What Park Pride, Inc. does

Park Pride, Inc. is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Atlanta, Georgia, that engages communities to improve parks and greenspaces across the metro Atlanta region, including the City of Atlanta, DeKalb County, and the City of Brookhaven. Its core offerings form an integrated program system: the Friends of the Park program serves as the entry point and connecting hub for community groups, the Park Visioning program delivers professional landscape architecture services and master planning at no cost, the Grantmaking program provides matching capital grants (including Small Change Grants and larger Parks for All Grants) for park improvements, the Park Stewardship Academy trains community leaders, the Fiscal Sponsorship program enables grassroots fundraising through Park Pride's tax-exempt status (with a 5% administrative fee), and the Volunteer Program coordinates thousands of volunteers annually, including fee-based custom volunteer experiences for corporate groups. The organization supports over 150 active Friends of the Park groups and has backed more than 250 park initiatives since 1998.

The technology platform is web-based and primarily operational rather than productized: Park Pride uses a donor and volunteer CRM, Google Analytics for web traffic analysis, Constant Contact for email marketing, and an online grant management portal with a password-protected area for grant recipients to access agreements, submit reports, and request disbursements. There is no mobile application, no public API or SDK, and no proprietary AI/ML capabilities disclosed in the available data.

Park Pride's revenue model is diversified across nonprofit funding streams: individual donations (one-time and recurring, including tribute cards at $25 minimum), corporate partnerships with tiered recognition beginning at $7,500, foundation grants (notably Robert W. Woodruff Foundation, The Home Depot Foundation with a $1M gift in 2024, The Coca-Cola Foundation, and a $9.4M Bezos Earth Fund award in 2026 for Four Corners Park), government contracts with the City of Atlanta Department of Parks & Recreation and DeKalb County, fiscal sponsorship fees at 5% of pass-through contributions plus credit card fees, and custom volunteer program fees ranging from $1,750 to $3,500+ depending on group size. In 2026, the organization awarded $3.5 million across 19 capital projects, with over 60% directed to historically disinvested communities as part of its Parks for All campaign launched in 2021.

Name

Park Pride, Inc.

Legal name

Park Pride Inc.

Website

https://parkpride.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Pride is a 501(c)(3) nonprofit founded in 1989 that engages metro Atlanta communities to improve parks through grants, professional visioning, volunteer coordination, fiscal sponsorship, and training, serving over 150 Friends of the Park groups and more than 250 park initiatives since 1998.

Ownership category

akta.pro rank

Product category

Community Development & Park Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Park advocacy programs
• Community park grants
• Greenspace improvement services
• Volunteer park programs
• Nonprofit park stewardship

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting park improvements across Atlanta. Donors can give directly or through tribute cards honoring loved ones.
2. Corporate Partnerships: Corporate partners provide funding through volunteer day support, event sponsorships, and annual campaign contributions. Recognition levels begin at $7,500.
3. Foundation Grants: Funding from private foundations including Robert W. Woodruff Foundation, The Home Depot Foundation ($1M donation), The Coca-Cola Foundation, and Bezos Earth Fund ($9.4M investment).
4. Government Grants & Contracts: Contracts with City of Atlanta Department of Parks & Recreation and DeKalb County for park improvement services.
5. Fiscal Sponsorship Fees: 5% administrative fee on contributions received through the Fiscal Sponsorship Program, plus applicable credit card fees.
6. Custom Volunteer Program Fees: Fee-based custom volunteer experiences for businesses and corporations, with minimums based on volunteer count ($1,750-$3,500+).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Park Pride is an Atlanta-based 501(c)(3) nonprofit that engages communities to improve parks and greenspaces through an integrated suite of programs. Core offerings include the Friends of the Park Program (community group formation and capacity building), Park Visioning (professional landscape architecture design assistance), Grantmaking (Small Change Grants and Parks for All Grants up to $100,000 for capital improvements), Fiscal Sponsorship (administrative services enabling community fundraising), Volunteer Programs (coordinating thousands of volunteers annually and custom corporate experiences), and the Park Stewardship Academy (educational program for community park leaders).

Product overview

Park Pride is a nonprofit organization that offers a suite of interconnected community-building programs and services focused on engaging communities to activate the power of parks. The core offerings include the Friends of the Park Program (the central hub connecting all services), the Park Visioning Program (professional design assistance), the Grantmaking Program (Small Change Grants and Parks for All Grants), the Park Stewardship Academy (leadership training), the Fiscal Sponsorship Program (fundraising support without 501(c)(3) requirements), and the Volunteer Program (connecting thousands of volunteers to park projects annually). Additional programs include the Annual Parks & Greenspace Conference for networking and education, and various Park Initiatives such as the Mattie Freeland Park project. These programs work together as an integrated system supporting community-led park improvements across Atlanta, DeKalb County, and Brookhaven.

