Walhalla Brouwerij & Proeflokaal
Amsterdam-based craft microbrewery founded in 2016, producing hop-forward beers (NEIPA, IPA, lagers, barrel-aged stouts) and operating a 15-tap taproom, Shopify webshop, and wholesale distribution across the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Walhalla Brouwerij & Proeflokaal does
Walhalla Brouwerij & Proeflokaal is an Amsterdam-based craft microbrewery founded in February 2016 by Aart vanbergen, operating as Walhalla Craft Beer B.V. The company produces a hop-forward portfolio centered on NEIPA, IPA, West Coast IPA, and Golden/Double IPA styles, alongside a core range (LOKI, NJORD, ZEUS, ELIXER, MIST, NISABA, AMSTERDAM PILSNER), the limited-edition DAEMON series of barrel-aged imperial stouts, international collaboration brews with Stigbergets, Kaapse Brouwers, and Basqueland, and a 0.0% ABV Hop Water line launched in 2024. Technical differentiation is anchored in a partnership with JasperYeast for thiolized yeast that releases bound hop thiols, and in-house can packaging (mobile canning line since November 2018) that protects hop-forward beers from light degradation.
The business operates three revenue streams: (1) direct-to-consumer sales through the Asterweg 2 taproom in Amsterdam-Noord (15 beers on tap, flat pizzas, snacks, ~50-seat venue with a south-facing terrace added April 2026), (2) D2C e-commerce via a Shopify webshop with PostNL home delivery (free shipping above €60, 18+ age verification), and (3) B2B wholesale to Amsterdam horeca and specialty beer retailers including Multi Bier, Kobier/Bierboetiek, Nico Elings Craft Drinks, Have A Few, and Van Essen Bierservice. Channel-agnostic festival presence (Amsterdam Craft Beer Fest, BierOost, Noord-Hollands Bierfestival, Delfts Bierfestival, Brewda) and the self-organized Walhalla & Friends festival add recurring event revenue and brand exposure.
Ownership is concentrated with founder Aart vanbergen holding 90% and employee-co-shareholder Paul Troost holding 10% since January 2019; the team numbers approximately six permanent staff. Growth capital has come exclusively from community equity crowdfunding on Crowdaboutnow (€100,000 from 55 investors in October 2017; €350,000 from 229 investors in December 2024), avoiding external VC dilution. The company is positioned as a 100% Amsterdam-made craft producer under the Amsterdam Made keurmerk and was selected for the Amsterdam 750 Jaar special assortment in 2024.
Walhalla Brouwerij & Proeflokaal firmographics
Firmographics- Name
- Walhalla Brouwerij & Proeflokaal
- Legal name
- Walhalla Craft Beer BV
- Website
- https://walhallacraftbeer.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amsterdam-based craft microbrewery founded in 2016, producing hop-forward beers (NEIPA, IPA, lagers, barrel-aged stouts) and operating a 15-tap taproom, Shopify webshop, and wholesale distribution across the Netherlands.
- Ownership category
- akta.pro rank
Walhalla Brouwerij & Proeflokaal industry classification
Industry- Product category
- Craft Beer Microbrewery
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)
Keywords
Where Walhalla Brouwerij & Proeflokaal is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Walhalla Brouwerij & Proeflokaal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Taproom/Proeflokaal Sales: Direct sales of beers on tap and packaged (cans/bottles) to consumers visiting the physical taproom location in Amsterdam-Noord. Also serves flat pizza and snacks. 15 beers on tap.
- E-commerce/Webshop: Direct-to-consumer online sales through their Shopify webshop (shop.walhallacraftbeer.nl) with home delivery across the Netherlands via PostNL.
- Wholesale/B2B Distribution: Supply to Amsterdam-based horeca (restaurants/bars) and retail partners including Multi Bier, Kobier/Bierboetiek, Nico Elings Craft Drinks, Have A Few, and Van Essen Bierservice.
