ROUNDHOUSE™ The Creative Agency

What ROUNDHOUSE™ The Creative Agency does

ROUNDHOUSE™ The Creative Agency (legal entity: The Roundhouse Group) is a privately held, full-service creative agency headquartered at 52 Prospect Street, Fortitude Valley, Brisbane, Queensland, Australia. Founded in 2001 by Saul Edmonds, the agency delivers an integrated suite of services spanning brand design and strategy, logo design, web design and development, app development (iOS, Android, web), graphic and digital design, motion and sound design, SEO, email marketing, digital strategy, illustration, infographics, and printing. Its core technology stack is conventional creative tooling (the agency is classified as a professional services firm rather than a software product platform) and it does not disclose AI/ML capabilities. Gillian Packer-Edmonds has served as Creative Director since 2010, and the firm maintains additional offices in Gold Coast and Bundaberg.

The agency's business model is project- and retainer-based professional services, with custom quote-based pricing offered through free consultations and project brief forms. Revenue is generated on a professional services engagement model rather than through product licensing or transactional revenue. Distribution is direct, via the company website (roundhouse.net.au), phone and email consultation, and a Refer-a-Friend program. The agency markets itself through a self-hosted podcast ("Grow Your Business"), blog content, and social media. The customer base spans enterprise clients (Telstra, Allianz, MTV, Magpies, TEQ) and Australian SMBs (e.g., Sonia Uranishi Communication, Pinkerton Accountants), with 5,000+ cumulative clients and 10,000+ completed projects reported over its 24-year operating history.

Roundhouse is founder-owned and independent, with no external investment, no parent company, no subsidiaries, no patents or trademarks filed, no funding rounds, and no M&A activity disclosed. It maintains education and training partnerships with Billy Blue College, SAE Quantum, QUT Creative Industries, the University of Queensland, and Griffith University to support talent pipelines. Operating geographies are concentrated in Queensland and broader Australia, with a stated global reach claim but no evidence of dedicated international infrastructure.

Name

ROUNDHOUSE™ The Creative Agency

Legal name

The Roundhouse Group

Website

https://roundhouse.net.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

ROUNDHOUSE™ The Creative Agency is a privately held, Brisbane-based full-service creative agency founded in 2001, offering brand design, web and app development, digital marketing, and related creative services to enterprise and SMB clients across Australia, with 11–50 employees and offices in Brisbane, Gold Coast, and Bundaberg.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full service creative agency providing brand design, web development, graphic design, digital marketing, app development, motion design, sound design, and printing services to Australian businesses on a project and retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ROUNDHOUSE™ is a full-service creative agency delivering brand design and strategy, custom web design and development, app design and consultation, graphic and digital design, motion and sound design, and integrated digital marketing (SEO, email, content, social). Services are sold as professional creative engagements to Australian enterprise and SMB clients on a project and retainer basis.

Product overview

ROUNDHOUSE™ The Creative Agency operates as a full-service creative agency offering an integrated suite of brand, digital, design, and marketing services. The portfolio includes Brand Design & Strategy and Logo Design for identity development; Web Design & Development and App Development Services for digital platforms; Graphic & Digital Design, Illustration, Motion Design, Sound Design, and Infographics for visual content; and Digital Marketing, SEO, Email Marketing, and Digital Strategy for marketing execution. The agency also produces the 'Grow Your Business' podcast as a content marketing platform. Services are delivered as professional creative services rather than a software product platform, with all offerings designed to work together under one roof since 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design & Strategy Comprehensive brand development services including brand strategy, identity design, and brand guidelines that help businesses stand out, engage customers, grow audiences, and motivate action.
• Logo Design Professional logo design services creating distinctive brand marks intended to inspire action and drive conversion for business clients.
• Web Design & Development Custom website design and development focused on storytelling, brand growth, lead generation, and measurable ROI for business clients.
• App Development Services Mobile and web application design and consultation for iPhone, iPad, Android, and responsive web platforms, with focus on front-end UX experiences for client customers.
• Graphic & Digital Design Wide-ranging graphic design services covering advertising, packaging, brand identity, email marketing graphics, marketing graphics, and visual content for businesses.
• Digital Marketing Integrated omnichannel digital marketing campaigns including SEO, content marketing, email marketing, social media, video, and infographics to engage and convert client target audiences.
• SEO Services Search engine optimization services aimed at improving organic visibility and driving targeted traffic to client websites.
• Email Marketing Email campaign design and marketing services to engage audiences and convert target customers across multiple touchpoints.
• Digital Strategy Strategic consulting services developing integrated digital marketing plans aligned with client business objectives.
• Motion Design Dynamic motion graphics and animation design services for video content, presentations, and digital platforms.
• Sound Design Professional audio and soundscape design services for branding, video, and digital media applications.
• Illustration Custom illustration services for editorial, commercial, and digital applications.
• Infographics Visual information design services creating compelling infographics for data visualization and content marketing.
• Printing Services Professional print production services for marketing materials, packaging, and brand collateral.
• Grow Your Business Podcast A podcast series featuring interviews with business owners, thought leaders, and entrepreneurs discussing business growth and marketing topics, produced as a content platform supporting the agency's brand.

Quantifiable outcome

• 5000+ happy clients served
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Billy Blue CollegeminorOthersLongtime supporter with close ties to industry; world-class training institution partnerships for creative industries
• SAE QuantumminorOthersIndustry partnership with world-class training institution for creative industries education
• QUT Creative IndustriesminorOthersUniversity partnership with QUT Creative Industries faculty for industry engagement and talent
• University of QueenslandminorOthersUniversity partnership for industry engagement with University of Queensland
• Griffith UniversityminorOthersUniversity partnership with Griffith University for industry engagement

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leo Burnett Australia: Australian office of Leo Burnett global advertising network, offering brand and creative services — overlaps with Roundhouse's brand and digital work as a large incumbent competitor.
• McCann Australia: Australia office of McCann Worldgroup providing advertising, brand, and integrated marketing services — comparable service category to Roundhouse but at global holding-company scale.
• Dentsu Creative Australia: Australian arm of global Dentsu network offering brand, creative, and digital marketing at scale — same category as Roundhouse but operating as a large multi-discipline incumbent rather than a regional boutique.

Direct peers

• Thinkerbell: Australian creative agency renowned for integrated brand, PR, and marketing work serving large enterprise clients — directly comparable in creative-services category and Australian market positioning to Roundhouse.
• Luminary: Australian digital agency of similar mid-size offering web development, digital strategy, and digital marketing services to enterprise and mid-market clients — directly comparable in services, geography, and customer segment to Roundhouse.
• Affinity Creative: Brisbane-based full-service creative agency providing branding, web design, and digital marketing to Australian SMEs and enterprise — overlapping geography and service mix makes it the closest local peer.
• BWS Group: Australian brand and digital agency offering brand strategy, design, web, and marketing services — overlaps with Roundhouse's full-service creative model and Australian client base.
• Mo Works: Australia-based creative agency focused on branding, web design, and digital storytelling for SMEs and enterprises — directly comparable in service offering and target market to Roundhouse.

Others

• Squarespace: DIY website design and brand platform used by SMEs — an enabling/competing ecosystem participant that addresses some end-markets Roundhouse targets but does not directly compete on full-service creative.
• Webflow: SaaS website builder enabling in-house teams to design and develop websites without an agency — an adjacent technology that both competes for and feeds Roundhouse's web design pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY85P1MPwWsGoe11yXa-5UA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROUNDHOUSE™ The Creative Agency