Differentiator

Problem solved

Functional benefit

Products and services

• Friends of the Park Program Community support program providing a framework for inclusive, collaborative approaches to transforming greenspaces. Registered groups gain access to grants, fiscal sponsorship, volunteer workdays, quarterly meetings, park visioning services, and capacity building resources.
• Park Visioning Program Professional park design assistance led by registered landscape architects, offering consultations, vision plans, and Project Design Accelerator services to help communities develop master plans for their neighborhood parks.
• Grantmaking Program Provides matching grants to Friends of the Park groups for capital improvements, including Small Change Grants for smaller projects (beautification, signage, trail maintenance) and Parks for All Grants for larger projects (new playgrounds, bridges, ADA-accessibility upgrades), with grant amounts up to $100,000.
• Park Stewardship Academy Educational and skill-building program for Friends of the Park group members covering event planning, fundraising, community asset development, volunteer hosting, advocacy, and transformational leadership. Includes approximately 10-12 sessions over a 3-month period.
• Fiscal Sponsorship Program Enables community groups to raise funds for park improvements without securing their own 501(c)(3) nonprofit status. Park Pride acts as fiscal sponsor, receiving grants and donations on behalf of groups, with a standard fee of 5% of contributions received plus applicable credit card fees.
• Volunteer Program Connects thousands of volunteers annually to meaningful opportunities in public parks through Greener Good Volunteer Days and fee-based custom volunteer experiences for businesses and corporations (priced from $1,750 to $3,500+ minimums based on group size).
• Annual Parks & Greenspace Conference Leading regional conference of its kind in the southeast, attracting over 500 attendees annually, providing networking and discussion opportunities with elected officials, community leaders, and park advocates.

Quantifiable outcome

• $10M+ invested in historically disinvested communities since 2021
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• City of Atlanta Department of Parks & RecreationcoreStrategic or Co-development PartnerKey government partner providing support for park improvements and collaboration on community park initiatives. Commissioner Justin Cutler acknowledged partnership in supporting Atlanta's parks and communities.
• Hands On AtlantacoreStrategic or Co-development PartnerPartnership to connect volunteers with Friends of the Park group opportunities. Park Pride works with Hands On Atlanta to make connecting with volunteer events fast and easy.
• Coca-ColacoreGTM or Marketing PartnerVisionary-level corporate partner engaged in employee volunteer experiences and year-round logo recognition in newsletters and communications.
• Cox CommunicationsminorGTM or Marketing PartnerGuardian-level corporate partner supporting parks through the corporate partnership program.
• Delta Air LinesminorGTM or Marketing PartnerGuardian-level corporate partner supporting parks through the corporate partnership program.
• Georgia PowerminorGTM or Marketing PartnerGuardian-level corporate partner supporting parks through the corporate partnership program.
• Atlanta Botanical GardenminorStrategic or Co-development PartnerCommunity Engagement level partner providing cross-promotional opportunities and collaborative programming.
• Georgia-PacificminorGTM or Marketing PartnerHero-level corporate partner in Park Pride's corporate partnership program.
• Chick-fil-AminorGTM or Marketing PartnerHero-level corporate partner in Park Pride's corporate partnership program.
• City of AtlantacoreOthersGovernment partner through Department of Parks & Recreation, collaborating on park improvement projects and initiatives.
• DeKalb CountycoreOthersGovernment partner for park improvements, with Park Pride expanding its geographic footprint beyond Atlanta into DeKalb County in 2010.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Atlanta BeltLine Inc. Atlanta-based organization implementing the BeltLine trail and parks project, with similar Atlanta-area focus and community-driven park/greenspace development - regional peer serving overlapping metro Atlanta geography and similar stakeholder mix.
• Trees Atlanta: Atlanta-based nonprofit focused on tree planting and urban forestry in metro Atlanta, operating in the same geographic area with related greenspace, community engagement, and volunteer-driven activities comparable to Park Pride.

Direct peers

• The Trust for Public Land: National nonprofit focused on creating parks and protecting land for people, operating across major U.S. cities with community-driven park creation programs comparable to Park Pride's community-led park improvement model and Friends of the Park network approach.
• Central Park Conservancy: NYC-based nonprofit that manages and funds Central Park through private support, volunteer coordination, and stewardship - operates a similar parks-focused nonprofit model with major donor cultivation, annual events, and volunteer engagement programs.
• Groundwork USA: National network of local Trust organizations focused on environmental and park improvements in underserved communities, with a community-led engagement model directly comparable to Park Pride's Friends of the Park approach and equity-focused mission.
• Pittsburgh Parks Conservancy: Pittsburgh-based nonprofit that partners with the city to restore and improve parks through community engagement, fundraising, and volunteer programs - a direct model match for Park Pride's community-led urban park improvement approach with similar programs.

Broad incumbents

• City Parks Alliance: National nonprofit advocacy organization for urban parks, serving as an industry voice and policy advocate - operates at a broader national level than Park Pride's local community implementation focus, with overlapping mission around urban parks stewardship.
• The Conservation Fund: National environmental nonprofit focused on land and water conservation across the U.S., with broader environmental scope than Park Pride's urban parks focus but overlapping nonprofit model, foundation partnerships, and conservation mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ParkPride
• LinkedInlinkedin.com/company/park-pride
• Instagraminstagram.com/parkpride

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Pride, Inc.