- Beer-to-Go / Takeaway: Off-premises sales of packaged beers, especially during lockdowns (COVID-19) and regular operations. Online ordering with pickup at taproom available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core range canned beers (4-pack of 33cl cans) |
| Other | Pay-as-you-go | Webshop shipping |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Walhalla Brouwerij & Proeflokaal product offering
Product offeringCore offering
Walhalla is an Amsterdam-based craft microbrewery that brews and sells its own beers — including a year-round core range (LOKI Golden IPA, NJORD Hazy Pale Ale, ZEUS Double IPA, ELIXER NEIPA, MIST Weizen, NISABA West Coast IPA, APOLLO, AMSTERDAM PILSNER), the annual DAEMON barrel-aged limited-edition series, seasonal and collaboration brews, and a non-alcoholic Hop Water. The company distributes through its own 15-tap proeflokaal (taproom) at Asterweg 2, Amsterdam-Noord, a direct-to-consumer Shopify webshop shipping nationally via PostNL, and wholesale channels to Amsterdam horeca and specialty beer retailers.
Product overview
Walhalla Brouwerij & Proeflokaal is an Amsterdam-based craft microbrewery founded in 2016 by Aart van Bergen. The company operates as both a production brewery and taproom, offering a core range of 6-7 beers including LOKI Golden IPA, NJORD Hazy Pale Ale, ZEUS Double IPA, ELIXER NEIPA, MIST Weizen, NISABA West Coast IPA, and AMSTERDAM PILSNER. The product portfolio also includes limited edition and seasonal releases organized under the DAEMON series (barrel-aged imperial stouts), collaboration brews with other craft breweries, and non-alcoholic Hop Water. The company runs a taproom at Asterweg 2 in Amsterdam-Noord with 15 taps, an online webshop via Shopify, and distributes through specialty beer retailers across the Netherlands. The brewery features mythological-themed branding and emphasizes locally produced craft beer as part of the Amsterdam Made initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Walhalla: Core brand name for the Amsterdam-based micro brewery that brews the gods' favorite ales.
Products and services
- Walhalla Core Range Beers (LOKI, NJORD, ZEUS, APOLLO, MIST, NISABA, ELIXER, AMSTERDAM PILSNER) Year-round core range of hop-forward and sessionable craft beers in Norse-mythology brand family (LOKI Golden IPA, NJORD Hazy Pale Ale, ZEUS Double IPA, ELIXER NEIPA, MIST Weizen, NISABA West Coast IPA, APOLLO, AMSTERDAM PILSNER) sold via own taproom, webshop and B2B channels.
- DAEMON Series — Annual Limited-Edition Barrel-Aged Beers Annual limited-edition series of extreme dark beers including barrel-aged imperial stouts and heavy porters, marketed as boundary-pushing heavy, hoppy, barrel-aged beers released in winter.
- Hop Water (Non-Alcoholic) Refreshing non-alcoholic beverage containing sparkling water, Citra hops and citric acid; positioned as a craft alternative to soft drinks and a 0.0% ABV option for adults.
- Walhalla Thiolized IPA Series (e.g., NINKASI) IPAs brewed with specialized thiolized yeast (JasperYeast) that releases bound thiols from hops, producing extra fruity and tropical aromas; dry-hopped with varieties such as Ekuanot and Simcoe (e.g., NINKASI).
- Collaboration Brews (e.g., EKHI with Basqueland; SIV with Stigbergets; BRITANNIA with Kaapse Brouwers) Limited collaboration brews with international and Dutch craft breweries (Basqueland Spain, Stigbergets Sweden, Kaapse Brouwers Rotterdam), showcasing shared recipes and cross-brewery IPAs and traditional styles.
- Walhalla Proeflokaal (Taproom) — Asterweg 2, Amsterdam-Noord On-premise taproom at Asterweg 2, Amsterdam-Noord with 15 rotating taps serving Walhalla's beer range plus craft sodas, low-alcohol craft beer, flat pizzas and snacks; also serves as the pickup location for webshop orders.
