Marlins
• YouTubeyoutube.com/@MLBClubhouse
• Facebookfacebook.com/MiamiMarlins
• Instagraminstagram.com/marlins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Marlins and loanDepot park