Pitchoun

What Pitchoun does

Pitchoun Bakery is a family-owned French artisan bakery, pastry store, and restaurant founded in 2015 in Downtown Los Angeles (545 S Olive St) by French couple Frédéric and Fabienne Soulies. The company produces fresh artisan breads, pastries, cakes, sandwiches, salads, hot dishes, and soups daily from scratch using a house-made sourdough starter (levain), traditional French family recipes, and organic or locally sourced ingredients (antibiotic-free meats, free-range pasture-raised eggs, extra-virgin olive oil). The single physical storefront operates daily from 8am to 3pm and serves as the production and retail hub, complemented by a dedicated sales channel for gift baskets, custom cakes, and event catering with a $100 minimum order.

The business generates revenue across multiple channels: in-store retail sales, an owned e-commerce platform for online ordering with in-store pickup (via Revel Online) and delivery to select LA zip codes, a wholesale B2B inquiry channel for restaurants and businesses, custom and standard catering for corporate events and personal celebrations, branded merchandise (t-shirts, aprons, mugs, tote bags, gift cards), and four third-party delivery marketplaces (Postmates, Uber Eats, DoorDash, Caviar). Unit pricing spans from $16 artisan loaves and $27.90 XL butter croissants up to $46-$64 large celebration cakes and $55-$173 catering trays.

Pitchoun serves three overlapping customer segments — individual food enthusiasts (DTLA residents, office workers, tourists, French cuisine fans), corporate/event catering clients, and customers purchasing custom items for special occasions. The company's competitive position rests on credentialed founding talent (Frédéric's training at Ecole de Boulangerie Patisserie de Paris and bakers' family heritage), proprietary recipe IP tied to French regional traditions, durable brand recognition reflected in press coverage from Eater LA, LA Weekly, USA Today, LA Magazine, and other outlets since 2015, and a multi-channel distribution footprint. The company appears to be independently bootstrapped with no disclosed external funding, operates without a parent entity, and currently maintains a single retail location.

Name

Pitchoun

Legal name

Pitchoun Bakery

Website

https://pitchounbakery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitchoun Bakery is a family-owned French artisan bakery, pastry store, and restaurant in Downtown Los Angeles, founded in 2015, selling daily scratch-made breads, pastries, and cakes to retail customers, catering clients, and special-occasion buyers via storefront, e-commerce, and third-party delivery.

Ownership category

akta.pro rank

Product category

Artisan French Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Premium/Artisanal Bakery Wholesale (AFAIAFAG)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Artisan french bakery
• Sourdough bread baking
• Pastry and cake shop
• Event catering services
• Bakery and cafe

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail In-Store Sales: Physical storefront sales at their Downtown Los Angeles location, offering fresh artisan breads, pastries, cakes, sandwiches, salads, hot dishes, and soups for immediate consumption or takeout.
2. E-commerce Online Ordering: Online ordering through their website with store pickup within 24 hours or delivery to specific LA zip codes. Also available through third-party delivery platforms.
3. Catering and Event Orders: B2B and B2C catering services including trays, dishes, custom cakes, croquembouches, and event catering. Minimum order of $100 for catering with advance ordering requirements.
4. Third-Party Delivery Marketplace: Partnership with delivery platforms (Postmates, Uber Eats, DoorDash, Caviar) to reach customers who prefer ordering through those channels.
5. E-shop Merchandise: Online sales of branded merchandise including t-shirts, aprons, mugs, tote bags, water bottles, gift cards, and bread bags.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pitchoun is a family-owned French artisan bakery, pastry store and small restaurant in Downtown Los Angeles that produces daily from scratch a range of French artisan breads, viennoiseries, large celebration cakes and tarts, sandwiches, salads, hot dishes and soups. Distribution runs through a flagship DTLA storefront, a full e-commerce shop for pickup and local delivery, dedicated catering for events and corporate clients, B2B wholesale inquiries, and third-party delivery partnerships with Postmates, Uber Eats, DoorDash and Caviar, supported by branded merchandise sales.