- Walhalla Webshop (Shopify) — Direct-to-Consumer Online Store Shopify-based direct-to-consumer e-commerce storefront selling packaged Walhalla beers, merchandise and gift packs with nationwide PostNL delivery, free shipping threshold and adult age verification.
Quantifiable outcome
- 10th anniversary celebrated with 10 new special beer releases in 2026.
- +1 more outcomes
Companies that use Walhalla Brouwerij & Proeflokaal
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Walhalla Brouwerij & Proeflokaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Walhalla Brouwerij & Proeflokaal partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Brouwerij TroostminorEarly partnership during startup phase in 2016 when Walhalla was contract brewing. Brouwerij Troost provided brewing capacity while Walhalla established their own facility.
- FrontaalminorParticipating brewery at Walhalla & Friends 2022 festival.
- MoersleutelminorParticipating brewery at Walhalla & Friends 2022 festival.
- Brouwerij ElevenminorParticipating brewery at Walhalla & Friends 2022 festival.
- OersoepminorParticipating brewery at Walhalla & Friends 2022 festival.
- Basqueland Brewing ProjectcoreCollaboration brew for 10th anniversary special. EKHI is a double-hopped hazy IPA with Superdelic hops, brewed in collaboration with Spanish craft brewery Basqueland.
- StigbergetscoreSwedish craft brewery collaboration. Brewed SIV Hazy IPA featuring extra oats in the grist with Simcoe & Citra hops. Stigbergets is known for their NEIPAs.
- Kaapse BrouwerscoreCollaboration with Kaapse Brouwers from Rotterdam. Brewed BRITANNIA Old England IPA using British specialty malts, Fuggles & East Kent Golding hops with fruity British ale yeast. Founders Aart and Etienne have collaborated since 2013.
- Morebeer (Arendsnest & Beer Temple)minorCollaboration partner for Seventh Secret Eagle West Coast IPA.
- JasperYeastcorePartnership with Dutch-American Jasper who runs a yeast lab in the US. Provides specialized thiolized yeast that releases bound thiols from hops, creating extra fruity tropical aromas. Used in beers like NINKASI, PAX, OLWEN, and CHANTICO.
- Beer Geeks Beat ALSminorThird year of collaboration with the Beer Geeks Facebook group (14,000+ members). Brewed an imperial porter with muscovado sugar and ginger for Stichting ALS charity. Walhalla's was the second of six collaborative beers with 57 breweries participating.
- Poesiat & KaterminorParticipating brewery at Walhalla & Friends 2021 festival. Also collaborated on Mexicake Stout for Stout Fest.
- De Kromme HaringminorCollaboration brew DAKUWAQA White Session IPA in summer 2016. De Kromme Haring from Utrecht was building their own brewpub.
- Vincent SapthucoreHouse illustrator who creates all Walhalla beer labels and artwork. Designed the visual concept for the new Asterweg taproom including epic tap wall and furniture.
- Max & David (Creative Furniture Makers)minorCreative furniture makers who worked with Vincent Sapthu on the interior design of the new taproom on Asterweg, creating unique Walhalla tables and bar.
- Distribution PartnerscoreWholesale distribution through Multi Bier, Kobier/Bierboetiek, Nico Elings Craft Drinks, Have A Few, Van Essen Bierservice. Also De Bierboetiek, Melgers Dranken, Dorstlust, Vloeiwaar for retail distribution.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Walhalla Brouwerij & Proeflokaal competitors and assessment
Company assessmentDirect peers
- Oedipus Brewing: Amsterdam-based craft brewery operating a similar taproom-and-wholesale model with hop-forward IPAs, NEIPAs, and experimental sours. Direct competitor for Amsterdam Made shelf space, tap handles, and festival presence.
- Kaapse Brouwers: Rotterdam-based craft brewery with similar hop-forward IPA-led portfolio and active collaboration program. Long-time collaboration partner with founder Aart since 2013, comparable in scale and distribution.
- Butcher's Tears: Amsterdam microbrewery with a comparable hop-forward, experimental IPA-led portfolio and similar microbrewery-plus-taproom operating model. Collaboration partner at Walhalla & Friends festivals.
