Vogue Scandinavia
Vogue Scandinavia is a Stockholm-based English-language fashion and lifestyle magazine and digital media publication, founded in 2021, serving fashion-conscious Nordic consumers with a bi-monthly print magazine and Society Membership digital platform.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vogue Scandinavia does
Vogue Scandinavia, operated by Four North Stockholm AB, is a privately held English-language fashion and lifestyle media publication serving the Nordic region. Founded in 2021 and headquartered in Stockholm, Sweden, it publishes a bi-monthly print magazine (six issues per year) alongside an integrated digital content platform. The company has produced 30+ issues since launch, with Issue #1 featuring Greta Thunberg on the cover, and distributes content across fashion, beauty, design, culture, weddings, jewellery, and interiors verticals. Its technology stack centers on a proprietary e-magazine platform accessible to members from any device, integrated with payment providers (Klarna, Apple Pay, Google Pay, PayPal, QuickPay), live chat (Bambuser), and ad-serving (Adssets), plus shipping fulfillment via PostNord and BudBee.
The business model is a hybrid of consumer subscriptions and advertising/affiliate revenue. Consumers can purchase single issues (from EUR 19.99) or subscribe across multiple tiers: monthly Society Membership, annual digital (50% saving vs. monthly), print-only (EUR 99.99/year, six issues, 16% saving vs. single copies), and a premium Print + Digital bundle (28% saving vs. separate purchase). E-gift cards in 100-1000 SEK/NOK/DKK or equivalent currency denominations, valid 24 months, support gift-led acquisition. Print distribution extends through premium Nordic and European retail partners including NK, Stockmann, Magasin, Falsterbo Photo Art Museum, and Grand Hotel Stockholm, and global shipping is offered directly from voguescandinavia.com. Secondary revenue streams include affiliate partnerships with retailers and a managed commercial advertising operation led by four Commercial Partnership Managers.
The primary customer is fashion-conscious Nordic consumers seeking premium English-language coverage contextualized for the region; secondary customer segments are luxury fashion and beauty brands advertising through the platform and corporate buyers using subscriptions as employee benefits or gifts. The company is led by Editor in Chief and CEO Martina Bonnier, with Linda Nordlund as Chief Marketing and Operations Officer and a roughly twenty-person team across editorial, production, marketing, finance, and commercial functions.
Vogue Scandinavia firmographics
Firmographics- Name
- Vogue Scandinavia
- Legal name
- Four North Stockholm AB
- Website
- https://voguescandinavia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Vogue Scandinavia is a Stockholm-based English-language fashion and lifestyle magazine and digital media publication, founded in 2021, serving fashion-conscious Nordic consumers with a bi-monthly print magazine and Society Membership digital platform.
- Ownership category
- akta.pro rank
Vogue Scandinavia industry classification
Industry- Product category
- Fashion and Lifestyle Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where Vogue Scandinavia is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Vogue Scandinavia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Recurring revenue from print and digital magazine subscriptions. Digital Society & Print Magazine Subscription (fixed term) provides 6 physical issues plus 12 months digital access. Digital Society Only Subscription available as fixed 12-month or monthly plans. Print Magazine Only Subscription delivers 6 bi-monthly print issues. All subscriptions auto-renew unless cancelled.
- Single Issue Sales: One-time purchase revenue from individual magazine issues sold through the e-commerce platform, ranging from issue #1 to current releases
- Gift Cards: Digital gift cards sold in denominations of 100-1000 SEK/NOK/DKK or equivalent in other currencies, valid for 24 months from purchase
- Affiliate Partnerships: Revenue from affiliate partnerships with retailers. Vogue Scandinavia may earn a portion of sales from products purchased through their site as part of Affiliate Partnerships.
