TopSport

What TopSport does

TopSport operates an Australian online wagering platform covering sports, horse racing, greyhound racing, and harness racing markets, accessible through a full-service website (betr.com.au), native iOS and Android mobile applications, and 24/7 telephone betting (with separate lines for Racing at 1800 797 066, Sport at 1800 797 558, and Customer Service at 1800 002 387). The platform is operated under a Tasmanian Gambling Licence with oversight from the Tasmanian Liquor and Gaming Commission, which can scrutinize internet wagers in real time, and the underlying entity is publicly listed on the Australian Securities Exchange (ticker BBT). Corporate offices are maintained in Sydney (registered postal address at Royal Exchange Post Office, Pitt Street), Darwin, Melbourne, and Gold Coast, with the firmographic indicating 11–50 employees.

The core technology stack is a web-based betting platform with mobile applications that process real-time odds and support live betting. Differentiated product features include the Racing Live Tracker (iOS 17.2+, iPhone 14 Pro+), which surfaces bet status on the iPhone lock screen and Dynamic Island; a Sports Live Tracker for Same Game Multi bets across AFL, NRL, NBA, NFL, and MLB; Same Race Multis (up to 4 legs); Cash Out for early settlement on selected singles and multi bets; the Blackbook tool for tracking horses and greyhounds; Sky Racing live vision integration; and rapid withdrawals processed multiple times daily including weekends and public holidays. Payment and identity infrastructure integrates Visa, Mastercard, Apple Pay, Google Pay, PayPal, PayID, and BPAY, with CardFlow used for secure debit card verification that does not share account balances or transaction data.

The revenue model is a transaction-fee wagering business generating gross-win margins on sports bets (AFL, NRL, cricket, tennis, basketball, baseball, and international sports) and racing bets (thoroughbreds, greyhounds, harness in Australia plus international meetings in the UK, South Africa, Turkey, and France), augmented by multi/parlay products including Same Game Multis, Same Race Multis, Multi Bets (2–12 legs), exotic betting (Quinellas, Exactas, Trifectas, First Fours), and parlay formats (Trixie, Patent, Yankee, Lucky 15, Lucky 31, Super Yankee). Customer acquisition is direct-to-consumer through the digital platform and sports sponsorships (Melbourne Storm, Dolphins, Gold Coast Titans), with the product being self-serve and enabling approximately two-minute online registration. Note: the firmographic records the founding year as 1998, while the structured company-history block records the platform as founded in 2019; this discrepancy is preserved in the data rather than reconciled.

Name

TopSport

Legal name

Betr

Website

https://topsport.com.au

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

TopSport operates an Australian online wagering platform offering sports, horse racing, greyhound racing, and harness racing betting through a website, iOS/Android apps, and 24/7 telephone service, operating under a Tasmanian Gambling Licence.

Ownership category

akta.pro rank

Product category

Online Sports and Racing Betting

NAICS

Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)

akta.pro secondary industry

Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)

Keywords

• Online sports betting
• Horse racing wagering
• Fixed odds betting
• Mobile betting platform
• Multi bet products

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sports Betting Wagers: Betr generates revenue through betting margins on sports events including AFL, NRL, cricket, tennis, basketball, and international sports. Customers place wagers on various markets including head-to-head, line/handicap, margin betting, and Same Game Multis. The company offers competitive odds across Australian and global sporting events.
2. Racing Betting Wagers: Revenue from wagering on Australian and international horse racing (thoroughbreds), greyhound racing, and harness racing (trots). Multiple bet types including Fixed Odds, SP, Best Tote Plus SP, exotic betting (Quinellas, Exactas, Trifectas, First Fours), and Same Race Multis. Operates on all TAB gallop, harness, and greyhound meetings plus metropolitan and provincial races.
3. Multi Bets and Parlay Betting: Revenue from Multi Bets combining multiple single bets across racing and sports, multiplying individual odds for a total dividend. Also includes parlay betting products like Trixie, Patent, Yankee, Lucky 15, Lucky 31, and Super Yankee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TopSport operates an Australian online wagering platform for sports, horse racing, greyhound racing, and harness racing markets. The platform offers a full-service website and mobile apps (iOS/Android) where customers can register, deposit funds, and place bets on Australian and international sporting events and racing meetings 24/7. Revenue is generated through betting margins on wager transactions including Fixed Odds, Tote products, Same Game Multis, Same Race Multis, and exotic bet types.

Product overview

Betr is a single-platform online bookmaker offering Australian racing and sports betting. The core product is the betr website and mobile app, supplemented by the Racing Live Tracker feature for iOS users to follow bets from their lock screen. The platform provides various betting products including Fixed Odds, Tote betting (Best Tote Plus SP, Best of Three Totes, Middle Tote), Same Race Multis, Same Game Multi, standard Multi Bets, Parlay betting, and Exotic betting (Quinellas, Exactas, Trifectas, First Fours). Additional features include the Blackbook for tracking horses and greyhounds, Cash Out functionality, Rapid Withdrawals, and Sky Racing live vision integration. The platform supports multiple payment methods including Visa, Mastercard, Apple Pay, Google Pay, PayPal, PayID, BPAY, and partners with CardFlow for card verification.

