Marketlyft
Marketlyft is a bootstrapped Amsterdam-based B2B digital marketing agency operating as a virtual marketing team for media, entertainment, and technology companies, delivering lead generation, CRM optimization, sales alignment, and SDR services through retainer and project-based engagements.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Marketlyft does
Marketlyft is a B2B digital marketing agency headquartered in Amsterdam, Netherlands, founded in 2023 by Madelon Olsthoorn and Martijn van Horssen. Olsthoorn is an experienced CMO-level growth and demand generation marketer; van Horssen is a former CEO of 24i, a video streaming technology company. The company operates as a virtual marketing team for B2B clients, primarily serving media, entertainment, and technology companies. Disclosed case-study clients include CinemaNext, Consult Red, Heartbeat Media, Magine Pro, Matchpoint, Media Distillery, Rompa, and Wiztivi, with additional logos visible on its website (Xroad, Sequel, Intal, Leyra, Tiled Media, Arbor, Hypersolid). Marketlyft positions itself as a hands-on execution partner rather than a slide-deck consultancy, addressing recurring problems of marketing-sales misalignment and underperforming marketing investment in B2B companies.
Marketlyft firmographics
Firmographics- Name
- Marketlyft
- Legal name
- Marketlyft
- Website
- https://marketlyft.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marketlyft is a bootstrapped Amsterdam-based B2B digital marketing agency operating as a virtual marketing team for media, entertainment, and technology companies, delivering lead generation, CRM optimization, sales alignment, and SDR services through retainer and project-based engagements.
- Ownership category
- akta.pro rank
Where Marketlyft is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Marketlyft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Marketlyft generates revenue through providing digital marketing agency services including lead generation, CRM optimization, sales alignment consulting, content creation, and SDR support. Services are delivered through retainer arrangements and project-based engagements, functioning as a virtual marketing team for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement scoping based on client requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Marketlyft product offering
Product offeringCore offering
Marketlyft is a B2B digital marketing agency that acts as a virtual marketing team for clients in media, entertainment, and technology sectors. Its core offering is structured around three pillars — Strategy & Positioning, Lead Generation & Nurturing, and SDR & Sales Development — combined with CRM optimization, sales alignment, and account-based marketing execution. Services are delivered as retainer or project-based engagements with hands-on execution across content, paid media, email automation, and event support.
Product overview
Marketlyft is a digital marketing agency offering an integrated growth marketing platform that bridges marketing and sales to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). The offering operates as a unified service combining Strategy & Positioning, Lead Generation & Nurturing, and SDR & Sales Development, supported by CRM Optimization (HubSpot, Salesforce, Pardot), Sales Alignment, Content Creation, and ABM capabilities. Marketlyft delivers these services through a Virtual Marketing Team model, providing hands-on execution as an outsourced marketing department. The core workflow follows a four-step process: Marketing Audit & Strategy, Targeted Demand Generation, Sales Enablement & Lead Nurturing, and Ongoing Optimization & Reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Positioning Messaging framework and brand positioning service that helps B2B businesses stand out and attract the right audience through refined messaging and go-to-market strategy. Includes buyer journey mapping and sales/marketing alignment. Targeted at B2B companies in media, entertainment, and technology sectors.
- Lead Generation & Nurturing Comprehensive lead generation service combining SEO, paid ads (Google, LinkedIn), email marketing, social media outreach, content creation (blogs, case studies, whitepapers, e-guides), and marketing automation with CRM optimization. Targeted at B2B companies in media, entertainment, and technology sectors.
- SDR & Sales Development Sales development representative service for identifying, qualifying, and engaging high-intent prospects. Includes lead qualification and scoring, personalized outreach via email and LinkedIn, meeting booking, and CRM management with data enrichment. Targeted at B2B companies with complex sales cycles.
- Virtual Marketing Team Outsourced marketing department model providing consistent hands-on execution across all marketing channels and touchpoints. Delivers day-to-day marketing operations, CRM management, content creation, and event support for B2B clients without full internal marketing teams.
Quantifiable outcome
- 34% MQL-to-SQL conversion rate achieved for Magine Pro
- +15 more outcomes
Companies that use Marketlyft
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Marketlyft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Marketlyft partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- HubSpotcoreMarketlyft leverages HubSpot as a primary CRM and marketing automation platform for client implementations. The company has extensive experience with HubSpot CRM migration, lead scoring implementation, marketing workflows, and automation setup for B2B clients. HubSpot certification and expertise is a core component of Marketlyft's service offerings.
