Myanmar Marketing Research and Development, Ltd.

What Myanmar Marketing Research and Development, Ltd. does

Myanmar Marketing Research and Development, Ltd. (MMRD) is a Myanmar-based private media and advertising services company founded in 1992 and headquartered in Yangon, with a secondary office in Mandalay. The company operates two business lines under the MMRD Publications division: (i) print and online business directory publishing, anchored by the official Yangon Directory and Mandalay Directory commissioned respectively by the Yangon City Development Committee (YCDC) and Mandalay City Development Committee (MCDC), and supplemented by ten industry-specific directories (builders, wedding, education, health, textile, food, automobile, IT, advertising, industries); and (ii) digital advertising services delivered through the Real Results Facebook advertising platform, which the company launched in 2016 in partnership with GotU, an official Facebook Marketing Partner. The directory business has accumulated over 230,000 business listings and 25,000+ advertisers across Myanmar, while the Real Results platform provides full-service targeted Facebook advertising with guaranteed reach (an average of six impressions per user) and demographic, geographic (5-15 mile radius), and interest-based targeting to local SMB customers.

MMRD employs over 350 staff across Yangon and Mandalay and reaches more than one million buyers and sellers digitally per year through YangonDirectory.com and related properties. The company distributes through a sales-led direct sales force augmented by a self-serve monitoring portal (salesplanner.realresults.mmrdpub.com), and has progressively migrated its directory inventory from print (since 1992) to online (since 2002) to mobile (since 2014). Revenue is generated from four streams: directory advertising (print and online), Facebook advertising campaign fees priced on a usage basis by target selection and desired reach, website service solutions for Myanmar businesses, and online video marketing services. Pricing is not publicly disclosed; campaign budgets are set per campaign with a minimum approximately four-week preparation window.

The company's primary customer segment is local Myanmar SMBs across diverse verticals, with no disclosed enterprise anchor accounts. Two named SMB customers — Famous Lady Spa and Aung Acrylics — illustrate the small-ticket, distributed nature of the book of business, with individual campaign outcomes in the low-thousand-reach, low-hundred-click range. Geographic footprint is domestic Myanmar only, with explicit coverage of both upper and lower Myanmar regions. MMRD has no disclosed institutional funding, no M&A history, no leadership changes on record, and operates as a privately-held limited company under founder/owner management.

Name

Myanmar Marketing Research and Development, Ltd.

Legal name

Myanmar Marketing Research & Development Ltd.

Website

https://mmrdpub.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Myanmar Marketing Research and Development (MMRD) is a Yangon-based private media company that publishes official city and industry business directories and operates Real Results, Myanmar's first Facebook advertising platform, serving local SMBs across Myanmar.

Ownership category

akta.pro rank

Product category

Business Directory Publishing and Advertising Services

NAICS

Directory and Mailing List Publishers (51314), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Business directory publishing
• Online classified listings
• Facebook advertising platform
• Targeted digital advertising
• Website development services

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Directory Publications: Print and online business directories including Yangon Directory, Mandalay Directory, and various industry-specific directories. Over 230,000 business listings and 25,000+ advertisements.
2. Facebook Advertising (Real Results): Full-service targeted Facebook advertising campaigns. Pricing calculated automatically based on target selection and desired reach. End-to-end service including ad creation, copywriting, posting, optimization and reporting.
3. Website Services: Website service solutions for businesses in Myanmar.
4. Video Marketing Services: Online video marketing services provided to advertisers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Myanmar Marketing Research & Development Ltd. (MMRD) publishes and maintains Myanmar's leading portfolio of official business directories, including the Yangon Directory (commissioned by YCDC) and Mandalay Directory (commissioned by MCDC), supplemented by ten industry-specific directories covering construction, weddings, education, health, textiles, food, automobiles, IT, advertising, and industrial sectors. The company also delivers end-to-end digital marketing services, including targeted Facebook advertising through its Real Results platform (developed with Facebook Marketing Partner GotU), website creation services, and online video marketing for local Myanmar businesses.