Differentiator

Problem solved

Functional benefit

Brands

• Racing Live Tracker: In-app functionality that allows punters to follow their racing bets from their home screen. Available on iPhone 14 Pro or later with iOS 17.2.
• Live Tracker

Products and services

• TopSport (betr) Online Bookmaker Platform
• Same Game Multi
• Same Race Multis (SRM)
• Multi Bets (All-Ups)
• Parlay Betting
• Exotic Betting
• betr Specials

Quantifiable outcome

• Betr pays out at interim stage for racing bets, meaning Live Tracker will display as resulted before official results are confirmed if the bet is settled in interim.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Melbourne StormminorGTM or Marketing PartnerBetr is a proud sponsor of Melbourne Storm NRL team, providing brand visibility and marketing association with one of Australia's major rugby league clubs.
• Dolphins (NRL)minorGTM or Marketing PartnerBetr is a proud sponsor of Dolphins NRL team, providing brand visibility and marketing association with the inaugural NRL club based in Queensland.
• Gold Coast TitansminorGTM or Marketing PartnerBetr is a proud sponsor of Gold Coast Titans NRL team, providing brand visibility and marketing association with another major Queensland rugby league club.
• Australian Football League (AFL)coreGTM or Marketing PartnerBetr is an approved betting provider for the AFL, allowing use of AFL branding and official association with Australian Rules Football.
• National Rugby League (NRL)coreGTM or Marketing PartnerBetr is an approved betting provider for the NRL, allowing use of NRL branding and official association with the National Rugby League.
• Cricket AustraliacoreGTM or Marketing PartnerBetr is an approved betting provider for Cricket Australia, allowing official association with Australian cricket.
• Tennis AustraliacoreGTM or Marketing PartnerBetr is an approved betting provider for Tennis Australia, allowing official association with Australian tennis including the Australian Open.
• PGA Tour AustraliacoreGTM or Marketing PartnerBetr is an approved betting provider for PGA Tour Australia, allowing official association with Australian professional golf.
• CardFlowcoreTechnology or IntegrationBetr partners with Australian service CardFlow for debit card verification. CardFlow enables secure card verification without sharing account balances or transaction information, providing an efficient anti-fraud security measure.
• Sky RacingcoreTechnology or IntegrationBetr integrates Sky Racing content for the Racing Live Tracker feature, providing live racing vision and tracking for Australian and New Zealand thoroughbred betting.
• MastercardminorGTM or Marketing PartnerSecure payment partner providing debit card payment processing for customer deposits.
• VisaminorGTM or Marketing PartnerSecure payment partner providing debit card payment processing for customer deposits.
• Apple PayminorGTM or Marketing PartnerDigital wallet payment partner enabling fast deposits for Apple device users.
• Google PayminorGTM or Marketing PartnerDigital wallet payment partner enabling fast deposits for Android device users.
• PayPalminorGTM or Marketing PartnerPayment partner enabling deposits and withdrawals through PayPal accounts.
• Tasmanian Liquor and Gaming CommissioncoreOthersBetr operates under a Tasmanian Gambling Licence with regulatory oversight from the Tasmanian Liquor and Gaming Commission. All internet wagers can be scrutinized in real time by the commission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neds: Australian online bookmaker also owned by Entain, competing in racing and sports. Mid-size direct competitor with similar product set and customer acquisition tactics.
• Betfair Australia: Australian betting exchange and sports book operator. Comparable offering across racing and sports markets; differs in exchange model but competes for the same Australian punter base.
• Sportsbet: Australia's largest online wagering operator, owned by Flutter Entertainment. Direct competitor offering racing and sports betting with similar product breadth across Fixed Odds, Tote, and Same Game Multis. Most relevant peer given identical Australian market focus.
• PointsBet Australia: Australian sports and racing bookmaker with strong same-game-multi and fixed-odds products. Comparable as a digitally-native challenger of similar scale pursuing the same Australian consumer wallet.
• Ladbrokes Australia: Major Australian online bookmaker owned by Entain, offering racing (thoroughbred, greyhound, harness) and sports betting. Direct competitor with similar multi-channel distribution and Tasmanian/Northern Territory licensing structure.
• Palmerbet: Australian-owned independent online bookmaker offering racing and sports. Closest size and family-owned positioning, making it a useful benchmark for TopSport's competitive set.
• Unibet Australia: International online bookmaker (Kindred Group) with Australian racing and sports product. Comparable offering targeting the same Australian regulated market with similar product breadth.
• TAB (Tabcorp): Australian government-licensed totalisator and bookmaker operating across all states. Directly comparable as the incumbent pari-mutuel and fixed-odds operator on which TopSport's racing products depend via tote integration.

Broad incumbents

• Bet365 Australia: Global online bookmaker with a substantial Australian racing and sports product. Comparable across the same wagering categories but operates at much larger international scale with broader portfolio.

Emerging players

• Dabble: Australian social-betting app focused on sports and racing with a younger demographic skew. Comparable as a digitally-native challenger pursuing overlapping customer segments, though differentiated by social copy-trading features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/topsport-com-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopSport