Midwest Truck Driving School

What Midwest Truck Driving School does

Midwest Truck Driving School is a privately held, Escanaba, Michigan-based CDL training operator founded in 1998, with a second campus opened in Marinette, Wisconsin in 2026 and a sister school (North Country Electrical Line and Heavy Equipment School, est. 1999) that shares the Escanaba footprint. The company delivers in-person Class A and Class B CDL programs ranging from one to eight weeks, including accelerated, refresher, restriction-removal, and mobile training tracks, plus a fully online, FMCSA ELDT-compliant course catalog covering Class A/B/C theory and seven endorsements (HazMat, Tanker, Doubles/Triples, Air Brakes, School Bus, Passenger, Combination Vehicles), plus adjacent compliance courses (OSHA Excavation, Defensive Driving) priced $49–$109 and sold self-serve nationwide with automatic TPR and state DMV certification reporting across 18+ states.

The business model combines high-touch, tuition-based in-person training (price not publicly disclosed; quote-based enrollment) with low-friction online course sales on a one-time/perpetual license basis, supplemented by grant- and GI Bill-funded revenue streams from Wisconsin Workforce Advancement Initiative, tribal nations (Sault Ste. Marie, Hannahville Potawatomi), MichiganWorks, and Wisconsin Job Center referrals. Go-to-market is direct-to-consumer with strong community-led demand generation — 820+ five-star Google reviews, 6,548 Facebook followers, a 'Built in the Midwest' podcast, and a 'Before the Wheel' lead-magnet playbook — overlaid with carrier on-campus recruiting (Roehl, Schneider, Jeff Foster, A.M. Express, Windy Hill) that converts training into direct job placement.

Customer segments are intentionally diversified: career changers, military veterans using GI Bill, young adults aged 18–21 (under-21 Wisconsin students served at the new Marinette campus), existing CDL holders seeking endorsements, and displaced/underemployed workers funded by workforce grants. The school holds FMCSA TPR registration, CVTA accreditation, State of Michigan licensure, and GI Bill approval, and has trained over 20,000 graduates since 1998 across two CDL campuses and the North Country heavy-equipment/lineman program.

Name

Midwest Truck Driving School

Legal name

Midwest Truck Driving School

Website

https://midwesttruckdrivingschool.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Truck Driving School is a privately held CDL training operator founded in 1998, operating campuses in Escanaba, Michigan and Marinette, Wisconsin, plus online ELDT courses sold nationwide. It serves career changers, veterans, young adults, and existing CDL holders with FMCSA- and CVTA-certified training and on-campus carrier recruiting.

Ownership category

akta.pro rank

Product category

Commercial Driver Training (CDL/ELDT)

NAICS

Automobile Driving Schools (611692), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAOANAK

Commercial Driving & Heavy Transport (CDL)

Education/Vocational, Technical & Trade Education/Maritime, Logistics & Transportation Trades

SECONDARYEDABAEAM

Transportation & Fleet Safety (DOT, Driver Safety)

Education/Corporate Training & Professional Development/Workplace Safety (EHS) Training

SECONDARYTHAIANAJ

Driver & Technician Training, Certification & Workforce Management

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Ground Passenger Transport Operations & Fleet Services (Depots/Maintenance/Dispatch)

SECONDARYEDAEADAE

Driver Staffing, Training & Compliance (CDL, Background Checks)

Education/Education Facilities & Support Services/Student Transportation & Fleet Services (School Buses, Routing)

Keywords

• CDL training programs
• Commercial driver education
• ELDT certification courses
• CDL endorsements online
• Trucking career training

Headquarters

HQ city

Escanaba

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CDL Training Tuition: In-person CDL training programs ranging from 1-week to 8-week courses. Students pay tuition for Class A CDL, Class B CDL, and endorsement training with job placement support included.
2. Online ELDT Course Sales: Self-paced online courses sold individually ($49-$109 per course) covering Class A CDL, Class B CDL, Class C CDL, HazMat endorsements, tanker, doubles/triples, air brakes, combination vehicles, school bus, and defensive driving. 90-minute HazMat course offered at $69.
3. Grant-Funded Training: Wisconsin Workforce Advancement Initiative covers tuition and supportive services (materials, fuel, lodging, exam fees) for residents of 9 Wisconsin counties. No cost to eligible students.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midwest Truck Driving School delivers in-person Commercial Driver's License (CDL) training programs — Class A and Class B — at campuses in Escanaba, Michigan and Marinette, Wisconsin, with course lengths ranging from one to eight weeks. The school also sells a catalog of standalone online FMCSA ELDT-compliant theory courses and endorsement training (HazMat, Tanker, Doubles/Triples, Air Brakes, Combination Vehicles, School Bus/Passenger) available directly to consumers nationwide, plus job placement support and funding assistance.