- Advertising & Commercial Partnerships: Revenue from advertising and commercial partnership enquiries directed through [email protected]. This includes branded content, sponsored articles, and partnership features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Society Membership - Digital-only access billed monthly |
| Subscription | Annual | Annual Digital Subscription - 12-month digital membership billed annually |
| Subscription | Annual | Print + Digital Society Subscription with Gift - Premium combined package |
| Subscription | Annual | Print Magazine Only Subscription - 6 issues annually |
| Unit Pricing | Pay-as-you-go | Single Magazine Issue - Individual copy purchase |
| Other | Pay-as-you-go | Gift Cards - E-gift cards in multiple denominations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Vogue Scandinavia product offering
Product offeringCore offering
Vogue Scandinavia publishes a bi-monthly English-language print magazine and accompanying digital content covering fashion, design, beauty, culture, weddings, interiors, and lifestyle across the Nordic region. The company sells subscriptions (digital Society Membership, print-only, and combined print + digital), individual back and current issues, and digital gift cards through its own e-commerce storefront, while distributing print copies through premium Nordic and European retail partners. Revenue is further generated through advertising, commercial partnerships, and affiliate referrals with retailers.
Product overview
Vogue Scandinavia is a fashion and lifestyle media publication offering a multi-tiered product portfolio centered on its print and digital magazine, combined with a Society Membership digital subscription platform. The core offerings include: (1) print magazines sold as single issues or through six-issue bi-monthly subscriptions, (2) Society Membership digital subscriptions providing online access to articles, videos, and e-magazines, available as monthly or annual plans, and (3) a premium Print + Digital Society Membership bundling physical and digital access. Additional products include e-gift cards. The print magazine is published bi-monthly (six issues yearly) in English, covering fashion, design, beauty, culture, and nature across the Nordic region, while the digital platform provides exclusive online content, live events, and curated brand partnerships exclusively for members.
Differentiator
Problem solved
Functional benefit
Products and services
- Society Membership (Monthly) Monthly digital subscription offering unlimited access to online exclusive articles, video series, insider access to editors, live and virtual events, unique brand offers, and e-magazines. Billed monthly and cancellable anytime. Targeted at fashion-conscious individual consumers in the Nordic region seeking premium digital editorial content.
- Society Membership (Annual) One-year digital subscription with the same access as monthly membership plus a limited edition gift. Billed annually at a 50% savings compared to monthly billing and auto-renews after 12 months.
- Print + Digital Society Membership Premium bundled package combining six printed magazines delivered bi-monthly with full digital Society access and a limited edition gift. Saves 28% compared to purchasing products separately, billed annually plus shipping. First print issue is the October-November edition.
- Print Magazine Subscription Six bi-monthly printed magazine issues delivered throughout the year plus a limited edition gift for EUR 99.99. Saves 16% versus buying single issues. Auto-renews after one year; first print issue is the February-March edition (Issue 28).
- Single Magazine Issues Individual print copies of Vogue Scandinavia magazine available for one-time purchase, including back issues from Issue #1 (Aug-Sep featuring Greta Thunberg) through the current release. Sold via the webshop and selected premium retail partners.
- E-magazines Digitized versions of all published Vogue Scandinavia issues accessible through the Society Membership digital platform, including every issue from Issue #1 to the latest release. Available on any device.
- Gift Cards Digital gift cards in Small (100 SEK/10 EUR), Medium (200 SEK/20 EUR), Large (500 SEK/50 EUR), and Extra Large (1000 SEK/100 EUR) denominations. Redeemable for printed magazine purchases including single issues and subscriptions. Valid for 24 months from purchase.
Quantifiable outcome
- 16% savings compared to single issue purchases with annual subscription
- +2 more outcomes
Companies that use Vogue Scandinavia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vogue Scandinavia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Vogue Scandinavia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PostNordcoreShipping partner for magazine subscriptions. Processes and delivers orders globally where PostNord delivers. Orders processed during working hours Monday, Wednesday, and Friday.
- BudBeecoreShipping partner for single magazine issues. Offers delivery options alongside PostNord for individual purchases.
- KlarnacorePayment solution provider enabling customers to pay via invoice and other Klarna payment methods. Personal information shared with Klarna to assess eligibility for different payment options.
- Apple PaycoreDigital payment method available at checkout for convenient subscription and product purchases.
- Google PaycoreDigital payment method available at checkout for convenient subscription and product purchases.
- PayPalcorePayment option available at checkout alongside other payment methods including debit cards and Klarna.
