Toyota Lift of Los Angeles

What Toyota Lift of Los Angeles does

Toyota Lift of Los Angeles, doing business as Toyota Material Handling Solutions (Toyota MHS), is a privately held, full-line material handling equipment dealer founded in 1973 and headquartered in Los Angeles County, California. The company operates as an authorized Toyota forklift dealer and serves businesses in Los Angeles County through sales, rental, service, parts, training, warehouse solutions, and equipment financing referral. Its product portfolio spans electric, internal combustion cushion and pneumatic tire, and specialty forklifts; order pickers, pallet jacks, stackers, tow tractors, and container handlers; aerial platforms and boom lifts; Columbia utility vehicles; and Kärcher and Advance industrial scrubbers and sweepers. Complementary brands distributed include Konecranes, Heli, Noblelift, Combilift, JLG, and others, with industrial batteries and chargers delivered through a partnership with Advanced Energy Solutions.

The company's revenue model is multi-stream: one-time sales of new and used/remanufactured equipment, usage-based short- and long-term rentals, subscription-style planned maintenance and Toyota 360 Support service contracts for all makes and models, transactional parts sales across multiple OEM brands (Toyota, Tora-Max, Heli, Noblelift, Combilift), professional-services warehouse design and installation (racking, shelving, conveyors, dock and door, robotics, automated vehicles, and pallet position analysis), operator and aerial work platform safety training, and financing referrals through Toyota Industries Commercial Finance. The MyToyota digital platform provides 24/7 fleet visibility including equipment location, hour meter monitoring, error code alerts, parts ordering, and order tracking.

Go-to-market is sales-led and direct: account managers, on-site consultations, quote-based pricing, and a phone-first contact model (800-794-5438) supported by a website with online parts ordering and service requests, and a presence on Facebook, LinkedIn, and Instagram. The primary customer segment is logistics, distribution, and warehouse operations in Los Angeles County; named enterprise customers include Hirsch Pipe & Supply (building materials) and G.E. Logistics. The dealer has held Toyota Material Handling President's Award status for two consecutive years (2024 and 2025) and positions itself as LA County's #1 material handling dealer.

Name

Toyota Lift of Los Angeles

Legal name

Toyota Material Handling Solutions

Website

https://toyota-lift.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Toyota Material Handling Solutions is a privately held, full-line material handling equipment dealer serving Los Angeles County since 1973. It distributes Toyota, Konecranes, Heli, and related forklift and warehouse brands, and provides rentals, service, parts, training, warehouse automation, and fleet financing.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Forklift sales
• Material handling equipment
• Warehouse automation solutions
• Forklift repair service
• Forklift parts supply

Headquarters

HQ city

Los Angeles County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new forklifts including electric, internal combustion cushion tire, internal combustion pneumatic tire, and specialty forklifts, as well as order pickers, pallet jacks, stackers, tow tractors, container handlers, scissor lifts, aerial lifts, scrubbers, sweepers, and utility vehicles.
2. Used and Remanufactured Equipment: Sales of used forklifts and remanufactured electric terminal tractors.
3. Equipment Rentals: Short-term and long-term rental of forklift and material handling equipment.
4. Service and Repair: Forklift repair and planned maintenance programs for all makes and models, on-site repair by factory trained technicians.
5. Parts Sales: Sales of forklift parts for Toyota, Tora-Max, Heli, Noblelift, Combilift and all other forklift brands, including tires, batteries, and safety products.
6. Warehouse Solutions: Installation and consultation for warehouse solutions including racking, shelving, dock and door solutions, conveyor systems, and automation.
7. Operator Safety Training: Safety training programs including operator safety training, train the trainer, and aerial work platform training.
8. Toyota Industries Commercial Finance: Financing options for equipment purchases through Toyota Industries Commercial Finance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Toyota Lift of Los Angeles (Toyota Material Handling Solutions) is a Toyota-authorized full-line material handling equipment dealer serving Los Angeles County since 1973. The company sells new and used forklifts, warehouse automation and racking systems, parts, and complementary brands' equipment, while providing on-site forklift service and repair, planned maintenance programs, equipment rentals, operator safety training, warehouse layout consultation, financing facilitation, and the MyToyota digital platform for fleet insights.

Product overview

Toyota Lift of Los Angeles (Toyota Material Handling Solutions) is a full-line material handling equipment dealer serving Los Angeles County since 1973. The company operates as a multi-brand distributor offering a comprehensive portfolio of forklift products (electric, internal combustion cushion and pneumatic tire, and specialty models), warehouse automation solutions (robotics, automated vehicles, conveyors), storage systems (racking and shelving), dock and door equipment, and industrial cleaning equipment. Beyond equipment sales, the company provides a full suite of services including forklift repair and maintenance, parts distribution, equipment rental, safety training, and the proprietary MyToyota digital platform for fleet management. The product lineup includes both Toyota-brand equipment and complementary brands such as Konecranes, Heli, Noblelift, Combilift, Columbia, JLG, Advance, and Kärcher, distributed through authorized dealer networks. Energy solutions are delivered through a dedicated partnership with Advanced Energy Solutions for batteries and chargers.

