Magnum Shooting Center

What Magnum Shooting Center does

Magnum Shooting Center of Colorado Springs LLC operates two indoor shooting range complexes in Colorado Springs, Colorado — Magnum North at 13372 Meadowgrass Drive (24 25-yard lanes and six 100-yard lanes) and Magnum South at 2050 Southgate Road (14 fifteen-meter and 14 twenty-meter lanes) — totaling 58 indoor lanes across both sites. Each location combines three core functions: a public-access indoor range with hundreds of rental firearms including machine guns, an on-site retail center selling firearms, ammunition, suppressors, NFA Class 3 items, night vision equipment, and tactical gear, and the Magnum Training Academy offering beginner through advanced classes plus concealed handgun permit (CHP) certification and renewal courses. The company has achieved the National Shooting Sports Foundation's 5-star rating and is led operationally by gunsmith Todd Lockburner and a team with 55+ years of collective firearms experience, supporting a full-service gunsmithing operation for repairs, custom builds, and cerakoting.

The revenue model blends usage-based, subscription, and transactional streams. Range access is sold at $25/hour to non-members with discounted tiers for military ($15/hour), veterans and first responders ($22.50/hour), and weekly promotional days. Monthly membership subscriptions start at $35.99 for individuals (with Couples and Family tiers and a $49/month Unlimited Classes add-on requiring a three-month commitment) and bundle unlimited range time, priority lane reservations through ezfacility.com, free guest passes, class and rental discounts, and 2x loyalty points. Retail firearms and accessories are sold on-site and via shop.magnumshootingcenter.com, supplemented by price matching on in-store inventory. Ancillary revenue comes from firearm rentals ($15–$19.99), training classes ($60–$250), gunsmithing services, and gift cards. Operations are supported by Smart Waiver for digital liability waivers and FareHarbor for class scheduling.

Go-to-market is direct-to-consumer and locally concentrated in Colorado Springs, with no disclosed online-only or multi-market expansion. Marketing channels include the company website, Facebook, email newsletters, local TV (KKTV 11 News, KRDO, FOX21, Comcast), local radio, and organic Google search, supplemented by an affiliate program of 40+ local businesses offering member discounts. Customers span five documented personas: individual shooters and enthusiasts, families, military/veterans/first responders, corporate and organization groups, and concealed carry permit seekers. The company is privately held with no disclosed venture capital or institutional investment; Colorado's SB25-003 (effective August 1, 2026) introduces a regulatory tailwind by mandating a 12-hour in-person safety course for semi-automatic firearm purchases, structurally expanding demand for Magnum's training capacity.

Name

Magnum Shooting Center

Legal name

Magnum Shooting Center of Colorado Springs LLC

Website

https://magnumshootingcenter.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnum Shooting Center operates two indoor shooting range and retail firearms complexes in Colorado Springs, Colorado, with 58 total lanes, on-site gunsmithing, a training academy, and a tiered monthly membership program serving individual shooters, families, and military customers.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Retail

NAICS

Amusement Parks and Arcades (7131)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Indoor shooting range
• Firearms retail
• Firearms training
• Gunsmithing services
• Range memberships

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Range Fees: Charges customers for hourly access to indoor shooting lanes. Non-members pay $25/hour, with discounted rates for military, veterans, and first responders. Weekly deals provide additional pricing tiers.
2. Membership Subscriptions: Monthly recurring membership dues starting at $35.99/month with benefits including unlimited range time, priority lane reservations, class discounts, free guest passes, and member-only sales. Three-month commitment required for class add-on.
3. Retail Sales: On-site retail centers at both locations selling firearms, ammunition, accessories, suppressors, NFA Class 3 items, night vision equipment, tactical gear, and more. Price matching on in-store firearm inventory.
4. Gunsmithing Services: Full-service gunsmith shop providing repairs, modifications, custom builds, and installations for pistols, rifles, and shotguns.
5. Firearm Rentals: Rental firearms available for customers to try before purchasing. Non-members pay $19.99, members pay $15. Requires two adults 21+.
6. Training Classes: Concealed Handgun Permit (CHP) classes at $150, couples CHP at $250, CHP renewals at $60-75. Unlimited classes add-on for $49/month for members. Rifle classes at $99 during sales.
7. Gift Cards: Gift cards available for purchase for use at both Magnum locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magnum Shooting Center operates two indoor shooting range and firearms retail facilities in Colorado Springs, Colorado (Magnum North and Magnum South). The company sells hourly range access, firearms and accessories, firearms training classes (CHP, beginner, intermediate, advanced, women's, kids', rifle), full-service gunsmithing, firearm rentals, gift cards, and recurring memberships with lane reservations and discounts.

Product overview

Magnum Shooting Center operates as a single-brand, multi-service indoor shooting range and retail firearms store with two Colorado Springs locations (Magnum North and Magnum South). The core offerings include The Range (indoor shooting with pistol and rifle lanes), The Retail Center (firearms and accessories sales), and The Classes/Magnum Training Academy (firearms training). Additional services include Gunsmithing Services, Membership Programs (with tiered Individual, Couples, and Family options), Gift Cards, and the Magnum Loyalty Program. Both locations provide 270° tactical shooting bays, hundreds of rental firearms including machine guns, and massive retail spaces. The company also offers a membership add-on called Magnum Training Academy for unlimited classes at $49/month.

