What Wood Wyant does

Wood Wyant is a Canadian manufacturer and distributor of professional cleaning chemicals, sanitation solutions, and related equipment, operating as a wholly-owned subsidiary of Sani Marc Inc. since 2005. The company was founded circa 1920 and is headquartered in Victoriaville, Quebec, with 13 locations across Canada and a field force of more than 600 hygiene experts. Its portfolio spans 40,000+ SKUs across five centres of expertise, covering infection prevention, food and beverage sanitation, floor care, warewash and laundry, pool and spa water treatment, and general building maintenance for hospitals, food processing plants, hospitality, senior living, building service contractors, and commercial facilities.

Core products are organized around proprietary systems including patented gel-based cleaning chemistry (NOAGEL), the smart.trac product distribution system, SMART.LEVEL real-time monitoring, the OPTISAFE 360 evaluation program, and PECS sanitation management software. Product lines include BIOASSURE (Health Canada-approved disinfectant), SABER D-FEND, DUO Z CHLOR, and eco-certified brands VERT-2-GO and Envirologic (UL ECOLOGO certified), plus the Alpine dishwashing and laundry sub-brand. The company also distributes cleaning equipment (autoscrubbers, vacuums, carpet cleaners, polishers, sweepers, electrostatic sprayers) and supports them through a maintenance and repair service with 24-48 hour technician response.

Wood Wyant monetizes through sale of cleaning chemistry and consumables, equipment rental and sales, recurring maintenance and repair services, training subscriptions via the Sani Marc eAcademy platform, and quote-based technical consulting. Pricing is custom and not publicly disclosed, distributed via direct field sales, a B2B e-commerce portal (b2b.sanimarc.com), phone orders, and EDI for enterprise accounts. Sample enterprise customers include Jani-King Canada (700+ franchise owners, 10-year relationship), Olymel, Bimbo Canada, Westmorland Fisheries, Maison Riviera, Fromagerie Boivin, Canadian Tire, and Charles S. Curtis Memorial Hospital.

Name

Wood Wyant

Legal name

Sani Marc Inc.

Website

https://woodwyant.com

Company type

Private

Founded year

1952

Operating status

Operating

Short description

Wood Wyant manufactures and distributes professional cleaning chemicals, sanitation systems, and equipment across Canada, serving hospitals, food processors, hospitality, BSCs, and pool/spa retailers through 13 locations and 600+ field hygiene experts.

Ownership category

akta.pro rank

Product category

Industrial Cleaning & Sanitation Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Industrial cleaning chemicals
• Sanitation manufacturing
• Institutional hygiene products
• Food processing sanitation
• Commercial cleaning supplies

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning and Sanitation Products: Sale of cleaning, disinfection, and sanitation chemical products for commercial, institutional, industrial, food processing, and pool/spa sectors. Includes disinfectants, detergents, sanitizers, gel products, and specialty formulations.
2. Equipment Rental and Sales: Rental and sale of dishwashing equipment, warewash machines, laundry equipment, and floor cleaning equipment (autoscrubbers, vacuum cleaners, sweepers, carpet cleaners, polishers, electrostatic sprayers).
3. Equipment Maintenance and Repair Services: Preventive maintenance programs and repair services for cleaning equipment through qualified technicians with the largest replacement parts inventory in Canada.
4. Training Services: Online and in-person training programs including WHMIS certification, cleaning and disinfection programs, pool and spa water maintenance, and food safety training through Sani Marc eAcademy platform.
5. Technical Consulting and Optimization Services: Expert consulting services including OPTISAFE 360 evaluation, food safety support, engineering optimization, and audit simplification for food processing facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wood Wyant manufactures and distributes cleaning chemicals, sanitation products, and hygiene solutions to institutional and industrial customers across Canada. Its catalog spans more than 40,000 SKUs covering cleaning chemicals, disinfectants, hand soaps, floor finishes, degreasers, pool/spa chemicals, and food-processing sanitation products, with capabilities for both proprietary branded lines and private-label/contract manufacturing. The company supports customers through 13 Canadian locations and a field force of more than 600 hygiene experts who deliver on-site audits, training, and product recommendations.