- Salesforce/PardotcoreMarketlyft implements Salesforce with Pardot marketing automation for clients requiring enterprise-level CRM solutions. The team provides configuration, data migration, scoring models, forms, automations, and landing pages using the Salesforce/Pardot platform, along with staff training.
- LinkedIn AdscoreMarketlyft leverages LinkedIn Ads as a primary paid advertising channel for B2B lead generation and ABM campaigns targeting decision-makers in media, entertainment, and technology sectors. The platform is used for precise audience targeting and account-based marketing initiatives.
- Google AdscoreMarketlyft manages Google Ads campaigns for clients to drive qualified traffic, generate leads, and increase brand visibility. Campaigns are optimized for targeting and benefit-led messaging to reach high-priority B2B personas.
- ApollosupportingMarketlyft uses Apollo for lead enrichment and data enrichment activities as part of their B2B outreach and marketing operations. The platform provides publicly available professional information for lead generation activities.
- ClaysupportingMarketlyft uses Clay for data enrichment and lead enrichment activities, combining multiple data sources to enhance B2B outreach and marketing campaign targeting.
- Google AnalyticssupportingMarketlyft uses Google Analytics for website performance analysis, tracking user behavior, and measuring marketing campaign effectiveness across client accounts.
- Google Tag ManagersupportingMarketlyft implements Google Tag Manager for tracking and tag management across client websites, enabling precise measurement of marketing activities and user interactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marketlyft competitors and assessment
Company assessmentDirect peers
- CIENCE: B2B outsourced SDR and lead-generation agency using data enrichment (Apollo-equivalent tooling) and outbound sales development. Directly comparable on the SDR and lead-gen service lines.
- Ironpaper: B2B marketing agency offering ABM, content marketing, and lead generation for technology and industrial companies. Comparable services and similar mid-market/enterprise buyer focus.
- Belkins: B2B lead generation and appointment-setting agency using data enrichment and outbound campaigns. Comparable on the SDR and appointment-setting offerings Marketlyft delivers.
- Velocity Partners: B2B tech-focused content marketing and demand generation agency. Comparable positioning around lead nurturing, ABM, and content for technology buyers.
- Directive: Specialist B2B SaaS marketing agency focused on enterprise customer acquisition via paid media, SEO, and content — closely aligned to Marketlyft's lead-gen and ABM offerings for tech buyers.
- Walker Sands: B2B marketing agency providing demand generation, content, PR, and ABM services for technology and B2B clients — directly comparable buyer segment and service mix.
- Single Grain: B2B digital marketing agency specializing in SaaS and tech-company growth marketing, lead generation, and SEO. Highly comparable in service mix (demand gen, content, paid media) and target buyer profile.
- SmartBug Media: HubSpot Elite agency partner providing inbound marketing, sales enablement, and CRM implementation for B2B companies. Direct overlap in HubSpot-led CRM and demand-gen execution.
Broad incumbents
- Demandbase: Established ABM platform vendor for enterprise B2B. Adjacent rather than directly competitive — Marketlyft implements ABM using third-party tools like Demandbase/LinkedIn, competing for the same ABM-services budget.
- HubSpot: While not a direct competitor for services, HubSpot is a core platform Marketlyft implements and is a broad incumbent in the inbound marketing/CRM space, overlapping in the buyer education and tooling layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Marketlyft social profiles
Digital presenceMarketlyft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketlyft leadership team
Management profileNumber of profiles
Profiles10 records
Marketlyft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketlyft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketlyft
What does Marketlyft do?
Marketlyft is a B2B digital marketing agency that acts as a virtual marketing team for clients in media, entertainment, and technology sectors. Its core offering is structured around three pillars — Strategy & Positioning, Lead Generation & Nurturing, and SDR & Sales Development — combined with CRM optimization, sales alignment, and account-based marketing execution. Services are delivered as retainer or project-based engagements with hands-on execution across content, paid media, email automation, and event support.
Is Marketlyft a public or private company?
Marketlyft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketlyft founded?
Marketlyft was founded in 2023. It employs 1 to 10 people.
Where is Marketlyft based?
Marketlyft is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Marketlyft make money?
One revenue line is on record: digital Marketing Services.
Who are Marketlyft's main competitors?
Direct peers on record are CIENCE, Ironpaper, Belkins, Velocity Partners, Directive, Walker Sands, Single Grain and SmartBug Media. Broad incumbents are Demandbase and HubSpot.
Does Marketlyft have an API?
No public API is recorded for Marketlyft.