Differentiator

Problem solved

Functional benefit

Brands

• MyToyota: An online digital solutions platform that provides 24/7 access to equipment insights, including tracking equipment locations, monitoring hour meters and error codes, purchasing parts, and tracking orders.
• Toyota 360 Support
• Toyota 360 Support Plus

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ToyotacoreOEM/ Whitelabel/ Licensing PartnerPrimary brand partnership as Toyota forklift dealer. Toyota Material Handling Solutions serves as the authorized dealer for Toyota lift trucks and material handling equipment in Los Angeles County, representing the flagship brand of their product offerings.
• Advanced Energy SolutionscoreStrategic or Co-development PartnerDedicated partner providing industrial batteries and chargers for forklift operations. Advanced Energy Solutions serves as a reliable source for energy solutions supporting the equipment they sell and service.
• KonecranesmajorChannel Partner/ Reseller/ DistributorDistribution partner for Konecranes industrial lifting equipment and solutions in the Los Angeles market.
• HelimajorChannel Partner/ Reseller/ DistributorDistribution partner for Heli forklift and material handling equipment.
• NobleliftmajorChannel Partner/ Reseller/ DistributorDistribution partner for Noblelift material handling equipment including pallet jacks and stackers.
• CombiliftmajorChannel Partner/ Reseller/ DistributorDistribution partner for Combilift material handling solutions.
• ColumbiamajorChannel Partner/ Reseller/ DistributorDistribution partner for Columbia utility vehicles.
• JLGmajorChannel Partner/ Reseller/ DistributorDistribution partner for JLG aerial work platforms and lifts.
• KärcherminorChannel Partner/ Reseller/ DistributorDistribution partner for Kärcher industrial cleaning equipment including scrubbers and sweepers.
• AdvanceminorChannel Partner/ Reseller/ DistributorDistribution partner for Advance floor care and cleaning equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Papé Material Handling: Pacific Northwest Toyota and Hyster material handling dealer offering new/used equipment, service, parts, and rentals. Comparable as a long-standing regional full-line material handling distributor with similar OEM partnership profile.
• Gregory Poole Lift Systems: Authorized Toyota and Hyster dealer serving the Carolinas with full-line material handling sales, service, parts, and rentals. Comparable as an established regional dealer with multi-OEM relationships and service-led differentiation.
• Ring Power Lift: Florida-based Toyota and material handling equipment dealer with full-line offerings including warehouse solutions, service, parts, and rentals. Directly comparable multi-decade Toyota distributor with similar scale and customer base.
• Equipment Depot: National material handling and aerial equipment dealer with full-line offerings across forklifts, aerial lifts, and warehouse solutions, plus service and parts. Comparable business model to TMHS as a multi-brand distributor with regional branches.
• H&E Equipment Services: One of the largest aerial and material handling equipment distributors in the U.S., operating across multiple regions. Directly comparable as a multi-brand full-line equipment dealer with sales, rental, service, and parts offerings serving industrial end markets.
• MH Equipment: Large Hyster-Yale material handling dealer with full-line sales, rental, service, and parts across the Midwest. Comparable in scope to TMHS as a regional authorized OEM dealer with comprehensive service and parts operations.

Broad incumbents

• Toyota Material Handling Industries: The OEM parent brand that franchises the Toyota dealer network in North America. TMHS operates as an authorized distributor of this OEM's products, so it sits upstream in the value chain and defines the equipment portfolio TMHS sells.
• Linde Material Handling (KION Group): Global forklift OEM and parent of competing brands, also distributed in North America through dealer networks. Comparable as a broad incumbent whose equipment TMHS may service and whose dealer model mirrors TMHS's own structure.
• Crown Equipment: Major U.S. forklift manufacturer and direct competitor to Toyota in the electric forklift category. Relevant incumbent whose equipment may flow through TMHS's all-makes service and parts operations.
• Hyster-Yale Materials Handling: Global manufacturer of Hyster and Yale lift trucks competing with Toyota at the OEM level. Comparable as the broader incumbent whose products TMHS services through its all-makes parts and service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toyotamhsOFFICIAL
• LinkedInlinkedin.com/company/toyota-lift-of-los-angeles
• Instagraminstagram.com/toyotamhs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Lift of Los Angeles