True Community

Name

True Community

Legal name

True Community

Website

https://true-community.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

CPR and First Aid Training

NAICS

Educational Services (611), Other Schools and Instruction (6116), Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industries

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH), Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

Keywords

• CPR certification training
• First aid education
• AED safety training
• Basic life support
• Lifesaving skills training

Headquarters

HQ city

Fort Thomas

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Fees: One-time fees for CPR, First Aid, AED, and Basic Life Support certification courses. Public classes range from $50-$314 depending on course type and format.
2. Private Group Classes: Private training sessions for businesses and organizations starting at $700 for up to 12 people, with summer safety promotions available.
3. Product Sales: Sale of instructor supplies kits (100 count) at $250, and gift cards at $25-$200 denominations.
4. Donations: 501(c)(3) nonprofit accepting donations to fund free programming and community training initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

True Community delivers blended online and in-person CPR, First Aid, AED, and Basic Life Support certification courses under American Red Cross, American Heart Association, and ASHI curricula, with both public enrollment for individuals and private group classes for businesses and organizations. Beyond paid certification courses, the organization runs free community wellness programs (Lifesaving Legacies, Wellness Wednesdays) and the international Responders Worldwide initiative with training centers in Ghana.

Product overview

True Community is a 501(c)(3) nonprofit organization founded in 2020 that provides CPR, First Aid, and AED training and certification services. The core product is classroom-based and blended (online + in-person) safety training courses for individuals and organizations, with certifications issued through American Red Cross, American Heart Association, and ASHI. The product portfolio centers on three main training offerings: Adult and Pediatric First Aid/CPR/AED certification, Basic Life Support (BLS) training, and First Aid/CPR/AED Instructor Classes for those wanting to become certified instructors. Beyond core training, the company offers two distinct community programs: Lifesaving Legacies (free BHM classes started 2021) and Responders Worldwide (international expansion initiative launched 2023 establishing Ghana training centers). Supplementary offerings include eGift Cards in $25-$200 denominations and an Instructor Supplies Kit for certified instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Lifesaving Legacies: Free first aid and CPR classes provided during Black History Month
• Responders Worldwide
• Wellness Wednesdays

Products and services

• Adult and Pediatric First Aid, CPR, AED - BL

Quantifiable outcome

• 25,000 individuals certified in CPR
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• American Red Cross (ARC)coreOthersPrimary certification partner providing curriculum, certification, and training standards. True Community offers American Red Cross certification courses including Adult & Pediatric First Aid/CPR/AED, Basic Life Support, and Instructor Training.
• American Heart Association (AHA)coreOthersCertification partner for CPR and emergency cardiovascular care training programs.
• American Safety and Health Institute (ASHI)coreOthersCertification partner for safety and health training programs.
• Ghana Community PartnerscoreChannel Partner/ Reseller/ DistributorLocal partners in Ghana who host training centers, train local instructors, and deliver CPR/first aid training within their communities through the Responders Worldwide initiative. Multiple community partner organizations are shown in imagery on the Responders Worldwide page.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ProTrainings: National blended-learning CPR/First Aid training provider with online and in-person components across multiple certifying bodies. Directly comparable delivery model and target customer segments to True Community.
• Emergency University: CPR/AED/BLS and emergency-response training company serving healthcare systems and corporations. Comparable blended delivery model and enterprise customer focus.
• EMS Safety Services: National CPR/First Aid/AED training provider with blended learning and authorized-provider networks. Directly competes for OSHA-compliance and private-group training contracts.
• National CPR Foundation: Online and blended CPR/AED/First Aid certification provider serving individuals and businesses. Targets the same direct-to-consumer and SMB private-class segments True Community serves.
• SureFire CPR: Multi-location CPR and BLS training company offering AHA-aligned blended courses to individuals, healthcare workers, and corporate clients. Closely comparable operating model and customer mix.

Broad incumbents

• American Heart Association: Authoritative certifying body and direct competitor in BLS and CPR training. Operates a national training center network that overlaps with True Community's footprint and curriculum.
• Health & Safety Institute (HSI): Owns ASHI (one of True Community's certifying partners) and delivers CPR/First Aid training through a national authorized-provider network. Closest incumbent peer in the ASHI-ecosystem.
• American Red Cross: The largest US safety-training organization and one of True Community's certifying partners. Offers the same ARC-branded CPR/First Aid/AED and BLS courses nationally and competes with True Community for both individual and private-group customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/true-community
• Instagraminstagram.com/_truecommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Community