What Outshine Oy does

Outshine Oy is a Helsinki-based digital out-of-home (DOOH) advertising network operator founded in 2018, serving the Finnish market across four major cities — Helsinki (with 400+ digital surfaces including distinctive 3.5-meter triangular pillars), Espoo, Tampere, and Oulu. The company's core offering consists of three surface categories: city environment surfaces (urban street and pedestrian areas), transit environment surfaces (bus stops, with motion sensors deployed across the Oulu network), and premium statement surfaces for high-impact brand visibility. Outshine complements its physical network with a self-serve digital planning tool (ooh.outshine.fi) that allows advertisers and agencies to select surfaces, schedule campaigns, purchase pre-built or customized packages, and access real-time reporting.

The company's revenue model is advertising-based, monetizing digital surface time across its urban network. Outshine operates a hybrid go-to-market combining a self-serve/PLG channel (the online planning tool targeting SMB and individual buyers), direct enterprise sales to brand advertisers, and a media-agency channel that serves as an indirect reseller. Additional service lines target secondary segments including cities and property owners (for digital infrastructure deployment), sports clubs (for sponsorship activation), and specialized custom implementations and production services. Customer logos span automotive (Nissan, Volvo, Mercedes-Benz, Dacia), retail (Verkkokauppa.com, Kesko), telecommunications (Telia), transportation (HSL, Bolt), energy (Fortum, St1), media (MTV), food delivery (Wolt), and sports and cultural organizations (HJK Helsinki, Kiasma, Blockfest). The company is a Finnish private limited company (Osakeyhtiö), privately held with no disclosed funding rounds or revenue, operating with a team of approximately 10–15 employees under CEO Jani Lepistö and EVP of Strategy and Marketing Markus Grannenfelt.

Name

Outshine Oy

Legal name

Outshine Oy

Website

https://outshine.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Outshine Oy operates Finland's leading urban digital out-of-home advertising network, with 400+ digital surfaces across Helsinki, Espoo, Tampere, and Oulu, serving brand advertisers, media agencies, cities, and sports clubs via a self-serve planning and reporting platform.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Digital out-of-home advertising
• DOOH advertising network
• Outdoor advertising media
• Digital billboards Finland
• Programmatic OOH advertising

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Outdoor Advertising Space Sales: Selling digital advertising surface time across urban networks in Helsinki, Espoo, Tampere, and Oulu. Customers can purchase pre-configured packages or customize campaigns surface by surface.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Outshine Oy operates a digital out-of-home (DOOH) advertising network of more than 400 digital screens across Helsinki, Espoo, Tampere, and Oulu, selling advertising time on urban, transit, and statement surfaces to brands, media agencies, cities, properties, and sports clubs. Campaigns are purchased and managed through a self-serve digital planning tool that allows location selection, scheduling, and real-time reporting. The company also offers special implementations and production services for tailored campaigns.

Product overview

Outshine Oy operates a digital out-of-home (DOOH) advertising network across major Finnish cities including Helsinki (400+ surfaces), Espoo, Tampere, and Oulu. The company offers three core surface types: City Environment Surfaces (kaupunkiympäristön pinnat), Transit Environment Surfaces (liikenneympäristön pinnat) including bus stops with motion sensors, and Statement Surfaces for high-impact visibility. The platform is anchored by a self-service digital planning tool enabling advertisers to select locations, schedule campaigns, purchase packages, and access real-time reporting. Additional offerings include specialized implementations (erikoistoteutukset) and production services (tuotantopalvelut). Services are targeted at media agencies, direct advertisers, cities/properties, and sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaupunkiympäristön pinnat (City Environment Surfaces) Digital out-of-home advertising surfaces located in urban environments such as streetsides and pedestrian areas, designed to reach consumers in high-traffic city locations across Helsinki, Espoo, Tampere, and Oulu.
• Liikenneympäristön pinnat (Transit Environment Surfaces) Digital advertising displays positioned in transportation environments including bus stops and transit areas, targeting commuters and travelers, with motion sensor-equipped surfaces in Oulu enabling data-driven campaign optimization.
• Statement-pinnat (Statement Surfaces) Premium digital advertising surfaces designed for high-impact brand visibility and memorable visual presence in urban landscapes, including Helsinki's distinctive nearly 3.5-metre-tall digital triangular pillars.
• Erikoistoteutukset (Special Implementations) Custom digital out-of-home advertising solutions tailored to specific campaign requirements beyond standard surface offerings.
• Tuotantopalvelut (Production Services) Professional creative and production services supporting the development and deployment of digital advertising content for the Outshine DOOH network.

Quantifiable outcome

• NPS score of 76 indicates customers (media agencies and direct customers) are highly likely to recommend Outshine

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• World Out of Home Organization (WOO)minorOthersIndustry organization membership; Outshine CEO Jani Lepistö and EVP Markus Grannenfelt attended WOO's annual congress in London in June 2026.
• IAB FinlandminorOthersIndustry association membership demonstrating commitment to digital advertising standards and best practices in Finland.
• Suomalaisen työn liitto (Avainlippu)minorOthersBadge certification indicating Finnish origin of the company and its operations, enhancing brand credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Broadsign: Provider of DOOH content management software and programmatic infrastructure powering digital signage networks globally. Adjacent peer — Outshine could use Broadsign-like platforms to scale its planning tool into programmatic DOOH.
• Vistar Media: Programmatic DOOH demand-side platform enabling automated buying of digital out-of-home inventory. Comparable as a technology layer in DOOH media buying that competes with or complements Outshine's self-serve planning tool.
• VIOOH: Programmatic DOOH marketplace connecting DOOH inventory owners with DSPs and agencies globally. Comparable because Outshine's self-serve tool is positioned to plug into programmatic ecosystems like VIOOH.

Broad incumbents

• JCDecaux: World's largest out-of-home advertising company operating street furniture and digital billboards across dozens of countries, including Finland. Comparable to Outshine as a DOOH network operator selling urban digital advertising surfaces to brands and agencies.
• Clear Channel Outdoor: Global outdoor advertising operator with significant DOOH presence in Europe and Nordics. Directly comparable business model of selling digital advertising space on urban surfaces and transit infrastructure.
• Lamar Advertising: Large US-based outdoor advertising operator with growing digital billboard and transit DOOH networks. Comparable as a scaled DOOH infrastructure operator selling digital advertising space to brands and agencies.
• Ströer: Major German-based DOOH and out-of-home advertising group with large digital urban networks across Europe. Comparable as a digital urban advertising network operator with self-service planning tools.

Direct peers

• Intersection: Operator of premium urban DOOH networks including LinkNYC and transit-hub digital displays in major cities. Comparable DOOH business model focused on high-impact urban surfaces and city infrastructure partnerships.
• Ocean Outdoor: Premium DOOH operator focused on Northern Europe (UK, Nordics, Netherlands), running digital urban screens in city centers. Closest direct competitor to Outshine's premium-positioned, brand-focused urban DOOH model in the Nordic region.

Regional players

• Auxmedia (Clear Channel Finland / Auxmedia predecessor): Finnish outdoor advertising operator historically managing traditional and digital OOH in Finland. Most direct local competitor in the same geography as Outshine, competing for the same Nordic advertiser budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OutshineFIN
• Facebookfacebook.com/OutshineSuomi
• LinkedInlinkedin.com/company/outshineadvertising
• Instagraminstagram.com/outshineadvertising

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outshine Oy