Prefr (formerly Creditvidya)
Prefr (Dreamplug Technologies Pvt Ltd) is a Hyderabad-based Digital Lending App originating instant personal loans up to ₹5 lakhs via its mobile app, partnered with 5 NBFCs and 30+ business/distribution partners for Indian consumers in underserved regions.
- Company typePrivate
- Founded-
- HeadquartersHyderabad, India
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Prefr (formerly Creditvidya) does
Prefr, operated by Dreamplug Technologies Pvt Ltd and headquartered in Hitech City, Hyderabad, India, is a Digital Lending App (DLA) platform that originates and services instant personal loans of up to ₹5 lakhs for Indian consumers. The company was originally known as Creditvidya before rebranding to Prefr, and operates a mobile-first distribution model via iOS and Android apps, a consumer dashboard portal (consumer.prefr.com), and a 3-step loan flow (Check Eligibility, Verify Profile, Cash Disbursed). Prefr also offers a free credit score check service with no impact on credit score, an EMI calculator tool, and an EMI Protection Plan add-on, targeting individual borrowers in underserved Indian regions where traditional banks and NBFCs have limited reach. The platform includes a B2B employment verification sub-brand, CreditVidya, which automates employment checks in under one minute.
Under the hood, Prefr operates as a partner-orchestration layer rather than a balance-sheet lender. It works with 5 NBFC lending partners (Aditya Birla Capital Finance, Poonawalla Fincorp, SMFG India, Zype, and MAS/Muthoot Sambandh) for loan disbursement and underwriting, and manages loan portfolios under default loss guarantee arrangements with lending partners and DLA partners (notably CRED and Kissht). The company earns revenue from interest on personal loans and from managing these default loss guarantee arrangements on outstanding AUM (₹754.30 crore as of Jun 30, 2026). A 30+ business partner network including Paisabazaar, Tata Neu, Google Pay, BuddyLoan, Wishfin, and CredMantri drives customer referrals. Prefr positions itself around emergency funding and small-business growth financing, complying with the RBI's Digital Lending Directions, 2025.
Prefr (formerly Creditvidya) firmographics
Firmographics- Name
- Prefr (formerly Creditvidya)
- Legal name
- Dreamplug Technologies Pvt Ltd.
- Website
- https://prefr.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Prefr (Dreamplug Technologies Pvt Ltd) is a Hyderabad-based Digital Lending App originating instant personal loans up to ₹5 lakhs via its mobile app, partnered with 5 NBFCs and 30+ business/distribution partners for Indian consumers in underserved regions.
- Ownership category
- akta.pro rank
Prefr (formerly Creditvidya) industry classification
Industry- Product category
- Digital Consumer Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Short-Term Credit Broking & Lead Generation (FSAKAMAN)
Keywords
Where Prefr (formerly Creditvidya) is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Prefr (formerly Creditvidya) business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Personal Loan Interest: Prefr generates revenue through interest charged on personal loans disbursed to customers. Loans range up to ₹5 lakhs with varying tenures.
- Default Loss Guarantee Arrangements: As a Digital Lending App (DLA), Prefr enters into default loss guarantee arrangements with lending partners, managing loan portfolios and bearing partial credit risk on outstanding AUM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Credit Score |
| Other | Monthly | Personal Loan up to ₹5 Lakhs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Prefr (formerly Creditvidya) product offering
Product offeringCore offering
Prefr is a digital lending platform operated by Dreamplug Technologies Pvt Ltd that offers instant personal loans of up to ₹5 lakhs to Indian consumers through a mobile-first application, alongside free credit score checking services. The platform operates as a Digital Lending App (DLA) connecting borrowers with multiple NBFC lending partners while managing loan portfolios under default loss guarantee arrangements. The CreditVidya sub-brand additionally provides instant employment verification services for B2B clients.
Product overview
Prefr is a digital lending platform offering instant personal loans up to ₹5 lakhs with a free credit score check service. The product portfolio centers on the Prefr app and web platform for loan applications and disbursement, complemented by a consumer dashboard for loan management and the CreditVidya sub-brand for B2B employment verification services. The platform includes utility tools like an EMI calculator, and operates as a Digital Lending App (DLA) connecting borrowers with lending partners and NBFCs.
Differentiator
Problem solved
Functional benefit
Brands
- CreditVidya: Employment verification solution under Prefr's product suite
Products and services
- Prefr Personal Loans
Quantifiable outcome
- Employment verification turnaround time under 1 minute
- +2 more outcomes
Companies that use Prefr (formerly Creditvidya)
Customer profileSegments1 record
Ideal customer profiles3 records
Prefr (formerly Creditvidya) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prefr (formerly Creditvidya) partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Aditya Birla Capital Finance Ltd (ABFL)coreNBFC lending partner of Prefr. Contact person: Mr. Arijit Sen, Grievance Officer. ABFL provides loan disbursement services and underwriting for loans originated through Prefr platform.
- Poonawalla FincorpcoreNBFC lending partner of Prefr. Contact person: Arnab Das, Grievance Officer. Poonawalla Fincorp provides loan disbursement services for Prefr loan products.
- SMFG India (formerly Fullerton India)coreNBFC lending partner of Prefr. Contact person: Ms. Ancy Dmello, GRO. SMFG India provides loan disbursement services through the Prefr platform.
- ZypecoreNBFC lending partner of Prefr. Contact person: Mr. Swapnil Kinalekar, Nodal Officer. Zype provides digital lending infrastructure and loan disbursement.