Product overview

Midwest Truck Driving School offers a comprehensive portfolio of CDL truck driving training programs and online ELDT courses. The core offerings include in-person Class A and Class B CDL programs ranging from 1-week to 8-week durations, with specialized tracks for veterans, upgrades, restrictions removal, and mobile training. Online ELDT offerings complement the in-person training with standalone endorsement courses including HazMat, Tanker, Doubles/Triples, Air Brakes, and School Bus/Passenger endorsements, along with OSHA excavation training. The company operates two physical campuses in Escanaba, Michigan and Marinette, Wisconsin, with sister school North Country offering heavy equipment and electrical lineman training.

Differentiator

Problem solved

Functional benefit

Brands

• North Country Electrical Line and Heavy Equipment School: Sister school offering heavy equipment operator and electrical line technician training

Products and services

• 4-Week Class A CDL Course Flagship four-week Class A CDL training program with manual transmission instruction, proficiency-based learning, CVTA certification, and job placement support, taught at the Escanaba, MI and Marinette, WI campuses.
• 2-Week Accelerated Class A CDL Fast-track two-week intensive Class A CDL program for motivated students who want to complete training and start driving quickly.
• 1-Week Class B CDL One-week Class B CDL training program covering straight-truck, dump-truck, and local driving jobs with 40 hours of instruction.
• 8-Week Class A CDL Extended eight-week Class A CDL program providing additional time for practice and skill development.
• 1-Week Passenger School/Bus CDL One-week Class B endorsement program for school bus and passenger vehicle driving careers.
• 1-Week B to A Upgrade One-week upgrade program for students who already hold a Class B CDL and seek to obtain a Class A CDL.
• 1-Week Restriction Removal One-week program to remove air-brake and manual transmission restrictions from an existing CDL.
• 1-Week Class A Refresher CDL One-week refresher course for students needing to re-certify or sharpen their Class A road-ready skills.
• Mobile CDL Training On-site CDL training delivered at employer locations for groups of students.
• Veteran CDL Training GI Bill approved CDL training program specifically designed for military veterans with veteran-specific support and flexible scheduling.
• Class A CDL ELDT Online Theory Training Online ELDT theory training for Class A CDL certification that prepares students for state DMV written tests and reports to the FMCSA TPR, priced at $109.
• Class B CDL ELDT Online Theory Training Online ELDT theory training for Class B CDL certification with recorded training available for on-the-go learning, priced at $99.
• Class C CDL Online Theory Training Online ELDT theory training for Class C CDL certification, priced at $89.
• HazMat (H) Endorsement Online Training Online ELDT Hazardous Materials Endorsement training meeting FMCSA, US DOT, TSA, and PHMSA standards, 90 minutes to complete, priced at $69 with a money-back guarantee if the student does not pass the HazMat test.
• School Bus and Passenger (S/P) Endorsement Online Training Online ELDT School Bus (S) and Passenger (P) endorsement training covering all FMCSA entry-level driver training requirements, priced at $79.
• Class B to A CDL Upgrade Online Course Online ELDT upgrade course for individuals with a Class B CDL seeking Class A certification, requires 80% passing score, priced at $109.
• CDL Combination Vehicles Online Training Online combination vehicles training for CDL Combination Vehicles test preparation covering tractor protection valves and coupling procedures, priced at $49.
• CMV Air Brakes Online Training Online training for CMV air brakes knowledge test preparation covering operation of air brake equipped vehicles including school buses and tankers, priced at $49.
• Tanker (N) Endorsement Online Training Online training for Tanker (N) endorsement covering bulk liquid and gas transport, approximately 90 minutes, priced at $59.
• Doubles and Triples (T) Endorsement Online Training Online training for Doubles and Triples (T) endorsement covering b-trains, a-trains, and gravel trains operations, priced at $49.
• CDL/CLP General Knowledge Online Training Online training specifically for the CDL General Knowledge test covering the pool of 600+ questions from DMV exams, priced at $49.
• Certified Defensive Driving Course Online State-approved defensive driving course taught by a certified automobile examiner, approved in all 50 states, includes 60-day access, 4-hour course, priced at $49.
• OSHA Excavation Competent Person Training Online OSHA Excavation Competent Person Training covering CFR 1926 Subpart P including excavating, trenching, and shoring, approximately 3 hours, priced at $49.