Product overview

MMRD Publications operates as a multi-product directory publishing company offering both print and digital products. The core portfolio consists of official city directories (Yangon Directory and Mandalay Directory, commissioned by YCDC and MCDC respectively) supplemented by 10 industry-specific directories covering builders, weddings, education, health, textiles, food, automobiles, IT, advertising, and industrial sectors. In the digital realm, the company provides the Real Results Facebook advertising platform, website service solutions, online video marketing services, and targeted Facebook advertising services. All products are unified by the company's mission to 'bring buyers and sellers together,' serving over 230,000 business listings and 25,000+ advertisements nationwide with a team of 350+ staff across Yangon and Mandalay.

Differentiator

Problem solved

Functional benefit

Brands

• Yangon Directory: Official directory commissioned by Yangon City Development Committee (YCDC), the leading business directory for Yangon with online and mobile platforms.
• Mandalay Directory
• Real Results

Products and services

• Yangon Directory Official directory commissioned by the Yangon City Development Committee (YCDC), providing classified business listings for the Yangon region in both print and online formats since 1992.
• Mandalay Directory Official directory commissioned by the Mandalay City Development Committee (MCDC), providing classified business listings for the Mandalay region in print and online formats.
• Myanmar Builders Guide
• Wedding Guide
• Myanmar Education Directory (EDGE)
• Myanmar Health Products Directory
• Myanmar Textile & Garment Directory
• Myanmar Food Industry Directory
• Myanmar Automobile Directory
• Myanmar IT Directory
• Myanmar Advertising Directory
• Myanmar Industries Directory
• Myanmar Business Directory
• Myanmar Logistics Guide
• Real Results Facebook Advertising Platform Full-service targeted Facebook advertising platform with demographic, geographic (city or 5/10/15-mile radius), age, gender and interest-based targeting, plus guaranteed reach and frequency (average 6 ad displays per person). Targets 10-15 million monthly Facebook users in Myanmar.
• Targeted Facebook Advertising Services End-to-end Facebook advertising campaign service for local Myanmar businesses, including consultation, ad creation, copywriting, posting, optimization and performance reporting via Real Results.
• Website Service Solution Website creation and hosting services for businesses in Myanmar to establish their online presence.
• Online Video Marketing Services Online video marketing services for advertisers to promote their products and services through online video content.
• Yangon Directory Online Platform Online version of the Yangon Directory enabling digital connection between buyers and sellers across Myanmar.
• Yangon Directory Mobile Application Mobile application providing consumers with access to the classified database of Yangon businesses through their mobile phones.

Quantifiable outcome

• 1,000,000+ buyers and sellers connected digitally every year
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GotUcoreTechnology or Integration · 1 January 2016GotU is the official Facebook Marketing Partner and developer of the Real Results advertising platform. They are the winner of the 2016 FB Innovation Awards. GotU developed the platform that allows businesses to access accurate targeting options and guaranteed ad frequency. The partnership was specifically formed to adapt the platform for the Myanmar market with native Myanmar language support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Business Profile: Google's free business listing and advertising platform that competes with MMRD's directory offerings and SMB advertising services. Provides a global, free substitute for directory listings.
• Meta (Facebook): Owner of Facebook, the platform on which MMRD's Real Results service is built. Meta's self-serve Ads Manager is the primary substitute for MMRD's managed Facebook advertising offering, especially as Myanmar SMBs digitalize.

Direct peers

• Dex Media: US-based provider of local business directories and digital marketing services for SMBs. Competes with similar bundled directory + digital advertising offerings, though focused exclusively on the US market.
• Hibu: US-based provider of digital marketing services (websites, search, social, video) to SMBs. Comparable to MMRD's Real Results + website service + video marketing bundle for small advertisers.
• Thryv: US-listed SMB marketing and business directory platform offering print directories, digital advertising, websites, and marketing services to small businesses. Closest structural analogue to MMRD's combined directory + digital advertising model.
• Yellow Pages (YP): Classic North American directory publisher that has transitioned to digital advertising and SMB marketing services. Directly comparable to MMRD's Yangon/Mandalay Directory franchise in legacy directory economics and pivot to digital.

Regional players

• Justdial: India's leading local search and business directory platform with paid listings, advertising, and SMB marketing services. Highly analogous business model to MMRD but operating in the much larger Indian market.

Emerging players

• Yext: Digital presence management platform that helps businesses manage listings across search engines, maps, directories, and social platforms. An emerging, technology-led alternative to traditional directory publishing models like MMRD's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mmrd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myanmar Marketing Research and Development, Ltd.