Mental Health at Work
Mental Health at Work is a UK Community Interest Company and Mental Health Foundation subsidiary that delivers tailored workplace mental health training — workshops, manager training, ally networks, coaching, and e-learning — to enterprise clients across multiple industries and 62 countries.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mental Health at Work does
Mental Health at Work is a UK-based Community Interest Company (CIC) and subsidiary of the Mental Health Foundation that delivers tailored workplace mental health training programmes to enterprise clients. Founded in 2015 by Neil Laybourn, initially as a project within the Maudsley Charity, the company operates a modular framework branded as Understand, Manage, Promote, anchored by three flagship programmes: MHaW Understand (foundational awareness), MHaW Manage® (CPD-accredited manager training), and MHaW Allies® (a volunteer listener/signposter network). The company also delivers licensed MHFA England programmes (First Aider, Champion, Refresher, Skills for Managers), one-to-one coaching in blocks of six 45-minute sessions, strategic workplace consultancy, and LMS-compatible e-learning content as a blended learning complement to facilitated workshops.
The business model is predominantly professional services revenue from customised face-to-face and virtual workshops, supplemented by paid webinars and taster sessions (e.g., £2,000 for an exclusive Blue Monday webinar for up to 150 employees, £500 for an open-enrolment seat for up to 10), coaching blocks, strategic consultancy, and a recurring e-learning content layer. Go-to-market combines enterprise field sales (direct outreach to HR, D&I, and leadership teams, followed by scoping, executive briefings, and pilots), event-driven demand generation through webinars and taster sessions, and a community-led motion via the MHaW Allies® programme that embeds trained internal advocates inside client organisations. Pricing is bespoke and quote-based, not publicly listed.
The company serves enterprise customers across virtually every industry sector — including media (EssenceMediacom), insurance (THB), energy (Puma Energy), utilities (Anglian Water), banking (Mizuho), technology (Lumen, Philips), retail (Central England Co-op, Clear Channel UK, Starbucks) and mobility services (Motability Operations) — with programmes delivered in 62 countries from a London headquarters. Headcount is 11-50 employees. No external institutional investment, M&A activity, or AI capabilities are disclosed.
Mental Health at Work firmographics
Firmographics- Name
- Mental Health at Work
- Legal name
- Wellbeing Ideas Consultancy Limited
- Website
- https://mentalhealthatwork.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mental Health at Work is a UK Community Interest Company and Mental Health Foundation subsidiary that delivers tailored workplace mental health training — workshops, manager training, ally networks, coaching, and e-learning — to enterprise clients across multiple industries and 62 countries.
- Ownership category
- akta.pro rank
Mental Health at Work industry classification
Industry- Product category
- Workplace Mental Health Training
- SIC
- Services-Health Services (8000), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)
- akta.pro secondary industries
- Corporate/Workplace Wellness Coaching (HSADAGAL), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Stress Management & Well-Being at Work (EDABAMAN)
Keywords
Where Mental Health at Work is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mental Health at Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Workshop Delivery: Customized mental health training workshops delivered face-to-face or virtually. Pricing based on group size and exclusivity (exclusive sessions for organization vs open sessions).
- Webinar/Taster Sessions: One-hour introductory webinars on specific topics (Blue Monday, workplace mental health needs) offered at set price points for exclusive groups or open enrollment.
- E-learning/LMS Programmes: Digital content compatible with Learning Management Systems provided as part of blended learning approach.
- Workplace Consultancy: Strategic consultancy services for developing mental health frameworks, policies, and organizational approaches.
- Coaching: 1:1 coaching for leaders and managers focused on mental health in the workplace agenda, delivered in blocks of six 45-minute sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Blue Monday Exclusive Webinar - up to 150 employees |
| Other | Pay-as-you-go | Blue Monday Open Webinar - up to 10 employees |
| Other | Pay-as-you-go | 2024 Workplace Needs Webinar |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Mental Health at Work product offering
Product offeringCore offering
Mental Health at Work provides tailored workplace mental health training programmes to organizations across all industry sectors, combining facilitated virtual or face-to-face workshops with digital e-learning content. The offering is structured around a proprietary framework of Understand (awareness), Manage (manager skills), and Allies® (volunteer listener/signposter network), complemented by MHFA England licensed programmes, one-to-one coaching, and strategic workplace mental health consultancy. Every programme is customised to the client's culture, language, and operational needs and is delivered by expert facilitators.
Product overview
Mental Health at Work is a Community Interest Company and subsidiary of the Mental Health Foundation that provides a modular framework approach to workplace mental health consisting of three core programme pillars: Understand, Manage, and Prevent. The offering combines facilitated virtual or face-to-face workshops, digital e-learning content (LMS Compatible), one-to-one coaching, and strategic consultancy services. Core programmes include MHaW Allies® (expert listener and signposter network training), MHaW Manage® (CPD-accredited manager training), MHaW Understand (foundational awareness), and licensed MHFA England programmes. All programmes are customised to client organisational needs and delivered by expert facilitators.
Differentiator
Problem solved
Functional benefit
Brands
- MHaW Allies®: A network of trained voluntary employees who provide expert listening and signposting services for colleagues with mental health concerns.
- MHaW Manage®
- MHaW Understand
Products and services
- MHFA England Programmes Licensed MHFA England certified training programmes — including MHFA First Aider, MHFA Refresher, MHFA Champion, and MHFA Skills for Managers — providing certified mental health first aid qualifications for workplace champions and managers.
- MHaW Allies® A volunteer network programme that trains employees to become expert listeners and signposters who provide confidential support to colleagues with mental health concerns, acting as a preventative resource inside the organisation.