- MAS (Muthoot Sambandh)coreNBFC lending partner of Prefr. Contact person: Ms. Preksha Bharucha. MAS provides loan disbursement services for Prefr loan products.
- KisshtcoreDigital Lending App (DLA) partner. Contact person: Mr. Reefat Shaikh. Kissht acts as a DLA partner for Prefr, originating loans through their platform.
- CREDcoreCRED is a Digital Lending App partner where Prefr/CreditVidya has entered into default loss guarantee arrangements. Prefr manages loan portfolios (C1.1, C1.2) on the CRED platform with outstanding AUM of ₹542.25 crore as of Jun 30, 2026.
- PaisabazaarminorBusiness partner promoting Prefr loan products to their user base. Paisabazaar is a major financial products marketplace in India.
- Tata NeuminorBusiness partner within the Tata ecosystem. Tata Neu app promotes Prefr loan products to their customers.
- BuddyLoanminorBusiness partner fintech platform. Android app link partnership for loan referrals.
- Google Pay (GPay)minorBusiness partner. Android app link partnership for loan product promotion.
- WishfinminorBusiness partner fintech platform. Android app link partnership for loan referrals.
- CredMantriminorBusiness partner fintech platform. Web link partnership for loan referrals.
- CreditmantriminorBusiness partner fintech platform. Android app link partnership for loan referrals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prefr (formerly Creditvidya) competitors and assessment
Company assessmentDirect peers
- CASHe: CASHe is an AI-driven digital lending platform offering short-term personal loans to young salaried professionals in India — closely matching Prefr's small-ticket, mobile-first, NBFC-funded credit model.
- Nira Finance: Nira is a digital lending platform offering small-ticket personal loans to underserved Indian consumers with instant approval — a close direct peer to Prefr in target segment, ticket size, and DLA-style intermediation.
- MoneyView: MoneyView is a leading Indian mobile-first personal loan platform offering small-ticket loans with similar digital onboarding, NBFC partnerships, and free credit-score services — directly comparable to Prefr in product, target borrower, and distribution model.
- KreditBee: KreditBee is one of India's largest digital personal loan apps focused on salaried and self-employed borrowers in Tier-2/3 cities — directly comparable to Prefr in customer segment, ticket size, and lender-partner intermediation model.
- LazyPay (PaySense): LazyPay is a digital credit platform offering short-term personal credit and pay-later products to Indian consumers — directly comparable to Prefr in product category, digital distribution, and partnership-led lending.
- Fibe (formerly EarlySalary): Fibe is a digital lending platform offering salary advances and personal loans to salaried Indians via NBFC partnerships — directly comparable to Prefr in product, customer profile, and lending-partner intermediation structure.
- MoneyTap: MoneyTap offers a personal credit line product to salaried Indians via NBFC partnerships — directly comparable to Prefr in digital personal-credit model and lender-partner intermediation.
- mPokket: mPokket provides instant small-ticket personal loans to students and young professionals in India through a mobile app — directly comparable to Prefr in digital onboarding, subprime-leaning borrower base, and NBFC-funded credit model.
Broad incumbents
- Navi: Navi is a larger Indian fintech offering personal loans, home loans, and insurance through a digital-first model — broader incumbent with overlapping personal loan capabilities but a wider portfolio than Prefr's narrow DLA focus.
- Dhani Loans (Indiabulls Consumer Finance): Dhani is an established Indian NBFC-backed digital consumer finance platform offering personal loans and credit lines — broader incumbent with overlapping small-ticket personal loan products and NBFC-style funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Prefr (formerly Creditvidya) social profiles
Digital presencePrefr (formerly Creditvidya) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prefr (formerly Creditvidya) leadership team
Management profileNumber of profiles
Prefr (formerly Creditvidya) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prefr (formerly Creditvidya) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prefr (formerly Creditvidya)
What does Prefr (formerly Creditvidya) do?
Prefr is a digital lending platform operated by Dreamplug Technologies Pvt Ltd that offers instant personal loans of up to ₹5 lakhs to Indian consumers through a mobile-first application, alongside free credit score checking services. The platform operates as a Digital Lending App (DLA) connecting borrowers with multiple NBFC lending partners while managing loan portfolios under default loss guarantee arrangements. The CreditVidya sub-brand additionally provides instant employment verification services for B2B clients.
Is Prefr (formerly Creditvidya) a public or private company?
Prefr (formerly Creditvidya) is a private company. It is classified as unknown and is currently operating.
When was Prefr (formerly Creditvidya) founded?
Prefr (formerly Creditvidya) was founded in -1.
Where is Prefr (formerly Creditvidya) based?
Prefr (formerly Creditvidya) is headquartered in Hyderabad, India, in the Asia region.
How does Prefr (formerly Creditvidya) make money?
Two revenue lines are on record. Personal Loan Interest is the primary driver. The others are default Loss Guarantee Arrangements.
Who are Prefr (formerly Creditvidya)'s main competitors?
Direct peers on record are CASHe, Nira Finance, MoneyView, KreditBee, LazyPay (PaySense), Fibe (formerly EarlySalary), MoneyTap and mPokket. Broad incumbents are Navi and Dhani Loans (Indiabulls Consumer Finance).
Does Prefr (formerly Creditvidya) have an API?
No public API is recorded for Prefr (formerly Creditvidya).
What industry is Prefr (formerly Creditvidya) in?
Prefr (formerly Creditvidya)'s product category is Digital Consumer Lending. Its primary akta.pro industry code is FSAKAMAN, Short-Term Credit Broking & Lead Generation. Its NAICS code is 522310 and its SIC code is 6163.