Differentiator

Problem solved

Functional benefit

Products and services

• The Range (Indoor Shooting Range Access) All-indoor shooting facility with pistol and rifle lanes across two Colorado Springs locations (58 lanes total, including 24 25-yard lanes and 6 100-yard lanes at Magnum North, and 14 fifteen-meter lanes and 14 twenty-five-meter lanes at Magnum South). Open to the public with hourly lane access ($25/hour for non-members), rental firearms, and family-friendly programming.
• The Retail Center (Firearms & Accessories Store) On-site and online firearms, ammunition, suppressors, NFA Class 3 items, night vision equipment, tactical gear, and accessories store with price matching on in-store firearm inventory versus local competitors.
• The Classes / Magnum Training Academy Firearms training and education programs for all skill levels including beginner, intermediate, advanced, women's, kids', rifle, and concealed carry permit (CHP) classes. CHP class $150, couples CHP $250, CHP renewals $60–$75; rifle classes $99 during sales.
• Membership Programs (Individual, Couples, Family) Subscription-based membership programs starting at $35.99/month, offering unlimited range time, priority lane reservations, class discounts, free guest passes (4–8 per year depending on tier), free birthday handgun/semi-auto rental, unlimited free machine gun rentals, and 2x loyalty points on sale items. Annual and gift membership tiers available.
• Gunsmithing Services Full-service gunsmith shop for pistols, rifles, and shotguns offering repairs, modifications, custom builds, and cerakoting services performed by an experienced team with over 55 years of collective experience, led by renowned gunsmith Todd Lockburner.
• Gift Cards Purchasable gift cards in variable amounts redeemable at both Magnum North and Magnum South locations for range access, retail, classes, and other services.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• US LawShieldminorGTM or Marketing PartnerUS LawShield provides legal services for firearm owners. Magnum provides US LawShield signup links on their website, offering members and visitors access to legal protection services for gun owners.
• National Shooting Sports Foundation (NSSF)coreOthersNSSF is the trade association for the firearms industry. Magnum achieved NSSF's 5-star rating, indicating compliance with industry best practices for safety, operations, and customer experience.
• KayakminorGTM or Marketing PartnerFeatured partner on Magnum's website with cross-promotion for Colorado Springs tourism, linking Magnum as a shooting destination.
• Various Local Businesses (Affiliates Program)minorGTM or Marketing PartnerOver 40 local businesses including Boot Barn, Domino's Pizza, Bourbon Brothers, Apricot Lane, Baker & King Security, Fairfield Marriott, and others offer discounts to Magnum members. Part of member benefits program.
• ezfacility.comcoreTechnology or IntegrationThird-party lane reservation software provider enabling members to reserve shooting lanes online at both Magnum North and South locations.
• Smart WaivercoreTechnology or IntegrationDigital waiver platform used for range liability waivers, allowing customers to complete required documentation online before visiting.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• GAT Guns: Large Illinois indoor shooting range and full-line firearms retailer. Comparable as a destination indoor range with extensive retail, gunsmithing, and training offerings.
• Sharpshooters Indoor Range: Indoor shooting range and gun retailer. Comparable business model combining lanes, retail sales, rentals, and training classes in a regional single-market footprint.
• The Range 702: Las Vegas indoor shooting range and gun store with extensive rental fleet, classes, and retail. Closely comparable single-market indoor range plus firearms retail model.
• Range USA: Multi-state indoor shooting range and firearms retail chain. Directly comparable business model combining lanes, retail, rentals, training, and memberships across a larger geographic footprint.
• Point Blank Range & Gun Shop: Pennsylvania indoor shooting range and gun retailer offering lanes, retail, training, and rentals. Mirrors Magnum's full-service range-plus-retail-plus-classes model.
• XCAL Shooting Sports: Multi-state indoor shooting range and firearms facility operator. Comparable in combining multi-lane indoor ranges with retail, training, and membership programs.
• Shoot Straight: Florida-based indoor shooting range and gun store chain. Closely mirrors Magnum's combination of indoor lanes, retail firearms sales, training classes, and membership programs.
• Shooters World: Arizona-based indoor shooting range and firearms retailer with multiple locations. Directly comparable as a regional indoor range operator combining lanes, retail, classes, and gunsmithing.

Broad incumbents

• Academy Sports + Outdoors: Multi-category sporting goods retailer carrying firearms, ammunition, and accessories. Broad incumbent offering overlapping products but without Magnum's integrated range and training business.
• Dick's Sporting Goods: Large national sporting goods retailer with firearms and ammunition categories and House of Sport concept stores that include ranges. Represents the broad incumbent adjacent to Magnum's specialty retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagnumShootingCenter
• LinkedInlinkedin.com/company/magnum-shooting-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnum Shooting Center