What Laura Hodges Studio does

Laura Hodges Studio is a privately held, founder-led interior design practice headquartered in the Baltimore/Washington, DC area, providing full-service residential design to high-net-worth clients across the Mid-Atlantic and on a project basis nationally. The core service offering encompasses space planning, custom cabinetry and furniture design, furniture selection, and project management for engagements ranging from single rooms to whole homes, with project-based pricing determined through consultation. The practice is built around the personal brand and creative direction of founder Laura Hodges, who serves as principal designer and primary spokesperson.

Name

Laura Hodges Studio

Legal name

Laura Hodges Studio

Website

https://laurahodgesstudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Laura Hodges Studio is a founder-led interior design practice in Baltimore/Washington, DC, providing full-service residential design to high-net-worth clients. The studio supplements design services with licensed cabinetry, brand collaborations, an e-commerce shop, and an upcoming hospitality experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Catonsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design for residential clients including custom home design, space planning, furniture selection, and project management.
2. Licensed Product Collections: Cabinetry collection licensed through partnership with Unique Kitchens & Baths, featuring signature door profiles and color palettes.
3. Brand Collaborations: Product collaborations and licensed collections with brands including Kohler and Shelfology, styled shoots, and campaign creative work.
4. E-commerce (Domain by Laura Hodges Studio): Curated shop selling tablescapes, linens, textiles, ceramics, and home goods curated by the studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Laura Hodges Studio is a Baltimore/Washington, DC-based interior design firm led by founder Laura Hodges, providing full-service residential interior design for high-end clients. The studio also develops brand collaborations, licensed product collections, and operates an e-commerce shop called Domain alongside a hospitality concept known as The Tea Room.

Product overview

Laura Hodges Studio is a full-service interior design studio offering residential design services, product collaborations, and experiential offerings. The core business provides interior design services for residential projects including custom home design, space planning, and furniture selection. The studio has expanded into product lines through partnerships - most notably the exclusive Cabinetry Collection with Unique Kitchens & Baths featuring six door styles and multiple finish options, inspired by the signature aesthetic of the 2023 Southern Living Idea House. Additional offerings include Domain, an e-commerce shop for curated home goods; The Tea Room, an upcoming afternoon tea experience; and editorial features and speaking engagements that amplify the studio's design expertise. The studio's portfolio includes projects featured in major publications like Southern Living, House Beautiful, and Architectural Digest.

Differentiator

Problem solved

Functional benefit

Brands

• Domain: A curated shop featuring tablescapes, linens, textiles, ceramics, and woven goods for gatherings and special events.
• The Tea Room

Products and services

• Residential Interior Design Full-service residential interior design for individual homeowners, including space planning, furniture selection, and project execution led by founder Laura Hodges.
• Domain An e-commerce shop offering curated home goods selected by the studio for consumers seeking the studio's design aesthetic.
• The Tea Room A hospitality concept associated with the studio, extending the brand experience into a physical venue for consumers.
• Licensed Product Collections Brand collaborations and licensed product collections developed by Laura Hodges with partner manufacturers, extending the studio's design aesthetic into retail channels.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Unique Kitchens & BathscoreStrategic or Co-development Partner · 1 August 2023Exclusive cabinetry collection partnership creating a signature line of cabinetry with six door profiles inspired by the 2023 Southern Living Idea House. The collection reflects the studio's aesthetic and is available for kitchen, bathroom, laundry, and mudroom applications.
• Southern LivingflagshipStrategic or Co-development Partner · 1 January 2023Designed the 2023 Southern Living Idea House in Nashville, Tennessee. The project showcased the studio's design capabilities and created opportunities for brand partnerships and product licensing.
• KohlerflagshipStrategic or Co-development PartnerBrand collaboration with Kohler on product collaborations and styled shoots. Partnership aligns with the studio's approach to thoughtful design, craftsmanship, and storytelling.
• ShelfologycoreStrategic or Co-development PartnerBrand collaboration with Shelfology, an industry leading organization, on product collaborations that share the studio's design aesthetic.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Unique Kitchens & Baths: Manufacturing partner rather than a competitor; included because the exclusive cabinetry collaboration is the most material commercial relationship in Laura Hodges Studio's product licensing strategy.

Direct peers

• Andrea Foy Interiors: Washington, DC-based residential interior design practice serving affluent clients in the same Mid-Atlantic market. Comparable in scale, client type, and editorial positioning.
• Marie Flanigan Interiors: Houston-based high-end residential interior design firm with strong editorial presence in Architectural Digest, House Beautiful, and similar shelter publications. Closely comparable in target customer and publication strategy.
• Amber Interiors: California-based interior design studio led by Amber Lewis with a similar editorial-driven, residential-luxury focus and product collaborations (Loloi rugs, furniture lines). Comparable in brand-driven go-to-market and licensing extensions.
• McGee & Co. Furniture and home goods brand spun out of Studio McGee. Closest analog for the product-licensing pathway Laura Hodges Studio is pursuing with the Cabinetry Collection and Domain.
• Studio McGee: Salt Lake City-based residential interior design firm with a parallel business model: project-based design services, branded product lines (McGee & Co.), and extensive editorial/streaming presence (Netflix's Dream Home Makeover). Most directly comparable peer in scale, model, and licensing strategy.
• Leanne Ford Interiors: Pittsburgh-based designer with HGTV presence, a product line, and editorial recognition in Architectural Digest and Domino. Similar boutique scale with brand-extension ambitions.

Emerging players

• Kathy Kuo Home: Interior design practice with an integrated e-commerce home furnishings storefront. Comparable in combining design services with direct-to-consumer product sales, though at a more mass-market price point.

Broad incumbents

• Havenly: Larger, tech-enabled interior design marketplace serving a broader price-point spectrum. Adjacent in residential interior design services but at significantly larger scale and different delivery model.
• Decorilla: Online interior design platform offering virtual design services. Adjacent in residential design services; useful as a benchmark for scaled, lower-touch alternatives to the studio model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laura-hodges-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura Hodges Studio