Product overview

Pitchoun is a family-owned French artisan bakery, pastry store, and restaurant in Downtown Los Angeles. The business operates as a unified offering combining in-store dining, e-commerce (E-shop), catering services, wholesale B2B, and third-party delivery integrations. The E-shop serves as the primary online ordering platform for breads, morning pastries, large cakes, tarts, catering trays, seasonal specials, and branded merchandise. Catering services provide custom and standard event catering including savory bites, sweet pastries, sandwiches, and custom cakes. The company also offers wholesale inquiries for B2B customers and partners with third-party delivery platforms for expanded accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Bakery and Cafe Dining On-premises dining and takeout service at the Downtown Los Angeles flagship (545 S Olive St, open Monday-Sunday 8am-3pm), featuring fresh artisan breads, viennoiseries, large celebration cakes, sandwiches, salads, hot dishes, soups, and a small French cafe experience with indoor and patio seating.
• E-shop Online Ordering Owned e-commerce platform at pitchounbakery.com that lets individual customers order French artisan breads, morning pastries, cakes, tarts, catering trays and Pitchoun-branded merchandise for in-store pickup or delivery to select Los Angeles zip codes.
• Event and Catering Services Bespoke catering service for corporate events, weddings, birthdays and other special occasions, offering savory trays (canapés, mini croque-monsieur, quiche, gougères, sandwich selections), sweet platters (assorted mini fine pastries, macarons, chouquettes, mini sablés), and custom cakes such as croquembouches, with a $100 minimum order and advance ordering required.
• Wholesale Supply Business-to-business wholesale inquiry program that allows restaurants and food businesses to purchase Pitchoun's French artisan bakery products (notably breads) for their own menus or retail counters, coordinated through a dedicated wholesale inquiry page on the company website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Pitchoun products through Postmates platform for delivery.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery marketplace partnership through Uber Eats platform for convenient ordering and delivery of bakery items.
• DoorDashminorChannel Partner/ Reseller/ DistributorDelivery partnership via DoorDash enabling customers to get Pitchoun products delivered through the DoorDash platform.
• CaviarminorChannel Partner/ Reseller/ DistributorPremium delivery marketplace partnership through Caviar for food delivery services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Levain Bakery: NYC-born bakery famous for oversized cookies and artisan baked goods, now expanding to additional US markets. Comparable on premium cookie/pastry DTC, but operates primarily on the East Coast and emphasizes cookies over the broader French bakery/pastry catalog Pitchoun offers.
• Maison Premiere: Brooklyn-based French-inspired patisserie and restaurant offering classic French desserts and a sit-down experience. Comparable on traditional French dessert craft and premium neighborhood positioning, but serves the NYC market rather than LA.
• Tartine Bakery: San Francisco landmark artisan bakery known for country loaves, morning buns, and pastries with strong e-commerce and cookbook brand. Comparable on house-made levain, country bread, and morning pastry positioning, but headquartered in the Bay Area rather than directly competing in LA.

Others

• Whole Foods Market: National premium grocery retailer carrying artisan breads, pastries, and French-inspired baked goods via in-store bakeries and prepared foods. Functions as both an indirect competitor on premium bakery items and a potential wholesale customer channel for a small artisan producer like Pitchoun.

Direct peers

• La Brea Bakery: LA-founded artisan bread brand now owned by Aryzta, supplying breads to retail and foodservice customers nationwide. Directly comparable on artisan bread production, B2B wholesale distribution, and brand-led positioning in the premium bread category.
• Porto's Bakery: Iconic LA family-owned bakery chain selling artisan breads, pastries, cakes, and Cuban-influenced desserts through retail storefronts and online ordering. Overlaps Pitchoun on family ownership, artisan bread, custom cakes, and DTC e-commerce with pickup/delivery, but operates at materially greater scale across multiple SoCal locations.
• Sweet Lady Jane: LA-based bakery specializing in cakes, tarts, and premium desserts sold through retail storefronts and online ordering. Closely matches Pitchoun's celebration cake and tart catalog, custom/wholecake DTC model, and LA-focused premium dessert positioning.
• SusieCakes: California bakery chain offering classic American cakes, cupcakes, cookies, and pies through multiple retail locations and online ordering. Comparable on occasion-driven cakes, gifting, DTC e-commerce, and California footprint, though positioned at a more accessible price tier than Pitchoun.
• Republique: LA French-influenced bakery-restaurant from Walter and Margarita Manzke offering house-baked breads, pastries, and full-service French cuisine. Comparable premium, French-rooted, on-premise bakery experience with strong daytime café service in LA.
• Bottega Louie: Downtown LA French-inspired bakery, patisserie, and restaurant with sit-down dining, large-format cakes, macarons, and a similar premium, design-forward positioning. Comparable product mix (croissants, tarts, celebration cakes), LA flagship model, and DTC gifting clientele make it the closest head-to-head competitor to Pitchoun.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pitchounbakery
• Facebookfacebook.com/pitchounbakery
• Instagraminstagram.com/pitchounbakery
• Pinterestpinterest.com/pitchounl
• LinkedInlinkedin.com/company/pitchoun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitchoun