Lucky Ladd Farms

What Lucky Ladd Farms does

Lucky Ladd Farms, Inc. is a privately held, family-owned agritourism operator founded in 2009 by Jason and Amy Ladd on a 60-acre farmstead in Eagleville, Tennessee, approximately 15 minutes from Franklin and Murfreesboro in the Greater Nashville area. The business runs a USDA Class C-licensed (License #63-C-0264) zoo and wildlife park with more than 500 animals across 50+ species, alongside Tennessee's largest petting farm, a 50+ attraction fun park (mega slides, gem mining, wagon rides, splash pad), and a four-acre award-winning corn maze. Distinctive agricultural assets include a vertical hydroponic strawberry growing system supporting over 15,000 plants using solar energy and drip irrigation (1/10th the land, up to 90% less water versus traditional farming), four-plus acres of flower fields supporting the Tennessee Tulip Festival (positioned as the largest in the southeastern U.S.), the Sunflower & Zinnia Festival, and the Fall Harvest Pumpkin Patch.

The company monetizes through a multi-stream revenue model anchored on general-admission variable-rate ticketing (online from $10, up to 60% below gate), tiered season passes ($49.99–$215.99, valid March–October), bundled activity cards ($10–$33), on-site food and beverage (Barnyard Grill, bakery, coffee), Farm Market retail, birthday party packages ($17–$22.50/guest), group events and corporate picnics (20–4,500 guests), school and homeschool field trips ($13–$15/person), summer camp ($300–$350/child/week), mobile zoo classroom outreach ($150/classroom), behind-the-scenes animal encounters, professional photography passes ($55/day), special holiday ticketed events (Holly Jolly Festival of Lights, Cookies & Cocoa with Santa, Breakfast with the Easter Bunny), livestock sales, and gift certificates via SquareUp. Distribution is direct-to-consumer via the company website (with Bookeo handling group bookings) and on-site gate sales, supplemented by earned media recognition (Travel Channel, USA Today, Ruthie Awards, KidsOutandAbout.com).

Go-to-market targets families with children as the primary segment, with school/homeschool groups, corporate event organizers, professional photographers, and individual adults as secondary segments. Marketing relies on the website, email newsletter, social media (Facebook, Instagram, YouTube, X, TikTok), seasonal festival events as demand-generation anchors, community goodwill (food-bank donation day), and accumulated press recognition. Operations run seasonally March through October, with limited holiday events in November–December.

Name

Lucky Ladd Farms

Legal name

Lucky Ladd Farms, Inc.

Website

https://luckyladdfarms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Lucky Ladd Farms is a family-owned 60-acre agritourism destination in Eagleville, Tennessee (near Nashville) operating a USDA-licensed zoo with 500+ animals, petting farm, 50+ fun-park attractions, seasonal u-pick festivals (tulips, strawberries, sunflowers, pumpkins), and event/education programs serving families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Leisure and Recreation Services

NAICS

Poultry and Egg Production (1123)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Egg Collection, Grading & Packing (On-Farm/Producer-Owned) (AFAEADAL)

akta.pro secondary industry

Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC)

Keywords

• Agritourism services
• Farm visitor attractions
• Family farm entertainment
• Petting zoo experiences
• Seasonal farm events

Headquarters

HQ city

Eagleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. General Admission Tickets: Variable-rate single-day tickets sold online (with savings up to 60%) or at the gate, plus open-dated 'Any-Day' tickets. Admission covers access to petting farm, zoo, fun park attractions, and most activities.
2. Season Passes: Recurring seasonal passes (valid March through October) offering unlimited visits, free pony rides for named children, 10% discount on concessions and retail, member-only events, and bring-a-friend free tickets. Passes are non-transferable and non-refundable, paying for themselves in approximately 2 visits.
3. Add-On Activity Cards and A la Carte Extras: Bundled activity cards (Barnyard Bonanza $10, Farm-It-All $20, Fall Frenzy $33) and individual pay-as-you-go activities including pony rides ($6), gem mining ($6-$50), animal feed ($6 souvenir cup), birdseed sticks ($2), and flower/pumpkin picking (prices vary).
4. Farm Market, Bakery & Gifts: On-site retail including local honey, jams, pickles, gourmet foods, seasonal flowers, fresh baked goods, confections, home decor, toys, souvenirs, and holiday gourmet gift baskets sold online during Christmas season.
5. Food & Beverage (Barnyard Grill & Bakery): On-site dining including Barnyard Grill meals (burgers, chicken tenders, pizza), snacks, ice cream, coffee/espresso, specialty seasonal donuts, kettle corn, and fudge. Bakery offers homemade cookies, candies, pies, and sweets.
6. Photography Passes: One-day professional photography passes at $55, covering photographer admission and site usage fees, with unlimited sessions on the day of purchase. Clients/companions purchase separate general admission tickets.
7. Birthday Party Packages: Farm party packages priced at $22.50/guest (small, min 10) or $17.00/guest (large, min 20), including farm admission, pony ride for birthday child, reserved pavilion, animal feed bucket, wagon rental, and beverages. Additional add-ons for pony rides, gem mining, and animal feed.
8. Group Events & Corporate Picnics: Turn-key event hosting for corporate picnics, customer appreciation days, family reunions, and youth groups. Events accommodate 20 to 4,500 guests with access to 50+ attractions, catering, and extended hour options. Pavilion rentals available September-October at $250.
9. Field Trips & Educational Programs: Self-guided school field trips at $13/person (spring) or $15/person (fall); homeschool days at $13-$15/person; summer camp at $300-$350/child per week; mobile zoo outreach at $150/classroom. Title One school discount of $2/student available.
10. Special Holiday Events: Ticketed holiday events including Holly Jolly Festival of Lights (variable pricing $10-$18 online), Cookies & Cocoa with Santa ($20/person), aMAZEing Family Glow Night ($16 online/$22 gate), and Breakfast with the Easter Bunny ($25-$45/person).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