Product overview

Wood Wyant is a sub-brand under Sani Marc, a Canadian manufacturer and distributor of cleaning and sanitation solutions. The portfolio includes Wood Wyant cleaning and disinfection products for institutional and commercial facilities, VERT-2-GO and VERT-2-GO BIO eco-certified product lines, Alpine dishwashing and laundry products, and Envirologic paper products. The company offers related services including the Sani Marc eAcademy training platform, equipment maintenance and repair programs, and specialized software solutions including PECS for sanitation management and smart.trac/SMART.LEVEL for product distribution monitoring. Equipment offerings include autoscrubbers, vacuum cleaners, carpet cleaners, polishers, mechanical sweepers, and electrostatic sprayers. Sani Marc also operates pool and spa divisions (Summer Smiles, ClearWater) and food processing divisions, providing a comprehensive hygiene ecosystem across healthcare, food and beverage, hospitality, and commercial cleaning sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Wood Wyant: Brand offering a range of effective, simple-to-use, and field-proven cleaning and disinfection products with over a century of expertise.
• Vert-2-Go
• Envirologic

Products and services

• Cleaning and sanitation chemicals

Quantifiable outcome

• Up to 60% savings on cleaning and sanitation products, 35% on water consumption, and 30% on labour costs
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eight partnerships are on record, tiered core.

• Université LavalcoreStrategic or Co-development PartnerResearch partnership for exploring green chemistry principles and sustainable product development, including valorization of industrial by-products and natural ingredients.
• INRS (Institut national de la recherche scientifique)coreStrategic or Co-development PartnerResearch collaboration on sustainable chemistry and environmental impact reduction in product development.
• Université de SherbrookecoreStrategic or Co-development PartnerAcademic partnership for green chemistry research and sustainable product innovation.
• Université McGillcoreStrategic or Co-development PartnerUniversity collaboration for research on sustainable cleaning solutions and environmental responsibility.
• CintechcoreStrategic or Co-development PartnerResearch centre partnership for technology development and innovation in cleaning and sanitation.
• CNETE (Centre national en electrochimie et en technologies environnementales)coreStrategic or Co-development PartnerTechnology and environmental research partnership for developing sustainable cleaning solutions.
• KemitekcoreStrategic or Co-development PartnerResearch partnership for green chemistry and sustainable industrial applications.
• InnofibrecoreStrategic or Co-development PartnerInnovation centre partnership for developing products from renewable materials and by-product valorization.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Imperial Dade: Large North American foodservice and janitorial distribution company serving BSCs, healthcare, hospitality, and food processing customers. Comparable in B2B distribution model and end-customer mix; differentiated by being primarily a distributor rather than a chemical manufacturer.
• Waxie Sanitary Supply: Major US janitorial supply and equipment distributor serving commercial and institutional customers across the western US. Comparable in B2B distribution, equipment, and training services bundled for BSCs, healthcare, and education customers.
• Bunzl plc: Global distribution and outsourcing company supplying cleaning, hygiene, foodservice, and safety products to commercial customers. Comparable as a B2B janitorial distribution platform with category breadth and multi-country footprint that Wood Wyant lacks.
• Brady Industries: US-based janitorial and foodservice distribution company serving BSCs and institutional customers with cleaning chemicals, equipment, and supplies. Comparable distribution-led B2B model and customer segments; smaller than Wood Wyant in chemical manufacturing capability.

Direct peers

• Clorox Professional (CloroxPro): Professional division of Clorox producing disinfectants, sanitizers, and cleaning products for healthcare, food service, and facility operators. Comparable in disinfectant and sanitizer product portfolio, particularly in healthcare/food processing verticals.
• Spartan Chemical Company: Privately held US manufacturer of industrial and institutional cleaning products, disinfectants, and sanitation solutions. Closely comparable mid-sized B2B chemical manufacturer with overlapping food processing, healthcare, and BSC customer segments.
• Ecolab Inc. Global leader in B2B water, hygiene, and infection prevention solutions for food processing, healthcare, hospitality, and industrial customers. Directly comparable in product portfolio (cleaning and sanitizing chemistry), customer segments, and equipment/services bundling model.
• SC Johnson Professional: Division of SC Johnson focused on professional/institutional cleaning, hygiene, and infection prevention products. Comparable in commercial cleaning chemistry, disinfectants, and skin-care product lines sold through B2B distribution.
• Betco Corporation: US-based manufacturer of professional cleaning chemicals, equipment, and floor care solutions for BSCs, healthcare, education, and retail. Comparable in product portfolio, B2B channel model, and mid-market commercial focus.
• Diversey Holdings (now Solenis): Global B2B provider of cleaning, sanitizing, and hygiene products and systems with deep food & beverage, healthcare, and hospitality exposure. Closely comparable in product breadth (chemistry + equipment + software) and customer segments served.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wood-wyant-sanimarc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Wyant