- MHaW Manage® A CPD-accredited manager training programme (10 CPD points for one-day workshop) that builds skills and confidence to have open conversations about mental health with teams, understand duty of care, and manage mental health as part of the leadership role.
- MHaW Understand A foundational awareness programme covering mental health literacy, language, and the continuum from mental health to illness, helping all employees understand and manage mental health in the workplace.
- MHaW E-learning (LMS Compatible) LMS-compatible digital e-learning content providing flexible online mental health training that complements facilitated workshop programmes as part of a blended learning approach.
- MHaW Workplace Consultancy Strategic consultancy providing organisations with analytical and diagnostic reviews of how structures, systems, skills and values support employee mental health, including recommendations for programme development.
- Mental Health Taster Sessions Introductory workshop sessions for organisations considering a mental health programme, allowing potential clients to experience the facilitation style and approach before committing to a full programme.
- Coaching Services One-to-one confidential coaching (blocks of six 45-minute sessions) for leaders and managers responsible for driving the mental health agenda within their organisations, providing a safe space to discuss challenges and develop strategy.
Quantifiable outcome
- 5:1 return on investment for organisations who invest in mental health
- +6 more outcomes
Companies that use Mental Health at Work
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Mental Health at Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mental Health at Work partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mental Health FoundationcoreMental Health at Work is a subsidiary of the Mental Health Foundation. The company was initially a project within the Maudsley Charity in 2015 before becoming part of the Mental Health Foundation family. This relationship provides access to research, resources, and credibility in the mental health sector. Mental Health at Work operates as a Community Interest Company (CIC) with mission to improve working lives by influencing attitudes and behaviours towards mental health within the workplace.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Mental Health at Work competitors and assessment
Company assessmentRegional players
- Spring Health: Global employer mental health benefits vendor combining precision matching, therapy and coaching; comparable buyer (enterprise HR) and category, but primarily US-based with deeper clinical infrastructure than MHAW.
- Lyra Health: US-focused employer mental health benefits provider delivering therapy, coaching and digital tools; comparable in serving large enterprise HR buyers but US-centric in coverage and delivery.
- Modern Health: US-headquartered employer mental health platform combining self-service content, coaching and therapy; overlaps with MHAW's manager training and coaching lines but operates in a different primary geography.
Broad incumbents
- Calm Business: Calm's enterprise offering delivers meditation, sleep and mental wellness content to organisations; comparable to MHAW in addressing employee wellbeing but with a broader consumer brand and digital-first delivery.
- Headspace for Work: Consumer mindfulness brand with a dedicated B2B arm selling mental health and meditation benefits to employers; overlaps with MHAW in awareness/manager training but operates at much greater scale and primarily via digital content.
Direct peers
- Unmind: UK-headquartered B2B SaaS platform delivering mental health measurement, training and resources to enterprises; competes for the same HR/D&I budget with a more scalable, digital-first delivery model.
- Spill: UK workplace mental health platform combining therapy, training and Slack/Teams-integrated support; targets the same enterprise segment with a hybrid digital-plus-human service model overlapping MHAW's offering.
- Mental Health First Aid England (MHFA England): The UK's leading provider of Mental Health First Aid training courses; MHAW is itself a licensed MHFA England delivery partner, making it the most direct comparable in terms of curriculum, accreditation and target buyer (HR/D&I/line managers).
Emerging players
- Peppy: UK-based employer benefit focused initially on parental, menopausal and family health support, now expanding into broader mental wellbeing; competing for the same UK enterprise HR/D&I wallet with a digital-plus-specialist model.
Others
- Mind (UK mental health charity): Major UK mental health charity that also offers workplace training and resources to employers; comparable as a mission-driven, brand-credible provider in the same UK workplace mental health category but a peer charity rather than direct commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mental Health at Work social profiles
Digital presenceMental Health at Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental Health at Work leadership team
Management profileNumber of profiles
Profiles2 records
Mental Health at Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental Health at Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental Health at Work
What does Mental Health at Work do?
Mental Health at Work provides tailored workplace mental health training programmes to organizations across all industry sectors, combining facilitated virtual or face-to-face workshops with digital e-learning content. The offering is structured around a proprietary framework of Understand (awareness), Manage (manager skills), and Allies® (volunteer listener/signposter network), complemented by MHFA England licensed programmes, one-to-one coaching, and strategic workplace mental health consultancy. Every programme is customised to the client's culture, language, and operational needs and is delivered by expert facilitators.
Is Mental Health at Work a public or private company?
Mental Health at Work is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mental Health at Work founded?
Mental Health at Work was founded in 2015. It employs 11 to 50 people.
Where is Mental Health at Work based?
Mental Health at Work is headquartered in London, United Kingdom, in the Europe region.
How does Mental Health at Work make money?
Five revenue lines are on record. Workshop Delivery is the primary driver. The others are webinar/Taster Sessions, E-learning/LMS Programmes, workplace Consultancy and coaching.
Who are Mental Health at Work's main competitors?
Regional players on record are Spring Health, Lyra Health and Modern Health. Broad incumbents are Calm Business and Headspace for Work. Direct peers are Unmind, Spill and Mental Health First Aid England (MHFA England). Peppy is listed as an emerging player. Mind (UK mental health charity) is listed as an others.
Does Mental Health at Work have an API?
No public API is recorded for Mental Health at Work.
What industry is Mental Health at Work in?
Mental Health at Work's product category is Workplace Mental Health Training. Its primary akta.pro industry code is HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs, with a secondary code of HSADAGAL, Corporate/Workplace Wellness Coaching. Its SIC code is 8000.