- AdssetscoreAd server used by Vogue Scandinavia's in-house Ad-Operations team to manage and serve digital advertising campaigns with verification techniques.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vogue Scandinavia competitors and assessment
Company assessmentBroad incumbents
- Vogue (Conde Nast): Global parent brand of Vogue Scandinavia under Conde Nast. Same Vogue franchise, same fashion-luxury editorial positioning, and the licensor of the Vogue trademark to Four North Stockholm AB.
- Harper's Bazaar: Long-established fashion and culture magazine title with regional editions. Direct competitor in the premium fashion editorial space targeting the same luxury advertising and fashion-conscious consumer segments.
- Elle (Hearst): Global fashion and lifestyle magazine brand with multiple regional editions including Nordic markets. Comparable fashion-beauty editorial product, similar subscription and advertising revenue model, and overlapping luxury advertiser base.
Direct peers
- Kinfolk: Independent lifestyle magazine with strong Scandinavian design aesthetic and a print-led, subscription-supported business. Comparable design sensibility, premium positioning, and similar scale of operation.
- Wallpaper*: Design, fashion, travel, and lifestyle magazine with print plus digital membership. Comparable premium pricing, design-led editorial, and high-end advertising partnerships targeting affluent consumers.
- Monocle: Independent print and digital magazine covering fashion, culture, design, and lifestyle with a strong retail subscription and events model. Closely comparable bi-monthly to monthly premium publication cadence, subscription-led revenue, and affluent reader base.
- The Gentlewoman: Biannual independent fashion and culture magazine with a sophisticated editorial voice and premium advertising partners. Comparable fashion-forward positioning, similar bi-annual cadence, and overlapping luxury brand advertisers.
- Net-a-Porter / Porter Magazine: Luxury fashion retailer with Porter magazine and editorial platform. Comparable fashion luxury audience, premium editorial, and overlapping brand partnerships with luxury houses.
Emerging players
- Business of Fashion: BoF operates as a digital-first fashion media business with subscription membership, events, and education. Adjacent to Vogue Scandinavia in fashion-industry audience and subscription revenue model, but professional rather than consumer-facing.
- Drift (drift magazine): Independent coffee-table magazine focused on cafe culture and design with a similar aesthetic to Vogue Scandinavia's Nordic lifestyle content. Comparable print-led independent publishing model at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vogue Scandinavia social profiles
Digital presenceVogue Scandinavia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Scandinavia leadership team
Management profileNumber of profiles
Profiles11 records
Vogue Scandinavia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Scandinavia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Scandinavia
What does Vogue Scandinavia do?
Vogue Scandinavia publishes a bi-monthly English-language print magazine and accompanying digital content covering fashion, design, beauty, culture, weddings, interiors, and lifestyle across the Nordic region. The company sells subscriptions (digital Society Membership, print-only, and combined print + digital), individual back and current issues, and digital gift cards through its own e-commerce storefront, while distributing print copies through premium Nordic and European retail partners. Revenue is further generated through advertising, commercial partnerships, and affiliate referrals with retailers.
Is Vogue Scandinavia a public or private company?
Vogue Scandinavia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vogue Scandinavia founded?
Vogue Scandinavia was founded in 2021.
Where is Vogue Scandinavia based?
Vogue Scandinavia is headquartered in Stockholm, Sweden, in the Europe region.
How does Vogue Scandinavia make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, gift Cards, affiliate Partnerships and advertising & Commercial Partnerships.
Who are Vogue Scandinavia's main competitors?
Broad incumbents on record are Vogue (Conde Nast), Harper's Bazaar and Elle (Hearst). Direct peers are Kinfolk, Wallpaper*, Monocle, The Gentlewoman and Net-a-Porter / Porter Magazine. Emerging players are Business of Fashion and Drift (drift magazine).
Does Vogue Scandinavia have an API?
No public API is recorded for Vogue Scandinavia.
What industry is Vogue Scandinavia in?
Vogue Scandinavia's product category is Fashion and Lifestyle Media Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of CRALAAAH, Magazine & Newspaper Subscriptions / Delivery Retail. Its NAICS code is 513120 and its SIC code is 2721.