Quantifiable outcome

• Students typically hired within weeks of finishing training
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered moderate, core and minor.

• Michigan Center for Truck SafetymoderateStrategic or Co-development PartnerProvides educational training and safety instruction to the trucking industry
• Commercial Vehicle Training Association (CVTA)coreStrategic or Co-development PartnerMidwest is a certified and accredited school through the Commercial Vehicle Training Association
• Truckers Against TraffickingmoderateStrategic or Co-development PartnerTrains professional drivers to recognize and report human trafficking
• MichiganWorkscoreChannel Partner/ Reseller/ DistributorHelps students fund getting their CDL, build resumes, and find employment
• Roehl Transport Inc.moderateChannel Partner/ Reseller/ DistributorRecruits out of the school and comes in to help with driver education
• Schneider NationalmoderateChannel Partner/ Reseller/ DistributorRecruits out of the school and comes in to help with driver education
• Wisconsin Job CentercoreChannel Partner/ Reseller/ DistributorApproved WI training and testing center with the Job Center helping unemployed individuals
• Bay Area Workforce Development BoardmoderateChannel Partner/ Reseller/ DistributorMission is to cultivate a skilled and competitive workforce
• Better Business BureaumoderateOthersA+ rating as an accredited business
• Women in TruckingminorStrategic or Co-development PartnerMission to encourage the employment of women in the trucking industry
• Michigan State PolicemoderateStrategic or Co-development PartnerCommercial motor vehicle enforcement division educates drivers and provides safety instruction at the school
• Michigan Trucking AssociationmoderateStrategic or Co-development PartnerPromotes interests of Michigan motor carriers and provides educational programs
• Michigan Driver & Traffic Safety Education AssociationminorStrategic or Co-development PartnerIndustry association for driver education
• Jeff Foster TruckingminorChannel Partner/ Reseller/ DistributorPartner recruiting from the school
• A.M. Express, Inc.minorChannel Partner/ Reseller/ DistributorRecruits out of the school and comes in to help with driver education on what to expect while out on the road
• Windy HillminorChannel Partner/ Reseller/ DistributorRecruits out of the school to talk with students about potential job opportunities and benefits

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swift Driving Academy: Carrier-sponsored CDL training program operated by Swift Transportation; comparable employer-paid tuition and recruiting model to Midwest's Roehl/Schneider partnerships.
• Roadmaster Drivers School: Long-standing multi-campus CDL training school (operating since 1982) with nationwide footprint; closely comparable in product mix (Class A/B CDL, endorsements) and student demographic.
• Premier Truck Driving School: Multi-state CDL training operator offering in-person Class A/B programs; competes with Midwest on program length, endorsements, and Midwest regional catchment.
• CRST Driving Academy: Carrier-affiliated CDL training program (CRST International) that recruits and trains drivers; directly competes with Midwest's employer-recruitment model and in-person Class A CDL offerings.
• 160 Driving Academy: National CDL training school operator with multiple campuses and online ELDT courses; directly competes with Midwest in Class A/B CDL training, endorsements, and nationwide online theory training.
• National Tractor Trailer School: Established CDL and tractor-trailer training school serving similar career-changer and entry-level driver segments; comparable in core product portfolio and job placement orientation.
• CDL Training of Texas: Regional CDL training school offering Class A/B programs and endorsements with online theory options; comparable product set to Midwest with a different geographic footprint.

Others

• Schneider National: Major carrier and direct employer-partner of Midwest for on-campus recruiting; relevant as a potential employer-paid training partner and as a competitive driver-training operator internally.
• Roehl Transport: Large carrier that actively recruits from Midwest's campus; comparable employer-partner relationship and a reference point for carrier-paid CDL training models.

Broad incumbents

• Lincoln Technical Institute (All-State Career): Multi-trade for-profit postsecondary institution offering CDL training alongside broader trades (HVAC, welding, electrical); broader portfolio than Midwest but overlapping in CDL and skilled-trades segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/101783051569251
• LinkedInlinkedin.com/company/midwest-truck-driving-school-cdl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Truck Driving School