- Two Chefs Brewing: Amsterdam craft brewery producing hoppy beers, sours, and barrel-aged specialties with similar distribution through Dutch specialty beer retailers. Direct competitor in the same hop-forward niche.
- Poesiat & Kater: Amsterdam craft brewery with taproom and broadly comparable IPA/stout portfolio. Direct festival collaborator and competitor for Amsterdam craft beer consumers and wholesale accounts.
- Frontaal Brewing: Mid-sized Dutch craft brewery with broad national distribution of hop-forward IPAs and stouts. Collaboration partner at Walhalla & Friends and direct competitor in the same hoppy craft segment.
- Brouwerij Troost: Amsterdam craft brewery operating multiple taproom locations across the city. Was an early Walhalla contract-brewing partner in 2016 and now competes for the same Amsterdam horeca accounts.
- Moersleutel Craft Brewery: Dutch craft brewery focused on imperial stouts, IPAs, and barrel-aged specialties. Competes directly with Walhalla's DAEMON series for barrel-aged beer enthusiasts and festival mindshare.
- Brouwerij De Prael: Amsterdam craft brewery with multiple taproom locations and broad Dutch distribution. Competes directly with Walhalla for Amsterdam horeca accounts, retail shelf space, and festival participation.
Emerging players
- Oersoep Brewing: Nijmegen-based small craft brewery with experimental, hop-forward specialty releases. Smaller-scale player with similar experimental and limited-edition approach that overlaps with Walhalla's DAEMON series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Walhalla Brouwerij & Proeflokaal social profiles
Digital presenceWalhalla Brouwerij & Proeflokaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walhalla Brouwerij & Proeflokaal leadership team
Management profileNumber of profiles
Profiles2 records
Walhalla Brouwerij & Proeflokaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walhalla Brouwerij & Proeflokaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walhalla Brouwerij & Proeflokaal
What does Walhalla Brouwerij & Proeflokaal do?
Walhalla is an Amsterdam-based craft microbrewery that brews and sells its own beers — including a year-round core range (LOKI Golden IPA, NJORD Hazy Pale Ale, ZEUS Double IPA, ELIXER NEIPA, MIST Weizen, NISABA West Coast IPA, APOLLO, AMSTERDAM PILSNER), the annual DAEMON barrel-aged limited-edition series, seasonal and collaboration brews, and a non-alcoholic Hop Water. The company distributes through its own 15-tap proeflokaal (taproom) at Asterweg 2, Amsterdam-Noord, a direct-to-consumer Shopify webshop shipping nationally via PostNL, and wholesale channels to Amsterdam horeca and specialty beer retailers.
Is Walhalla Brouwerij & Proeflokaal a public or private company?
Walhalla Brouwerij & Proeflokaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walhalla Brouwerij & Proeflokaal founded?
Walhalla Brouwerij & Proeflokaal was founded in 2016. It employs 1 to 10 people.
Where is Walhalla Brouwerij & Proeflokaal based?
Walhalla Brouwerij & Proeflokaal is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Walhalla Brouwerij & Proeflokaal make money?
Four revenue lines are on record. Taproom/Proeflokaal Sales are the primary driver. The others are E-commerce/Webshop, wholesale/B2B Distribution and beer-to-Go / Takeaway.
Who are Walhalla Brouwerij & Proeflokaal's main competitors?
Direct peers on record are Oedipus Brewing, Kaapse Brouwers, Butcher's Tears, Two Chefs Brewing, Poesiat & Kater, Frontaal Brewing, Brouwerij Troost, Moersleutel Craft Brewery and Brouwerij De Prael. Oersoep Brewing is listed as an emerging player.
Does Walhalla Brouwerij & Proeflokaal have an API?
No public API is recorded for Walhalla Brouwerij & Proeflokaal.
What industry is Walhalla Brouwerij & Proeflokaal in?
Walhalla Brouwerij & Proeflokaal's product category is Craft Beer Microbrewery. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its NAICS code is 31212 and its SIC code is 2082.