No verifiable source content was provided in the input to describe Lucky Ladd Farms' core offerings.

Product overview

Lucky Ladd Farms is a 60-acre family agritourism destination located in Eagleville, TN, near Nashville. The business operates as a unified platform combining entertainment, education, and agriculture under one brand. The core offerings center around the Fun Park & Petting Zoo (50+ attractions including mega slides, gem mining, train rides, and interactive animal areas), the Zoo & Wildlife Animal Park (500+ animals across 50+ species), and the Petting Farm with Pony Rides. Seasonal festivals include the Tennessee Tulip Festival (largest in the SE United States), U-Pick Strawberry Experience (hydroponic), Tennessee Sunflower & Zinnia Festival, Fall Harvest Festival with Pumpkin Patch, and Holly Jolly Festival of Lights. Add-on modules include Behind-the-Scenes Animal Encounters, Birthday Party Packages, Group Field Trips, Homeschool Programs, Summer Camp, Corporate/Group Events, Livestock Sales, Photography Passes, Season Passes, Mobile Zoo Outreach, and Keeper Talks. The Cedar Glade Nature Trails provide educational nature experiences. Additional seasonal events include Easter celebrations, Breakfast with the Easter Bunny, and aMAZEing Family Glow Night.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pays for itself in just 2 visits with a Season Pass
• +4 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Local Partner Farm (Strawberry Supplier)coreStrategic or Co-development Partner · 1 January 2026Lucky Ladd Farms partners with a local farm located just south of its property to supply fresh-picked strawberry baskets for sale at the farm store and for online pre-orders. This partnership was established after the January deep freeze caused crop loss making u-pick strawberry operations unfeasible in 2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cox Farms: Centreville, VA agritourism farm known for its large fall festival, animal interactions, and seasonal events — directly mirrors Lucky Ladd's pumpkin patch, Fall Harvest Festival, and group event hosting model.
• Davis Farmland & Mega Maze: Sterling, MA-based agritourism destination combining petting farm with animals, seasonal festivals, and a mega corn maze — directly comparable to Lucky Ladd's farm park + corn maze + animal encounters model.
• Great Country Farms: Bluemont, VA u-pick farm offering seasonal festivals, animal encounters, and educational programming — closely comparable agritourism mix including u-pick fruit, fall festivals, and CSA-style family engagement.
• Honeysuckle Hill Farm: Columbia, TN agritourism destination featuring a corn maze, pumpkin patch, and seasonal farm events — the most direct Tennessee-based competitor overlapping with Lucky Ladd's core offerings.
• Alstede Farms: Chester, NJ farm offering u-pick produce, farm market, seasonal festivals, birthday parties, and educational programs — directly comparable agritourism and education-driven revenue mix.
• Terhune Orchards: Princeton, NJ orchard with u-pick, farm store, seasonal festivals, and educational programming — comparable agritourism and group event hosting model in a similar drive-market context.
• Tennessee Safari Park: Alamo, TN wildlife park offering drive-through and walk-through animal experiences with seasonal events — directly comparable Tennessee-based animal encounter destination with similar geographic catchment.
• Stony Hill Farm: Chester, NJ family farm offering fall festivals, corn maze, pumpkin picking, and seasonal events — closely comparable agritourism model with similar seasonal revenue concentration and family audience.

Broad incumbents

• Dollywood: Pigeon Forge, TN theme park — much larger Tennessee-based family entertainment destination, serving the same Tennessee drive market with seasonal festivals, animal attractions, and group events, but at a much broader scale.

Emerging players

• Myrtle Beach Safari: Myrtle Beach, SC wildlife encounter attraction offering behind-the-scenes animal experiences — partial overlap with Lucky Ladd's behind-the-scenes animal encounters add-on module, though focused on exotic wildlife interactions.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LuckyLaddFarms
• LinkedInlinkedin.com/company/luckyladdfarms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Ladd Farms